Dave Trott

Dave Trott is a creative director and the author of Creative Mischief; Predatory Thinking: A Masterclass in Out-thinking the Competition; and most recently, One Plus One Equals Three: A Masterclass in Creative Thinking. After starting his career at BMP he founded a number of agencies including Gold Greenlees Trott, Bainsfair Sharkey Trott and Chick Smith Trott. CST merged with The Gate in 2011 and Trott left the agency three years later.

A view from Dave Trott: Stoke controversy, don't douse it
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A view from Dave Trott: Stoke controversy, don't douse it

A few years ago, there was outrage when the owner of a certain art gallery paid a million pounds for a modern sculpture.

A view from Dave Trott: The Comet's tale
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A view from Dave Trott: The Comet's tale

The UK had the world's first jet airliner.

A view from Dave Trott: Going off half-cocked
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A view from Dave Trott: Going off half-cocked

In Texas recently, several people were shot at universities.

A view from Dave Trott: A new name for an old idea
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A view from Dave Trott: A new name for an old idea

CSR and CRM are abbreviations used by marketing people.

A view from Dave Trott: Winning without winning
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A view from Dave Trott: Winning without winning

People misquote Maurice Saatchi: "It's not enough for me to win, someone has to lose."

A view from Dave Trott: Jumping the shark
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A view from Dave Trott: Jumping the shark

Most people know the expression "Jumping the shark".

A view from Dave Trott: Trump's core users
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A view from Dave Trott: Trump's core users

It may be that Donald Trump understands marketing better than the entire Democratic Party.

A view from Dave Trott: Manufacturing a market
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A view from Dave Trott: Manufacturing a market

What caused the end of the small local grocery shops?

A view from Dave Trott: Your money or your life
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A view from Dave Trott: Your money or your life

In the US, between 1968 and 2011, more Americans were killed by gun violence than died in every war America's ever fought.

A view from Dave Trott: Brexit and behavioural economics
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A view from Dave Trott: Brexit and behavioural economics

Behavioural economics is defined as: human understanding for business advantage.

A view from Dave Trott: History is the future
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A view from Dave Trott: History is the future

For me, one of the reassuring things about the English pub is the ploughman's lunch.

A view from Dave Trott: Not everything is FMCG
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A view from Dave Trott: Not everything is FMCG

Sociologists have taken over advertising.

A view from Dave Trott: A creative disaster
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A view from Dave Trott: A creative disaster

The biggest problem for ex-soldiers is depression.

A view from Dave Trott: Repackaging the future
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A view from Dave Trott: Repackaging the future

Princess Margaret was born in 1930.

A view from Dave Trott: Hold on a minute
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A view from Dave Trott: Hold on a minute

One of the main drags of phoning any company is being put on hold.

A view from Dave Trott: Create a problem to solve
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A view from Dave Trott: Create a problem to solve

Jean-Claude was a young man living in a rural French town.

A view from Dave Trott: Think even bigger
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A view from Dave Trott: Think even bigger

One evening many years ago, I was in the BMP creative department.

A view from Dave Trott: Fear-free marketing
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A view from Dave Trott: Fear-free marketing

Peter Bronsman was working as a deckhand on a Swedish freighter.

A view from Dave Trott: I see a blog post in your future
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A view from Dave Trott: I see a blog post in your future

The most successful horoscope writer ever was Jonathan Cainer.

A view from Dave Trott: Turn the problem inside out
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A view from Dave Trott: Turn the problem inside out

In 1886 in the US, 65% of the population lived in rural areas.

Omnicom shuts M2M in UK after account losses
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1 Omnicom shuts M2M in UK after account losses

Omnicom has shut its media agency M2M in the UK following a string of account losses and Alistair MacCullum, the chief executive of M2M, is stepping down.

Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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