Dave Trott

Dave Trott is a creative director and the author of Creative Mischief; Predatory Thinking: A Masterclass in Out-thinking the Competition; and most recently, One Plus One Equals Three: A Masterclass in Creative Thinking. After starting his career at BMP he founded a number of agencies including Gold Greenlees Trott, Bainsfair Sharkey Trott and Chick Smith Trott. CST merged with The Gate in 2011 and Trott left the agency three years later.

A view from Dave Trott: Trump's core users
Share

A view from Dave Trott: Trump's core users

It may be that Donald Trump understands marketing better than the entire Democratic Party.

A view from Dave Trott: Manufacturing a market
Share

A view from Dave Trott: Manufacturing a market

What caused the end of the small local grocery shops?

A view from Dave Trott: Your money or your life
Share

A view from Dave Trott: Your money or your life

In the US, between 1968 and 2011, more Americans were killed by gun violence than died in every war America's ever fought.

A view from Dave Trott: Brexit and behavioural economics
Share

A view from Dave Trott: Brexit and behavioural economics

Behavioural economics is defined as: human understanding for business advantage.

A view from Dave Trott: History is the future
Share

A view from Dave Trott: History is the future

For me, one of the reassuring things about the English pub is the ploughman's lunch.

A view from Dave Trott: Not everything is FMCG
Share

A view from Dave Trott: Not everything is FMCG

Sociologists have taken over advertising.

A view from Dave Trott: A creative disaster
Share

A view from Dave Trott: A creative disaster

The biggest problem for ex-soldiers is depression.

A view from Dave Trott: Repackaging the future
Share

A view from Dave Trott: Repackaging the future

Princess Margaret was born in 1930.

A view from Dave Trott: Hold on a minute
Share

A view from Dave Trott: Hold on a minute

One of the main drags of phoning any company is being put on hold.

A view from Dave Trott: Create a problem to solve
Share

A view from Dave Trott: Create a problem to solve

Jean-Claude was a young man living in a rural French town.

A view from Dave Trott: Think even bigger
Share

A view from Dave Trott: Think even bigger

One evening many years ago, I was in the BMP creative department.

A view from Dave Trott: Fear-free marketing
Share

A view from Dave Trott: Fear-free marketing

Peter Bronsman was working as a deckhand on a Swedish freighter.

A view from Dave Trott: I see a blog post in your future
Share

A view from Dave Trott: I see a blog post in your future

The most successful horoscope writer ever was Jonathan Cainer.

A view from Dave Trott: Turn the problem inside out
Share

A view from Dave Trott: Turn the problem inside out

In 1886 in the US, 65% of the population lived in rural areas.

A view from Dave Trott: Don't get mad, get creative
Share

A view from Dave Trott: Don't get mad, get creative

A Credit Suisse report says the top 1% now own 50% of the world's wealth.

A view from Dave Trott: The peasants are revolting
Share

A view from Dave Trott: The peasants are revolting

In the 14th century, England was run on feudal lines.

A view from Dave Trott: Common sense beats brains
Share

A view from Dave Trott: Common sense beats brains

Errol McKellar owns a garage in Hackney.

A view from Dave Trott: Pay it forward
Share

A view from Dave Trott: Pay it forward

Mason Wartman moved from Philadelphia to work on Wall Street.

A view from Dave Trott: What's in the kitty?
Share

A view from Dave Trott: What's in the kitty?

In Japan, the Kishigawa branch line was losing $4.7 million a year.

A view from Dave Trott: Fun beats data
Share

A view from Dave Trott: Fun beats data

Many years ago, Paul Arden's son, Christian, had a restaurant on King's Road.

The top 10 brands favoured by Remainers and Brexiters
Shares0
Share

1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

Just published