Zurich Connect 'blue and orange' by Publicis Dialog

Publicis Dialog has created a new TV campaign for Zurich Connect featuring two animated figures, blue and orange, that bring to life the brand's promises of price and quality.

The characters, voiced by comedian Alexander Armstrong and Mutual Friends actor Marc Warren, act as brand spokesmen for the new direct insurance offer from Zurich Connect.

The duo represents the good value as well as the quality of the new product.

The end line reads: A little price, a lot of cover.