Matthew Chapman

Reporter

Matthew has been with Brand Republic Group since September 2011 covering the retail, technology, gaming and utilities sectors.

Matthew on Twitter: @mattchapmanUK

Relevant experience: After the standard unpaid work experience at many different publications, I landed my first full-time reporter position at StrategyEye, a company that covers the digital media industry. After a few months learning the trade at StrategyEye, I moved on to Pitch, the agency-focused sister publication of Marketing Week. I spent a year in the role before making the move to Haymarket.

Favourite ad: Undoubtedly ‘More ties!’ by Just For Men, an inspiration for any jobseeker in these tough times we are living through.

Favourite track: Father and Son by Cat Stevens.

One thing not a lot of people know about me: I used to have a rather unhealthy obsession with Neighbours (the Australian soap opera), which led me to set up a Neighbours appreciation society at university. I’m over it now.

If I wasn’t slaving away at Haymarket I’d be...? Setting up a chain of boutique hotels around the world, mainly so I can permanently travel.

Bridging the gap between creative and programmatic
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Bridging the gap between creative and programmatic

It's a golden age of marketing. Technology gives unmatched reach and measurement - and it's only improving. But is creativity keeping up?

Stop predicting the death of anything: no media is a write-off, it's all opportunity
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Stop predicting the death of anything: no media is a write-off, it's all opportunity

Marketers need to exploit the proliferation of channels - not fear it, says Campaign-Turner panel

Digital advertising is a teenager that is ruling the house - it needs discipline
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Digital advertising is a teenager that is ruling the house - it needs discipline

Google and Facebook allowing ads to appear alongside extremist content should not be dismissed as the growing pains of a teenage business, argues The Times' head of investigations...

How to go the extra mile to attract top talent
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How to go the extra mile to attract top talent

In order to cut through the competition and find the right candidates, you have to go the extra mile to refine your employer brand. Matthew Chapman reports on a recent recruitment breakfast meeting with over 30 in-house recruitment managers in the creative and marketing industry.

Sorrell: Trump presidency is good news for global economy
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Sorrell: Trump presidency is good news for global economy

Sir Martin Sorrell believes Donald Trump's presidency is "good news" for the world economy, and has criticized Barack Obama for being "diffident" toward the business community.

Sorrell: Trump presidency is good news for global economy
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Sorrell: Trump presidency is good news for global economy

Sir Martin Sorrell believes Donald Trump's presidency is "good news" for the world economy, and has criticised Barack Obama for being "diffident" towards the business community.

Nobody wants 'federation' of mobile messaging, says PayPal
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Nobody wants 'federation' of mobile messaging, says PayPal

Nobody wants "federation" of messaging services despite talk of creating inter-operability, according to PayPal's next generation commerce chief Harper Reed.

Facebook EMEA boss Mendelsohn: 'Culture is not a luxury'
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Facebook EMEA boss Mendelsohn: 'Culture is not a luxury'

Facebook's EMEA vice-president Nicola Mendelsohn has argued building a work culture "is not a luxury" and is something that must be put at the core of a business from day one.

Nobody wants 'federation' of mobile messaging, says PayPal
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Nobody wants 'federation' of mobile messaging, says PayPal

Nobody wants "federation" of messaging services despite talk of creating inter-operability, according to PayPal's next generation commerce chief Harper Reed.

Women4Tech: 'Don't let men say Marissa Mayer is proof women can't do it'
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Women4Tech: 'Don't let men say Marissa Mayer is proof women can't do it'

Women must not allow men to hold up perceived female failures such as Marissa Mayer as proof women are not up to business leadership roles, according to a Women4Tech panel at Mobile World Congress.

Netflix boss Reed Hastings: 'We will adapt to virtual reality if it takes off'
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Netflix boss Reed Hastings: 'We will adapt to virtual reality if it takes off'

Netflix co-founder and chief executive Reed Hastings says the company is ready to adapt for virtual reality as part of its "learn and adapt" strategy.

Google: 'We are not perfect but the news industry has misunderstood us'
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Google: 'We are not perfect but the news industry has misunderstood us'

Madhav Chinnappa, Google's director of strategic relations for news and publishers, says the news industry has misunderstood the role the tech giant plays in the ecosystem.

Google: 'We are not perfect but the news industry has misunderstood us'
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Google: 'We are not perfect but the news industry has misunderstood us'

Madhav Chinnappa, Google's director of strategic relations for news and publishers, says the news industry has misunderstood the role the tech giant plays in the ecosystem.

Netflix boss Reed Hastings: 'We will adapt to virtual reality if it takes off'
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Netflix boss Reed Hastings: 'We will adapt to virtual reality if it takes off'

Netflix co-founder and chief executive Reed Hastings says the company is ready to adapt for virtual reality as part of its "learn and adapt" strategy.

Johnson & Johnson pursues empathy in an age of 'anxiety and mistrust'
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Johnson & Johnson pursues empathy in an age of 'anxiety and mistrust'

Johnson & Johnson president of global marketing services Debra Bass says the brand is putting empathy at the forefront of its activity at a tumultuous time for the world.

Blockchain set to remove intermediary brands that 'add no value'
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Blockchain set to remove intermediary brands that 'add no value'

Brands that act as intermediaries but add no value will be cut out of the process by the adoption of blockchain, according to a panel of experts at Mobile World Congress.

Nokia 3310 reborn in 'colorful reimagining' of classic phone
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Nokia 3310 reborn in 'colorful reimagining' of classic phone

The Nokia 3310, the phone that was renowned for its sturdiness and seemingly never-ending battery life, is returning in a "colorful reimagining."

Nokia 3310 reborn in 'colourful reimagining' of classic phone
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Nokia 3310 reborn in 'colourful reimagining' of classic phone

The Nokia 3310, the phone that was renowned for its sturdiness and seemingly never-ending battery life, is returning in a "colourful reimagining".

Huawei targets 'new cosmopolitan' as it rapidly expands European marketing team
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Huawei targets 'new cosmopolitan' as it rapidly expands European marketing team

Huawei is targeting a "new cosmopolitan" audience as it backs away from celebrities in its advertising and significantly increases the size of its European marketing operations.

Every Euro spent on advertising 'boosts GDP sevenfold'
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Every Euro spent on advertising 'boosts GDP sevenfold'

Every euro spent on advertising generates a seven-fold boost to GDP, according to a pan-European Union report by Deloitte.

Making media fun again: why we must free our industry from outdated models
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1 Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.

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