Identify what you are against to build narratives that truly resonate with consumers, marketers from Airbnb and Direct Line told an Advertising Week audience today (23 March).
Altice, the Dutch telecoms company, has agreed to acquire online video marketplace Teads.
The world's 6th-largest marketing-services network wants a guarantee that its ads will appear in a "safe, regulated" environment.
Havas UK has pulled its entire media spend from Google's display network and YouTube.
ISBA director general Phil Smith has laid out his plan to transform the advertiser body into a powerful voice on issues such as effectiveness and media transparency.
Vulnerable consumers are more likely to assume that advertising is not relevant to them and require campaigns developed specifically to combat their tendency to block out marketing, a new report by Smart Energy GB has warned.
Sainsbury's is aiming to boost its non-food offering by bringing its homeware under a single brand and transforming clothing arm Tu.
Marketers are adept at finding creative solutions to challenges, so why not apply your marketing nous to this one?
Industry leaders have welcomed the intervention by Procter & Gamble's Marc Pritchard into the media transparency debate.
Birds Eye veteran Steve Challouma has been named the new marketing director of the frozen fish brand.
Gemma Charles is deliciously disturbed by the new Rustlers ad, which recounts a luckless protagonist's lifetime of pain.
Campaign decided to find out what's really going on when we're told a mother has decided not to return to work after maternity leave.
Oxo has revived its family concept with two new TV ads aimed at reflecting the positive side of contemporary family life.
The New Thinking Awards winners offer hope amid a scary time for marketers.
The Marketing Society has named global managing director Gemma Greaves as its next chief executive.
Shiny, new tech companies have to take ethical issues seriously.
The most innovative brands and agencies have been shortlisted for the New Thinking Awards, in partnership with Sky Media.
Mobile gaming is hot news at the moment as the Pokemon Go frenzy reaches fever pitch. While it may not have generated similar levels of hype, Deutsche Telekom's game "Sea Hero Quest" has captured the imagination of both casual gamers and "emotional philanthropist" consumers.
Figures from the worlds of business, the arts and politics plus creative companies such as Google, Freuds and Unruly came together this week to unveil #LondonIsOpen.
Alzheimer's Society, the dementia support and research charity, has appointed McCann Worldgroup to handle an integrated brief as it seeks to build the society's brand and increase funds.