ZenithOptimedia in pole position to win £33m O2 work

LONDON - ZenithOptimedia is tipped to secure the £33m consolidated O2 media planning and buying account.

Previously, the business was split between The Allmond Partnership, which handled the bulk of the buying, PHD, which handled planning, and ZenithOptimedia, which oversaw the press and radio buying.

TAP, PHD and Vizeum were invited to pitch when the review was launched in the autumn. Michaelides & Bednash was also involved in the final pitch. Media Planning Group was ruled out at an earlier stage of the review.

The appointment of ZenithOptimedia will consolidate both media planning and buying into one agency for the first time since O2 launched in 2001, as part of the newly created MmO2.

O2's media review follows an overhaul of the company's other agency relationships, which saw it hand its creative account to Vallance Carruthers Coleman Priest while Archibald Ingall Stretton won its £20m direct brief at the beginning of last year.

ZenithOptimedia declined to comment as Campaign went to press. O2 said that a result was imminent.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).