Nicola Kemp

Head of features

Nicola Kemp is Head of Features at Campaign. She joined Marketing magazine in 2005 from Emap, where she was features reporter on Media & Marketing Europe, a pan-European monthly based in London.

Her first journalism job was as a financial journalist at Standard & Poors and she has a history degree from Bristol University.

McDonald's CMO: 'We suffered from fake news long before Trump'
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McDonald's CMO: 'We suffered from fake news long before Trump'

In an era of fake news and social media driven consumer advocacy, McDonald's has had to open up its brand and marketing efforts in unprecedented ways.

McDonald's CMO: 'we suffered from fake news long before Trump'
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McDonald's CMO: 'we suffered from fake news long before Trump'

In an era of fake news and social media driven consumer advocacy, McDonald's has had to open up its brand and marketing efforts in unprecedented ways.

Brands urged to place passion points over data points
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Brands urged to place passion points over data points

At a time when consumer trust and engagement are at an all-time low, brands were warned to focus on consumers' passion points over data points in order to connect with consumers.

What brands should know about the new world order of media influence
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What brands should know about the new world order of media influence

The democratization of media platforms presents a significant challenge for brands; but marketers must beware of mistaking influence for celebrity.

What brands should know about the new world order of media influence
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What brands should know about the new world order of media influence

The democratisation of media platforms presents a significant challenge for brands; but marketers must beware of mistaking influence for celebrity.

Inclusivity at the heart of NatWest/ECB partnership
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Inclusivity at the heart of NatWest/ECB partnership

NatWest's partnership with the England and Wales Cricket Board underlines a broader shift by the sports marketing industry to create sponsorship deals that have deeper roots in local communities.

Nike shows brands the value of owning a moment in time
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Nike shows brands the value of owning a moment in time

Sandy Bodecker, the Nike vice-president responsible for Breaking2, is so obsessed with the sub-two-hour marathon that he has "1:59:59" tattooed on the inside of his left wrist.

The new escapism: Why brands must be bolder in entertaining consumers
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The new escapism: Why brands must be bolder in entertaining consumers

At a time when seeking space from the noise, literally and metaphorically, gathers pace among consumers, escapism is being reimagined for the digital generation.

The new escapism: Why brands must be bolder in entertaining consumers
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The new escapism: Why brands must be bolder in entertaining consumers

At a time when seeking space from the noise, literally and metaphorically, gathers pace among consumers, escapism is being reimagined for the digital generation.

Compulsive Content: Are we entertaining ourselves to death?
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Compulsive Content: Are we entertaining ourselves to death?

When consumers are constantly available via digital devices, but anxious about losing that link, the opportunities-and ethical implications-for brands are seemingly endless.

Compulsive content: when Netflix is competing with sleep are we entertaining ourselves to death?
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Compulsive content: when Netflix is competing with sleep are we entertaining ourselves to death?

When consumers are constantly available via digital devices, but anxious about losing that link, the opportunities - and ethical implications - for brands are seemingly endless.

Pepsi ad is a lesson in value of diversity
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Pepsi ad is a lesson in value of diversity

The backlash to Pepsi's ad featuring Kendall Jenner will make agencies and marketers nervous, but it should encourage them to embrace diversity, industry executives have said.

We need to talk about Pepsi
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We need to talk about Pepsi

The Pepsi debacle is a cautionary tale that will stand the test of time.

Case study: How Axe redefined masculinity
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Case study: How Axe redefined masculinity

By freeing its campaigns from dated ideas of 'maleness' and celebrating individuality, Axe has broken the mould when it comes to marketing to men.

Pick of the week: Mother "Free the feed"
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Pick of the week: Mother "Free the feed"

Nicola Kemp applauds this campaign, for which a giant breast made of canvas was placed on a rooftop near Mother's Shoreditch office.

What marketers need to know about the redefined private space
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What marketers need to know about the redefined private space

Consumers are refining their idea of what constitutes public or private realms in order to better differentiate their real and virtual lives. Nicola Kemp investigates what this means for brands.

Case study: What marketers need to know about the redefined private space
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Case study: What marketers need to know about the redefined private space

Consumers are refining their idea of what constitutes public or private realms in order to better differentiate their real and virtual lives. Nicola Kemp investigates what this means for brands.

I'd rather be in charge: The Charlotte Beers school of female leadership
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I'd rather be in charge: The Charlotte Beers school of female leadership

A pioneering woman in a male-dominated world, Charlotte Beers is sharing a lifetime of leadership knowledge with today's female managers.

I'd rather be in charge: The Charlotte Beers school of female leadership
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I'd rather be in charge: The Charlotte Beers school of female leadership

A pioneering woman in a male-dominated world, Charlotte Beers is sharing a lifetime of leadership knowledge with today's female managers.

David Gandy urges advertisers to reappraise masculinity
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David Gandy urges advertisers to reappraise masculinity

Model David Gandy has urged brands to embrace a broad definition of masculinity and the fact that men are open to a wide range of fashion role models.

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1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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