Gurjit Degun

Experiences editor

Gurjit Degun is the experience editor for Campaign. Contact her at gurjit.degun@haymarket.com or 020 8267 4912. 

Budweiser creates haunted fancy dress shop
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Budweiser creates haunted fancy dress shop

Budweiser is launching a haunted fancy dress shop in the run up to Halloween.

Smith & Sinclair creates pop-up with thermal reactive surfaces
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Smith & Sinclair creates pop-up with thermal reactive surfaces

Smith & Sinclair, the creative cocktail company, is setting up a retail experience with thermal reactive surfaces, scent diffusing walls and animated light features.

Givergy appoints Kru to handle staffing in UK
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Givergy appoints Kru to handle staffing in UK

Givergy, the fundraising technology company, has appointed Kru Live as its staffing partner in the UK after a competitive pitch process.

Glorious! creates wellness shed to encourage mindfulness
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Glorious! creates wellness shed to encourage mindfulness

Glorious!, the food company, is setting up a wellness shed in Boxpark Shoreditch.

Veuve Clicquot revives widow series exploring seven deadly sins
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Veuve Clicquot revives widow series exploring seven deadly sins

Veuve Clicquot is reviving its widow series with an experience around the seven deadly sins.

BMW increases UK experiential spend by 50% for electric marque
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BMW increases UK experiential spend by 50% for electric marque

BMW UK has increased its spend on experiential activity by 50% over the past 12 months for the BMW i electric car marque.

CoppaFeel! campaign calls for people to touch their breasts
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CoppaFeel! campaign calls for people to touch their breasts

CoppaFeel!, the breast cancer charity, is reminding people to check their breasts and be aware of any unusual changes.

Elspeth Lynn to depart FCB Inferno amid creative leadership shuffle
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Elspeth Lynn to depart FCB Inferno amid creative leadership shuffle

Elspeth Lynn, group creative director at FCB Inferno, is leaving the agency as it reshuffles its creative leadership team.

Sonos creates large 3D lips mural in Shoreditch
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Sonos creates large 3D lips mural in Shoreditch

Sonos has created a large mural of 3D lips in Shoreditch to promote its voice-activated speaker SonosOne.

Pernod Ricard partners with Martin Schoeller for Paris Photo
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Pernod Ricard partners with Martin Schoeller for Paris Photo

Pernod Ricard, which owns drinks brands Chivas Regal and Absolut Vodka, is working with renowned photographer Martin Schoeller for an art fair in Paris.

Brands should be 'fearless' in sponsorship marketing
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Brands should be 'fearless' in sponsorship marketing

Brands with smaller budgets need to be "fearless" when it comes to sponsorship marketing, Colin O'Toole, marketing manager for the Cadbury Premier League Partnership, has said.

Pick of the week: Warburtons bakes up a tasty comedic performance
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Pick of the week: Warburtons bakes up a tasty comedic performance

Gurjit Degun loves the latest Warburtons ad.

Channel 5 sets up restaurant powered by nuns
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Channel 5 sets up restaurant powered by nuns

Channel 5 is opening a pop-up restaurant with food cooked by nuns to promote its new show about "selfie-obsessed women".

SoundCloud creates wire installation for BBC Music event
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SoundCloud creates wire installation for BBC Music event

SoundCloud, the music streaming platform, created an experience featuring a wire installation for BBC Music Introducing Presents Amplify, an event for aspiring artists in the UK.

Apples pop-up store planned for Great British Apples Day
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Apples pop-up store planned for Great British Apples Day

A group of English apple and pear growers are setting up a store dedicated to apples to celebrate the harvest of the fruit.

Sky, Dorset Cereals and Fuller's help IPM create experience measurement scheme
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Sky, Dorset Cereals and Fuller's help IPM create experience measurement scheme

Sky, Dorset Cereals, Fuller's brewery, are just some of the brands that the IPM is working with to create an industry-agreed effectiveness model for experiential campaigns.

Family and friends have 'more influence' over purchase decisions than celebs
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Family and friends have 'more influence' over purchase decisions than celebs

Consumers are on average five times more influenced by their friends and family than celebrities when they are making a purchase decision.

Posterscope, PSI and MKTG help The Whitfield Street Soup Kitchen create mental health clinic
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Posterscope, PSI and MKTG help The Whitfield Street Soup Kitchen create mental health clinic

Posterscope, PSI and MKTG are helping to create a mental health drop-in clinic inside a soup kitchen in central London.

Google's Berlin lightshow comes to life
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Google's Berlin lightshow comes to life

Google has set up its lightshow at the Berlin Festival of Lights that uses energy from people's footsteps.

Inside London Cocktail Week 2017: Schweppes, Chivas Regal, Peroni and more
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Inside London Cocktail Week 2017: Schweppes, Chivas Regal, Peroni and more

This year's London Cocktail Week featured pop-ups from Schweppes, Chivas Regal, Peroni and more at Spitalfields Market.