Omar Oakes

News editor

Omar Oakes is the news editor for Campaign. Contact him at omar.oakes@haymarket.com or 020 8267 4330. 

Dave Buonaguidi to leave CP&B
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Dave Buonaguidi to leave CP&B

Dave Buonaguidi is leaving Crispin Porter & Bogusky London to launch a new business.

MediaCom recaptures Boots UK media after WPP's Walgreens win
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MediaCom recaptures Boots UK media after WPP's Walgreens win

Boots has appointed MediaCom as its UK media planning and buying agency, nine years after the Group M shop lost the business to OMD, following a global account move by parent Walgreens Boots Alliance into WPP.

UM wins Accenture global strategic media planning and buying
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UM wins Accenture global strategic media planning and buying

Accenture has picked UM as its global strategic media planning and buying agency after ending a 30-year relationship with MEC.

Mail poaches Telegraph's Melanie Danks as chief client officer
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Mail poaches Telegraph's Melanie Danks as chief client officer

Mail Advertising, the Daily Mail's in-house sales team has poached The Telegraph's Melanie Danks for the newly-created role of chief client officer.

News UK to promote Europcar across The Sun and Virgin Radio
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News UK to promote Europcar across The Sun and Virgin Radio

News UK is launching its first cross-channel marketing campaign since buying Wireless Group with a six-month deal for Europcar, the car rental company.

Grey poaches Martin London's MD Browne
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Grey poaches Martin London's MD Browne

Grey London has poached The Martin Agency's managing director Olivia Browne to replace Natalie Graeme at the WPP agency.

Ogilvy & Mather hires creative duo to oversee art direction
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Ogilvy & Mather hires creative duo to oversee art direction

Ogilvy & Mather London has appointed two new creative directors to oversee the agency's art direction across clients.

Brands' integrated briefs on rise but still not enough for agencies
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Brands' integrated briefs on rise but still not enough for agencies

Global brands are sending out more integrated briefs to pitch than three years ago but agencies say there are still too many briefs with specific channels or outputs in mind.

IPA Bellwether reports rising marketing budgets despite gloomy outlook
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IPA Bellwether reports rising marketing budgets despite gloomy outlook

Marketers have revised their budgets up in the first quarter of the year thanks to a growth in online adspend, according to the latest IPA Bellwether report.

Omnicom grows 8% in UK as first quarter earnings beat estimates
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Omnicom grows 8% in UK as first quarter earnings beat estimates

Omnicom's UK revenue has jumped to more than 8% for the first three months of 2017, as the owner of BBDO and PHD's European business outperformed North America.

Capital names Roman Kemp as new breakfast show host
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Capital names Roman Kemp as new breakfast show host

Capital has announced evening presenter Roman Kemp will host the important breakfast show as parent Global hopes to reverse a recent slump in audience figures.

Sky and Virgin Media 'in talks' over AdSmart deal
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Sky and Virgin Media 'in talks' over AdSmart deal

Sky and Virgin Media are reportedly in advanced discussions over a deal to bring Virgin Media to AdSmart, Sky's targeted ad network.

Weetabix to sell to US cereal company
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Weetabix to sell to US cereal company

Weetabix, the UK's best-selling cereal brand, is to be bought by US consumer group Post Holdings in a $1.76bn (£1.4bn) deal.

Launch creative enterprise zones to boost UK growth, govt urged
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Launch creative enterprise zones to boost UK growth, govt urged

The government should create "creative enterprise zones" as part of measures to boost economic growth in the UK, urges the Creative Industries Federation in a manifesto today.

Zoopla ads bring broader brand proposition to life
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Zoopla ads bring broader brand proposition to life

Zoopla is branching out beyond its property search service as it launches an innovative above-the-line ad campaign featuring hermit crabs next week.

Tom Bazeley named Hoot Comedy CEO
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Tom Bazeley named Hoot Comedy CEO

Former M&C Saatchi chief executive Tom Bazeley has been named chief executive of Hoot Comedy, the content production company he helped set up five years ago.

Dominic Williams joins Mail from Dentsu Aegis
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Dominic Williams joins Mail from Dentsu Aegis

Dominic Williams, chief trading officer at Dentsu Aegis Network's buying arm Amplifi, is joining Mail Brands.

Adam & Eve/DDB's Hopson exits to join M&C Saatchi Sydney
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Adam & Eve/DDB's Hopson exits to join M&C Saatchi Sydney

Adam & Eve/DDB's group managing director Russell Hopson is leaving the agency to join M&C Saatchi Sydney in the same role.

Beats by Dre picks Havas Media for EMEA duties
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Beats by Dre picks Havas Media for EMEA duties

Apple-owned headphones brand Beats by Dre has picked Havas Media to handle its media planning and buying across EMEA.

Halfords picks Karmarama to expand brand positioning
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Halfords picks Karmarama to expand brand positioning

Halfords has appointed Karmarama as its advertising agency as the bicycle and car accessories retailer looks to expands its "For life's journeys" brand positioning.

Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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