Gemma Charles

Deputy editor

Gemma Charles has been at Marketing since 2007 and is a specialist in sustainability, political marketing and the alcoholic beverage sector.

Previously she reported on the food and alcohol sectors, joining the magazine after a spell of freelancing at various titles. She has also held staff reporting roles on Marketing Week, The Lawyer and Inside Housing, the social housing journal, where she started her journalistic career a decade ago.

Why marketers should learn lessons from Unilever's dedication to sustainability
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Why marketers should learn lessons from Unilever's dedication to sustainability

We need to ensure that the industry does not simply hop from one burning issue to the next without ever resolving any of them.

Publicis' Sadoun comes out fighting after Cannes pullout attacks
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Publicis' Sadoun comes out fighting after Cannes pullout attacks

Publicis Groupe chief executive Arthur Sadoun has delivered a bullish defence of his decision to withdraw the network from trade events and flagship award shows such as Cannes Lions.

M&S and Grey talk transformation, staying relevant and 'forceful' conversations
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M&S and Grey talk transformation, staying relevant and 'forceful' conversations

Marks & Spencer marketing chief Patrick Bousquet-Chavanne and Leo Rayman, the chief executive the retailer's ad agency, Grey London, open up on the new marketing strategy and the chemistry between their teams.

P&G's Marc Pritchard: creativity is a uniquely human endeavour
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P&G's Marc Pritchard: creativity is a uniquely human endeavour

Procter & Gamble chief brand officer Marc Pritchard has underlined the importance of craft and creativity to his brand-building efforts.

McCann New York wins three Grand Prix awards for 'Fearless Girl'
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McCann New York wins three Grand Prix awards for 'Fearless Girl'

Heavily favored to win at Cannes, the bronze statue delivered three big wins in the early days of the festival.

McCann New York scoops Glass Lion Grand Prix for 'Fearless girl'
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McCann New York scoops Glass Lion Grand Prix for 'Fearless girl'

McCann New York's high-profile "Fearless girl" sculpture on Wall Street has won the Glass Lion Grand Prix at Cannes.

Turn the tide for good on ethnic diversity
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Turn the tide for good on ethnic diversity

The advertising industry talks a good game on diversity, but more must be done if it is to truly overcome its 'male, pale and stale' reputation, writes Gemma Charles.

Grey London leads UK Promo and Activation shortlisted entries with Comic Relief 'Swear Jar'
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Grey London leads UK Promo and Activation shortlisted entries with Comic Relief 'Swear Jar'

Grey London's digital "Swear Jar" for Comic Relief has been shortlisted three times in the Promo and Activation category.

Just Eat's Dawe is named Marketing Leader of the Year
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Just Eat's Dawe is named Marketing Leader of the Year

Barnaby Dawe, global chief marketing officer at Just Eat, has been named The Marketing Society Marketing Leader of the Year for 2017.

People are your best asset
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People are your best asset

If things carry on like this, talented staff will leave and others won't pursue an advertising career in the first place.

Pick of the week: M&S "Spend it well - food" by Grey London
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Pick of the week: M&S "Spend it well - food" by Grey London

Gemma Charles is mesmerised by Marks & Spencer's new ad.

Droga5 wins pitch for Secret Escapes
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Droga5 wins pitch for Secret Escapes

Secret Escapes has appointed Droga5 London to its global advertising account as the "members-only travel club" seeks to highlight its brand mission to "democratise luxury".

Muslim mums feel under-valued by brands, says survey
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Muslim mums feel under-valued by brands, says survey

Increasing the visibility of Muslim families in mainstream marketing could help improve race relations, according to a survey of mothers.

AA focuses on growth in Scotland and the regions
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AA focuses on growth in Scotland and the regions

The Advertising Association is turning its focus to Scotland and the regions as the incoming metro mayors create new power bases around the UK.

BT boss Patterson: marketers must take action on brand safety
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BT boss Patterson: marketers must take action on brand safety

Brands must step up and take action in the wake of the Google brand safety scandal, warned the chief executive of BT.

Sky tops adspend table as major retailers tighten belts
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Sky tops adspend table as major retailers tighten belts

Sky was once again the UK's top spending advertiser in 2016, increasing year-on-year spend by 18% to £287m, Nielsen data has revealed.

Why brands must embrace storytelling's 'dark side'
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Why brands must embrace storytelling's 'dark side'

Identify what you are against to build narratives that truly resonate with consumers, marketers from Airbnb and Direct Line told an Advertising Week audience today (23 March).

Altice to acquire Teads
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Altice to acquire Teads

Altice, the Dutch telecoms company, has agreed to acquire online video marketplace Teads.

Havas UK pulls Google and YouTube adspend
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Havas UK pulls Google and YouTube adspend

The world's 6th-largest marketing-services network wants a guarantee that its ads will appear in a "safe, regulated" environment.

Havas UK pulls Google and YouTube adspend
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Havas UK pulls Google and YouTube adspend

Havas UK has pulled its entire media spend from Google's display network and YouTube.