Maisie McCabe

Deputy editor

Maisie McCabe is the deputy editor of Campaign. Contact her at maisie.mccabe@haymarket.com or 020 8267 8032. 

Channel 4 kicks off search for £8m Bake Off sponsor
Share

Channel 4 kicks off search for £8m Bake Off sponsor

Channel 4 has confirmed the Great British Bake Off will return this autumn and has started talking to advertisers about its estimated £8m sponsorship package.

Giffgaff makes a splash with epic new ad
Share

Giffgaff makes a splash with epic new ad

Giffgaff has launched a major new ad - a 90-second spot from Who Wot Why's Sean Thompson, Matt Gooden and Ben Walker.

Lida promotes Claire Cootes to MD
Share

Lida promotes Claire Cootes to MD

Lida has promoted managing partner Claire Cootes to managing director of its London agency, replacing Jonathan Goodman who has been appointed founding partner of Lida New York.

Zenith floors competition in Carpetright media review
Share

Zenith floors competition in Carpetright media review

Carpetright has awarded Zenith UK its £10.3m UK media planning and buying account as it looks to expand its service beyond carpets.

Electoral Commission kicks off ad and media reviews
Share

Electoral Commission kicks off ad and media reviews

The Electoral Commission is reviewing its advertising and media planning accounts, putting MullenLowe London and MEC on alert.

Acrimonious end to an ad deal turned sour
Share

Acrimonious end to an ad deal turned sour

After a bitter courtroom battle with Publicis Groupe, the founders of Kitcatt Nohr Alexander Shaw scored a rare victory for the little guy.

Adam & Eve/DDB poaches Brewtroleum creatives
Share

Adam & Eve/DDB poaches Brewtroleum creatives

Adam & Eve/DDB has hired the creatives behind Colenso BBDO's Cannes Lions Grand Prix-winning Brewtroleum campaign.

Djaba commits to Fallon as it plots Cadbury-free future
Share

Djaba commits to Fallon as it plots Cadbury-free future

Magnus Djaba, chief executive of Saatchi & Saatchi Fallon Group UK, has dismissed suggestions Fallon London could close, as it prepares to part ways with long-time client Cadbury.

Kitcatt condemns Publicis over merger case
Share

Kitcatt condemns Publicis over merger case

Paul Kitcatt, a co-founder of Kitcatt Nohr Alexander Shaw, has condemned Publicis Groupe as "pitiful and shameful" after he and his partners emerged victorious in a high court battle over the shop's merger with Digitas.

Kitcatt Nohr Alexander Shaw founders win Publicis Groupe case
Share

Kitcatt Nohr Alexander Shaw founders win Publicis Groupe case

The founders of Kitcatt Nohr Alexander Shaw have won their case against Publicis Groupe's MMS subsidiary over their 2011 merger with Digitas, in a decision that could cost the French advertising giant up to £5m.

What do boycotting brands really want?
Share

What do boycotting brands really want?

If advertisers are serious about forcing Google to clean up its act and take extremist content seriously, it is in their gift to do so.

Terror survives on the oxygen of attention
Share

Terror survives on the oxygen of attention

Terror survives on the oxygen of attention and it's not good enough for Facebook and Google to say they are separate from content they host, according to DigitasLBi international chief creative officer Chris Clarke.

Progress means being honest with ourselves
Share

Progress means being honest with ourselves

Adland must recognise that diversity is an HR, not a PR, issue. So let's spend less time talking about change and more time delivering it.

Kitcatt Nohr and Chemistry to merge into DigitasLBi
Share

Kitcatt Nohr and Chemistry to merge into DigitasLBi

Kitcatt Nohr and Chemistry, the Publicis Groupe direct agencies, are to be integrated into DigitasLBi to create a CRM specialist hub.

Dairy trade unites for marketing drive
Share

Dairy trade unites for marketing drive

The dairy industry is coming together to plot an advertising campaign to combat the rise of dairy-free alternatives promoted by wellness bloggers.

'Fake news': it's the new Godwin's law
Share

'Fake news': it's the new Godwin's law

Perhaps proclaiming 'fake news', rather than the Nazis, is a sign of the argument being lost. The latest Corbyn imbroglio seems to suggest so.

Pick of the week: Time to Change "Be in your mate's corner" by Ogilvy & Mather London
Share

Pick of the week: Time to Change "Be in your mate's corner" by Ogilvy & Mather London

The Time to Change ad makes Maisie McCabe hopeful about future attitudes to mental health.

TBWA hopes for more than luck from this deal
Share

TBWA hopes for more than luck from this deal

Lucky Generals gets time and investment to support its ambitions but, crucially, TBWA gets on-the-ground talent and a boutique shop to attract global brands.

One thing Pritchard's speech failed to cover
Share

One thing Pritchard's speech failed to cover

It may not have got top billing in the P&G boss' powerful address to the US IAB, but advertising viewability is another area where the industry needs to improve.

TBWA buys majority stake in Lucky Generals
Share

TBWA buys majority stake in Lucky Generals

TBWA Worldwide has bought a majority stake in Lucky Generals, the independent creative agency launched by Helen Calcraft, Andy Nairn and Danny Brooke-Taylor in 2013.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More