Dave Trott

Dave Trott is the former chairman and executive creative director of The Gate London. He is the author of Creative Mischief; Predatory Thinking: A Masterclass in Out-thinking the Competition; and most recently, One Plus One Equals Three: A Masterclass in Creative Thinking. 

A view from Dave Trott
A view from Dave Trott: Real-world thinking
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A view from Dave Trott: Real-world thinking

When a pilot is flying a plane, he has to be aware of the crosswind.

A view from Dave Trott: Is big data the answer?
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A view from Dave Trott: Is big data the answer?

The current thinking is that big data will solve everything.

A view from Dave Trott: The bystander effect
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A view from Dave Trott: The bystander effect

In 1964 in New York City, 636 murders were reported to the police.

A view from Dave Trott: 'Sine qua non'
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A view from Dave Trott: 'Sine qua non'

"Sine qua non" means "without which, nothing".

Dave Trott: Thinking like a parrot
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Dave Trott: Thinking like a parrot

As a boy, Richard Feynman and his father used to go for walks in the woods.

Different is worth more
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Different is worth more

Chris Blackwell was born in Jamaica and went to school in England. When he went home to Jamaica he tried various jobs, but didn't like any of them. The only thing he loved was Jamaican music.

A view from Dave Trott
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A view from Dave Trott

Mary Miller, a 35-year-old blonde, went up to the eighth floor of the Genesee Hotel, opened a window and climbed on to the ledge.

A view from Dave Trott
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A view from Dave Trott

On 8 May 1945, Germany surrendered. Japan was still fighting, so World War II wasn't over.

A view from Dave Trott:  Big data v. smart data
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A view from Dave Trott: Big data v. smart data

Nate Bolt is Research Manager at Facebook.

A view from Dave Trott: Data alone isn't the answer
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A view from Dave Trott: Data alone isn't the answer

Facebook has more data than anyone. But it knows the numbers can only tell you what's happening. They can't tell you why

A view from Dave Trott: Be dangerous
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A view from Dave Trott: Be dangerous

In 1963, Kit Lambert was a posh young chap making films.

A view from Dave Trott
A view from Dave Trott
A view from Dave Trott: Stone daft
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A view from Dave Trott: Stone daft

Politicians have been in a rush to use marketing.

Dave Trott on #EdStone: Stone Daft
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Dave Trott on #EdStone: Stone Daft

Politicians have been in a rush to use marketing.

Dave Trott on Protein World: Are you marketing ready?
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Dave Trott on Protein World: Are you marketing ready?

When I was young, doctors recommended protein powder for OAPs.

Dave Trott: How the mind sees what it sees
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Dave Trott: How the mind sees what it sees

For most of us this famous picture represents the two sides of Britain.

Dave Trott: Great advertising isn't just gimmicks
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Dave Trott: Great advertising isn't just gimmicks

I've just seen the freshest piece of advertising I've seen in years.

Dave Trott: Different is worth more
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Dave Trott: Different is worth more

Chris Blackwell was born in Jamaica and went to school in England.

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