For almost five decades, Campaign's front page was the place where the people who shaped the industry were seen doing their shaping.
Can consultants snare agencies without smothering the thing that makes them desirable acquisition targets?
Something's gone wrong when reputations, bonuses and careers rest heavily on awards won and less on results achieved for clients.
Publicis Groupe is pulling out of all marketing activity for the next 365 days - and won't be entering awards at Cannes next year - as it focuses its resources on developing Marcel, described by chief executive Arthur Sadoun as a ground breaking new platform.
Already Cannes Lions is bringing out the worst in some people.
A general election used to be good for our industry, but now party political messaging has become a largely private affair.
Marketers don't tend to hang around very long. And this is just one example of the ruinous short-termism infecting our industry.
Bovill and Allison could get a job pretty much anywhere in advertising now. But they don't want a job in advertising.
Is P&G's "irresistible superiority" a dollop of strategic bollocks or a whole new approach to marketing?
As the main political parties scramble to compose their narrative, will simplicity, consistency and unity now be totems?
The Cadbury Easter egg row underlines the challenges marketers face treading the line of acceptability in a world where offence has become a codifier.
I don't want to worry you unnecessarily, but is the chief marketing officer facing extinction?
How did Google, a company chock-full of so many smart, decent people manage to get itself into such a quagmire?
Looking back on the rollercoaster of 2016, holding on tight and keeping a straight course was actually quite some achievement.
Cost and time pressures make simplicity and integration among agencies increasingly imperative.
It's time to turn the gender and diversity debates more effectively on the work sent out into the real world.
It's a good moment to remind ourselves of how we got here and that here is a damn good place from which to navigate forward.
If you've got fire in your belly and passion in your breast, you want to work for a company that's doing the right thing.
We're celebrating brilliant marketers who not only build brands and businesses but who do so through developing real partnerships with their agency suppliers.
Finally the biggest advertiser in the world has woken up to the mess.