Dave Trott

Dave Trott is a creative director and the author of Creative Mischief; Predatory Thinking: A Masterclass in Out-thinking the Competition; and most recently, One Plus One Equals Three: A Masterclass in Creative Thinking. After starting his career at BMP he founded a number of agencies including Gold Greenlees Trott, Bainsfair Sharkey Trott and Chick Smith Trott. CST merged with The Gate in 2011 and Trott left the agency three years later.

A view from Dave Trott: Winning by a whisker
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A view from Dave Trott: Winning by a whisker

As a young politician Abraham Lincoln was always clean-shaven.

A view from Dave Trott: When marketing is creativity
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A view from Dave Trott: When marketing is creativity

In 1932, John P Thompson invented the crosshead screw.

A view from Dave Trott: No grit, no pearl
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A view from Dave Trott: No grit, no pearl

Oysters secrete a substance called nacre, or mother-of-pearl.

A view from Dave Trott: The fiction of history
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A view from Dave Trott: The fiction of history

I was at art school in New York in the late 1960s. It was the days of mass protests: women's lib and bra-burning.

A view from Dave Trott: The death of reason
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A view from Dave Trott: The death of reason

Joy Mangano was a single mother of three, living in Long Island.

A view from Dave Trott: The Queen thinks the world smells like fresh paint
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A view from Dave Trott: The Queen thinks the world smells like fresh paint

When people hear the Queen is coming to visit, they want everything to look nice.

A view from Dave Trott: The trick is the treat
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A view from Dave Trott: The trick is the treat

Chris Evans does a slot on his breakfast show called "What did you do for the first time yesterday?"

A view from Dave Trott: Advertising de l'escalier
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A view from Dave Trott: Advertising de l'escalier

You know when you've had an argument over dinner?

A view from Dave Trott: Simple is harder than complicated
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A view from Dave Trott: Simple is harder than complicated

1903 was the year of the first aeroplane flight.

A view from Dave Trott: A how needs a what
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A view from Dave Trott: A how needs a what

Poet Lord Byron was the original wild and crazy creative.

A view from Dave Trott: Make the useless useful
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A view from Dave Trott: Make the useless useful

The creative thinking that went into the Intergenerational Learning Center is the sort we could all benefit from adopting.

Trumped up
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Trumped up

Dave Trott on Donald Trump's Manhattan.

A view from Dave Trott: The wrong criterion
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A view from Dave Trott: The wrong criterion

Graham Fink tells a story about renovating the Criterion restaurant.

A view from Dave Trott: Stoke controversy, don't douse it
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A view from Dave Trott: Stoke controversy, don't douse it

A few years ago, there was outrage when the owner of a certain art gallery paid a million pounds for a modern sculpture.

A view from Dave Trott: The Comet's tale
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A view from Dave Trott: The Comet's tale

The UK had the world's first jet airliner.

A view from Dave Trott: Going off half-cocked
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A view from Dave Trott: Going off half-cocked

In Texas recently, several people were shot at universities.

A view from Dave Trott: A new name for an old idea
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A view from Dave Trott: A new name for an old idea

CSR and CRM are abbreviations used by marketing people.

A view from Dave Trott: Winning without winning
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A view from Dave Trott: Winning without winning

People misquote Maurice Saatchi: "It's not enough for me to win, someone has to lose."

A view from Dave Trott: Jumping the shark
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A view from Dave Trott: Jumping the shark

Most people know the expression "Jumping the shark".

A view from Dave Trott: Trump's core users
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A view from Dave Trott: Trump's core users

It may be that Donald Trump understands marketing better than the entire Democratic Party.

Maltesers unveils Braille billboard in next phase of disability campaign
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1 Maltesers unveils Braille billboard in next phase of disability campaign

Maltesers has launched a billboard in London written entirely in Braille as it continues its efforts to better represent disability in advertising.

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