Claire Beale

Global editor-in-chief

Claire Beale is the global editor-in-chief of Campaign. Contact her at claire.beale@haymarket.com or 020 8267 4705. 

A formula for better ads?
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A formula for better ads?

There's a new jury in town for your online ads, but it's worryingly distanced from any real creative sensibility.

Rise of the fuck off fund
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Rise of the fuck off fund

Generation Z will demand that their work is an opportunity for self-discovery and self-development.

Sara Tate departs Mother London
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Sara Tate departs Mother London

Sara Tate, the managing director of Mother London, is stepping down from the post after deciding not to return to the agency from her period of maternity leave.

We must celebrate difference
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We must celebrate difference

With all types of disability and diversity, our work is richer and more rewarding if we embrace difference.

PBR is risky but worthwhile
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PBR is risky but worthwhile

Small agencies need to take risks.

Less talk, more action on gender diversity
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Less talk, more action on gender diversity

The industry needs to keep the heat up on diversity, keep it boiling and spitting until we always notice when there's a lack of it, says Claire Beale.

Sorrell: Roberts' gender diversity comments echo Lévy
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Sorrell: Roberts' gender diversity comments echo Lévy

WPP chief executive Martin Sorrell said Saatchi & Saatchi chairman Kevin Roberts "was only echoing the words of his boss" by saying the gender diversity debate is "over."

Disrupting the disruptors: how Unilever plans to rock the boat
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Disrupting the disruptors: how Unilever plans to rock the boat

It only costs a few bucks to join but last week Unilever spent a billion of them buying Dollar Shave Club in a landmark deal that could begin to redraw Unilever's entire business model.

BBH deputy ECD Caroline Pay exits
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BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.

What Pokémon can teach us
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What Pokémon can teach us

Campaign's global editor-in-chief considers brands' shift from destination to distribution

What Pokémon can teach us
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What Pokémon can teach us

A week ago, chances are you'd never heard of Pokémon Go. Now, as I'm writing, it's poised to have more users than ten-year-old Twitter; by the time you read this, it almost certainly will have.

What a time for Grexit
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What a time for Grexit

We had two big news stories dominating our web traffic last week: Brexit and the story about Grey's management leaving to launch their own agency. Yeah, no shit.

Agencies' anger at failure of Stronger In campaign
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Agencies' anger at failure of Stronger In campaign

"We failed the country, we could and should have done better." So says one senior advertising executive involved in the Britain Stronger In Europe campaign.

Brexit: Let's make the most of this
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Brexit: Let's make the most of this

What a fabulously exciting week.

Brexit vote shows catastrophic failure of communications
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Brexit vote shows catastrophic failure of communications

The referendum result is a story of many parts but one of them is certainly the catastrophic failure of the communications industry to mount a coherent and powerful pro-EU message.

It's tougher to justify Cannes
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It's tougher to justify Cannes

When it filed for an IPO back in February, Ascential - owner of the world's biggest and most expensive awards show, the Cannes Lions - revealed that it had earned £41m in 2014, up 37% on the previous year.

A big idea is not enough
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A big idea is not enough

In 1971, McCann Erickson's Bill Backer, one of the agency's top creative directors, was on his way to London when thick fog forced his plane to divert to Shannon Airport.

ANA report: Agencies are toxic by association
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ANA report: Agencies are toxic by association

I could tell you now about the global agency chief who makes very public homophobic jokes at the expense of a gay colleague.

Amid agency scandals, is your house in order?
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Amid agency scandals, is your house in order?

Earlier this year, a successful marketer was invited by her CEO to present the new ad strategy for her biggest brand to the board.

Pepsi's portent for adland
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Pepsi's portent for adland

PepsiCo has been giving tours of its new content studio in New York.

Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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