Zoopla owner hands TV brief to Goodstuff

Zoopla Property Group, the digital property company, has moved its TV media planning and buying account to Goodstuff Communications from the incumbent, Vizeum, without a pitch.

Goodstuff: wins Zoopla
Goodstuff: wins Zoopla

Goodstuff will work on the online property brands Zoopla, PrimeLocation, SmartNew­Homes and Homes­Overseas. ZPG will run all other media work in-house. The company spent £9.8 million on media in 2013, according to Nielsen, and its annual TV spend is estimated to be £5 million.

Charlotte Harper, the group marketing director of ZPG, said: "Goodstuff has a proven track record with fast growth and exciting brands, and this will create an opportunity to further leverage our data analysis and deliver a more efficient media spend."


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