Omar Oakes

News editor

Omar Oakes is the news editor for Campaign. Contact him at omar.oakes@haymarket.com or 020 8267 4330. 

Mother puts giant breast on its roof to stand up for breastfeeding mums
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Mother puts giant breast on its roof to stand up for breastfeeding mums

Mother erected a giant breast on top of its office building in London for Mother's Day in order to slay the stigma of women breastfeeding in public.

TV adspend forecast to fall in 2017
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TV adspend forecast to fall in 2017

UK television adspend is set to fall for the first time since 2012, according to the latest forecast by Zenith.

Ad agencies 'staring down barrel' of outcome-related payments
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Ad agencies 'staring down barrel' of outcome-related payments

Ad agencies are "staring down the barrel" of outcome-related payments from clients in the future, creative leaders have been warned at Advertising Week Europe.

Ad agencies 'staring down barrel' of outcome-related payments
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Ad agencies 'staring down barrel' of outcome-related payments

Ad agencies are "staring down the barrel" of outcome-related payments from clients in the future, creative leaders have been warned at Advertising Week Europe.

Coke marketing chief Marcos de Quinto retires amid leadership shake-up
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Coke marketing chief Marcos de Quinto retires amid leadership shake-up

Marcos de Quinto is retiring from Coca-Cola as global chief marketing officer after nearly 35 years with the soft drinks giant.

AB InBev calls global media review
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AB InBev calls global media review

Anheuser-Busch InBev, the world's largest beer brewer, has kicked off a global media agency review, putting Vizeum on alert in the UK.

Airbnb's Mildenhall hit outs at Cannes Lions again over lack of 'brown faces' among speakers
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Airbnb's Mildenhall hit outs at Cannes Lions again over lack of 'brown faces' among speakers

Jonathan Mildenhall, the chief marketing officer at Airbnb, has hit out again at Cannes Lions organisers for "only three brown faces" being among this year's speakers.

Dave Trott warns marketers are being failed by 'obsequious' ad agencies
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Dave Trott warns marketers are being failed by 'obsequious' ad agencies

Brands are still not being challenged to create the best work by "obsequious" advertising agencies, a panel of some of the UK's most senior marketers has been told.

Coalition for Better Ads sign up to improve advertising standards
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Coalition for Better Ads sign up to improve advertising standards

Pop-ups ads and autoplay videos have been named and shamed as falling beneath acceptable advertising standards as part of an industry effort to combat ad-blocking.

Lord Puttnam warns ad industry: trust is the most urgent task ahead
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Lord Puttnam warns ad industry: trust is the most urgent task ahead

Advertising must rebuild trust with consumers, warned Lord Puttnam in a speech to industry leaders last night.

Domino's kicks off creative contest
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Domino's kicks off creative contest

Domino's is reviewing its above-the-line business in the UK, with incumbent Iris declining to repitch.

Agencies 'happy' with performance-related pay
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Agencies 'happy' with performance-related pay

Two-thirds of ad agencies claim to be "happy" that their fees are linked to performance in a study of how they plan to future-proof themselves.

Turkey of the week: Labour Party "Tax dodgers" by Krow
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Turkey of the week: Labour Party "Tax dodgers" by Krow

Omar Oakes was left unenthused by this attack on tax dodgers from Labour - Krow's second ad for the party.

NMA calls on government to investigate Google and Facebook over fake news
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NMA calls on government to investigate Google and Facebook over fake news

The News Media Association has called for an investigation into Google, Facebook and the digital advertising supply chain in a bid to combat fake news.

Bank of Scotland picks Anomaly as ad agency
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Bank of Scotland picks Anomaly as ad agency

Bank of Scotland has awarded Anomaly London its creative advertising account after a competitive pitch, ending Y&R London's 15-year relationship with parent Lloyds Banking Group.

IPA names adland's 'game changers' from last 100 years
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IPA names adland's 'game changers' from last 100 years

The IPA has listed nearly 50 people who stand out as having a major influence on the UK advertising industry in the last century.

Radio Times editor Ben Preston joins The Sunday Times
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Radio Times editor Ben Preston joins The Sunday Times

Radio Times editor Ben Preston is returning to the Murdoch fold as an executive editor of The Sunday Times.

KFC awards creative account to Mother
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KFC awards creative account to Mother

KFC has awarded its advertising account to Mother, bringing an end to a 15-year relationship with Bartle Bogle Hegarty.

Snap shares fall 12% to below opening day price
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Snap shares fall 12% to below opening day price

Snapchat's parent company's share price dropped by more than 12% in trading last night, putting it below its first-day opening price of $24 (£19.65).

Facebook criticised over handling of child sex images
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Facebook criticised over handling of child sex images

Facebook has come under fire from a senior MP over its handling of complaints about child sex images being used on its social media platform.

Why Cosabella replaced its agency with AI and will never go back to humans
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1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

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