Kate Magee

Associate editor

Kate is associate editor at Campaign. Contact her at kate.magee@haymarket.com or 020 8267 4252. 

Drinks brands' changing strategy to attract Gen Z
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Drinks brands' changing strategy to attract Gen Z

New research by Red Brick Road and Opinium says today's 18- to 25-year-olds have a radically different relationship with alcohol than older generations.

CP&B London appoints Pablo's Dave Day as ECD
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CP&B London appoints Pablo's Dave Day as ECD

Day replaces interim creative chief Russell Ramsey.

Anna Panczyk named chief executive of Grey London
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Anna Panczyk named chief executive of Grey London

Grey has appointed leader of its Polish network to be London head.

Welcome to 2019: Strategists can better sell themselves
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Welcome to 2019: Strategists can better sell themselves

Big thinkers have lots to get their teeth into

Grey London brings in AMV's Adrian Rossi as creative chairman
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Grey London brings in AMV's Adrian Rossi as creative chairman

Rossi will oversee all creative development.

Can creatives thrive in-house?
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Can creatives thrive in-house?

Is working in-house the preserve of dull, second-tier creatives? That's the assertion that Sir John Hegarty made a couple of weeks ago.

Which ad agency is the most profitable?
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Which ad agency is the most profitable?

Latest data from Kingston Smith reveals all.

Which ad agency makes the most money?
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Which ad agency makes the most money?

Results of Kingston Smith's latest report are in and ad agencies proved robust and resilient despite the general gloom.

Which ad agency leader gets paid the most?
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Which ad agency leader gets paid the most?

Kingston Smith's latest report reveals pay for agency chiefs last year.

Top 10 quotes from our Cambridge Analytica whistleblower interview
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Top 10 quotes from our Cambridge Analytica whistleblower interview

Didn't read the interview? Here are the key quotes

Cambridge Analytica scandal: what this means for adland
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Cambridge Analytica scandal: what this means for adland

The incident has identified all kinds of tools and tactics that are relevant to the advertising industry.

Cambridge Analytica whistleblower Christopher Wylie: It's time to save creativity
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Cambridge Analytica whistleblower Christopher Wylie: It's time to save creativity

Wylie became a household name amid Facebook's data scandal

Cambridge Analytica whistleblower calls for online regulation
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Cambridge Analytica whistleblower calls for online regulation

Christopher Wylie talks to Campaign about creativity and data misuse.

Fashion Targets Breast Cancer selects Adam & Eve/DDB
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Fashion Targets Breast Cancer selects Adam & Eve/DDB

Breast Cancer Now has appointed Adam & Eve/DDB as the strategic and creative agency for its Fashion Targets Breast Cancer campaign.

'Come on for fuck's sake': When John Hegarty met Nils Leonard
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'Come on for fuck's sake': When John Hegarty met Nils Leonard

John Hegarty and Nils Leonard share a cab ride and a chat

Grey UK CEO Leo Rayman to run agency's global answer to management consultants
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Grey UK CEO Leo Rayman to run agency's global answer to management consultants

Grey Group has launched a global consulting arm and put UK chief executive Leo Rayman at the helm.

How Seedlip and Diageo created a successful booze-free spirit
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How Seedlip and Diageo created a successful booze-free spirit

What does it take to create a successful new drinks brand? Kate Magee finds out from the founder of non-alcoholic spirit brand Seedlip and the founder of Diageo's innovation accelerator.

Electrolux kicks off Euro creative pitch
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Electrolux kicks off Euro creative pitch

Electrolux, the household-appliances manufacturer, is reviewing its creative requirements across Europe as it aims to become more consumer-focused.

Candy Crush Saga owner reappoints WCRS for global creative
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Candy Crush Saga owner reappoints WCRS for global creative

King has retained WCRS as its global creative agency following its sale to gaming giant Activision.

Which? appoints Grey to position it as a campaigning force for consumers
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Which? appoints Grey to position it as a campaigning force for consumers

Which? has appointed Grey London as it looks to become a stronger campaigning force for consumers.