Don't ruin your brand's good work by telling the world how wonderful, generous, philanthropic you've been. Let it speak for itself, because it will.
You'd be well advised not to take your agency's reply at face value. Instead, consult Jeremy Bullmore's translated guide.
Play this carefully and your loathed job could turn out to have been by far your best career move to date, writes Jeremy Bullmore.
The current enthusiasm for failure seems to suggest that it should be actively sought, writes Jeremy Bullmore.
You don't have to like what's popular but you ought to believe that knowing what's popular is a professional necessity, writes Jeremy Bullmore.
Radiocentre's musical plea to Keith Weed to spend more on radio ads reminds Jeremy Bullmore of a 1960s Granada TV campaign.
Jeremy Bullmore has some tips for creatives who have lost their fizz.
How do I get along with a client who drives me insane?
DearJeremy, Do you think a marketer gets more out of their agency when the relationship is new and fresh, or when they have years of experience collaborating together?
Personal and brand resilience have much in common.
Dear Jeremy, I no longer have a desk, just a cardboard box and a security pass. I can sit where I like at work but I'm beginning to forget what work I'm actually supposed to be doing and who with. Is hot-desking really the future?
Dear Jeremy, Did more clients really see their agencies as business partners (rather than suppliers purchased through procurement) in the good old days?
I'm a chief marketing officer and my advertising agency has just moved into a fabulous new office.
Is it time to force people to work from home for some period of the week (within reason)?
Wieden & Kennedy has just announced a limit to working hours. Should other agencies follow suit?
Dear Jeremy, I really want to work with a certain agency but I'm aware that it needs to be a fair process. How do I put my biases aside?
How do I know I'm ready for a promotion?
Dear Jeremy, What is the most damaging misconception that those in the industry have about advertising?
How do I tell my client's boss that she is a nightmare to deal with?
Do you agree with the belief that some products are so good they don't need to advertise?