ZenithOptimedia lands Kayak brief

Kayak, the US-based travel search engine, has hired ZenithOptimedia to handle its digital and offline media planning and buying business across Europe, including the UK.

Kayak: ZenithOptimedia will oversee digital and offline media
Kayak: ZenithOptimedia will oversee digital and offline media

The appointment follows a competitive pitch that began in November last year and was believed to have involved four other agencies.

Kayak spent £2 million in the UK last year, according to Nielsen. However, this is expected to be supplemented by significant digital spend.

The review also includes media activity in France, Italy, Spain and Poland, with spend expected to be in the region of £20 million over the coming year.

Belinda Rowe, a managing partner at ZenithOptimedia Worldwide, said: "Kayak’s global websites and mobile apps are experiencing phenomenal growth."

Kayak’s media review follows its acquisition by the US company Priceline Group in November last year in a deal that valued the business at $1.8 billion.

Topics

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

MOST READ

BBH deputy ECD Caroline Pay exits
Share

1 BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.

Just published