ZenithOptimedia and VivaKi capture Nestlé

Nestlé is set to part ways with Mindshare after ten years and appoint VivaKi and ZenithOptimedia to its £60 million UK media business.

Nestlé: Mindshare split
Nestlé: Mindshare split

Mindshare, which has handled the FMCG giant’s media since 2004, is believed to have declined to repitch for the account.

The contract covers a broad range of services across Nestlé’s brands, which will be overseen by VivaKi, but much of the planning and buying work will be handled by ZenithOptimedia.

Nestlé is in the process of reviewing a number of its global media relationships, including in Australia, where VivaKi and ZenithOptimedia are fending off competition from two Group M agencies: MediaCom and MEC.

The appointment of the Publicis Groupe-owned VivaKi and ZenithOptimedia would end the prospect of Nestlé consolidating its entire business into Group M.

VivaKi and ZenithOpti­media declined to comment. Nestlé had not returned a request for comment by the time of publication.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
How easyJet transformed customer data into emotional anniversary stories
Shares0
Share

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

Just published

More