Sue Unerman

Sue Unerman is the chief strategy officer at MediaCom. 

Is it time to pour the tea yet?
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Is it time to pour the tea yet?

MediaCom's chief transformation officer questions how far we have yet to go to achieve gender equality in business.

Robots can't deliver brave creativity
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Robots can't deliver brave creativity

Awards judges look for brave work. Only people can deliver this, says MediaCom's chief transformation officer.

Conditions are right for women to smash glass walls in advertising and media
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Conditions are right for women to smash glass walls in advertising and media

Gender representation at Cannes this year revealed the lack of diversity in our industry.

Facebook and other media must make room for diversity of thought
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Facebook and other media must make room for diversity of thought

When Facebook prioritises friends and family in your news feed it may commit editorial bias.

How to make your team culture work well
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How to make your team culture work well

Cultures work when teams look out for each other and care about the company as a whole, says MediaCom's chief transformation officer.

Instability in media fads is hurting consumer trust
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Instability in media fads is hurting consumer trust

Could FUCU, a new acronym used to describe the surprising political world, also be applied to marcoms?

Debunking myths: stand up to pseudoscience
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Debunking myths: stand up to pseudoscience

Men with bigger heads are "smarter than women", multi-tasking is "bad for your health", MediaCom UK's chief transformation officer debunks the myths.

Poor leadership can make work 'stupid'
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Poor leadership can make work 'stupid'

Many organisations build in deliberate and functional stupidity into their ways of working in order to control the people that work for them.

The future of strategy is synthesis
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The future of strategy is synthesis

We can expect more breakthroughs as we synthesise more data sources and disciplines.

Tech disruption is not going to stabilise
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Tech disruption is not going to stabilise

You can't buy an agile culture, you have to grow one, and that agility has to come from the top.

The story of man vs machine is as much about a PR victory as about tech
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The story of man vs machine is as much about a PR victory as about tech

It's 20 years since chess grand master Gary Kasparov was beaten by a computer, but was it the crushing victory IBM claimed it to be?

Cause marketing: the trend that combines clarity of purpose and brand equity
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Cause marketing: the trend that combines clarity of purpose and brand equity

Research reveals over half the population has bought a brand or stopped using one because of its behaviour or values.

Media's existential threat?
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Media's existential threat?

There's no need to fear how artificial intelligence, programmatic and other technologies are disrupting the media landscape. Instead, we should welcome challenges to the status quo and old habits, Sue Unerman explains.

Media's existential threat?
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Media's existential threat?

There's no need to fear how artificial intelligence, programmatic and other technologies are disrupting the media landscape. Instead, we should welcome challenges to the status quo and old habits, Sue Unerman explains.

What is the overriding quality of a great leader?
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What is the overriding quality of a great leader?

The best media, marketing and advertising leaders inspire their team - without the "rock star" tendencies. By MediaCom's chief transformation officer.

What clowns can teach marketers about non-verbal communication
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What clowns can teach marketers about non-verbal communication

Non-verbal communication helps marketers understand what paying audiences want but can't express.

Don't let media's rigour allow you to pass up opportunities
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Don't let media's rigour allow you to pass up opportunities

There needs to be a balance between following the rules, justifying actions on the basis of data, and taking a leap into the unknown.

Forensic media planning is set to make new breakthroughs in the industry
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Forensic media planning is set to make new breakthroughs in the industry

Forensics will change how we evaluate media, just as forensic DNA revolutionised criminal investigations.

Gender's effect on kids' choice of role models
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Gender's effect on kids' choice of role models

DunnHunnby's Edwina Dunn has moved on from data to inspire young women to achieve their career ambitions. She backs the idea that you need to see it to be it.

Being funny is a serious career move
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Being funny is a serious career move

Colleagues who make others laugh are seen as more self-confident, more competent, and higher in status, according to a series of US experiments.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).