Jeremy Bullmore

Jeremy Bullmore is an advisory board member for WPP. His advice column for advertising professionals appears weekly in Campaign. He welcomes questions viacampaign@haymarket.com or Campaign, Teddington Studios, Broom Road, Teddington, TW11 9BE. 

On the Campaign couch: Are we approaching recruitment all wrong?
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On the Campaign couch: Are we approaching recruitment all wrong?

As the chief executive of an ad agency, we are finding it increasingly hard to secure the best talent at graduate level.

On the Campaign couch: Should advertising try to save the world?
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On the Campaign couch: Should advertising try to save the world?

Advertising should sell products, not save the world. Do you agree?

On the Campaign couch: Is our family ban on electronic devices fair?
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On the Campaign couch: Is our family ban on electronic devices fair?

My husband has imposed a family ban on electronic devices for our summer holiday.

On the Campaign couch: Should every brand have a purpose?
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On the Campaign couch: Should every brand have a purpose?

Every new advertising agency claims to have identified some fundamental change in human attitudes and behaviour.

On the Campaign couch: Can clients be creative too?
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On the Campaign couch: Can clients be creative too?

What is it about the word "creative" that renders grown-ups' brains to mush?

On the Campaign couch: What is big data?
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On the Campaign couch: What is big data?

Oh dear. Here we go again.

On the Campaign couch: Should I make a stand on poaching?
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On the Campaign couch: Should I make a stand on poaching?

Even if affection for one's agency may still border on the pleasantly mindless, no chief executive should ever take such fandom for granted.

On the Campaign couch: What makes a great agency leader?
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On the Campaign couch: What makes a great agency leader?

Great agency leaders come in two forms.

On the Campaign couch: Should World Cup sponsors just keep quiet?
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On the Campaign couch: Should World Cup sponsors just keep quiet?

The following question was first put to me exactly four years ago, in June 2011. I dodged it.

On the Campaign couch: Does more technology mean less creativity?
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On the Campaign couch: Does more technology mean less creativity?

Does the wider range of media and technology available today mean we have more or less creativity as a result?

On the Campaign couch: How do I get people to take me seriously?
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On the Campaign couch: How do I get people to take me seriously?

Fifty years ago, I'd have advised you to smoke a pipe.

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