Claire Beale

Global editor-in-chief

Claire Beale is the global editor-in-chief of Campaign. Contact her at claire.beale@haymarket.com or 020 8267 4705. 

What Pokémon can teach us
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What Pokémon can teach us

Campaign's global editor-in-chief considers brands' shift from destination to distribution

What Pokémon can teach us
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What Pokémon can teach us

A week ago, chances are you'd never heard of Pokémon Go. Now, as I'm writing, it's poised to have more users than ten-year-old Twitter; by the time you read this, it almost certainly will have.

What a time for Grexit
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What a time for Grexit

We had two big news stories dominating our web traffic last week: Brexit and the story about Grey's management leaving to launch their own agency. Yeah, no shit.

Agencies' anger at failure of Stronger In campaign
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Agencies' anger at failure of Stronger In campaign

"We failed the country, we could and should have done better." So says one senior advertising executive involved in the Britain Stronger In Europe campaign.

Brexit: Let's make the most of this
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Brexit: Let's make the most of this

What a fabulously exciting week.

Brexit vote shows catastrophic failure of communications
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Brexit vote shows catastrophic failure of communications

The referendum result is a story of many parts but one of them is certainly the catastrophic failure of the communications industry to mount a coherent and powerful pro-EU message.

It's tougher to justify Cannes
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It's tougher to justify Cannes

When it filed for an IPO back in February, Ascential - owner of the world's biggest and most expensive awards show, the Cannes Lions - revealed that it had earned £41m in 2014, up 37% on the previous year.

A big idea is not enough
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A big idea is not enough

In 1971, McCann Erickson's Bill Backer, one of the agency's top creative directors, was on his way to London when thick fog forced his plane to divert to Shannon Airport.

ANA report: Agencies are toxic by association
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ANA report: Agencies are toxic by association

I could tell you now about the global agency chief who makes very public homophobic jokes at the expense of a gay colleague.

Amid agency scandals, is your house in order?
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Amid agency scandals, is your house in order?

Earlier this year, a successful marketer was invited by her CEO to present the new ad strategy for her biggest brand to the board.

Pepsi's portent for adland
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Pepsi's portent for adland

PepsiCo has been giving tours of its new content studio in New York.

Marketers and agencies: Come together, right now
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Marketers and agencies: Come together, right now

A marketer told me, not long ago, that he had fired his advertising agency after the last two ads it had made for the brand were named and shamed as Campaign Turkeys of the Week.

For the sake of the work, iron out those differences
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For the sake of the work, iron out those differences

No apologies for adding to the noise around ISBA's salvo in media agencies' direction last week, with clients concerned that they can't trust agencies on issues like "click fraud, viewability, verification and brand safety".

It's the 'big ideas' that can turn products into brands
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It's the 'big ideas' that can turn products into brands

I saw a punk on the Tube this week and felt a warm rush of nostalgia for a time when people enjoyed looking interesting (in a tribal kind of way) and challenging.

Advertising Week's Scheckner: 'I know how to do showbiz'
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Advertising Week's Scheckner: 'I know how to do showbiz'

Meet the man who, in less than four years, captured the hearts of the tight-knit London scene and established Advertising Week Europe as a fixture in the industry calendar

The agency of the future? Ecclestone may disagree
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The agency of the future? Ecclestone may disagree

There was a moment, pretty early on, in the talk between Sir Martin Sorrell and Bernie Ecclestone at Advertising Week Europe when it seemed the world had slipped on its axis. Were we back in the 70s?

Advertising Week's Scheckner: 'I know how to do showbiz'
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Advertising Week's Scheckner: 'I know how to do showbiz'

Claire Beale meets the man who, in less than four years, captured the hearts of the tight-knit London scene and established Advertising Week Europe as a fixture in the industry calendar.

Advertising Week Europe's CEO hopes new venue will take event to next level
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Advertising Week Europe's CEO hopes new venue will take event to next level

Advertising Week Europe kicks off this week with a new venue in London's Picturehouse Central and four days of seminars featuring agency chiefs and marketing leaders.

Asda's return to Publicis is no ordinary appointment
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Asda's return to Publicis is no ordinary appointment

Next week will be dominated by Advertising Week Europe and D&AD's festival, where the world's best creative work will be judged and displayed (and we've dedicated more of this week's issue to creativity than usual to mark the occasion).

Convergence is the key to the future of our industry
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Convergence is the key to the future of our industry

Integration is the theme of the week.

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