Personal and brand resilience have much in common.
Dear Jeremy, I no longer have a desk, just a cardboard box and a security pass. I can sit where I like at work but I'm beginning to forget what work I'm actually supposed to be doing and who with. Is hot-desking really the future?
Dear Jeremy, Did more clients really see their agencies as business partners (rather than suppliers purchased through procurement) in the good old days?
I'm a chief marketing officer and my advertising agency has just moved into a fabulous new office.
Is it time to force people to work from home for some period of the week (within reason)?
Wieden & Kennedy has just announced a limit to working hours. Should other agencies follow suit?
Dear Jeremy, I really want to work with a certain agency but I'm aware that it needs to be a fair process. How do I put my biases aside?
How do I know I'm ready for a promotion?
Dear Jeremy, What is the most damaging misconception that those in the industry have about advertising?
How do I tell my client's boss that she is a nightmare to deal with?
Do you agree with the belief that some products are so good they don't need to advertise?
My client constantly calls for changes to my work at the last minute.
After being acquired, my agency is moving into an office with our new owner.
Have you noticed the industry belief that people actually want to engage with brands (on Facebook etc) is quickly losing favour?
Does an executive creative director job ever require a team? Surely one person is not only cheaper but actually more effective in the role?
I let our holding company move the agency I'm chief executive of into a new building but it's really soulless and our staff find it really uninspiring.
Can you be too nice to be the boss?
Is the media obsession over Christmas ads good for the industry?
I'm holding a pitch for my ad account but the agency I like best has performed the worst (by far) in the first round of pitches.
Every year, the receptionists in our agency get to sort out the office Christmas decorations and, every year, the result is a rather tasteless mess of tinsel and cheap baubles, which I feel doesn't do justice to the creative reputation we're trying to forge.