Daniel Farey-Jones

Deputy Group News Editor

Dan has been with Brand Republic Group since October 2004, most recently as news editor of Brand Republic. Since December 2009 he has assumed a group role managing much of the daily breaking news output across Brand Republic, Campaign, Marketing and Media Week. He has particular expertise in direct and data marketing and is the weekly editor of the DM Bulletin.
                                               
Relevant experience: News and features writer for AV Magazine; teaching English as a foreign language; advertising; door to door sales; paper round. Work experience on Surrey Mirror, Asia Pacific Coatings Journal and Infoconomy. Holds a PTC-accredited Foundation Skills in Journalism qualification.

Favourite ad: Axe/Lynx ‘Destiny' by Ponce Buenos Aires http://www.campaignlive.co.uk/thework/news/971249/Axe-destiny-ponce-buenos-aires/
 
Favourite track: Hot Chip - Take It In

One thing not a lot of people know about you: I was in a hit and run with a pigeon on my bicycle in Rimini and I'm going to hell.

If I wasn't slaving away at Haymarket I'd be... Slogging away on the national spelling circuit.

London 'lacking marketing start-ups'
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London 'lacking marketing start-ups'

London is short on new marketing services businesses, while the UK would be the worst place to start an advertising agency, Advertising Week Europe has heard.

Too much emphasis on targeting can lead us astray, according to data panel
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Too much emphasis on targeting can lead us astray, according to data panel

Data-driven targeting hampers messaging, figures from advertising and politics claimed during The Guardian's Big Data Backlash session at Advertising Week Europe this afternoon.

Google's Matt Brittin apologizes to industry over ad placement
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Google's Matt Brittin apologizes to industry over ad placement

Matt Brittin, EMEA chief of Google, has issued an apology to the advertising industry, for the problem of brands finding their ads placed next to controversial content on YouTube.

Unilever 'not affected' by YouTube terror ad issues, says Keith Weed
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Unilever 'not affected' by YouTube terror ad issues, says Keith Weed

The high-profile CMO struck a balancing act during a tense Q&A at Advertising Week Europe.

'Noisy' Osborne appointment welcomed by Standard commercial chief
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'Noisy' Osborne appointment welcomed by Standard commercial chief

The commercial managing director of ESI Media has described the surprise hiring of politician George Osborne as editor of the London Evening Standard as "noisy, interesting and great for publishing".

ITV's Daglish: Brands falling short morally over internet ads
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ITV's Daglish: Brands falling short morally over internet ads

Simon Daglish, ITV's deputy commercial managing director, has questioned the moral compass of brands and said he feels "a bit sorry for Google" in light of the recent furore over ad placement.

Media planning is suffering a shortage of storytellers
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Media planning is suffering a shortage of storytellers

The way media agencies have changed their hiring patterns to bring in more tech- and data-focused people means planning is suffering a shortage of storytellers, Advertising Week Europe heard yesterday.

Unilever 'not affected' by YouTube terror ad issues, says Keith Weed
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Unilever 'not affected' by YouTube terror ad issues, says Keith Weed

Unilever has not pulled ads from YouTube content in the UK but is tracking the issue, according to its chief marketing and communications officer Keith Weed, who helped Google's Matt Brittin negotiate tough questioning from the national media at Advertising Week Europe.

Google's Matt Brittin apologises to industry over ad placement
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Google's Matt Brittin apologises to industry over ad placement

Matt Brittin, EMEA chief of Google, has issued an apology to the advertising industry, for the problem of brands finding their ads placed next to controversial content on YouTube.

Guardian chief David Pemsel reveals venture arm investments
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Guardian chief David Pemsel reveals venture arm investments

Guardian Media Group has invested in a mobile video advertising start-up called Vidsy, as well as a fund led by venture capital figure Saul Klein.

Make marketing like the news, urges Saatchis' head of planning
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Make marketing like the news, urges Saatchis' head of planning

Brands can produce striking creative by making marketing a bit more like the news, according to Saatchi & Saatchi London's head of planning Sam Wise.

Vodafone marketer Lowes: 'I'm a sitting duck'
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Vodafone marketer Lowes: 'I'm a sitting duck'

Katrina Lowes, head of marketing at Vodafone Global Enterprise, revealed the pressures of trying to build a long-term brand while working under the constant threat of short-term budget cutbacks.

ITV ad revenues drop for first time since 2009 recession
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ITV ad revenues drop for first time since 2009 recession

ITV has reported its first fall in annual advertising revenues since the 2009 recession but stronger production revenues helped its pre-tax profit rise 4% to £847m.

Dyson to push into robotics and AI with second campus
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Dyson to push into robotics and AI with second campus

Dyson, the vacuum and electronics brand, is to build a new 500-acre campus decided to robotics, artificial intelligence and batteries.

The Sun and The Times enjoy online readership surge
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The Sun and The Times enjoy online readership surge

Digital surges for The Sun and The Times have helped News UK to a more dominant position in a newsbrand market experiencing slow British readership growth.

ITV 'Nightly Show' debut picks up 2.9m viewers
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ITV 'Nightly Show' debut picks up 2.9m viewers

The Nightly Show, ITV's tilt at a US-style late night talkshow, was watched by an average audience of 2.9 million viewers on its debut last night.

Creatives from Havas and Adobe seek new inspiration for 'positivity' project
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Creatives from Havas and Adobe seek new inspiration for 'positivity' project

Four creatives from different countries are hoping to recruit more volunteers for their project to support a selection of real people who use creative thinking to improve their lives.

Elon Musk gets into space tourism with $70m moon trip
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Elon Musk gets into space tourism with $70m moon trip

The Tesla entrepreneur Elon Musk has signed up two people to be paying passengers on a planned journey around the moon by his SpaceX company.

Chelsea Flower Show loses headline sponsor
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Chelsea Flower Show loses headline sponsor

The Chelsea Flower Show has been hit by the loss of several sponsors of its show gardens, in addition to its headline sponsor M&G Investments calling time on its deal.

Trinity Mirror achieves 14% pretax profit growth despite ad revenue decline
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Trinity Mirror achieves 14% pretax profit growth despite ad revenue decline

News publisher Trinity Mirror has reported a 14% increase in statutory pre-tax profits for 2016, although it saw like-for-like print advertising revenues drop by 18%.

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1 Is John Lewis losing its retailing crown?

Following a series of news stories highlighting issues such as job cuts and payments below the minimum wage, is the shine coming off John Lewis? Or is this simply a readjustment process that any major retailer might have to endure to emerge stronger?

Making media fun again: why we must free our industry from outdated models
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1 Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.