ZenithOptimedia lands £50m RBS retail media account

ZenithOptimedia has won the £50 million media planning and buying account for RBS' retail banking division unseating the incumbent MediaCom.

NatWest's media has moved to ZenithOptimedia
NatWest's media has moved to ZenithOptimedia
Despite losing the NatWest and RBS retail bank business, MediaCom will still work on group communications, including sponsorship and corporate banking for the RBS Group. It also retains media duties for insurance brands Churchill, Privilege and Direct Line.

The banking giant launched a media review in June and invited the incumbent, ZenithOptimedia, Manning Gottlieb OMD and Vizeum to pitch for the account.

The loss of the account will be a blow to MediaCom, which was awarded the consolidated RBS media account in 2000 after a six-month pitch process, and, in 2006, extended its relationship by adding responsibilities for online planning and buying.

The creative account for RBS is split between M&C Saatchi, which handles the retail business, and CHI & Partners, which is tasked with its in-branch creative work. M&C Saatchi also looks after the RBS Corporate business. The creative account is unaffected by the review.

MediaCom recently lost its chief operating officer Steve Bignell who is departing to take up the position of sales director at ITV. Bignell is understood to have been involved in the early stages of MediaCom's pitch process.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Why Cosabella replaced its agency with AI and will never go back to humans

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published