Claire Beale

Global editor-in-chief

Claire Beale is the global editor-in-chief of Campaign. Contact her at claire.beale@haymarket.com or 020 8267 4705. 

Amid agency scandals, is your house in order?
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Amid agency scandals, is your house in order?

Earlier this year, a successful marketer was invited by her CEO to present the new ad strategy for her biggest brand to the board.

Pepsi's portent for adland
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Pepsi's portent for adland

PepsiCo has been giving tours of its new content studio in New York.

Marketers and agencies: Come together, right now
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Marketers and agencies: Come together, right now

A marketer told me, not long ago, that he had fired his advertising agency after the last two ads it had made for the brand were named and shamed as Campaign Turkeys of the Week.

For the sake of the work, iron out those differences
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For the sake of the work, iron out those differences

No apologies for adding to the noise around ISBA's salvo in media agencies' direction last week, with clients concerned that they can't trust agencies on issues like "click fraud, viewability, verification and brand safety".

It's the 'big ideas' that can turn products into brands
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It's the 'big ideas' that can turn products into brands

I saw a punk on the Tube this week and felt a warm rush of nostalgia for a time when people enjoyed looking interesting (in a tribal kind of way) and challenging.

Advertising Week's Scheckner: 'I know how to do showbiz'
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Advertising Week's Scheckner: 'I know how to do showbiz'

Meet the man who, in less than four years, captured the hearts of the tight-knit London scene and established Advertising Week Europe as a fixture in the industry calendar

The agency of the future? Ecclestone may disagree
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The agency of the future? Ecclestone may disagree

There was a moment, pretty early on, in the talk between Sir Martin Sorrell and Bernie Ecclestone at Advertising Week Europe when it seemed the world had slipped on its axis. Were we back in the 70s?

Advertising Week's Scheckner: 'I know how to do showbiz'
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Advertising Week's Scheckner: 'I know how to do showbiz'

Claire Beale meets the man who, in less than four years, captured the hearts of the tight-knit London scene and established Advertising Week Europe as a fixture in the industry calendar.

Advertising Week Europe's CEO hopes new venue will take event to next level
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Advertising Week Europe's CEO hopes new venue will take event to next level

Advertising Week Europe kicks off this week with a new venue in London's Picturehouse Central and four days of seminars featuring agency chiefs and marketing leaders.

Asda's return to Publicis is no ordinary appointment
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Asda's return to Publicis is no ordinary appointment

Next week will be dominated by Advertising Week Europe and D&AD's festival, where the world's best creative work will be judged and displayed (and we've dedicated more of this week's issue to creativity than usual to mark the occasion).

Convergence is the key to the future of our industry
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Convergence is the key to the future of our industry

Integration is the theme of the week.

Welcome to Campaign's School Reports 2016
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Welcome to Campaign's School Reports 2016

The School Reports are the definitive assessment of how the biggest advertising and media agencies performed last year.

JWT saga is raising wider questions for the industry
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JWT saga is raising wider questions for the industry

I was in Campaign's US headquarters in the fashion district of Manhattan last week when the New York Post published a story headlined: "JWT CEO made rape jokes, mocked Jews and blacks: suit."

Our talented women just need to be told they can
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Our talented women just need to be told they can

A small story from a senior woman in our industry.

Effectiveness is a gauge of creativity's corporate worth
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Effectiveness is a gauge of creativity's corporate worth

Apparently, if you tally up the winners of the major effectiveness awards around the world over the past year, you'll discover that Procter & Gamble has displaced Unilever as the world's most effective advertiser.

Creativity thrives when the team has skin in the game
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Creativity thrives when the team has skin in the game

I had a drink the other day with a young designer who has just struck out with a couple of partners to launch their own business.

Zero-based budgeting: marketing's latest fad
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Zero-based budgeting: marketing's latest fad

Setting a budget can be a crude and unsatisfactory process.

Finally, Publicis' restructure is showing some clarity
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Finally, Publicis' restructure is showing some clarity

There were a lot of unanswered questions when Publicis Groupe announced its restructure last autumn.

Time to remind ourselves that creativity is special
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Time to remind ourselves that creativity is special

A researcher with a big brain told me the other day that the word "creative" is becoming toxic.

We can do more to secure the future health of adland
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We can do more to secure the future health of adland

Two subjects dominate this week - wildly different but both important to secure the industry's future health.

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