Nicola Kemp

Head of features

Nicola Kemp is Head of Features at Campaign. She joined Marketing magazine in 2005 from Emap, where she was features reporter on Media & Marketing Europe, a pan-European monthly based in London.

Her first journalism job was as a financial journalist at Standard & Poors and she has a history degree from Bristol University.

Pepsi ad is a lesson in value of diversity
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Pepsi ad is a lesson in value of diversity

The backlash to Pepsi's ad featuring Kendall Jenner will make agencies and marketers nervous, but it should encourage them to embrace diversity, industry executives have said.

We need to talk about Pepsi
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We need to talk about Pepsi

The Pepsi debacle is a cautionary tale that will stand the test of time.

How Axe redefined masculinity
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How Axe redefined masculinity

By freeing its campaigns from dated ideas of 'maleness' and celebrating individuality, Axe has broken the mould when it comes to marketing to men.

Pick of the week: Mother "Free the feed"
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Pick of the week: Mother "Free the feed"

Nicola Kemp applauds this campaign, for which a giant breast made of canvas was placed on a rooftop near Mother's Shoreditch office.

What marketers need to know about the redefined private space
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What marketers need to know about the redefined private space

Consumers are refining their idea of what constitutes public or private realms in order to better differentiate their real and virtual lives. Nicola Kemp investigates what this means for brands.

What marketers need to know about the redefined private space
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What marketers need to know about the redefined private space

Consumers are refining their idea of what constitutes public or private realms in order to better differentiate their real and virtual lives. Nicola Kemp investigates what this means for brands.

I'd rather be in charge: The Charlotte Beers school of female leadership
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I'd rather be in charge: The Charlotte Beers school of female leadership

A pioneering woman in a male-dominated world, Charlotte Beers is sharing a lifetime of leadership knowledge with today's female managers.

I'd rather be in charge: The Charlotte Beers school of female leadership
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I'd rather be in charge: The Charlotte Beers school of female leadership

A pioneering woman in a male-dominated world, Charlotte Beers is sharing a lifetime of leadership knowledge with today's female managers.

David Gandy urges advertisers to reappraise masculinity
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David Gandy urges advertisers to reappraise masculinity

Model David Gandy has urged brands to embrace a broad definition of masculinity and the fact that men are open to a wide range of fashion role models.

Spotify urges brands to embrace 'streaming state of mind'
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Spotify urges brands to embrace 'streaming state of mind'

Spotify is urging brands to better capitalize on the emotional power of music in the moment.

Tesco Clubcard creator: Girls think ambition is a dirty word
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Tesco Clubcard creator: Girls think ambition is a dirty word

Edwina Dunn, the creator of the Tesco Clubcard, was a data pioneer before the words "big data" had past most marketers' lips. Now she is turning her expertise to tackling the lack of role models for women.

Spotify urges brands to embrace 'streaming state of mind'
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Spotify urges brands to embrace 'streaming state of mind'

Spotify is urging brands to better capitalise on the emotional power of music in the moment.

The Adam & Eve/DDB school of creativity
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The Adam & Eve/DDB school of creativity

When we asked the heads of agencies in this year's School Reports to name the shop they most admire, the result was clear - Adam & Eve/DDB. Nicola Kemp reveals the secrets of its success.

MediaCom's Karen Blackett is a new breed of leader
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MediaCom's Karen Blackett is a new breed of leader

MediaCom chairwoman Karen Blackett, the most admired business chief in adland, is blazing a trail for creative leaders who place authenticity, approachability and empathy ahead of ego.

Facebook, Twitter and Google slammed in the UK for monetizing hate speech
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Facebook, Twitter and Google slammed in the UK for monetizing hate speech

Labour MP accused the social media giants of "commercial prostitution."

Facebook, Twitter and Google slammed for monetising hate speech
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Facebook, Twitter and Google slammed for monetising hate speech

Facebook, Google and Twitter and the brands that advertise on them have been left bruised after a tense Commons Home Affairs Committee meeting accusing the big three of failing to act on hate speech.

Is it possible to work in advertising and still have a life?
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Is it possible to work in advertising and still have a life?

The empty rhetoric of 'work hard, play hard' is falling out of favor--the creative industries need to flex to attract and retain the best talent, and ensure that employees can have a life outside work.

Is it possible to work in advertising and still have a life?
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Is it possible to work in advertising and still have a life?

The empty rhetoric of 'work hard, play hard' is falling out of favour - the creative industries need to flex to attract and retain the best talent, and ensure that employees can have a life outside work.

Change, not talk, is what diversity needs
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Change, not talk, is what diversity needs

Brands, ad agencies and media owners need to start creating meaningful change in gender diversity instead of just talking about it, industry leaders have said.

OMG chief urges women to 'step out of their comfort zones' to succeed
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OMG chief urges women to 'step out of their comfort zones' to succeed

Women need to step out of their comfort zones and embrace leadership roles and new challenges, according to Philippa Brown, UK chief executive at Omnicom Media Group.

Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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