Nicola Kemp

Head of features

Nicola Kemp is Head of Features at Campaign. She joined Marketing magazine in 2005 from Emap, where she was features reporter on Media & Marketing Europe, a pan-European monthly based in London.

Her first journalism job was as a financial journalist at Standard & Poors and she has a history degree from Bristol University.

Female marketers earn £7.9k less than male colleagues
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Female marketers earn £7.9k less than male colleagues

Female managers in marketing earn £7,900 less than male colleagues, meaning that the gender pay gap for managers in the marketing sector is 17.3%.

Ex-TBWA strategy chief Torode launches collective as antidote to broken agency model
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Ex-TBWA strategy chief Torode launches collective as antidote to broken agency model

New collective aims to create a new third space in-between freelancing and being employed by an agency.

Pick of the week: Asos' joyful film is a quiet revolution in beauty advertising
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Pick of the week: Asos' joyful film is a quiet revolution in beauty advertising

Vibrant, playful, fun and individual: Asos' film stands out amid a sea of beauty advertising intent on hectoring consumers that they must conceal their imperfections at all costs.

'The challenge marketers face is selling emotional advertising,' says AA marketing chief
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'The challenge marketers face is selling emotional advertising,' says AA marketing chief

Cheryl Calverley, head of marketing at the AA, has said the key challenge brand marketers face today is selling emotional advertising to the board.

Employers are failing to embrace flexible working revolution
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Employers are failing to embrace flexible working revolution

Less than one in ten jobs paying over £20,000 are advertised as being open to flexible working, despite the fact that 63% of permanent full time employees now work flexibly.

How Girl Effect and Ramzan Golant are using marketing to create social change
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How Girl Effect and Ramzan Golant are using marketing to create social change

As the chief executive of Girl Effect, former Abbott Mead Vickers stalwart Farah Ramzan Golant is undertaking the biggest transformation of her career.

What brands should know about 'agendered' society
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What brands should know about 'agendered' society

A less gender-conscious future has significant implications for society, brands and how we work, writes Nicola Kemp.

Five ways to improve your creative workflow
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Five ways to improve your creative workflow

From declaring use of technology in meetings to breaking performance working habits, Nicola Kemp explores how to achieve the perfect creative workflow.

Does digital productivity need a reset?
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Does digital productivity need a reset?

In the rush to proclaim the power of automated intelligence and big data, are the creative industries glossing over the fact that 'always on' hasn't actually led to an increase in productivity?

Xenia Tchoumi: how to influence the influencers
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Xenia Tchoumi: how to influence the influencers

As a UN Ambassador, digital feminist and a fashion influencer with over 8 million fans, Xenia Tchoumi believes having a strong voice is key to engaging with consumers in an era of ever-decreasing attention spans.

Transforming the self is step one to changing advertising for the better
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Transforming the self is step one to changing advertising for the better

There are few things more transformative than changing the way we view ourselves.

Meet the iclone: how the iPhone became comfort technology
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Meet the iclone: how the iPhone became comfort technology

The continued growth of the iPhone is testament to a culture of constant upgrade in which time pressed consumers are more willing to invest in better versions of what they already own rather than change.

Peak transformation: how to tackle the risky business of driving change
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Peak transformation: how to tackle the risky business of driving change

Few words in marketing are as loaded or meaningless as transformation. But while the industry is tiring of talking about it, delivering it remains crucial to business survival.

Uefa taps Hegerberg, Messi, Ronaldo and Pogba for #EqualGame campaign
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Uefa taps Hegerberg, Messi, Ronaldo and Pogba for #EqualGame campaign

Uefa has stepped up its commitment to promoting diversity in football with its new #EqualGame campaign, which includes a TV-spot, website and social activity.

Parents blame brands over gender stereotyping
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Parents blame brands over gender stereotyping

At the end of a summer of discontent over gender stereotyping, exclusive research commissioned by Campaign reveals that parents blame brands for perpetuating inequality.

Why we should all embrace the 'Back to school' mindset
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Why we should all embrace the 'Back to school' mindset

When 'the cult of busyness' robs us of the space and time to think, we asked six creative leaders to share how they best achieve a creative reset.

Turkey of the week: Dolmio "No drama" by Abbott Mead Vickers BBDO
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Turkey of the week: Dolmio "No drama" by Abbott Mead Vickers BBDO

First came the scary puppets and then came the scarily predictable gender stereotypes, says Nicola Kemp.

Why emotional intelligence is key to creative leadership
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Why emotional intelligence is key to creative leadership

As CEO of The Empathy Business, Belinda Parmar believes that building an empathetic environment where people can bring their "whole selves" to work is key to creative success, writes Nicola Kemp.

Consumers urge brands to push the boundaries of gender stereotyping
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Consumers urge brands to push the boundaries of gender stereotyping

Customers increasingly expect marketers to challenge the status quo in traditional media channels and advertising.

Consumers urge brands to push the boundaries of gender stereotyping
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Consumers urge brands to push the boundaries of gender stereotyping

Consumers increasingly expect brands to push the boundaries and challenge gender stereotypes in traditional media channels and advertising.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).