Budweiser is launching a haunted fancy dress shop in the run up to Halloween.
Smith & Sinclair, the creative cocktail company, is setting up a retail experience with thermal reactive surfaces, scent diffusing walls and animated light features.
Givergy, the fundraising technology company, has appointed Kru Live as its staffing partner in the UK after a competitive pitch process.
Glorious!, the food company, is setting up a wellness shed in Boxpark Shoreditch.
Veuve Clicquot is reviving its widow series with an experience around the seven deadly sins.
BMW UK has increased its spend on experiential activity by 50% over the past 12 months for the BMW i electric car marque.
CoppaFeel!, the breast cancer charity, is reminding people to check their breasts and be aware of any unusual changes.
Elspeth Lynn, group creative director at FCB Inferno, is leaving the agency as it reshuffles its creative leadership team.
Sonos has created a large mural of 3D lips in Shoreditch to promote its voice-activated speaker SonosOne.
Pernod Ricard, which owns drinks brands Chivas Regal and Absolut Vodka, is working with renowned photographer Martin Schoeller for an art fair in Paris.
Brands with smaller budgets need to be "fearless" when it comes to sponsorship marketing, Colin O'Toole, marketing manager for the Cadbury Premier League Partnership, has said.
Gurjit Degun loves the latest Warburtons ad.
Channel 5 is opening a pop-up restaurant with food cooked by nuns to promote its new show about "selfie-obsessed women".
SoundCloud, the music streaming platform, created an experience featuring a wire installation for BBC Music Introducing Presents Amplify, an event for aspiring artists in the UK.
A group of English apple and pear growers are setting up a store dedicated to apples to celebrate the harvest of the fruit.
Sky, Dorset Cereals, Fuller's brewery, are just some of the brands that the IPM is working with to create an industry-agreed effectiveness model for experiential campaigns.
Consumers are on average five times more influenced by their friends and family than celebrities when they are making a purchase decision.
Posterscope, PSI and MKTG are helping to create a mental health drop-in clinic inside a soup kitchen in central London.
Google has set up its lightshow at the Berlin Festival of Lights that uses energy from people's footsteps.
This year's London Cocktail Week featured pop-ups from Schweppes, Chivas Regal, Peroni and more at Spitalfields Market.