Matthew Chapman

Reporter

Matthew has been with Brand Republic Group since September 2011 covering the retail, technology, gaming and utilities sectors.

Matthew on Twitter: @mattchapmanUK

Relevant experience: After the standard unpaid work experience at many different publications, I landed my first full-time reporter position at StrategyEye, a company that covers the digital media industry. After a few months learning the trade at StrategyEye, I moved on to Pitch, the agency-focused sister publication of Marketing Week. I spent a year in the role before making the move to Haymarket.

Favourite ad: Undoubtedly ‘More ties!’ by Just For Men, an inspiration for any jobseeker in these tough times we are living through.

Favourite track: Father and Son by Cat Stevens.

One thing not a lot of people know about me: I used to have a rather unhealthy obsession with Neighbours (the Australian soap opera), which led me to set up a Neighbours appreciation society at university. I’m over it now.

If I wasn’t slaving away at Haymarket I’d be...? Setting up a chain of boutique hotels around the world, mainly so I can permanently travel.

Microsoft: chatbots need a redefinition
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Microsoft: chatbots need a redefinition

People have unrealistic expectations of what tasks chatbots can currently perform and there needs to be revaluation of the role they play, Microsoft-owned Skype's programme manager Rene Brandel has warned.

Cambridge Analytica: 'Getting people to vote no different from marketing toothpaste'
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Cambridge Analytica: 'Getting people to vote no different from marketing toothpaste'

Cambridge Analytica commercial vice-president Richard Robinson said there is no fundamental difference between getting someone to vote and persuading them to swap toothpaste brands.

Amazon: Voice provides 'green field' for innovation and creativity
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Amazon: Voice provides 'green field' for innovation and creativity

Amazon director of international ad sales Dan Wright believes voice technology will provide rich pickings for innovation and the creativity will be driven by developers.

BMW connected cars will not sell data for in-car ads
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BMW connected cars will not sell data for in-car ads

BMW head of digital products and services Dieter May says that although connected cars have created a new digital platform, the company will tread carefully with the data.

Sheryl Sandberg: 'Facebook must bring people together to do good'
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Sheryl Sandberg: 'Facebook must bring people together to do good'

Facebook chief operating officer Sheryl Sandberg has said that, in turbulent times, the social network must do more than simply connect people.

Spotify's Danielle Lee: 'Data is our superpower'
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Spotify's Danielle Lee: 'Data is our superpower'

Spotify global head of partner solutions Danielle Lee says that data is the brand's 'superpower' and is being used to drive both the company's product and marketing.

Bridging the gap between creative and programmatic
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Bridging the gap between creative and programmatic

It's a golden age of marketing. Technology gives unmatched reach and measurement - and it's only improving. But is creativity keeping up?

Stop predicting the death of anything: no media is a write-off, it's all opportunity
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Stop predicting the death of anything: no media is a write-off, it's all opportunity

Marketers need to exploit the proliferation of channels - not fear it, says Campaign-Turner panel

Digital advertising is a teenager that is ruling the house - it needs discipline
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Digital advertising is a teenager that is ruling the house - it needs discipline

Google and Facebook allowing ads to appear alongside extremist content should not be dismissed as the growing pains of a teenage business, argues The Times' head of investigations...

How to go the extra mile to attract top talent
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How to go the extra mile to attract top talent

In order to cut through the competition and find the right candidates, you have to go the extra mile to refine your employer brand. Matthew Chapman reports on a recent recruitment breakfast meeting with over 30 in-house recruitment managers in the creative and marketing industry.

Sorrell: Trump presidency is good news for global economy
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Sorrell: Trump presidency is good news for global economy

Sir Martin Sorrell believes Donald Trump's presidency is "good news" for the world economy, and has criticized Barack Obama for being "diffident" toward the business community.

Sorrell: Trump presidency is good news for global economy
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Sorrell: Trump presidency is good news for global economy

Sir Martin Sorrell believes Donald Trump's presidency is "good news" for the world economy, and has criticised Barack Obama for being "diffident" towards the business community.

Nobody wants 'federation' of mobile messaging, says PayPal
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Nobody wants 'federation' of mobile messaging, says PayPal

Nobody wants "federation" of messaging services despite talk of creating inter-operability, according to PayPal's next generation commerce chief Harper Reed.

Facebook EMEA boss Mendelsohn: 'Culture is not a luxury'
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Facebook EMEA boss Mendelsohn: 'Culture is not a luxury'

Facebook's EMEA vice-president Nicola Mendelsohn has argued building a work culture "is not a luxury" and is something that must be put at the core of a business from day one.

Nobody wants 'federation' of mobile messaging, says PayPal
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Nobody wants 'federation' of mobile messaging, says PayPal

Nobody wants "federation" of messaging services despite talk of creating inter-operability, according to PayPal's next generation commerce chief Harper Reed.

Women4Tech: 'Don't let men say Marissa Mayer is proof women can't do it'
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Women4Tech: 'Don't let men say Marissa Mayer is proof women can't do it'

Women must not allow men to hold up perceived female failures such as Marissa Mayer as proof women are not up to business leadership roles, according to a Women4Tech panel at Mobile World Congress.

Netflix boss Reed Hastings: 'We will adapt to virtual reality if it takes off'
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Netflix boss Reed Hastings: 'We will adapt to virtual reality if it takes off'

Netflix co-founder and chief executive Reed Hastings says the company is ready to adapt for virtual reality as part of its "learn and adapt" strategy.

Google: 'We are not perfect but the news industry has misunderstood us'
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Google: 'We are not perfect but the news industry has misunderstood us'

Madhav Chinnappa, Google's director of strategic relations for news and publishers, says the news industry has misunderstood the role the tech giant plays in the ecosystem.

Google: 'We are not perfect but the news industry has misunderstood us'
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Google: 'We are not perfect but the news industry has misunderstood us'

Madhav Chinnappa, Google's director of strategic relations for news and publishers, says the news industry has misunderstood the role the tech giant plays in the ecosystem.

Netflix boss Reed Hastings: 'We will adapt to virtual reality if it takes off'
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Netflix boss Reed Hastings: 'We will adapt to virtual reality if it takes off'

Netflix co-founder and chief executive Reed Hastings says the company is ready to adapt for virtual reality as part of its "learn and adapt" strategy.

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1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).