Dave Trott

Dave Trott is a creative director and the author of Creative Mischief; Predatory Thinking: A Masterclass in Out-thinking the Competition; and most recently, One Plus One Equals Three: A Masterclass in Creative Thinking. After starting his career at BMP he founded a number of agencies including Gold Greenlees Trott, Bainsfair Sharkey Trott and Chick Smith Trott. CST merged with The Gate in 2011 and Trott left the agency three years later.

A view from Dave Trott: The death of reason
Share

A view from Dave Trott: The death of reason

Joy Mangano was a single mother of three, living in Long Island.

A view from Dave Trott: The Queen thinks the world smells like fresh paint
Share

A view from Dave Trott: The Queen thinks the world smells like fresh paint

When people hear the Queen is coming to visit, they want everything to look nice.

A view from Dave Trott: The trick is the treat
Share

A view from Dave Trott: The trick is the treat

Chris Evans does a slot on his breakfast show called "What did you do for the first time yesterday?"

A view from Dave Trott: Advertising de l'escalier
Share

A view from Dave Trott: Advertising de l'escalier

You know when you've had an argument over dinner?

A view from Dave Trott: Simple is harder than complicated
Share

A view from Dave Trott: Simple is harder than complicated

1903 was the year of the first aeroplane flight.

A view from Dave Trott: A how needs a what
Share

A view from Dave Trott: A how needs a what

Poet Lord Byron was the original wild and crazy creative.

A view from Dave Trott: Make the useless useful
Share

A view from Dave Trott: Make the useless useful

The creative thinking that went into the Intergenerational Learning Center is the sort we could all benefit from adopting.

Trumped up
Share

Trumped up

Dave Trott on Donald Trump's Manhattan.

A view from Dave Trott: The wrong criterion
Share

A view from Dave Trott: The wrong criterion

Graham Fink tells a story about renovating the Criterion restaurant.

A view from Dave Trott: Stoke controversy, don't douse it
Share

A view from Dave Trott: Stoke controversy, don't douse it

A few years ago, there was outrage when the owner of a certain art gallery paid a million pounds for a modern sculpture.

A view from Dave Trott: The Comet's tale
Share

A view from Dave Trott: The Comet's tale

The UK had the world's first jet airliner.

A view from Dave Trott: Going off half-cocked
Share

A view from Dave Trott: Going off half-cocked

In Texas recently, several people were shot at universities.

A view from Dave Trott: A new name for an old idea
Share

A view from Dave Trott: A new name for an old idea

CSR and CRM are abbreviations used by marketing people.

A view from Dave Trott: Winning without winning
Share

A view from Dave Trott: Winning without winning

People misquote Maurice Saatchi: "It's not enough for me to win, someone has to lose."

A view from Dave Trott: Jumping the shark
Share

A view from Dave Trott: Jumping the shark

Most people know the expression "Jumping the shark".

A view from Dave Trott: Trump's core users
Share

A view from Dave Trott: Trump's core users

It may be that Donald Trump understands marketing better than the entire Democratic Party.

A view from Dave Trott: Manufacturing a market
Share

A view from Dave Trott: Manufacturing a market

What caused the end of the small local grocery shops?

A view from Dave Trott: Your money or your life
Share

A view from Dave Trott: Your money or your life

In the US, between 1968 and 2011, more Americans were killed by gun violence than died in every war America's ever fought.

A view from Dave Trott: Brexit and behavioural economics
Share

A view from Dave Trott: Brexit and behavioural economics

Behavioural economics is defined as: human understanding for business advantage.

A view from Dave Trott: History is the future
Share

A view from Dave Trott: History is the future

For me, one of the reassuring things about the English pub is the ploughman's lunch.

Christmas 2016 ads: the best so far
Shares0
Share

1 Christmas 2016 ads: the best so far

Buster the Boxer, Mrs Claus, a doll that comes to life and an adventurous carrot feature in this year's Christmas ads. Campaign rounds up the best ads from the season.

Just published

More