Nicola Kemp

Trends editor

Nicola is trends editor at Campaign. Contact her at nicola.kemp@haymarket.com or 020 8267 4363.

'Influencer' is a dirty word for brands and creators
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'Influencer' is a dirty word for brands and creators

Traditional media brands are struggling to understand the difference between a reality star, an Instagram influencer, a sports personality and a creator or entertainer.

MTV extends Geordie Shore brand with online short series
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MTV extends Geordie Shore brand with online short series

Broadcaster also plans to increase investment in experiential activity.

UK viewers call for greater diversity on screen ahead of Oscars
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UK viewers call for greater diversity on screen ahead of Oscars

UM research finds TV and film do not portray society authentically.

Diageo to sponsor Creative Equals returners scheme
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Diageo to sponsor Creative Equals returners scheme

Beverage company CMO said 'it's not enough to talk about change'.

Turkey of the Week: Boden's ads reveal complacency about gender stereotyping
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Turkey of the Week: Boden's ads reveal complacency about gender stereotyping

Retailer's lazy reliance on stereotypes is no laughing matter.

Does Publicis Groupe's flexible working approach mark a tipping point?
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Does Publicis Groupe's flexible working approach mark a tipping point?

Publicis has thrown down the gauntlet to the industry...

Boden slammed for 'sexist' marketing
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Boden slammed for 'sexist' marketing

Ads are likely to fall foul of upcoming ASA rules on gender stereotyping.

Holland & Barrett CMO: 'Never again consider a target audience to be a woman over 45'
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Holland & Barrett CMO: 'Never again consider a target audience to be a woman over 45'

Holland & Barrett's marketing chief on why women need to be treated as individuals and breaking the last taboo in marketing.

How should the industry create space for more original thinkers?
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How should the industry create space for more original thinkers?

A damning report reveals how adland's talent really feels...

Holland & Barrett to tackle menopause after winning TfL diversity campaign
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Holland & Barrett to tackle menopause after winning TfL diversity campaign

'Me.No.Pause' was created by Pablo London...

How we can champion women with the power of #PassItOn
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How we can champion women with the power of #PassItOn

Check out the new initiative to share mentoring and advice

The ad industry's broken business model is breaking talent
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The ad industry's broken business model is breaking talent

New report says climate for talent is 'depressing as shit'

Does the Gillette ad mark a turning point in marketing masculinity?
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Does the Gillette ad mark a turning point in marketing masculinity?

Film reflects a revolution in gender ideals in advertising

The end of the passive fan: sports marketing's social shift
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The end of the passive fan: sports marketing's social shift

Social media is bringing a fresh intimacy to the relationship between fan and player, with significant implications for brands.

Bollocks to Blue Monday
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Bollocks to Blue Monday

Employee well-being and addressing the mental strain of our 'always on' culture are not just for one day of the year.

'Zine culture' predicted to drive creativity in 2019
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'Zine culture' predicted to drive creativity in 2019

Shutterstock's creative trends report forecasts nostalgic return to visual aesthetics of the past.

Pissing off Piers Morgan is a valid marketing strategy for Gillette
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Pissing off Piers Morgan is a valid marketing strategy for Gillette

Implications of Gillette's #MeToo moment

Welcome to 2019: The cultural trends to watch out for
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Welcome to 2019: The cultural trends to watch out for

Change is coming in the way we work

Creative Equals calls for more support for returners
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Creative Equals calls for more support for returners

More than 100 women have signed up to Creative Equals' programmes in London and Manchester.

This is adland '19: IPA diversity data paints mixed picture
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This is adland '19: IPA diversity data paints mixed picture

Gender and ethnic diversity improved, while response rate fell