Claire Beale

Global editor-in-chief

Claire Beale is the global editor-in-chief of Campaign. Contact her at claire.beale@haymarket.com or 020 8267 4705. 

Short-termism is hurting us all
Share

Short-termism is hurting us all

Marketers don't tend to hang around very long. And this is just one example of the ruinous short-termism infecting our industry.

It's time for advertising to face the music in the talent war
Share

It's time for advertising to face the music in the talent war

Bovill and Allison could get a job pretty much anywhere in advertising now. But they don't want a job in advertising.

P&G's irresistibly superior plan
Share

P&G's irresistibly superior plan

Is P&G's "irresistible superiority" a dollop of strategic bollocks or a whole new approach to marketing?

Marcoms' key role on 8 June
Share

Marcoms' key role on 8 June

As the main political parties scramble to compose their narrative, will simplicity, consistency and unity now be totems?

Going on the offensive
Share

Going on the offensive

The Cadbury Easter egg row underlines the challenges marketers face treading the line of acceptability in a world where offence has become a codifier.

CMOs: an endangered species?
Share

CMOs: an endangered species?

I don't want to worry you unnecessarily, but is the chief marketing officer facing extinction?

Context is crucial when considering ads on Google
Share

Context is crucial when considering ads on Google

How did Google, a company chock-full of so many smart, decent people manage to get itself into such a quagmire?

Welcome to Campaign's School Reports 2017
Share

Welcome to Campaign's School Reports 2017

Looking back on the rollercoaster of 2016, holding on tight and keeping a straight course was actually quite some achievement.

In search of simplicity
Share

In search of simplicity

Cost and time pressures make simplicity and integration among agencies increasingly imperative.

Let's move beyond box-ticking
Share

Let's move beyond box-ticking

It's time to turn the gender and diversity debates more effectively on the work sent out into the real world.

Inspiration for the future
Share

Inspiration for the future

It's a good moment to remind ourselves of how we got here and that here is a damn good place from which to navigate forward.

There's more to life than profit
Share

There's more to life than profit

If you've got fire in your belly and passion in your breast, you want to work for a company that's doing the right thing.

Getting into the 100 club
Share

Getting into the 100 club

We're celebrating brilliant marketers who not only build brands and businesses but who do so through developing real partnerships with their agency suppliers.

It's time to clean up our act
Share

It's time to clean up our act

Finally the biggest advertiser in the world has woken up to the mess.

Arthur Sadoun's journey to the top of Publicis Groupe was never in doubt
Share

Arthur Sadoun's journey to the top of Publicis Groupe was never in doubt

Arthur Sadoun's promotion to succeed Maurice Lévy was simply a natural progression, writes Campaign's global editor-in-chief.

Arthur Sadoun's journey to the top of Publicis Groupe was never in doubt
Share

Arthur Sadoun's journey to the top of Publicis Groupe was never in doubt

Arthur Sadoun's promotion to succeed Maurice Lévy was simply a natural progression, writes Campaign's global editor-in-chief.

Ad industry's pace of change on diversity is too slow
Share

Ad industry's pace of change on diversity is too slow

Almost half-a-century after a woman first became copy chief at one of the best ad agencies, still only 11% of creative directors are women.

The year of radical candour
Share

The year of radical candour

Trust, honesty and integrity seem endangered qualities within the advertising and marketing industries.

What's next for Saatchi & Saatchi after Senior's departure
Share

What's next for Saatchi & Saatchi after Senior's departure

It's an end of an era for British advertising as Saatchi & Saatchi moves offices and the agency changes management. Campaign sat down with Robert Senior, Magnus Djaba and Arthur Sadoun to discuss what's ahead.

What's next for Saatchi & Saatchi after Senior's departure
Share

What's next for Saatchi & Saatchi after Senior's departure

It's an end of an era for British advertising as Saatchi & Saatchi moves offices and the agency changes management. Campaign sat down with Robert Senior, Magnus Djaba and Arthur Sadoun to discuss what's ahead.

Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More