Zoolander co-creator joins 76 Ltd

76 Ltd, the production company, has signed two new directors, Russell Bates and Patrik Bergh, to its portfolio.

Derek Zoolander: co-creator Russell Bates joins 76 Ltd
Derek Zoolander: co-creator Russell Bates joins 76 Ltd

Bates carved his place in pop culture by co-creating and naming the comedy character Derek Zoolander. He directed the short film Derek Zoolander, Male Model starring Ben Stiller for the VH1 Fashion Awards, which led to the feature film Zoolander.

More recently, he filmed the Snickers 'You’re Not You When You’re Hungry' campaign starring Joan Collins.

Bates has also filmed commercials for brands including Axe, L’Oreal, Sony, and Head & Shoulders. He was previously signed to Madam.

Patrik Bergh also joins 76 Ltd from B-Reel London where he shot commercials for brands such as Argos and Google. He also spent a decade as a commercials director with Partizan.

Throughout his career, Bergh has directed high profile campaigns for the likes of Axe, Ford, Dulux, Honda, Nissan, Sainsbury’s, VW and the BBC.

Mark Murrell, 76 Ltd executive producer, said: "Russell’s work came to my attention a few years ago and I’ve always admired his great casting and performance direction.

"Coupled with his eye for detail and in-depth knowledge of post production make him a perfect fit for us at 76.

"Meanwhile, Patrik and I go way back to when I produced both Véronique and Exit. Since then I’ve kept track of Patrik’s career and hoped we could get to film together again as we worked in a very collaborative way.

"You only need to look at Patrik’s reel to see his strength with performance and narrative storytelling. Having trained as an actor, Patrik gets seriously involved with his cast to get the best possible performances which I think shines out from all his work."

Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).