Jeremy Bullmore

Jeremy Bullmore is an advisory board member for WPP. His advice column for advertising professionals appears weekly in Campaign. He welcomes questions via campaign@haymarket.com or Campaign, Teddington Studios, Broom Road, Teddington, TW11 9BE. 

On the Campaign couch: How can I show my brand is 'doing good'?
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On the Campaign couch: How can I show my brand is 'doing good'?

Don't ruin your brand's good work by telling the world how wonderful, generous, philanthropic you've been. Let it speak for itself, because it will.

On the Campaign couch: Why has my agency resigned our business?
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On the Campaign couch: Why has my agency resigned our business?

You'd be well advised not to take your agency's reply at face value. Instead, consult Jeremy Bullmore's translated guide.

On the Campaign couch: Should I speak openly about my poisonous office?
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On the Campaign couch: Should I speak openly about my poisonous office?

Play this carefully and your loathed job could turn out to have been by far your best career move to date, writes Jeremy Bullmore.

On the Campaign couch: Does the 'fail fast, fail often' mentality work?
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On the Campaign couch: Does the 'fail fast, fail often' mentality work?

The current enthusiasm for failure seems to suggest that it should be actively sought, writes Jeremy Bullmore.

On the Campaign couch: Do I have to watch Game of Thrones?
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On the Campaign couch: Do I have to watch Game of Thrones?

You don't have to like what's popular but you ought to believe that knowing what's popular is a professional necessity, writes Jeremy Bullmore.

On the Campaign couch: Was Radiocentre's rap a good idea?
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On the Campaign couch: Was Radiocentre's rap a good idea?

Radiocentre's musical plea to Keith Weed to spend more on radio ads reminds Jeremy Bullmore of a 1960s Granada TV campaign.

On the Campaign couch: What will help my agency get its creative mojo back?
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On the Campaign couch: What will help my agency get its creative mojo back?

Jeremy Bullmore has some tips for creatives who have lost their fizz.

On the Campaign couch: My client drives me insane
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On the Campaign couch: My client drives me insane

How do I get along with a client who drives me insane?

On the Campaign couch: A lesson in client/agency relationships
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On the Campaign couch: A lesson in client/agency relationships

DearJeremy, Do you think a marketer gets more out of their agency when the relationship is new and fresh, or when they have years of experience collaborating together?

On the Campaign couch: How do I build brand resilience?
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On the Campaign couch: How do I build brand resilience?

Personal and brand resilience have much in common.

On the Campaign couch: Is hot-desking really the future?
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On the Campaign couch: Is hot-desking really the future?

Dear Jeremy, I no longer have a desk, just a cardboard box and a security pass. I can sit where I like at work but I'm beginning to forget what work I'm actually supposed to be doing and who with. Is hot-desking really the future?

On the Campaign couch: Can we go back to the good old days?
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On the Campaign couch: Can we go back to the good old days?

Dear Jeremy, Did more clients really see their agencies as business partners (rather than suppliers purchased through procurement) in the good old days?

On the Campaign couch: How much distance do I maintain with my agency?
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On the Campaign couch: How much distance do I maintain with my agency?

I'm a chief marketing officer and my advertising agency has just moved into a fabulous new office.

On the Campaign couch: Is it time to force flexible working?
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On the Campaign couch: Is it time to force flexible working?

Is it time to force people to work from home for some period of the week (within reason)?

On the Campaign couch: Should agencies limit working hours?
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On the Campaign couch: Should agencies limit working hours?

Wieden & Kennedy has just announced a limit to working hours. Should other agencies follow suit?

On the Campaign couch: How do I set aside my agency bias?
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On the Campaign couch: How do I set aside my agency bias?

Dear Jeremy, I really want to work with a certain agency but I'm aware that it needs to be a fair process. How do I put my biases aside?

On the Campaign couch: am I ready for a promotion?
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On the Campaign couch: am I ready for a promotion?

How do I know I'm ready for a promotion?

On the Campaign couch: what's the most dangerous misconception about advertising?
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On the Campaign couch: what's the most dangerous misconception about advertising?

Dear Jeremy, What is the most damaging misconception that those in the industry have about advertising?

On the Campaign couch: how do I tell my client's boss she's a nightmare?
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On the Campaign couch: how do I tell my client's boss she's a nightmare?

How do I tell my client's boss that she is a nightmare to deal with?

On the Campaign couch: does every product need to advertise?
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On the Campaign couch: does every product need to advertise?

Do you agree with the belief that some products are so good they don't need to advertise?

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