Dave Trott

Dave Trott is a creative director and the author of Creative Mischief; Predatory Thinking: A Masterclass in Out-thinking the Competition; and most recently, One Plus One Equals Three: A Masterclass in Creative Thinking. After starting his career at BMP he founded a number of agencies including Gold Greenlees Trott, Bainsfair Sharkey Trott and Chick Smith Trott. CST merged with The Gate in 2011 and Trott left the agency three years later.

A view from Dave Trott: Making a monkey of the law
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A view from Dave Trott: Making a monkey of the law

David Slater is a wildlife photographer, so in 2011 he went to Indonesia.

A view from Dave Trott: Start at the bottom
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A view from Dave Trott: Start at the bottom

Why would Harvard University ask Alex Ferguson to lecture on management? It became clear from his opening remarks...

A view from Dave Trott: Problems are there to be solved
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A view from Dave Trott: Problems are there to be solved

In 1956, Malcom McLean was sitting at the docks waiting to unload his truck.

A view from Dave Trott: The dog's bollocks
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A view from Dave Trott: The dog's bollocks

Mike Daube is professor of health policy at Curtin University in Australia.

A view from Dave Trott: Unrequited love
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A view from Dave Trott: Unrequited love

In the 1980s, Darryl Gwynne and David Rentz were biologists on a field trip in the Australian bush.

A view from Dave Trott: The medium isn't the message
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A view from Dave Trott: The medium isn't the message

In America in the 1960s, commercial television was considered a cultural wasteland and a bad influence.

A view from Dave Trott: Ladder to nowhere
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A view from Dave Trott: Ladder to nowhere

There's a piece of thinking that young marketing trainees learn and it's ruining their ability to think.

A view from Dave Trott: Forever blowing bubbles
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A view from Dave Trott: Forever blowing bubbles

Two hundred years ago, Jeremy Bentham advocated: equal rights for women, the decriminalisation of homosexuality, the abolition of slavery, the abolition of the death penalty, and animal rights.

A view from Dave Trott: A map isn't real life
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A view from Dave Trott: A map isn't real life

UPS have computers working out routes for their trucks to take mainly right-hand turns, avoiding left turns where possible.

A view from Dave Trott: When planning meets reality
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A view from Dave Trott: When planning meets reality

Alfred von Schlieffen was in charge of the entire German army.

A view from Dave Trott: It's real if you say it's real
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A view from Dave Trott: It's real if you say it's real

Map-making was always a long, laborious process.

A view from Dave Trott: Some clients want blood
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A view from Dave Trott: Some clients want blood

When I was a teenager, I wanted to be a blood donor.

A view from Dave Trott: Marketing bullshit
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A view from Dave Trott: Marketing bullshit

When I was little, my dad used to grow tomatoes in our back garden.

A view from Dave Trott: The general will
A view from Dave Trott: Baby and bathwater
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A view from Dave Trott: Baby and bathwater

Persil has been the UK's favourite washing powder since 1909.

A view from Dave Trott: Utter conceptual penis
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A view from Dave Trott: Utter conceptual penis

UK journal Cogent Social Sciences recently published a paper linking the penis with global warming.

A view from Dave Trott: Belt and braces
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A view from Dave Trott: Belt and braces

There's something strange about Japan's Shinkansen trains.

A view from Dave Trott: Fly the friendly skies
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A view from Dave Trott: Fly the friendly skies

Shelia Frederick had been a stewardess on Alaska Airlines for ten years.

A view from Dave Trott: People create language
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A view from Dave Trott: People create language

When he was young, Captain Charles Boycott wanted to make his name.

A view from Dave Trott: Free money
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A view from Dave Trott: Free money

My wife is Chinese so, obviously, all my in-laws are Chinese.

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1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).