Campaign's global editor-in-chief considers brands' shift from destination to distribution
A week ago, chances are you'd never heard of Pokémon Go. Now, as I'm writing, it's poised to have more users than ten-year-old Twitter; by the time you read this, it almost certainly will have.
We had two big news stories dominating our web traffic last week: Brexit and the story about Grey's management leaving to launch their own agency. Yeah, no shit.
"We failed the country, we could and should have done better." So says one senior advertising executive involved in the Britain Stronger In Europe campaign.
What a fabulously exciting week.
The referendum result is a story of many parts but one of them is certainly the catastrophic failure of the communications industry to mount a coherent and powerful pro-EU message.
When it filed for an IPO back in February, Ascential - owner of the world's biggest and most expensive awards show, the Cannes Lions - revealed that it had earned £41m in 2014, up 37% on the previous year.
In 1971, McCann Erickson's Bill Backer, one of the agency's top creative directors, was on his way to London when thick fog forced his plane to divert to Shannon Airport.
I could tell you now about the global agency chief who makes very public homophobic jokes at the expense of a gay colleague.
Earlier this year, a successful marketer was invited by her CEO to present the new ad strategy for her biggest brand to the board.
PepsiCo has been giving tours of its new content studio in New York.
A marketer told me, not long ago, that he had fired his advertising agency after the last two ads it had made for the brand were named and shamed as Campaign Turkeys of the Week.
No apologies for adding to the noise around ISBA's salvo in media agencies' direction last week, with clients concerned that they can't trust agencies on issues like "click fraud, viewability, verification and brand safety".
I saw a punk on the Tube this week and felt a warm rush of nostalgia for a time when people enjoyed looking interesting (in a tribal kind of way) and challenging.
Meet the man who, in less than four years, captured the hearts of the tight-knit London scene and established Advertising Week Europe as a fixture in the industry calendar
There was a moment, pretty early on, in the talk between Sir Martin Sorrell and Bernie Ecclestone at Advertising Week Europe when it seemed the world had slipped on its axis. Were we back in the 70s?
Claire Beale meets the man who, in less than four years, captured the hearts of the tight-knit London scene and established Advertising Week Europe as a fixture in the industry calendar.
Advertising Week Europe kicks off this week with a new venue in London's Picturehouse Central and four days of seminars featuring agency chiefs and marketing leaders.
Next week will be dominated by Advertising Week Europe and D&AD's festival, where the world's best creative work will be judged and displayed (and we've dedicated more of this week's issue to creativity than usual to mark the occasion).
Integration is the theme of the week.