Dave Trott

Dave Trott is a creative director and the author of Creative Mischief; Predatory Thinking: A Masterclass in Out-thinking the Competition; and most recently, One Plus One Equals Three: A Masterclass in Creative Thinking. After starting his career at BMP he founded a number of agencies including Gold Greenlees Trott, Bainsfair Sharkey Trott and Chick Smith Trott. CST merged with The Gate in 2011 and Trott left the agency three years later.

A view from Dave Trott: The power of ignorance
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A view from Dave Trott: The power of ignorance

In 1995 in Pittsburgh, a 45-year-old man walked into a bank with a gun.

A view from Dave Trott: Sniffing out the problem
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A view from Dave Trott: Sniffing out the problem

Every year, 4,000 people are killed by landmines.

A view from Dave Trott: Have it crop up as an opportunity
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A view from Dave Trott: Have it crop up as an opportunity

In 1912, Theodore Roosevelt was in the middle of an election campaign.

A view from Dave Trott: The advertising is not your friend
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A view from Dave Trott: The advertising is not your friend

Years ago, when I was at art school in New York, Chase Manhattan bank ran a huge ad campaign.

A view from Dave Trott: The Chairman's Wife Syndrome
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A view from Dave Trott: The Chairman's Wife Syndrome

In New York, they used to have an expression for the way clients buy ads from agencies. It was called the Chairman's Wife Syndrome.

A view from Dave Trott: The not-so-great train robbery
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A view from Dave Trott: The not-so-great train robbery

Apparently, there are three simple rules for a successful robbery.

A view from Dave Trott: Idiots' guide to technology
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A view from Dave Trott: Idiots' guide to technology

Richard Shotton, of Zenith Optimedia, showed me an article in The New Yorker.

A view from Dave Trott: Double your money
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A view from Dave Trott: Double your money

In 1913, Henry Ford's business was successful, but not as successful as he wanted.

A view from Dave Trott: Pareto with fries
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A view from Dave Trott: Pareto with fries

Ray Kroc is famous as the man who founded McDonald's.

A view from Dave Trott: Real life is analogue
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A view from Dave Trott: Real life is analogue

In 1970, Otis Johnson was arrested for assaulting a cop.

A view from Dave Trott: Solve the business problem
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A view from Dave Trott: Solve the business problem

During World War II, James Donovan was in the US Navy - he was involved in espionage and intelligence.

A view from Dave Trott: A good mnemonic always wins
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A view from Dave Trott: A good mnemonic always wins

On the very day he was sworn in as president, Donald Trump's first official act was to begin dismantling Obamacare.

A view from Dave Trott: Programmatic myopia
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A view from Dave Trott: Programmatic myopia

I recently saw a frightening TED talk by Eli Pariser.

A view from Dave Trott: Data can't think
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A view from Dave Trott: Data can't think

The Boeing 767 was the most sophisticated airliner of its day.

A view from Dave Trott: Data is a burning issue
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A view from Dave Trott: Data is a burning issue

About 20 years ago, a woman scalded herself on a cup of McDonald's takeaway coffee.

A view from Dave Trott: Winning by a whisker
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A view from Dave Trott: Winning by a whisker

As a young politician Abraham Lincoln was always clean-shaven.

A view from Dave Trott: When marketing is creativity
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A view from Dave Trott: When marketing is creativity

In 1932, John P Thompson invented the crosshead screw.

A view from Dave Trott: No grit, no pearl
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A view from Dave Trott: No grit, no pearl

Oysters secrete a substance called nacre, or mother-of-pearl.

A view from Dave Trott: The fiction of history
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A view from Dave Trott: The fiction of history

I was at art school in New York in the late 1960s. It was the days of mass protests: women's lib and bra-burning.

A view from Dave Trott: The death of reason
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A view from Dave Trott: The death of reason

Joy Mangano was a single mother of three, living in Long Island.

Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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