Dave Trott

Dave Trott is a creative director and the author of Creative Mischief; Predatory Thinking: A Masterclass in Out-thinking the Competition; and most recently, One Plus One Equals Three: A Masterclass in Creative Thinking. After starting his career at BMP he founded a number of agencies including Gold Greenlees Trott, Bainsfair Sharkey Trott and Chick Smith Trott. CST merged with The Gate in 2011 and Trott left the agency three years later.

A view from Dave Trott: When planning meets reality
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A view from Dave Trott: When planning meets reality

Alfred von Schlieffen was in charge of the entire German army.

A view from Dave Trott: It's real if you say it's real
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A view from Dave Trott: It's real if you say it's real

Map-making was always a long, laborious process.

A view from Dave Trott: Some clients want blood
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A view from Dave Trott: Some clients want blood

When I was a teenager, I wanted to be a blood donor.

A view from Dave Trott: Marketing bullshit
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A view from Dave Trott: Marketing bullshit

When I was little, my dad used to grow tomatoes in our back garden.

A view from Dave Trott: The general will
A view from Dave Trott: Baby and bathwater
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A view from Dave Trott: Baby and bathwater

Persil has been the UK's favourite washing powder since 1909.

A view from Dave Trott: Utter conceptual penis
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A view from Dave Trott: Utter conceptual penis

UK journal Cogent Social Sciences recently published a paper linking the penis with global warming.

A view from Dave Trott: Belt and braces
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A view from Dave Trott: Belt and braces

There's something strange about Japan's Shinkansen trains.

A view from Dave Trott: Fly the friendly skies
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A view from Dave Trott: Fly the friendly skies

Shelia Frederick had been a stewardess on Alaska Airlines for ten years.

A view from Dave Trott: People create language
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A view from Dave Trott: People create language

When he was young, Captain Charles Boycott wanted to make his name.

A view from Dave Trott: Free money
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A view from Dave Trott: Free money

My wife is Chinese so, obviously, all my in-laws are Chinese.

A view from Dave Trott: A load of bull
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A view from Dave Trott: A load of bull

"Fearless Girl" is the bronze statue in front of the charging bull on Wall Street.

A view from Dave Trott: The power of ignorance
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A view from Dave Trott: The power of ignorance

In 1995 in Pittsburgh, a 45-year-old man walked into a bank with a gun.

A view from Dave Trott: Sniffing out the problem
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A view from Dave Trott: Sniffing out the problem

Every year, 4,000 people are killed by landmines.

A view from Dave Trott: Have it crop up as an opportunity
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A view from Dave Trott: Have it crop up as an opportunity

In 1912, Theodore Roosevelt was in the middle of an election campaign.

A view from Dave Trott: The advertising is not your friend
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A view from Dave Trott: The advertising is not your friend

Years ago, when I was at art school in New York, Chase Manhattan bank ran a huge ad campaign.

A view from Dave Trott: The Chairman's Wife Syndrome
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A view from Dave Trott: The Chairman's Wife Syndrome

In New York, they used to have an expression for the way clients buy ads from agencies. It was called the Chairman's Wife Syndrome.

A view from Dave Trott: The not-so-great train robbery
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A view from Dave Trott: The not-so-great train robbery

Apparently, there are three simple rules for a successful robbery.

A view from Dave Trott: Idiots' guide to technology
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A view from Dave Trott: Idiots' guide to technology

Richard Shotton, of Zenith Optimedia, showed me an article in The New Yorker.

A view from Dave Trott: Double your money
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A view from Dave Trott: Double your money

In 1913, Henry Ford's business was successful, but not as successful as he wanted.

Making media fun again: why we must free our industry from outdated models
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1 Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.

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