Brittaney Kiefer

Digital editor

Brittaney Kiefer is the digital editor for Campaign. Contact her at brittaney.kiefer@haymarket.com or 020 8267 8022. 

Co-op Food helps daughter surprise her mum in Mother's Day campaign
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Co-op Food helps daughter surprise her mum in Mother's Day campaign

The Co-op Food has launched a Mother's Day campaign starring a real daughter and her mum to inspire people to make the event more special.

How Tom Tagholm personified the voice in your head for anti-gambling ads
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How Tom Tagholm personified the voice in your head for anti-gambling ads

Tom Tagholm directed GambleAware's debut ads, which are aimed at young people at risk of problem-gambling.

Yorkshire Tea enlists celebs in biggest-ever campaign
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Yorkshire Tea enlists celebs in biggest-ever campaign

Yorkshire Tea is rolling out a £7m celebrity-studded campaign that marks a creative shift in its advertising.

Production houses still best for directors, Gehrig says
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Production houses still best for directors, Gehrig says

Production companies remain the best place to nurture directors despite the rise of agency production units, Kim Gehrig has suggested.

Kim Gehrig wants to show other female directors they can
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Kim Gehrig wants to show other female directors they can

In a male-dominated industry, Kim Gehrig is on a mission to show other women what they can achieve.

More countries join call for stricter production rules
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More countries join call for stricter production rules

The debate around stricter guidelines for ad agency production arms has gathered steam as production companies in France, Germany, South Africa and the US have pledged not to pitch against agencies' in-house divisions.

Eurostar encourages 'travel state of mind' in New Wave-style ad
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Eurostar encourages 'travel state of mind' in New Wave-style ad

Eurostar is encouraging people to embrace new experiences in an ad campaign inspired by New-Wave cinema.

Pick of the week: NHS Blood and Transplant "Kidney-shaped love" by Aesop
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Pick of the week: NHS Blood and Transplant "Kidney-shaped love" by Aesop

Brittaney Kiefer laughed out loud at this Valentine's Day film raising awareness of kidney donation.

International growth fails to offset US ad revenue decline at Twitter
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International growth fails to offset US ad revenue decline at Twitter

Twitter's advertising revenue declined slightly in the fourth quarter of 2016 after international growth failed to offset an 11% fall in the US.

Pamela Anderson subverts Valentine's Day in Coco de Mer ad
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Pamela Anderson subverts Valentine's Day in Coco de Mer ad

Pamela Anderson is fronting a campaign from Coco de Mer encouraging women to take back control of Valentine's Day.

Turkey of the week: Campari "Killer in red" by JWT Milan
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Turkey of the week: Campari "Killer in red" by JWT Milan

Brittaney Kiefer is annoyed by Campari's overindulgent ad.

British Heart Foundation to take over The Sun with 'unexpected' ads
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British Heart Foundation to take over The Sun with 'unexpected' ads

The British Heart Foundation will take over The Sun with press ads written live in response to editorial coverage in a campaign highlighting the unexpected devastation of heart disease.

Amnesty social campaign lets refugees respond in real time to tweeters
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Amnesty social campaign lets refugees respond in real time to tweeters

Amnesty International is raising support for the refugee crisis with a social media campaign enabling refugees to respond in real time to tweets.

Pick of the week: Sainsbury's "Food dancing" by Wieden & Kennedy
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Pick of the week: Sainsbury's "Food dancing" by Wieden & Kennedy

Brittaney Kiefer is charmed by Wieden & Kennedy's debut work for Sainsbury's.

IPA and production company row gathers steam
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IPA and production company row gathers steam

A further 69 production companies have put their weight behind a call for agencies to avoid a "rigged" bidding system.

IPA criticises 'unreasonable' production companies over rigged pitch concerns
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IPA criticises 'unreasonable' production companies over rigged pitch concerns

The IPA has said it is "unreasonable" to suggest agencies should not pitch against production companies for the same work.

Production companies hit out at IPA in escalating row
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Production companies hit out at IPA in escalating row

Academy, Blink, Rattling Stick and RSA Films are among 15 production companies that have hit out at the IPA's suggestion that ad agencies should be allowed to compete against them in the same pitch.

Grey's Michael Lean joins BBC Creative as planning chief
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Grey's Michael Lean joins BBC Creative as planning chief

BBC Creative has hired Michael Lean from Grey London as its first head of planning.

IPA wades in on 'rigged' production pitches row
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IPA wades in on 'rigged' production pitches row

The IPA has defended the practice of agencies competing against production companies for their clients' budgets.

SheSays elects Casey Bird as first president
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SheSays elects Casey Bird as first president

SheSays, the mentorship and events organisation for women in the creative industry, has elected Casey Bird as its first president.

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1 Grey London changes name to Valenstein & Fatt to promote diversity and tolerance

Grey London is making a statement against a recent surge in racism and nationalism by changing its name to Valenstein & Fatt, with the surnames of its two Jewish founders appearing above the agency's doors for 100 days.

Why Cosabella replaced its agency with AI and will never go back to humans
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1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

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