ZenithOptimedia and Havas billings decline

Publicis' ZenithOptimedia and Havas Media were the only top-ten UK media agencies to decline in 2013, according to Recma.

Direct Line: MediaCom client
Direct Line: MediaCom client

According to its research, ZenithOptimedia’s global media billings and other activities were worth £1.72 billion in 2013, a drop of 6 per cent on 2012. Havas Media’s overall activity was valued at £624 million, down 8 per cent.

WPP’s MediaCom was the largest media agency in the UK in 2013 with £2.66 billion from media billings and other activities, an increase of more than £100 million on 2012.

Recma measures media billings as well as that from activities such as digital and diversified services.

The Dentsu-owned Carat was second with £1.96 billion, while Group M’s Mindshare was third (£1.84 billion).

Rank 2013 Industry Shares 2013 Media Networks incl agency brands and other media entities Overall activity 2013 rounded £bn Overall activity 2012 rounded £bn Growth rate yoy %
1 16.2% MediaCom / Group M 2 655 2 505 6%
2 12.0% Carat / Dentsu Aegis 1 964 1 945 1%
3 11.3%  Mindshare (inc M/Six)/Group M 1 843 1 757 5%
4 11.2% OMD / OMG 1 835 1 731 6%
5 11.2% MEC / Group M 1 828 1 549 18%
6 10.5% ZenithOptimedia / Publicis  1 723 1 831 -6%
7 5.9% StarcomMediaVes t/ Publicis 972 838 16%
8 4.6% Maxus/ Group M 758 632 20%
9= 3.8% PHD (inc Rocket) / OMG 624 589 6%
9= 3.8% Havas Media (inc Arena) / Havas 624 679 -8%
11 3.7% Vizeum / Dentsu Aegis 602 533 13%
12 3.4% UM/ Mediabrands 548 468 17%
13 2.3% Initiative / Mediabrands 368 341 8%
- 100% Total Neworks studied by RECMA 16 345 15 398 6%
- - The 7stars (affil BPN)/ Independent 162 121 34%
- - All Response Media/ Independent 146 140 4%
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