Zoopla acquires GMG's Thinkproperty.com

LONDON - Zoopla.co.uk, the property website, has acquired Guardian Media Group-owned Thinkproperty.com for an undisclosed sum.

Zoopla: taking over Thinkproperty.com
Zoopla: taking over Thinkproperty.com

Under the deal, Zoopla will take over the Thinkproperty brand and website that attracts more than 200,000 unique users a month.

It will also become the exclusive property search partner on the Guardian.co.uk website.

Thinkproperty.com was launched by GMG in 2006 and focuses primarily on delivering leads to UK estate agents, which, with the new deal, will increase their exposure to a wider audience and offer a broader range of services.

Alex Chesterman, founder and chief executive of Zoopla, said the business plans to grow organically and investigate further acquisitions.

Since its launch last year, Zoopla claims to have raised almost £4m in funding for the venture and become the fifth most-visited property website in the UK.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published