Maisie McCabe

Deputy editor

Maisie McCabe is the deputy editor of Campaign. Contact her at maisie.mccabe@haymarket.com or 020 8267 8032. 

Terror survives on the oxygen of attention
Share

Terror survives on the oxygen of attention

Terror survives on the oxygen of attention and it's not good enough for Facebook and Google to say they are separate from content they host, according to DigitasLBi international chief creative officer Chris Clarke.

Progress means being honest with ourselves
Share

Progress means being honest with ourselves

Adland must recognise that diversity is an HR, not a PR, issue. So let's spend less time talking about change and more time delivering it.

Kitcatt Nohr and Chemistry to merge into DigitasLBi
Share

Kitcatt Nohr and Chemistry to merge into DigitasLBi

Kitcatt Nohr and Chemistry, the Publicis Groupe direct agencies, are to be integrated into DigitasLBi to create a CRM specialist hub.

Dairy trade unites for marketing drive
Share

Dairy trade unites for marketing drive

The dairy industry is coming together to plot an advertising campaign to combat the rise of dairy-free alternatives promoted by wellness bloggers.

'Fake news': it's the new Godwin's law
Share

'Fake news': it's the new Godwin's law

Perhaps proclaiming 'fake news', rather than the Nazis, is a sign of the argument being lost. The latest Corbyn imbroglio seems to suggest so.

Pick of the week: Time to Change "Be in your mate's corner" by Ogilvy & Mather London
Share

Pick of the week: Time to Change "Be in your mate's corner" by Ogilvy & Mather London

The Time to Change ad makes Maisie McCabe hopeful about future attitudes to mental health.

TBWA hopes for more than luck from this deal
Share

TBWA hopes for more than luck from this deal

Lucky Generals gets time and investment to support its ambitions but, crucially, TBWA gets on-the-ground talent and a boutique shop to attract global brands.

One thing Pritchard's speech failed to cover
Share

One thing Pritchard's speech failed to cover

It may not have got top billing in the P&G boss' powerful address to the US IAB, but advertising viewability is another area where the industry needs to improve.

TBWA buys majority stake in Lucky Generals
Share

TBWA buys majority stake in Lucky Generals

TBWA Worldwide has bought a majority stake in Lucky Generals, the independent creative agency launched by Helen Calcraft, Andy Nairn and Danny Brooke-Taylor in 2013.

TBWA buys majority stake in Lucky Generals
Share

TBWA buys majority stake in Lucky Generals

TBWA Worldwide has bought a majority stake in Lucky Generals, the independent creative agency launched by Helen Calcraft, Andy Nairn and Danny Brooke-Taylor in 2013.

ITV hunts creative agency to handle secret project
Share

ITV hunts creative agency to handle secret project

ITV is speaking to advertising and CRM agencies ahead of a pitch for a new service.

Lévy drawn into high court battle with Kitcatt Nohr
Share

Lévy drawn into high court battle with Kitcatt Nohr

Maurice Lévy has been drawn into a high court battle between Publicis Groupe and the founders of Kitcatt Nohr Alexander Shaw.

Digital ads are at a watershed moment
Share

Digital ads are at a watershed moment

The Times' two-day splash is a timely call to brands, agencies and publishers to resolve the problems of programmatic once and for all.

Kitcatt Nohr founders kick off £8.5m High Court case against Publicis Groupe
Share

Kitcatt Nohr founders kick off £8.5m High Court case against Publicis Groupe

The founders of Kitcatt Nohr Alexander Shaw are suing Publicis Groupe for up to £8.5m over its 2011 purchase of the independent agency.

Saatchi & Saatchi names Richard Huntington as chairman
Share

Saatchi & Saatchi names Richard Huntington as chairman

Saatchi & Saatchi London has appointed chief strategy officer Richard Huntington as chairman and promoted managing partner Sam Hawkey to managing director.

Is the agency bundle the way forward?
Share

Is the agency bundle the way forward?

WPP's Walgreens Boots Alliance victory is the latest example of ad holding groups' move to offer complex multi-agency partnerships.

Pick of the week: Warner Bros "Continuity bat" by Drum and PHD
Share

Pick of the week: Warner Bros "Continuity bat" by Drum and PHD

Maisie McCabe is charmed by this campaign to promote The Lego Batman Movie.

If you're out of touch, you'll be out of pocket
Share

If you're out of touch, you'll be out of pocket

Understanding the public sentiment that brought about Brexit will help an agency mitigate any negative external forces that follow it.

CHI poaches TBWA creatives
Share

CHI poaches TBWA creatives

CHI & Partners has hired the TBWA\London creatives Ben Fallows and Matt Deacon, the duo behind much of the shop's Lidl work.

What Labour lacks is a clear message
Share

What Labour lacks is a clear message

Unless Corbyn stops distracting the press and public with his mixed signals, the party's marketing strategy has little chance of success.

Why Cosabella replaced its agency with AI and will never go back to humans
Shares0
Share

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published

More