There were a lot of unanswered questions when Publicis Groupe announced its restructure last autumn.
A researcher with a big brain told me the other day that the word "creative" is becoming toxic.
Two subjects dominate this week - wildly different but both important to secure the industry's future health.
In the past few months, I've been asked - not always politely, often with an aggressive call to duty and sometimes with a hint of the bully - to promote a range of reports, lectures, seminars, debates about women in creative industries.
Welcome back. Ready? Let's go.
Claire Beale reviews 2015 - when ads were blocked, offices uprooted, clients acted unpredictably and VW saw 50 years of brand-building go up in smoke.
It's not easy to get a grip on 2015.
As Publicis Groupe restructures, Claire Beale takes a look at the man rising to the top.
In the past few weeks, I've judged the brilliant Nabs Fast Forward scheme, the Campaign Future Leaders Program and J Walter Thompson's Chrissie Barker Award for its best graduates.
Rarely can the House of Commons be relied upon to deliver sensible debate, but clear out the MPs and install a bunch of advertising people and you might just get a thoughtful, thought-provoking discussion.
When clients talk about a new drive towards effectiveness and efficiency in their marketing communications, what they often seem to mean is they're going to cut costs and/or squeeze their suppliers
SapientNitro's sale to Publicis Groupe last year has had a big effect on the agency but also, it seems, on the holding company. Claire Beale meets the men putting technology at the heart of their business.
When a select bunch of the brightest and best young stars in the ad business were asked this week to name a leader they admired, there were plenty of answers, from Nelson Mandela to John Lennon.
It's not, of course, where an agency is located or what its building looks like that defines whether it's a great company.
Is the media industry about to be nuked? Could a bunch of US advertisers, convinced they're being cheated and lied to, knife the business and send our entire industry crashing? Er, maybe.
If you work in advertising and have heard of an agency called St Luke's, the name will mean one of two things - depending on how long you've been in this business.
Last month, General Motors agreed to pay a $900 million fine to dodge a criminal investigation into allegations that it buried information about a fault in its ignition switch that led to the deaths of at least 124 people.
One of the most popular stories on Campaignlive over the past week has featured Havas' Yannick Bolloré talking about digital at Dmexco.
I love Jonathan Mildenhall's quote on the new agency model.
It's a long time since I was at school but this will forever be back-to-school week - a discomforting blend of exciting new possibilities and bubbling panic.