Zone wins ChildLine's digital account

ChildLine has picked the independent digital agency Zone to overhaul its website now the majority of young people use online channels to contact the charity.

ChildLine: charity hires Zone to overhaul its website
ChildLine: charity hires Zone to overhaul its website

The agency was appointed after a seven-way pitch that was handled by ChildLine directly. There was no incumbent agency on the account.

Zone’s third-sector practice, called Public Zone, will handle the brief, creating a website that is easy to use for young people seeking help.

Between April 2012 and April 2013, 59 per cent of ChildLine’s counselling sessions took place online, overtaking phone calls for the first time in the charity’s history.

Zone has also been tasked with developing a content strategy for ChildLine’s site.

Peter Liver, the director at ChildLine, said: "Our objective is to ensure that the ChildLine website is fully accessible to all children and young people who need our help and support. 

"We must be able to deliver a first-class experience to our online savvy and constantly growing audience – Zone’s experience working with young people, combined with their digital, UX and social media expertise, means the agency will help us achieve just that."

ChildLine became part of the NSPCC in 2006.


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published