Zentropy takes on McCulloch as client services director

Zentropy Partners has hired Alan McCulloch, the former managing

director of i-Level, to fill the role of the client services

director.



McCulloch, the founder of Saatchi & Saatchi Vision and the chairman of

the IPA digital marketing group, left i-Level unexpectedly in June after

turning down an international role because of personal reasons.



In addition to his client-services role at Zentropy, McCulloch will be

given the task to develop the agency's media planning and buying, after

last year's Unilever win gave the agency a significant account in that

area.



McCulloch started his new role at Zentropy this week after working on a

freelance basis for the agency during the past month.



"Our aim is to strengthen our already strong digital marketing

capabilities and extend media to other areas of the operation,"

Zentropy's managing director, Alastair Duncan, said. "We want more

senior people around the place and Alan is one of the original

digerati."



McCulloch worked at both WCRS and FCB before establishing the IT

marketing consultancy and then launching Vision at Saatchis in 1996. He

spent four years with the agency before quitting for i-Level in February

2000.



"Since 1995 I've come across plenty of people who failed to deliver in

new media through overpromising," McCulloch said.



"I'm really happy to be at an agency where I can talk to clients with

confidence that the set-up can deliver."



Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Stop and stare at what these nine brands did for the eclipse

You don't have to shield your eyes from social media during an eclipse - brands from DoubleTree by Hilton to Pizza Hut have found creative ways to capitalise on the total solar eclipse.

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).