Omar Oakes

News editor

Omar Oakes is the news editor for Campaign. Contact him at omar.oakes@haymarket.com or 020 8267 4330. 

Tesco's F&F to take over 15 ITV ad breaks with Davina McCall exercise films
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Tesco's F&F to take over 15 ITV ad breaks with Davina McCall exercise films

F&F, Tesco's clothing range, is taking over ITV daytime ad-breaks next week with exercise videos fronted by new brand spokeswoman Davina McCall.

Corbyn given full Kiss treatment for i newspaper's election campaign
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Corbyn given full Kiss treatment for i newspaper's election campaign

Labour leader Jeremy Corbyn is portrayed in full Kiss makeup as part of the i newspaper's satire of UK political leaders in its general election campaign.

Camelot marketing chief Cowdry poised to depart
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Camelot marketing chief Cowdry poised to depart

Sally Cowdry is poised to step down as marketing and consumer director of Camelot, following last month's departure of chief executive Andy Duncan.

Steve Aldridge departs Partners Andrews Aldridge
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Steve Aldridge departs Partners Andrews Aldridge

Steve Aldridge, the chairman and creative partner at Partners Andrew Aldridge who co-founded the agency 18 years ago, is leaving the business to start a new venture.

M&C Saatchi Merlin launches social influencer division
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M&C Saatchi Merlin launches social influencer division

M&C Saatchi Merlin, the ad agency's sister talent management shop, has launched a new division specialising in social influencers.

Co-op promotes 100% British meat pledge in £10m brand campaign
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Co-op promotes 100% British meat pledge in £10m brand campaign

Co-op's new £10m brand campaign is centred on a pledge to switch all of its own brand fresh meat to British produce.

Australian Jeff Goldblum ads branded 'second-hand' version of Currys PC World campaign
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Australian Jeff Goldblum ads branded 'second-hand' version of Currys PC World campaign

Ads starring Jeff Goldblum for an Australian food delivery service have attracted scorn from Abbott Mead Vickers BBDO because they "imitate" a recent Currys PC World campaign featuring the same actor.

Marketers warned against placing too much trust in algorithms
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Marketers warned against placing too much trust in algorithms

An over-reliance on data in programmatic advertising is leading marketers astray, brands were warned during a cross-industry panel of senior media owners.

Maltesers' disability campaign 'most successful' in decade
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Maltesers' disability campaign 'most successful' in decade

Maltesers' work featuring disabled cast members was its most successful campaign in a decade, the brand's top UK marketer has revealed.

Bolton reunites with Burley to lead Y&R creative team
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Bolton reunites with Burley to lead Y&R creative team

Y&R London chief creative officer Jonathan Burley has hired his longstanding creative partner Jim Bolton as deputy executive creative director as he looks to build a "renaissance" department.

MullenLowe and Unilever win big at Effie UK awards
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MullenLowe and Unilever win big at Effie UK awards

MullenLowe London has retained its crown as Effie UK's most effective agency, while Ikea and Unilever have been named the most effective brand and marketer respectively.

Tatler chief Patricia Stevenson departs Condé Nast
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Tatler chief Patricia Stevenson departs Condé Nast

Tatler publishing director Patricia Stevenson is leaving Condé Nast after nearly 25 years.

Geometry Global and Blippar launch global partnership to bring AR to retail
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Geometry Global and Blippar launch global partnership to bring AR to retail

Geometry Global has entered a global strategic partnership with augmented reality specialist Blippar to create "augmented retail" in the physical and digital retail space.

Geometry Global and Blippar launch global partnership to bring AR to retail
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Geometry Global and Blippar launch global partnership to bring AR to retail

Geometry Global has entered into a global strategic partnership with augmented reality specialist Blippar to create "augmented retail" in the physical and digital retail space.

KFC launches digital and CRM review
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KFC launches digital and CRM review

KFC is looking for a digital and CRM specialist to augment its agency roster after moving its above-the-line from Bartle Bogle Hegarty London to Mother earlier this year.

Trump 'behind bars' in Paddy Power ad offering 2/1 on impeachment
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Trump 'behind bars' in Paddy Power ad offering 2/1 on impeachment

Donald Trump is depicted as behind bars in a press ad launched by Paddy Power offering bets on whether the US president will be impeached.

McDonald's pulls 'dead dad' ad
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McDonald's pulls 'dead dad' ad

McDonald's has withdrawn its TV ad that featured a boy asking his mother about his dead father after it was criticised for exploiting child bereavement.

Twitter co-founder Biz Stone returns
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Twitter co-founder Biz Stone returns

Twitter's co-founder, Biz Stone, is returning to the social media company after six years in a newly-created role focusing on company culture.

Ladbrokes overturns ban for casino ad featuring Iron Man
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Ladbrokes overturns ban for casino ad featuring Iron Man

Ladbrokes has overturned a ban of its email ad that features Marvel superhero Iron Man after assuring the standards watchdog that the betting promotion was only targeted at adults.

Hearst and Condé Nast withdraw from Comag
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Hearst and Condé Nast withdraw from Comag

Hearst and Condé Nast are pulling out from Comag, the joint-venture magazine distribution company, after it posted £4m in losses last year.

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1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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