Omar Oakes

News editor

Omar Oakes is the news editor for Campaign. Contact him at omar.oakes@haymarket.com or 020 8267 4330. 

Asics names Saatchi & Saatchi as global ad agency
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Asics names Saatchi & Saatchi as global ad agency

Sports brand Asics has named Saatchi & Saatchi as its global creative agency after the Publicis agency's work on the recent "I move me" campaign.

Uber should meet with TfL, Khan says after company's apology
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Uber should meet with TfL, Khan says after company's apology

Sadiq Khan, the mayor of London, has asked the capital's transport company to meet with Uber's chief executive following the company's open letter of apology for its mistakes.

Domino's unveils 'official food of everything' position in first ads by VCCP
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Domino's unveils 'official food of everything' position in first ads by VCCP

VCCP's debut campaign for Domino's positions the pizza delivery brand as "The official food of everything" with six TV spots.

News UK relaunches Style and Fabulous with seven-day content
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News UK relaunches Style and Fabulous with seven-day content

News UK is relaunching Style and Fabulous, the respective flagship fashion supplements for The Sunday Time and The Sun on Sunday, with digital content running seven days a week in a bid to meet changing reader demand.

Neurodiversity is 'the diversity conversation that hasn't happened yet', says Direct Line marketer Evans
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Neurodiversity is 'the diversity conversation that hasn't happened yet', says Direct Line marketer Evans

Neurodiversity is the "diversity conversation that hasn't happened yet", Direct Line's top marketer Mark Evans told last night's Oystercatchers Club debate on workplace culture.

Govt suggests moving only part of Channel 4 outside London
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Govt suggests moving only part of Channel 4 outside London

The government is now considering moving only part of Channel 4 out of London, with a significant part of the broadcaster being able to remain in the capital.

WPP combines five brand and design agencies amid company restructure
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WPP combines five brand and design agencies amid company restructure

Five WPP brand consultancies and design agencies, including Brand Union and The Partners, are being combined under a single brand.

Unilever Foundry: startups and corporates will work under same roof by 2025
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Unilever Foundry: startups and corporates will work under same roof by 2025

Startups and corporates will be working under the same roof in less than 10 years' time, according to a global study by Unilever Foundry released at Dmexco today.

John Lewis Partnership profits down 53% after spike in costs
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John Lewis Partnership profits down 53% after spike in costs

Profits before tax at John Lewis Partnership fell by 53.3% to £26.6m for the first six months of the year as costs increased as part of reorganising the business.

Vue confirms former ITV boss Crozier as chairman
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Vue confirms former ITV boss Crozier as chairman

Cinema chain Vue has confirmed former ITV chief executive Adam Crozier is joining as chairman ahead of a possible initial public offering.

Apple boasts thankful customers among ads for new iPhone X and Watch
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Apple boasts thankful customers among ads for new iPhone X and Watch

Apple launched a series of glossy ads to promote its new iPhone and Watch products, including one where Apple Watch users read their letters of thanks to the company.

Fox bid for Sky referred to Competition & Markets Authority by culture secretary
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Fox bid for Sky referred to Competition & Markets Authority by culture secretary

Culture secretary Karen Bradley will refer 21st Century Fox's bid to take over Sky to the Competition & Markets Authority, she has announced.

Airbnb awards global remit to Wieden & Kennedy
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Airbnb awards global remit to Wieden & Kennedy

Airbnb has named Wieden & Kennedy as global agency of record to lead its roster of agencies following a pitch against DDB.

London's Piccadilly lights set to unveil new-look screen
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London's Piccadilly lights set to unveil new-look screen

After nearly nine months of renovation, London's famous Piccadilly lights will soon be switched back on with a new-look digital screen that updates its mosaic appearance.

Mars Petcare gives brutal twist to debut ad for Dreamies Deli-Catz brand
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Mars Petcare gives brutal twist to debut ad for Dreamies Deli-Catz brand

Mars Petcare's first ad campaign for new cat food brand Dreamies Deli-Catz features a cute friendship between a cat and a chick that is brutally cut short.

YouTube launches mini ads to woo brands
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YouTube launches mini ads to woo brands

YouTube has launched a series of six-second ads in a fresh attempt to woo advertisers to the platform's ability to capture niche audiences.

Global adspend growth downgraded again to 4%
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Global adspend growth downgraded again to 4%

Global ad expenditure will grow by 4% in 2017 after Zenith downgraded its growth forecast for the second time.

Lastminute.com reviews ad account after FCB Inferno split
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Lastminute.com reviews ad account after FCB Inferno split

Lastminute.com has begun its second UK ad agency review in just over a year after splitting with FCB Inferno.

Tyrrells launches debut TV ads with new 'absurd what we do' tagline
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Tyrrells launches debut TV ads with new 'absurd what we do' tagline

Tyrrells, the crisp brand, is launching its first TV advertising campaign today with a Monty Python-esque duo of spots.

Turkey of the week: LivingSocial's singers are unoriginal
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Turkey of the week: LivingSocial's singers are unoriginal

LivingSocial's family of barbershop singers failed to charm Omar Oakes.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).