David Benady

Should youth brands shift ad budgets from TV to YouTube?
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Should youth brands shift ad budgets from TV to YouTube?

While YouTube could help reach younger audiences, some question its effectiveness, David Benady writes.

Rich's tenure set to be tested by new free NME
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Rich's tenure set to be tested by new free NME

As NME prepares to relaunch as a free title, Time Inc UK's chief executive talks about the future for the rock bible and the publisher.

Brands turn to Snapchat for first dibs on millennials
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Brands turn to Snapchat for first dibs on millennials

The relaunched Discover news service dangles that elusive youth market, but challenges abound, David Benady writes

Helen McRae carries on data legacy at Mindshare UK
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Helen McRae carries on data legacy at Mindshare UK

After years of travelling, Helen McRae is ready to settle down as the head of Mindshare UK. She tells David Benady about the agency's forward-thinking approach on data, content and technology.

ITV and Sky enjoy strong revival in TV advertising
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ITV and Sky enjoy strong revival in TV advertising

A competitive retail environment has helped ITV, while Sky is focusing on new ways to attract brands.

Pinterest expands into e-commerce territory
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Pinterest expands into e-commerce territory

The buyable pin function feels like a natural next step for the site and could transform online shopping.

Jamie Oliver boosts YouTube presence with new channel
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Jamie Oliver boosts YouTube presence with new channel

Family Food Tube and other emerging channels could tempt more brands to look to the platform, David Benady writes.

Advertisers eye content tie-ups for YouTube Kids
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Advertisers eye content tie-ups for YouTube Kids

The new app promises a targeted audience, but brands must utilise this opportunity with care

The evolution of social in the 2015 Super Bowl
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The evolution of social in the 2015 Super Bowl

Social media is gaining popularity in the biggest US sporting event, but measurement remains difficult.

Is print the secret weapon for luxury brands?
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Is print the secret weapon for luxury brands?

Net-a-Porter's bimonthly magazine -- with shoppable content -- just turned one. How is its new business model changing fashion shopping?

Mobile messaging on the move
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Mobile messaging on the move

New platforms offer opportunities beyond established social media channels

Havas' LuxHub wants to take high fashion from catwalk to web
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Havas' LuxHub wants to take high fashion from catwalk to web

Global lead Isabelle Harvie-Watt tells Campaign about the help luxury brands need to crack digital

Condé Nast's British invasion: Ars Technica in the UK
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Condé Nast's British invasion: Ars Technica in the UK

The elite technology brand is the company's first UK launch since bringing Wired across the Atlantic five years ago

Instagram mounts advertising offensive
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Instagram mounts advertising offensive

The photo-sharing app wants to convince more brands that it's more than kid's stuff

Instagram steps up advertising offensive
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Instagram steps up advertising offensive

The photo-sharing app wants to convince more brands that it is not just a platform for young people. By David Benady.

Condé Nast stages British invasion for Ars Technica
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Condé Nast stages British invasion for Ars Technica

The US tech title joins Wired, reflecting the popularity it already enjoys in the UK.

Condé Nast introduces Ars Technica with native ambitions
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Condé Nast introduces Ars Technica with native ambitions

It is nearly five years since Condé Nast imported its US tech title Wired to the UK and now the publisher is making another foray into online technology with the local launch of high brow US tech website Ars Technica.

Sharing on the web: it's an emotional business
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Sharing on the web: it's an emotional business

The latest Wave survey from UM suggests why brands are still struggling to make content viral.

YouView adds Netflix and Sky Sports to its armoury
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YouView adds Netflix and Sky Sports to its armoury

The Netflix tie-up and arrival of Sky Sports take the service closer to its goal of ten million homes, David Benady writes

Facebook app plans will test publishers' resolve
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Facebook app plans will test publishers' resolve

Publishers must decide whether they want to play ball with the social network's content plans