Dave Trott

Dave Trott is a creative director and the author of Creative Mischief; Predatory Thinking: A Masterclass in Out-thinking the Competition; and most recently, One Plus One Equals Three: A Masterclass in Creative Thinking. After starting his career at BMP he founded a number of agencies including Gold Greenlees Trott, Bainsfair Sharkey Trott and Chick Smith Trott. CST merged with The Gate in 2011 and Trott left the agency three years later.

A view from Dave Trott: People don't miss what they never had
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A view from Dave Trott: People don't miss what they never had

"Life, Liberty, and the pursuit of Happiness" is one of the most famous phrases in the English language.

A view from Dave Trott: Sometimes the best thing to say is no
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A view from Dave Trott: Sometimes the best thing to say is no

Frances Kelsey got her medical degree in Chicago.

A view from Dave Trott: The law of advertising
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A view from Dave Trott: The law of advertising

There's a basic flaw in the police approach to drug dealers.

A view from Dave Trott: A conclusion is just a place where you stopped thinking
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A view from Dave Trott: A conclusion is just a place where you stopped thinking

Every single Formula One racing car in the world has a rear engine.

A view from Dave Trott: Innovation isn't about technology
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A view from Dave Trott: Innovation isn't about technology

There's a graph most new media gurus have adopted as fact.

A view from Dave Trott: Close enough is good enough
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A view from Dave Trott: Close enough is good enough

Can you spot the difference between these two?

A view from Dave Trott: Real-world thinking
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A view from Dave Trott: Real-world thinking

When a pilot is flying a plane, he has to be aware of the crosswind.

A view from Dave Trott: Is big data the answer?
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A view from Dave Trott: Is big data the answer?

The current thinking is that big data will solve everything.

A view from Dave Trott: The bystander effect
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A view from Dave Trott: The bystander effect

In 1964 in New York City, 636 murders were reported to the police.

A view from Dave Trott: 'Sine qua non'
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A view from Dave Trott: 'Sine qua non'

"Sine qua non" means "without which, nothing".

Dave Trott: Thinking like a parrot
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Dave Trott: Thinking like a parrot

As a boy, Richard Feynman and his father used to go for walks in the woods.

Different is worth more
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Different is worth more

Chris Blackwell was born in Jamaica and went to school in England. When he went home to Jamaica he tried various jobs, but didn't like any of them. The only thing he loved was Jamaican music.

A view from Dave Trott
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A view from Dave Trott

Mary Miller, a 35-year-old blonde, went up to the eighth floor of the Genesee Hotel, opened a window and climbed on to the ledge.

A view from Dave Trott
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A view from Dave Trott

On 8 May 1945, Germany surrendered. Japan was still fighting, so World War II wasn't over.

A view from Dave Trott:  Big data v. smart data
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A view from Dave Trott: Big data v. smart data

Nate Bolt is Research Manager at Facebook.

A view from Dave Trott: Data alone isn't the answer
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A view from Dave Trott: Data alone isn't the answer

Facebook has more data than anyone. But it knows the numbers can only tell you what's happening. They can't tell you why

A view from Dave Trott: Be dangerous
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A view from Dave Trott: Be dangerous

In 1963, Kit Lambert was a posh young chap making films.

A view from Dave Trott
A view from Dave Trott
A view from Dave Trott: Stone daft
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A view from Dave Trott: Stone daft

Politicians have been in a rush to use marketing.

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