Every new advertising agency claims to have identified some fundamental change in human attitudes and behaviour.
What is it about the word "creative" that renders grown-ups' brains to mush?
Oh dear. Here we go again.
Even if affection for one's agency may still border on the pleasantly mindless, no chief executive should ever take such fandom for granted.
Great agency leaders come in two forms.
The following question was first put to me exactly four years ago, in June 2011. I dodged it.
Does the wider range of media and technology available today mean we have more or less creativity as a result?
Fifty years ago, I'd have advised you to smoke a pipe.