Dave Trott

Dave Trott is a creative director and the author of Creative Mischief; Predatory Thinking: A Masterclass in Out-thinking the Competition; and most recently, One Plus One Equals Three: A Masterclass in Creative Thinking. After starting his career at BMP he founded a number of agencies including Gold Greenlees Trott, Bainsfair Sharkey Trott and Chick Smith Trott. CST merged with The Gate in 2011 and Trott left the agency three years later.

A view from Dave Trott: History is the future
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A view from Dave Trott: History is the future

For me, one of the reassuring things about the English pub is the ploughman's lunch.

A view from Dave Trott: Not everything is FMCG
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A view from Dave Trott: Not everything is FMCG

Sociologists have taken over advertising.

A view from Dave Trott: A creative disaster
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A view from Dave Trott: A creative disaster

The biggest problem for ex-soldiers is depression.

A view from Dave Trott: Repackaging the future
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A view from Dave Trott: Repackaging the future

Princess Margaret was born in 1930.

A view from Dave Trott: Hold on a minute
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A view from Dave Trott: Hold on a minute

One of the main drags of phoning any company is being put on hold.

A view from Dave Trott: Create a problem to solve
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A view from Dave Trott: Create a problem to solve

Jean-Claude was a young man living in a rural French town.

A view from Dave Trott: Think even bigger
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A view from Dave Trott: Think even bigger

One evening many years ago, I was in the BMP creative department.

A view from Dave Trott: Fear-free marketing
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A view from Dave Trott: Fear-free marketing

Peter Bronsman was working as a deckhand on a Swedish freighter.

A view from Dave Trott: I see a blog post in your future
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A view from Dave Trott: I see a blog post in your future

The most successful horoscope writer ever was Jonathan Cainer.

A view from Dave Trott: Turn the problem inside out
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A view from Dave Trott: Turn the problem inside out

In 1886 in the US, 65% of the population lived in rural areas.

A view from Dave Trott: Don't get mad, get creative
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A view from Dave Trott: Don't get mad, get creative

A Credit Suisse report says the top 1% now own 50% of the world's wealth.

A view from Dave Trott: The peasants are revolting
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A view from Dave Trott: The peasants are revolting

In the 14th century, England was run on feudal lines.

A view from Dave Trott: Common sense beats brains
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A view from Dave Trott: Common sense beats brains

Errol McKellar owns a garage in Hackney.

A view from Dave Trott: Pay it forward
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A view from Dave Trott: Pay it forward

Mason Wartman moved from Philadelphia to work on Wall Street.

A view from Dave Trott: What's in the kitty?
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A view from Dave Trott: What's in the kitty?

In Japan, the Kishigawa branch line was losing $4.7 million a year.

A view from Dave Trott: Fun beats data
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A view from Dave Trott: Fun beats data

Many years ago, Paul Arden's son, Christian, had a restaurant on King's Road.

A view from Dave Trott: Real disruption is uncomfortable
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A view from Dave Trott: Real disruption is uncomfortable

One morning in 1993, I got a phone call at home: "Don't come into work, a bomb's blown the front of the agency in".

A view from Dave Trott: When to keep quiet
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A view from Dave Trott: When to keep quiet

Crispin Porter & Bogusky has an elephant logo.

A view from Dave Trott: You can't change things without changing them
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A view from Dave Trott: You can't change things without changing them

In the early 1980s, football was in a bad state.

A view from Dave Trott: reality creates brands
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A view from Dave Trott: reality creates brands

In 1783, America won the War of Independence.

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