Jeremy Bullmore

Jeremy Bullmore is an advisory board member for WPP. His advice column for advertising professionals appears weekly in Campaign. He welcomes questions via campaign@haymarket.com or Campaign, Teddington Studios, Broom Road, Teddington, TW11 9BE. 

On the Campaign couch: How do we get along post-merger?
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On the Campaign couch: How do we get along post-merger?

After being acquired, my agency is moving into an office with our new owner.

On the Campaign couch: Why should people engage with brands?
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On the Campaign couch: Why should people engage with brands?

Have you noticed the industry belief that people actually want to engage with brands (on Facebook etc) is quickly losing favour?

On the Campaign couch: Do creative directors really need a team?
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On the Campaign couch: Do creative directors really need a team?

Does an executive creative director job ever require a team? Surely one person is not only cheaper but actually more effective in the role?

On the Campaign couch: How do I restore my agency's morale?
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On the Campaign couch: How do I restore my agency's morale?

I let our holding company move the agency I'm chief executive of into a new building but it's really soulless and our staff find it really uninspiring.

On the Campaign couch: Can a boss be too nice?
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On the Campaign couch: Can a boss be too nice?

Can you be too nice to be the boss?

On the Campaign couch: Why are we obsessing over Christmas ads?
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On the Campaign couch: Why are we obsessing over Christmas ads?

Is the media obsession over Christmas ads good for the industry?

On the Campaign couch: Should I give an agency a second chance to pitch?
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On the Campaign couch: Should I give an agency a second chance to pitch?

I'm holding a pitch for my ad account but the agency I like best has performed the worst (by far) in the first round of pitches.

On the Campaign couch: How to handle tacky Christmas decorations
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On the Campaign couch: How to handle tacky Christmas decorations

Every year, the receptionists in our agency get to sort out the office Christmas decorations and, every year, the result is a rather tasteless mess of tinsel and cheap baubles, which I feel doesn't do justice to the creative reputation we're trying to forge.

On the Campaign couch: Should we only produce what people want?
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On the Campaign couch: Should we only produce what people want?

In The Affluent Society (1958), JK Galbraith wrote: 'One cannot defend production as satisfying wants if that production creates the wants.'

On the Campaign couch: How worrisome is ad fraud?
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On the Campaign couch: How worrisome is ad fraud?

Should we be concerned about ad fraud?

On the Campaign couch: How do I keep up my agency's morale?
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On the Campaign couch: How do I keep up my agency's morale?

An agency chief executive writes: Merry Christmas, Jeremy! We're a small agency and getting wind of a big Christmas pitch pumping through the pipeline.

On the Campaign couch: Is disintermediation the biggest threat to creative agencies?
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On the Campaign couch: Is disintermediation the biggest threat to creative agencies?

Is disintermediation the biggest threat to creative agencies? If so, what should agencies do about it?

On the Campaign couch: How do you remain sane amidst information overload?
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On the Campaign couch: How do you remain sane amidst information overload?

How do you remain sane and productive in a world of information overload?

On the Campaign couch: How do I stop procrastinating?
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On the Campaign couch: How do I stop procrastinating?

How can I stop myself procrastinating? I'm sure I could be great at this business if I could only get around to doing stuff.

On the Campaign couch: Am I holding back the progress of women in our industry?
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On the Campaign couch: Am I holding back the progress of women in our industry?

My boss has asked me to hire more women in our creative department.

On the Campaign couch: Should Coke help the environment?
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On the Campaign couch: Should Coke help the environment?

There's a campaign to get Coca-Cola to stop advertising for a year and spend its entire, multibillion-pound marketing budget on environmental concerns. Do you think Coke should do it?

On the Campaign couch: Should I leave my agency after losing an account?
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On the Campaign couch: Should I leave my agency after losing an account?

I only joined my agency to work on one account, which we have now lost. Should I leave?

On the Campaign couch: Does advertising create stereotypes?
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On the Campaign couch: Does advertising create stereotypes?

Do you think advertising ever creates stereotypes or does it just parrot ones that already exist?

On the Campaign couch: Are we approaching recruitment all wrong?
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On the Campaign couch: Are we approaching recruitment all wrong?

As the chief executive of an ad agency, we are finding it increasingly hard to secure the best talent at graduate level.

On the Campaign couch: Should advertising try to save the world?
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On the Campaign couch: Should advertising try to save the world?

Advertising should sell products, not save the world. Do you agree?

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