Joe Cianciotto

Executive Creative Director, Chief Digital Officer, DDB New York

Joe Cianciotto is Executive Creative Director of DDB NY and Director of Digital for the U.S.
As ECD of the NY office, his creative leadership has extended well beyond the digital space to include print, television/film, social media, branded content and CRM. Having founded, Amplify, an integrated proprietary process, he oversees all aspects of the agency’s 135 person strong emerging media and social-driven integrated capabilities.
Before joining DDB NY, Joe was Vice President, Creative Director of Interactive at D’Arcy Worldwide.

Betting on the Super Bowl: Which ads will win?
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Betting on the Super Bowl: Which ads will win?

DDB New York's ECD and CDO sizes up the competition on a field of play that includes multiple screens and a media-savvy audience

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1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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