Maisie McCabe

Deputy editor

Maisie McCabe is the deputy editor of Campaign. Contact her at maisie.mccabe@haymarket.com or 020 8267 8032. 

ITV hunts creative agency to handle secret project
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ITV hunts creative agency to handle secret project

ITV is speaking to advertising and CRM agencies ahead of a pitch for a new service.

Lévy drawn into high court battle with Kitcatt Nohr
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Lévy drawn into high court battle with Kitcatt Nohr

Maurice Lévy has been drawn into a high court battle between Publicis Groupe and the founders of Kitcatt Nohr Alexander Shaw.

Digital ads are at a watershed moment
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Digital ads are at a watershed moment

The Times' two-day splash is a timely call to brands, agencies and publishers to resolve the problems of programmatic once and for all.

Kitcatt Nohr founders kick off £8.5m High Court case against Publicis Groupe
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Kitcatt Nohr founders kick off £8.5m High Court case against Publicis Groupe

The founders of Kitcatt Nohr Alexander Shaw are suing Publicis Groupe for up to £8.5m over its 2011 purchase of the independent agency.

Saatchi & Saatchi names Richard Huntington as chairman
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Saatchi & Saatchi names Richard Huntington as chairman

Saatchi & Saatchi London has appointed chief strategy officer Richard Huntington as chairman and promoted managing partner Sam Hawkey to managing director.

Is the agency bundle the way forward?
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Is the agency bundle the way forward?

WPP's Walgreens Boots Alliance victory is the latest example of ad holding groups' move to offer complex multi-agency partnerships.

Pick of the week: Warner Bros "Continuity bat" by Drum and PHD
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Pick of the week: Warner Bros "Continuity bat" by Drum and PHD

Maisie McCabe is charmed by this campaign to promote The Lego Batman Movie.

If you're out of touch, you'll be out of pocket
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If you're out of touch, you'll be out of pocket

Understanding the public sentiment that brought about Brexit will help an agency mitigate any negative external forces that follow it.

CHI poaches TBWA creatives
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CHI poaches TBWA creatives

CHI & Partners has hired the TBWA\London creatives Ben Fallows and Matt Deacon, the duo behind much of the shop's Lidl work.

What Labour lacks is a clear message
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What Labour lacks is a clear message

Unless Corbyn stops distracting the press and public with his mixed signals, the party's marketing strategy has little chance of success.

Direct Line Group kicks off Green Flag ad review
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Direct Line Group kicks off Green Flag ad review

Green Flag, Direct Line Group's breakdown service, is reviewing its £5m ad account, putting CHI & Partners on alert.

Lucky Generals to expand with investment from TBWA
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Lucky Generals to expand with investment from TBWA

Omnicom's proposed purchase of a strategic stake in Lucky Generals would see it become a separate shop within the TBWA network along the lines of 180 Amsterdam and 180 Los Angeles.

Store wars: essential viewing for 2017
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Store wars: essential viewing for 2017

It will be fascinating to see how retailers square up against rivals on- and off-screen in the months ahead as they prepare for Brexit Britain.

Gillian Anderson and Nicola Adams join to push for mental health cure
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Gillian Anderson and Nicola Adams join to push for mental health cure

MQ, the mental health research charity, has launched a star-studded campaign featuring actor Gillian Anderson and boxer Nicola Adams to encourage people to give a **** about mental health.

Lucky Generals in Omnicom talks
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Lucky Generals in Omnicom talks

Lucky Generals, the independent agency founded by Helen Calcraft, Andy Nairn and Danny Brooke-Taylor, is in talks to sell a strategic stake to Omnicom.

Graeme Douglas joins Bountiful Cow to lead strategy
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Graeme Douglas joins Bountiful Cow to lead strategy

Graeme Douglas, TBWA\London former executive creative director, has joined Bountiful Cow, the media agency start-up backed by the7stars, as strategy partner.

Production chief calls for tighter guidelines amid bid-rigging probe
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Production chief calls for tighter guidelines amid bid-rigging probe

Steve Davies, chief executive of the Advertising Producers Association, has called for stricter guidelines around the use of in-house production divisions, in light of the Department of Justice investigation in the US.

Lucozade, DFS and Mars interrupted by aliens as Thinkbox moves on from Harvey
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Lucozade, DFS and Mars interrupted by aliens as Thinkbox moves on from Harvey

Lucozade, DFS and Mars have partnered with Thinkbox for its first ad campaign since the commercial TV marketing body retired its Harvey the dog character.

The Guardian raids Initiative, Primesight and Mediavest
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The Guardian raids Initiative, Primesight and Mediavest

Guardian News & Media has raided Initiative, Primesight and Mediavest for leaders to run its sales teams' new agency-facing hubs.

MoFilm expands creative team as it looks to offer more personalised service
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MoFilm expands creative team as it looks to offer more personalised service

MoFilm, the crowd-sourcing platform, is shifting its strategy to deliver a more curated offer and has hired Trak Ellis-Hill as the first creative director of its London office.

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