Dave Trott

Dave Trott is a creative director and the author of Creative Mischief; Predatory Thinking: A Masterclass in Out-thinking the Competition; and most recently, One Plus One Equals Three: A Masterclass in Creative Thinking. After starting his career at BMP he founded a number of agencies including Gold Greenlees Trott, Bainsfair Sharkey Trott and Chick Smith Trott. CST merged with The Gate in 2011 and Trott left the agency three years later.

A view from Dave Trott: It's all down to heuristics, guv
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A view from Dave Trott: It's all down to heuristics, guv

My dad had ten brothers and sisters.

A view from Dave Trott: Secret drinker
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A view from Dave Trott: Secret drinker

My art school was in New York and on a hot night I'd often want a cold can of beer.

A view from Dave Trott: Clue tip
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A view from Dave Trott: Clue tip

In 2007, a young policewoman was killed in Germany.

A view from Dave Trott: Checklists beat brains
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A view from Dave Trott: Checklists beat brains

Atul Gawande is the professor of surgery at Harvard Medical School.

A view from Dave Trott: What will you remember tomorrow?
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A view from Dave Trott: What will you remember tomorrow?

Phil Adams is planning director at Blonde Digital.

A view from Dave Trott: Free speech
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A view from Dave Trott: Free speech

Katie Hopkins has made a career out of being controversial.

A view from Dave Trott: No idea
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A view from Dave Trott: No idea

Recently, I heard about a talk given by one of the most respected planners in London.

A view from Dave Trott: Changing the game
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A view from Dave Trott: Changing the game

Everyone hates paying tax.

A view from Dave Trott: Don't interrupt
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A view from Dave Trott: Don't interrupt

Recently, I was on a panel of top advertising people - the topic was the future of advertising.

A view from Dave Trott: Junk thinking
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A view from Dave Trott: Junk thinking

A 92-year-old lady climbed over the railings by the Clifton Suspension Bridge.

A view from Dave Trott: Repositioning the competition
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A view from Dave Trott: Repositioning the competition

Sharry was an 11-year-old schoolgirl in Scotland.

A view from Dave Trott: Content, content, content
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A view from Dave Trott: Content, content, content

I was recently invited to a roundtable discussion with a dozen of the most senior people in the ad business.

A view from Dave Trott: How could Harvard be beaten by a team of convicts?
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A view from Dave Trott: How could Harvard be beaten by a team of convicts?

Recently, a debating team from Harvard University were beaten by a debating team from prison.

A view from Dave Trott: 'Manners' is the way we should behave
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A view from Dave Trott: 'Manners' is the way we should behave

Sting wrote Englishman In New York about Quentin Crisp.

A view from Dave Trott: Because you're worth it
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A view from Dave Trott: Because you're worth it

At 23, Julius Caesar was a junior politician on the way up.

A view from Dave Trott: Brains beat information
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A view from Dave Trott: Brains beat information

In the 50s, one man was so successful at betting on horse-races, he made millions.

A view from Dave Trott: Terror groups vs. cluster groups
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A view from Dave Trott: Terror groups vs. cluster groups

We all know most terrorist attacks are carried out by Muslims.

A view from Dave Trott: A beautiful constraint
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A view from Dave Trott: A beautiful constraint

Adam Morgan's new book is called A Beautiful Constraint. About the way opportunity often presents itself as a problem.

A view from Dave Trott: Control the context
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A view from Dave Trott: Control the context

Pete Waterman was the founder of Stock Aitken Waterman.

A view from Dave Trott: People don't miss what they never had
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A view from Dave Trott: People don't miss what they never had

"Life, Liberty, and the pursuit of Happiness" is one of the most famous phrases in the English language.

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