Dave Trott

Dave Trott is a creative director and the author of Creative Mischief; Predatory Thinking: A Masterclass in Out-thinking the Competition; and most recently, One Plus One Equals Three: A Masterclass in Creative Thinking. After starting his career at BMP he founded a number of agencies including Gold Greenlees Trott, Bainsfair Sharkey Trott and Chick Smith Trott. CST merged with The Gate in 2011 and Trott left the agency three years later.

A view from Dave Trott: History is the future
Share

A view from Dave Trott: History is the future

For me, one of the reassuring things about the English pub is the ploughman's lunch.

A view from Dave Trott: Not everything is FMCG
Share

A view from Dave Trott: Not everything is FMCG

Sociologists have taken over advertising.

A view from Dave Trott: A creative disaster
Share

A view from Dave Trott: A creative disaster

The biggest problem for ex-soldiers is depression.

A view from Dave Trott: Repackaging the future
Share

A view from Dave Trott: Repackaging the future

Princess Margaret was born in 1930.

A view from Dave Trott: Hold on a minute
Share

A view from Dave Trott: Hold on a minute

One of the main drags of phoning any company is being put on hold.

A view from Dave Trott: Create a problem to solve
Share

A view from Dave Trott: Create a problem to solve

Jean-Claude was a young man living in a rural French town.

A view from Dave Trott: Think even bigger
Share

A view from Dave Trott: Think even bigger

One evening many years ago, I was in the BMP creative department.

A view from Dave Trott: Fear-free marketing
Share

A view from Dave Trott: Fear-free marketing

Peter Bronsman was working as a deckhand on a Swedish freighter.

A view from Dave Trott: I see a blog post in your future
Share

A view from Dave Trott: I see a blog post in your future

The most successful horoscope writer ever was Jonathan Cainer.

A view from Dave Trott: Turn the problem inside out
Share

A view from Dave Trott: Turn the problem inside out

In 1886 in the US, 65% of the population lived in rural areas.

A view from Dave Trott: Don't get mad, get creative
Share

A view from Dave Trott: Don't get mad, get creative

A Credit Suisse report says the top 1% now own 50% of the world's wealth.

A view from Dave Trott: The peasants are revolting
Share

A view from Dave Trott: The peasants are revolting

In the 14th century, England was run on feudal lines.

A view from Dave Trott: Common sense beats brains
Share

A view from Dave Trott: Common sense beats brains

Errol McKellar owns a garage in Hackney.

A view from Dave Trott: Pay it forward
Share

A view from Dave Trott: Pay it forward

Mason Wartman moved from Philadelphia to work on Wall Street.

A view from Dave Trott: What's in the kitty?
Share

A view from Dave Trott: What's in the kitty?

In Japan, the Kishigawa branch line was losing $4.7 million a year.

A view from Dave Trott: Fun beats data
Share

A view from Dave Trott: Fun beats data

Many years ago, Paul Arden's son, Christian, had a restaurant on King's Road.

A view from Dave Trott: Real disruption is uncomfortable
Share

A view from Dave Trott: Real disruption is uncomfortable

One morning in 1993, I got a phone call at home: "Don't come into work, a bomb's blown the front of the agency in".

A view from Dave Trott: When to keep quiet
Share

A view from Dave Trott: When to keep quiet

Crispin Porter & Bogusky has an elephant logo.

A view from Dave Trott: You can't change things without changing them
Share

A view from Dave Trott: You can't change things without changing them

In the early 1980s, football was in a bad state.

A view from Dave Trott: reality creates brands
Share

A view from Dave Trott: reality creates brands

In 1783, America won the War of Independence.

MOST READ

BBH deputy ECD Caroline Pay exits
Share

1 BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.

Just published