Shona Ghosh

Shona Ghosh is the technology editor for Campaign UK.

Shona has been with the Haymarket group since September 2014 covering the retail, technology, gaming and utilities sectors.

Relevant experience: I've always covered tech, writing about start-ups and venture capitalism at StrategyEye, then moving on to harder tech at Dennis Publishing's PC Pro. After a stint of travelling, I joined Haymarket.

Favourite ad: Never Say No To Panda by Panda Cheese. The ads all other ads aspire to be.

Favourite track: Graceland by Paul Simon

One thing not a lot of people know about me: I'm a Grade 7 pianist. I wasn't mathematical enough for Grade 8.

If I wasn’t slaving away at Haymarket I’d be...? Trying to find some rocks to climb  

Email: shona.ghosh@haymarket.com 
Tel: 020 8267 4896

The future of retail marketing as it adapts to always-on consumers
Share

The future of retail marketing as it adapts to always-on consumers

When it comes to retail, consumers are demanding a state of constant innovation against a backdrop of ever-rising expectations. Shona Ghosh investigates the industry's global future.

Change4Life launches food tracker app in £6.3m campaign
Share

Change4Life launches food tracker app in £6.3m campaign

Change4Life has launched a food tracker app in its annual January health push, helping parents keep an eye on kids' salt, sugar and fat intake.

The best of 2016: Campaign's 10 most popular opinion pieces
Share

The best of 2016: Campaign's 10 most popular opinion pieces

If the unscientifically small sample of Campaign's most read opinion pieces are anything to go by, marketers, media and adland were fascinated by the world burning in 2016.

Creatives pay homage to 2016's departed
Share

Creatives pay homage to 2016's departed

Prince, David Bowie and Gene Wilder are among the luminaries given their last curtain call by a trio of VCCP creatives, who have collated their best work online.

Sky and Warner team up on Lego Batman-themed broadband spot
Share

Sky and Warner team up on Lego Batman-themed broadband spot

Sky is pushing its broadband service with a series of ads starring Lego Batman, created in partnership with Warner Bros Pictures.

Comparethemarket.com unveils 'Frozen' Christmas Day ad
Share

Comparethemarket.com unveils 'Frozen' Christmas Day ad

Comparethemarket.com has unveiled its Christmas Day ad campaign - a spot themed around the movie Frozen, starring baby Oleg and his friend Ayana.

Public Health England will focus on data for 2020 marketing strategy
Share

Public Health England will focus on data for 2020 marketing strategy

Public Health England will put data and digital at the heart of its three-year marketing plan to 2020, set to be unveiled next year.

Man behind viral EU referendum ad fined £4000
Share

Man behind viral EU referendum ad fined £4000

A man who placed his own EU referendum ad in the Metro has been fined £4000 by the Electoral Commission for failing to include all the necessary details.

Lyst chief marketing officer Christian Woolfenden out
Share

Lyst chief marketing officer Christian Woolfenden out

Lyst's chief marketing officer, Christian Woolfenden, resigned from the start-up in November and is set to take up a new role.

Telegraph poaches ex-iAd exec to head up Apple News
Share

Telegraph poaches ex-iAd exec to head up Apple News

The Telegraph has added more digital specialists to its commercial team with the appointments of Steven Filler and James Muil.

WPP drawn into Department of Justice investigation
Share

WPP drawn into Department of Justice investigation

Martin Sorrel's holding company is the fourth to be drawn into the widening bid-rigging scandal.

WPP drawn into US Department of Justice investigation
Share

WPP drawn into US Department of Justice investigation

WPP has confirmed that three of its subsidiaries have been subpoenaed by the US Department of Justice, as part of the latter's investigation into production practices.

Adland more stressed than ever in 2016, says Nabs
Share

Adland more stressed than ever in 2016, says Nabs

Straitened finances, stress and, alarmingly, domestic violence have all contributed to a rise in calls to industry charity Nabs.

Next year's tech battleground: you
Share

Next year's tech battleground: you

If 2016 was the year of video, then 2017 will see more software consolidation as the big tech giants try and own the entire user journey.

Sky agrees to £18.5bn takeover by 21st Century Fox
Share

Sky agrees to £18.5bn takeover by 21st Century Fox

Fox has reached an agreement with Sky on a takeover which values the UK broadcast company at £18.5bn.

Nestlé risks KitKat imitators after losing EU trademark
Share

Nestlé risks KitKat imitators after losing EU trademark

Nestlé's competitors could start producing their own four-fingered chocolate bars after the company lost its EU trademark protection for KitKat.

Unruly leans on AI to boost digital effectiveness
Share

Unruly leans on AI to boost digital effectiveness

Unruly will integrate an IBM Watson API into its new data-driven offering to up the effectiveness of digital video ads.

The Lad Bible publisher launches content agency
Share

The Lad Bible publisher launches content agency

The Lad Bible group has launched a "branded entertainment" agency called Joyride to help brands reach its portfolio of sites, including the Sport Bible and Pretty52.

How VW built its futuristic Moia brand
Share

How VW built its futuristic Moia brand

The VW brand is 80 years old, but the company is giving consideration to a future where it might be obsolete.

Google launches self-driving car brand called Waymo
Share

Google launches self-driving car brand called Waymo

Google's parent company, Alphabet, has spun off its self-driving car project into a separate entity called Waymo.

Job description: Digital marketing executive
Shares0
Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published

More