John Tylee

Has the promise of brand purpose been overblown?
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Has the promise of brand purpose been overblown?

After a raft of ads that have come under criticism for consumers for being tasteless, John Tylee investigates whether brands are taking the concept of "purpose" too far.

Award-winning ad director Graham Rose dies
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Award-winning ad director Graham Rose dies

Graham Rose, multi-award-winning commercials director whose "Photo Booth" spot for Hamlet cigars has been lauded as one of the best British ads of the 20th century, has died aged 68.

Award-winning ads director Graham Rose dies
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Award-winning ads director Graham Rose dies

Graham Rose, multi award-winning commercials director whose "Photo booth" spot for Hamlet cigars has been lauded as one of the best British ads of the 20th Century, has died aged 68.

Maurice Saatchi joins adland in paying tribute to 80s TV director Jon Staton
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Maurice Saatchi joins adland in paying tribute to 80s TV director Jon Staton

Lord Saatchi has joined the tributes to Jon Staton, the Saatchi & Saatchi director of TV during one of the agency's most creative and prolific periods, who has died aged 73.

History of Advertising Trust gains National Archives accreditation
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History of Advertising Trust gains National Archives accreditation

The History of Advertising Trust has received official acknowledgement of its professionalism with a top accreditation award by the National Archives.

Stefan Sagmeister believes beauty is making a comeback
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Stefan Sagmeister believes beauty is making a comeback

From carving words on to his body to bingeing on junk food, Stefan Sagmeister's work is as striking as it is unsettling. He talks to John Tylee about his approach ahead of his appearance at the D&AD Festival.

Former CDP chairman John Salmon dies
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Former CDP chairman John Salmon dies

John Salmon, the former Collett Dickenson Pearce chairman and creative chief who played a major part in keeping the agency alive after a Sir Frank Lowe-inspired breakaway threatened it with extinction, has died aged 85.

How do brands create healthy agency relations?
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How do brands create healthy agency relations?

What can marketers do to stop relationships with agencies disintegrating in an atmosphere of mutual frustration and mistrust?

Celebrating 100 years of iconic British advertising
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Celebrating 100 years of iconic British advertising

As the IPA marks its centenary, Campaign looks back on British advertising's evolution over the past 100 years--from wartime posters to the 1960s 'golden age' to a drumming gorilla.

Are brands responsible for the internet's future?
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Are brands responsible for the internet's future?

Will a more questioning approach by brands also become a significant issue for media owners on the web?

Celebrating 100 years of iconic British advertising
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Celebrating 100 years of iconic British advertising

As the IPA marks its centenary, Campaign looks back on British advertising's evolution over the past 100 years - from wartime posters to the 1960s 'golden age' to a drumming gorilla.

100 years of keeping calm and carrying on
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100 years of keeping calm and carrying on

From challenging German propaganda during the Great War to the latest campaign tackling extremism, government communications remain unique, John Tylee writes.

Will brands regret rushing into digital?
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Will brands regret rushing into digital?

Have brands that rushed headlong into digital allowed its dazzle to blind them to its shortcomings?

Former Ogilvy & Mather chief Archie Pitcher dies
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Former Ogilvy & Mather chief Archie Pitcher dies

Archie Pitcher, one of adland's most respected elder statesmen and former Ogilvy & Mather president whose career spanned more than half a century, has died aged 88.

Is adland overlooking perks of flexible working?
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Is adland overlooking perks of flexible working?

Part-time working still has serious image problems, writes John Tylee.

Sadoun will not be 'clone' at Publicis helm, Lévy says
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Sadoun will not be 'clone' at Publicis helm, Lévy says

Maurice Lévy has vowed not to be the puppet master pulling Arthur Sadoun's strings when he hands over control of Publicis Groupe to his protégé.

Are brands taking packaging seriously?
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Are brands taking packaging seriously?

It has been dubbed "the silent salesman" whose customers condemn it for its wasteful ways as much as they value its help when choosing what to buy.

Maurice Lévy: I'll be no backseat driver
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Maurice Lévy: I'll be no backseat driver

Maurice Lévy speaks to Campaign to reflect on his career following confirmation that Arthur Sadoun will replace him as Publicis Groupe chairman and chief executive.

Hat appoints Richard Powell as director
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Hat appoints Richard Powell as director

The History of Advertising Trust has appointed a former top fund-raiser from the charitable sector as its new director to spearhead efforts to exploit the commercial potential of its huge archive.

What does this year have in store for adland?
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What does this year have in store for adland?

Looking back over the history of the IPA - 100 years old this year - Paul Bainsfair, its director general, says he's struck by the way agencies have always presented their Pollyanna faces to the world.

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1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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