Zulu lands Dodge Calibre UK launch

Zulu, the Omnicom-owned digital and direct marketing network, has won the £3 million UK launch for Daimler-Chrysler's Dodge Calibre without a pitch.

A team from the Zulu agencies Claydon Heeley Jones Mason, Agency Republic and the sales promotion agency Alcone have been briefed to develop a multimedia campaign for the launch.

The agencies will use direct marketing, events and online advertising to encourage a targeted audience to visit DaimlerChrysler's 88 UK dealerships.

The activity will run during the months preceding the July launch of the family hatchback at the British International Motor Show.

Steve Gray, the UK marketing director of the Chrysler Group, said: "Zulu has come up with a launch campaign as bold and unique as the brand itself, spanning a wide range of conventional and unconventional media."

Dave Woods, the creative director at Claydon Heeley, said: "Dodge is a distinctly American product, affordable with performance, but its clear and unmistakable brand spirit allows it to stand way apart from its competition."

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).