James Swift

Features editor

James Swift is the features editor for Campaign. Contact him at james.swift@haymarket.com or 020 8267 4732. 

High tech meets high fashion, Millennial-style
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High tech meets high fashion, Millennial-style

Kate Unsworth encapsulates the Millennial spirit with a company that aims to address our obsession with technology, build a trustworthy brand and do good at the same time

High tech meets high fashion, millennial-style
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High tech meets high fashion, millennial-style

Kate Unsworth encapsulates the millennial spirit with a company that aims to address our obsession with technology, build a trustworthy brand and do good at the same time.

Location.location.location: What3Words co-founder wants to transform mapping
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Location.location.location: What3Words co-founder wants to transform mapping

Innovator Chris Sheldrick is on a mission to give everyone on the planet an address with the help of his mapping app, What3Words.

Aspiring creatives hit by cost of living
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Aspiring creatives hit by cost of living

Applications to the respected Watford Advertising Course have plummeted, prompting its principal to ask agencies to step in and secure its future.

A brand to call your own: Ad people who became great entrepreneurs
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A brand to call your own: Ad people who became great entrepreneurs

Ever wanted to launch a start-up? No, not a fledgling agency that bears your name but an actual brand; like the ones you've spent your career growing for others. James Swift meets some who have done just that.

Uefa in hunt for ad partner
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Uefa in hunt for ad partner

European football body turns attention to Champions League as BT Sport delivers disappointing ratings.

Pick of the week: Hostelworld "In da hostel with 50 Cent" by Lucky Generals
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Pick of the week: Hostelworld "In da hostel with 50 Cent" by Lucky Generals

James Swift thinks 50 Cent is making a good fist of his bankruptcy woes.

FCB Inferno hires creative trio from diversity scheme
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FCB Inferno hires creative trio from diversity scheme

FCB Inferno has offered full-time jobs to three young creatives after running a pilot initiative to give women from diverse backgrounds a taste of advertising.

Jonathan Burley to leave CHI & Partners
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Jonathan Burley to leave CHI & Partners

Jonathan Burley, the chief creative officer at CHI & Partners, is leaving The & Partnership agency after six years.

The Krankies join anti-English hoarde for Paddy Power Bantz campaign
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The Krankies join anti-English hoarde for Paddy Power Bantz campaign

The Krankies and Michelle McManus join a thronging hoarde of Scots singing their nonchalance about failing to qualify for the Euro 2016 tournament in a new ad from Paddy Power.

Mustard boss splits to form new production company
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Mustard boss splits to form new production company

One of the managing partners at Mustard Films, John Doris, has left to set up a new production company called HunkyDory.

Rise of the social media architect: eight jobs you never knew existed
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Rise of the social media architect: eight jobs you never knew existed

Transport an agency employee or a marketer from before the turn of the century into a similar job today and you can bet a lot of it would seem foreign to them.

Booking.com reviews international ad task
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Booking.com reviews international ad task

Booking.com is reviewing its international ad account, putting Wieden & Kennedy Amsterdam on alert.

Y&R New Zealand is top of the shops at D&AD Awards
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Y&R New Zealand is top of the shops at D&AD Awards

Burger King was the most awarded client at this year's show

Y&R New Zealand and What3Words win big at D&AD Awards
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Y&R New Zealand and What3Words win big at D&AD Awards

Y&R New Zealand won big at last night's D&AD Awards as UK start-up, What3Words, took home one of the evening's two coveted black Pencils.

News UK unveils new in-house agency powered by WPP and The & Partnership
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News UK unveils new in-house agency powered by WPP and The & Partnership

The & Partnership and WPP have created an agency to serve all of News UK's advertising activity under a single P&L.

Vita Coco wants you to get thirsty any way you can with oddball campaign
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Vita Coco wants you to get thirsty any way you can with oddball campaign

Vita Coco, the coconut water drink, encourages people to work up a thirst any way they can in a new campaign from Droga5 London.

CAA's Jae Goodman has a 'solution to the end of interruptive advertising'
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CAA's Jae Goodman has a 'solution to the end of interruptive advertising'

When the co-CCO joined CAA 10 years ago, it was before branded content was fashionable. He talks about finally being taken seriously

CAA's Jae Goodman has a 'solution to the end of interruptive advertising'
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CAA's Jae Goodman has a 'solution to the end of interruptive advertising'

When Jae Goodman joined CAA ten years ago, it was before branded content was fashionable. He talks to James Swift about finally being taken seriously.

Boots channels 'chemist of the nation' heritage for new brand campaign
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Boots channels 'chemist of the nation' heritage for new brand campaign

Boots positions itself as the people's champion, tackling undiagnosed eyesight problems and spotty teenage skin, in a new UK campaign.

Job description: Digital marketing executive
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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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