Dave Trott

Dave Trott is a creative director and the author of Creative Mischief; Predatory Thinking: A Masterclass in Out-thinking the Competition; and most recently, One Plus One Equals Three: A Masterclass in Creative Thinking. After starting his career at BMP he founded a number of agencies including Gold Greenlees Trott, Bainsfair Sharkey Trott and Chick Smith Trott. CST merged with The Gate in 2011 and Trott left the agency three years later.

A view from Dave Trott: The not-so-great train robbery
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A view from Dave Trott: The not-so-great train robbery

Apparently, there are three simple rules for a successful robbery.

A view from Dave Trott: Idiots' guide to technology
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A view from Dave Trott: Idiots' guide to technology

Richard Shotton, of Zenith Optimedia, showed me an article in The New Yorker.

A view from Dave Trott: Double your money
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A view from Dave Trott: Double your money

In 1913, Henry Ford's business was successful, but not as successful as he wanted.

A view from Dave Trott: Pareto with fries
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A view from Dave Trott: Pareto with fries

Ray Kroc is famous as the man who founded McDonald's.

A view from Dave Trott: Real life is analogue
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A view from Dave Trott: Real life is analogue

In 1970, Otis Johnson was arrested for assaulting a cop.

A view from Dave Trott: Solve the business problem
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A view from Dave Trott: Solve the business problem

During World War II, James Donovan was in the US Navy - he was involved in espionage and intelligence.

A view from Dave Trott: A good mnemonic always wins
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A view from Dave Trott: A good mnemonic always wins

On the very day he was sworn in as president, Donald Trump's first official act was to begin dismantling Obamacare.

A view from Dave Trott: Programmatic myopia
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A view from Dave Trott: Programmatic myopia

I recently saw a frightening TED talk by Eli Pariser.

A view from Dave Trott: Data can't think
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A view from Dave Trott: Data can't think

The Boeing 767 was the most sophisticated airliner of its day.

A view from Dave Trott: Data is a burning issue
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A view from Dave Trott: Data is a burning issue

About 20 years ago, a woman scalded herself on a cup of McDonald's takeaway coffee.

A view from Dave Trott: Winning by a whisker
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A view from Dave Trott: Winning by a whisker

As a young politician Abraham Lincoln was always clean-shaven.

A view from Dave Trott: When marketing is creativity
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A view from Dave Trott: When marketing is creativity

In 1932, John P Thompson invented the crosshead screw.

A view from Dave Trott: No grit, no pearl
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A view from Dave Trott: No grit, no pearl

Oysters secrete a substance called nacre, or mother-of-pearl.

A view from Dave Trott: The fiction of history
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A view from Dave Trott: The fiction of history

I was at art school in New York in the late 1960s. It was the days of mass protests: women's lib and bra-burning.

A view from Dave Trott: The death of reason
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A view from Dave Trott: The death of reason

Joy Mangano was a single mother of three, living in Long Island.

A view from Dave Trott: The Queen thinks the world smells like fresh paint
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A view from Dave Trott: The Queen thinks the world smells like fresh paint

When people hear the Queen is coming to visit, they want everything to look nice.

A view from Dave Trott: The trick is the treat
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A view from Dave Trott: The trick is the treat

Chris Evans does a slot on his breakfast show called "What did you do for the first time yesterday?"

A view from Dave Trott: Advertising de l'escalier
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A view from Dave Trott: Advertising de l'escalier

You know when you've had an argument over dinner?

A view from Dave Trott: Simple is harder than complicated
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A view from Dave Trott: Simple is harder than complicated

1903 was the year of the first aeroplane flight.

A view from Dave Trott: A how needs a what
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A view from Dave Trott: A how needs a what

Poet Lord Byron was the original wild and crazy creative.

Why Cosabella replaced its agency with AI and will never go back to humans
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1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

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