Peter Knapp

Dyson has opened floodgates for automotive overhaul and Amazon could soon follow suit
Share

Dyson has opened floodgates for automotive overhaul and Amazon could soon follow suit

With a track record of groundbreaking innovation and an aspirational identity, Dyson's entry into the electric vehicle sector has serious credibility, Landor's global creative officer writes.

Facebook was smart to choose a genderless AI assistant
Share

Facebook was smart to choose a genderless AI assistant

Brands shouldn't be too quick to opt for a gendered virtual personality.

When it comes to connected cars, brands need to learn to let go
Share

When it comes to connected cars, brands need to learn to let go

Smart brands will recognise when their tech partners are better equipped to "host" parts of the transport experience of tomorrow, writes Landor's global creative officer.

Why it's time to reinvent the airport experience
Share

Why it's time to reinvent the airport experience

Airports are ambassadors for a city yet so often they fail to reflect the culture of their host country, says Peter Knapp, global creative officer at Landor.

How branding can help humanize our megacities
Share

How branding can help humanize our megacities

The global creative officer at Landor Associates says that branding principles familiar to the advertising world can give a sense of human scale to today's megacities

How branding can help humanise our megacities
Share

How branding can help humanise our megacities

As cities grow faster, bigger, wider, taller we are all being dwarfed. In 2011, there were 23 urban agglomerations that qualified as megacities, with populations exceeding 10m inhabitants. By 2025, there will likely be 37, writes Peter Knapp, global creative officer at Landor Associates.

Five of the weirdest places to find brand inspiration
Share

Five of the weirdest places to find brand inspiration

Sir Paul Smith likes to use a pencil and paper because from a "mistake can come an idea". Creative inspiration can come from the weirdest things - marketers should seek out that creative spark in the most unlikely of places, writes Peter Knapp, global creative officer of branding agency Landor Associates.

Tower Bridge Olympic display shows creativity has abandoned London 2012
Share

Tower Bridge Olympic display shows creativity has abandoned London 2012

Peter Knapp, executive creative director, Europe and Middle East, Landor Associates, argues that hanging the Olympic rings from Tower Bridge will cheapen the Games.