Zoopla owner hands TV brief to Goodstuff

Zoopla Property Group, the digital property company, has moved its TV media planning and buying account to Goodstuff Communications from the incumbent, Vizeum, without a pitch.

Goodstuff: wins Zoopla
Goodstuff: wins Zoopla

Goodstuff will work on the online property brands Zoopla, PrimeLocation, SmartNew­Homes and Homes­Overseas. ZPG will run all other media work in-house. The company spent £9.8 million on media in 2013, according to Nielsen, and its annual TV spend is estimated to be £5 million.

Charlotte Harper, the group marketing director of ZPG, said: "Goodstuff has a proven track record with fast growth and exciting brands, and this will create an opportunity to further leverage our data analysis and deliver a more efficient media spend."

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Sainsbury's moves £60m ad account to Wieden & Kennedy
Share

1 Sainsbury's moves £60m ad account to Wieden & Kennedy

Sainsbury's has moved its £60m advertising account into Wieden & Kennedy, ending its 35-year-relationship with Abbott Mead Vickers BBDO.

The top 10 brands favoured by Remainers and Brexiters
Shares0
Share

1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

Just published