Zurich plots network consolidation

Zurich, the insurance company, is planning to consolidate its creative, media and digital accounts into one holding group through an integrated pitch.

Zurich: Mindshare and Publicis Worldwide on alert
Zurich: Mindshare and Publicis Worldwide on alert

A pitch meeting last week kicked off the procurement-led process.

Three holding companies are believed to be competing. They include WPP, whose agency Mindshare is the incumbent for the media business, and Publicis Groupe, which holds the creative account through Publicis Worldwide. It is thought that Zurich does not have a dedicated digital shop.

The insurance giant called an advertising review last year, but no decision has since been taken.

The global business was estimated at £100 million in previous years, but just £2.5 million was spent in the UK in the 12 months to September 2012, according to Nielsen.

A spokesman for Zurich told Campaign it could not comment on its relationship with suppliers.

Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Making media fun again: why we must free our industry from outdated models
Shares0
Share

1 Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.

Just published

More