Omar Oakes

News editor

Omar Oakes is the news editor for Campaign. Contact him at omar.oakes@haymarket.com or 020 8267 4330. 

Social media less about fun as users become 'more like brands'
Share

Social media less about fun as users become 'more like brands'

Social media is considered by consumers as being less about fun than business as users become savvier about managing their online profiles.

Jamie to relaunch as taller magazine targeting 'urban female foodies'
Share

Jamie to relaunch as taller magazine targeting 'urban female foodies'

Hearst has unveiled a new look for Jamie Oliver's monthly magazine since picking up the content publishing account last year.

Haven seeks agency ahead of ad push
Share

Haven seeks agency ahead of ad push

Haven, the holiday company, is seeking an ad agency for strategy and creative work ahead of a new campaign.

Turkey of the week: The London Dungeon "Dark Valentine"
Share

Turkey of the week: The London Dungeon "Dark Valentine"

Omar Oakes is not impressed by this crass Valentine's Day social media campaign, which comprised deliberately provocative statements about dead prostitutes, sexually transmitted diseases and Jack the Ripper.

DCM launches cinema events team to grow experiential business
Share

DCM launches cinema events team to grow experiential business

Digital Cinema Media has created an events and activations team to grow what it says is a fast-growing area of its business.

Honda launches 'real view' test drive in biggest European content programme
Share

Honda launches 'real view' test drive in biggest European content programme

Honda has launched what it claims to be its biggest-ever European content programme with a "real view" test drive experience.

'Misleading' auction websites rapped for unfair and confusing practices
Share

'Misleading' auction websites rapped for unfair and confusing practices

The Advertising Standards Authority has warned pay-per-bid auction websites about unfair practices that are confusing customers and leaving them out of pocket.

Evening Standard launches month-long food festival
Share

Evening Standard launches month-long food festival

The London Evening Standard is launching the UK's biggest food festival with a month-long programme of events sponsored by Westfield, Cobra and Fortnum & Mason.

Ralph Lauren hires ex-Vice and BBH strategist Bottomley as first CMO
Share

Ralph Lauren hires ex-Vice and BBH strategist Bottomley as first CMO

Ralph Lauren has hired former Vice and Bartle Bogle Hegarty strategist Jonathan Bottomley as the fashion brand's first chief marketing officer.

Dave Dye departs JWT as head of art
Share

Dave Dye departs JWT as head of art

Dave Dye is leaving J Walter Thompson London after less than two years as the agency's head of art and design.

Ralph Lauren hires ex-Vice and BBH strategist Bottomley as first CMO
Share

Ralph Lauren hires ex-Vice and BBH strategist Bottomley as first CMO

Ralph Lauren has hired former Vice and Bartle Bogle Hegarty strategist Jonathan Bottomley as the fashion brand's first chief marketing officer.

Publishers pledge to help P&G's Pritchard over media transparency
Share

Publishers pledge to help P&G's Pritchard over media transparency

Publishers including Bloomberg and The New York Times have publicly responded to Procter & Gamble brand chief Marc Pritchard's rallying call for media transparency.

Mark Zuckerberg defends social media in lengthy manifesto
Share

Mark Zuckerberg defends social media in lengthy manifesto

Mark Zuckerberg has published a manifesto defending the power of social media to do good after repeated criticism of Facebook's inaction over fake news and measurement errors.

Diet Coke taps Holly Willoughby as brand ambassador
Share

Diet Coke taps Holly Willoughby as brand ambassador

TV presenter Holly Willoughby is the new face of Diet Coke as the brand bids to launch an "exciting programme" this year.

Creativebrief urges brands to add diversity to criteria
Share

Creativebrief urges brands to add diversity to criteria

Creativebrief is encouraging brands to consider diversity in their agency teams by asking them to add it into their selection criteria.

Martell calls pitch for UK advertising
Share

Martell calls pitch for UK advertising

Martell, the 300-year-old cognac brand owned by Pernod Ricard, is reviewing its UK advertising ahead of an above-the-line marketing push.

Anna Watkins appointed chief executive of MoFilm
Share

Anna Watkins appointed chief executive of MoFilm

Anna Watkins has been appointed chief executive of MoFilm, six months after she joined the crowdsourcing platform from Guardian Labs.

London Dungeon sorry for morbid Valentine's Day jokes
Share

London Dungeon sorry for morbid Valentine's Day jokes

The London Dungeon has apologised for a "dark" Valentine's Day campaign on social media that joked about dead prostitutes and murderers.

Christmas ad showing Santa with Alzheimer's 'unlikely to cause distress'
Share

Christmas ad showing Santa with Alzheimer's 'unlikely to cause distress'

A charity's Christmas ad depicting Father Christmas with Alzheimer's disease has escaped a ban despite dozens of complaints that it would be offensive and cause distress to children.

Jaguar Land Rover calls global media review and resumes online advertising
Share

Jaguar Land Rover calls global media review and resumes online advertising

Jaguar Land Rover, one of several brands caught up in a row about inadvertently funding extremist websites through online advertising, has called a global media planning and buying review.

YouTube to stop 30-second unskippable ads
Shares0
Share

1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

Just published

More