John Tylee

Ad industry veteran and author David Bernstein dies
Share

Ad industry veteran and author David Bernstein dies

David Bernstein, the veteran ad industry commentator, former agency creative director and founder of The Creative Business, has died aged 89.

Is John Lewis losing its retailing crown?
Share

Is John Lewis losing its retailing crown?

Following a series of news stories highlighting issues such as job cuts and payments below the minimum wage, is the shine coming off John Lewis? Or is this simply a readjustment process that any major retailer might have to endure to emerge stronger?

You saw it here first: 49 years of Campaign's best front pages
Share

You saw it here first: 49 years of Campaign's best front pages

From its debut in 1968, Campaign has held up a mirror to the ad industry. We look back at some of the best front pages chronicling events that have shaped advertising.

Honing his craft: what ex-Starbucks and Virgin Active marketer Waring did next
Share

Honing his craft: what ex-Starbucks and Virgin Active marketer Waring did next

If everything goes according to plan, Brian Waring, the one-time chief marketer at Starbucks and Virgin Active, will have built himself a business as bespoke as some of the high-end craftware he's now selling.

History of advertising: No 192: The world's first 'black' ad agency
Share

History of advertising: No 192: The world's first 'black' ad agency

Advertising created by and for ethnic minorities has sharply contrasting histories on either side of the Atlantic.

The lost art of global marketing
Share

The lost art of global marketing

The diversity debate may be at the top of the thought-leadership agenda, but does this simply serve to mask the fact that global creative has become an increasingly homogenised and commoditised industry, asks John Tylee.

Why Burger King is Cannes Lions' Creative Marketer of the Year
Share

Why Burger King is Cannes Lions' Creative Marketer of the Year

Burger King is Cannes Lions' Creative Marketer of the Year thanks to brand communications that are pioneering yet inclusive.

Why Burger King is Cannes Lions' Creative Marketer of the Year
Share

Why Burger King is Cannes Lions' Creative Marketer of the Year

Burger King is honoured as Cannes Lions' Creative Marketer of the Year thanks to brand communications that are pioneering yet inclusive. John Tylee speaks to its two top marketers about this approach.

Can MullenLowe leave the last-chance saloon?
Share

Can MullenLowe leave the last-chance saloon?

Following a period of turmoil, MullenLowe London has reached a defining moment. The management is tasked with licking it into shape to make it what it should be - the flagship of a successful global network.

Has the promise of brand purpose been overblown?
Share

Has the promise of brand purpose been overblown?

After a raft of ads that have come under criticism for consumers for being tasteless, John Tylee investigates whether brands are taking the concept of "purpose" too far.

Award-winning ad director Graham Rose dies
Share

Award-winning ad director Graham Rose dies

Graham Rose, multi-award-winning commercials director whose "Photo Booth" spot for Hamlet cigars has been lauded as one of the best British ads of the 20th century, has died aged 68.

Award-winning ads director Graham Rose dies
Share

Award-winning ads director Graham Rose dies

Graham Rose, multi award-winning commercials director whose "Photo booth" spot for Hamlet cigars has been lauded as one of the best British ads of the 20th Century, has died aged 68.

Maurice Saatchi joins adland in paying tribute to 80s TV director Jon Staton
Share

Maurice Saatchi joins adland in paying tribute to 80s TV director Jon Staton

Lord Saatchi has joined the tributes to Jon Staton, the Saatchi & Saatchi director of TV during one of the agency's most creative and prolific periods, who has died aged 73.

History of Advertising Trust gains National Archives accreditation
Share

History of Advertising Trust gains National Archives accreditation

The History of Advertising Trust has received official acknowledgement of its professionalism with a top accreditation award by the National Archives.

Stefan Sagmeister believes beauty is making a comeback
Share

Stefan Sagmeister believes beauty is making a comeback

From carving words on to his body to bingeing on junk food, Stefan Sagmeister's work is as striking as it is unsettling. He talks to John Tylee about his approach ahead of his appearance at the D&AD Festival.

Former CDP chairman John Salmon dies
Share

Former CDP chairman John Salmon dies

John Salmon, the former Collett Dickenson Pearce chairman and creative chief who played a major part in keeping the agency alive after a Sir Frank Lowe-inspired breakaway threatened it with extinction, has died aged 85.

How do brands create healthy agency relations?
Share

How do brands create healthy agency relations?

What can marketers do to stop relationships with agencies disintegrating in an atmosphere of mutual frustration and mistrust?

Celebrating 100 years of iconic British advertising
Share

Celebrating 100 years of iconic British advertising

As the IPA marks its centenary, Campaign looks back on British advertising's evolution over the past 100 years--from wartime posters to the 1960s 'golden age' to a drumming gorilla.

Are brands responsible for the internet's future?
Share

Are brands responsible for the internet's future?

Will a more questioning approach by brands also become a significant issue for media owners on the web?

Celebrating 100 years of iconic British advertising
Share

Celebrating 100 years of iconic British advertising

As the IPA marks its centenary, Campaign looks back on British advertising's evolution over the past 100 years - from wartime posters to the 1960s 'golden age' to a drumming gorilla.

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).