ZenithOptimedia brokers UIP film promotion with Emap

LONDON - ZenithOptimedia has brokered a cross-media film promotion deal with Emap Advertising in the agency's first activity since winning the United International Pictures account last year.

The £800,000 Emap package to promote UIP's 'Honey' uses the magazines and websites for Smash Hits, Bliss and J17, radio stations including Kiss and digital TV stations like The Hits.

Emap has also created an event to promote the film, which stars Jessica Alba as a young dancer struggling to make it big, with dance-off competitions staged in malls across the UK. A show will be produced at the events, which will then be broadcast across Emap's radio stations.

Daniel Friel at ZenithOptimedia said: "The release of 'Honey' is a chance to bring new thinking to film marketing. We want our audience to live the dreams and experience the same ups and downs as Honey Daniels in the film."

ZenithOptimedia won the £30m account from Mediaedge:cia.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).