ZenithOptimedia in media recruitment launch with Barkers

ZenithOptimedia and the recruitment agency Barkers have launched a joint venture that will establish a media agency billing £100 million.

Barkers ZenithOptimedia will be positioned as the first specialist recruitment media agency, combining Barkers' existing client list with ZenithOptimedia's resources aimed at providing greater efficiencies and accountability.

BZO will be headed by Robert Bain, the chief executive of Barkers, and Simon Marquis, ZenithOptimedia's chairman, in the same roles as at their main companies.

BZO will handle the planning and buying of recruitment advertising for clients including Shell, Royal Bank of Scotland and Michael Page.

Bain said: "There is a need for increased sophistication in the planning and buying of recruitment advertising. We get on well with Simon and his team, and Zenith has a good knowledge of working on joint ventures."

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).