Jeremy Bullmore

Jeremy Bullmore is an advisory board member for WPP. His advice column for advertising professionals appears weekly in Campaign. He welcomes questions via campaign@haymarket.com or Campaign, Teddington Studios, Broom Road, Teddington, TW11 9BE. 

On the Campaign couch: How do I build brand resilience?
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On the Campaign couch: How do I build brand resilience?

Personal and brand resilience have much in common.

On the Campaign couch: Is hot-desking really the future?
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On the Campaign couch: Is hot-desking really the future?

Dear Jeremy, I no longer have a desk, just a cardboard box and a security pass. I can sit where I like at work but I'm beginning to forget what work I'm actually supposed to be doing and who with. Is hot-desking really the future?

On the Campaign couch: Can we go back to the good old days?
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On the Campaign couch: Can we go back to the good old days?

Dear Jeremy, Did more clients really see their agencies as business partners (rather than suppliers purchased through procurement) in the good old days?

On the Campaign couch: How much distance do I maintain with my agency?
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On the Campaign couch: How much distance do I maintain with my agency?

I'm a chief marketing officer and my advertising agency has just moved into a fabulous new office.

On the Campaign couch: Is it time to force flexible working?
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On the Campaign couch: Is it time to force flexible working?

Is it time to force people to work from home for some period of the week (within reason)?

On the Campaign couch: Should agencies limit working hours?
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On the Campaign couch: Should agencies limit working hours?

Wieden & Kennedy has just announced a limit to working hours. Should other agencies follow suit?

On the Campaign couch: How do I set aside my agency bias?
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On the Campaign couch: How do I set aside my agency bias?

Dear Jeremy, I really want to work with a certain agency but I'm aware that it needs to be a fair process. How do I put my biases aside?

On the Campaign couch: am I ready for a promotion?
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On the Campaign couch: am I ready for a promotion?

How do I know I'm ready for a promotion?

On the Campaign couch: what's the most dangerous misconception about advertising?
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On the Campaign couch: what's the most dangerous misconception about advertising?

Dear Jeremy, What is the most damaging misconception that those in the industry have about advertising?

On the Campaign couch: how do I tell my client's boss she's a nightmare?
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On the Campaign couch: how do I tell my client's boss she's a nightmare?

How do I tell my client's boss that she is a nightmare to deal with?

On the Campaign couch: does every product need to advertise?
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On the Campaign couch: does every product need to advertise?

Do you agree with the belief that some products are so good they don't need to advertise?

On the Campaign couch: how should I deal with a client's last minute demands?
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On the Campaign couch: how should I deal with a client's last minute demands?

My client constantly calls for changes to my work at the last minute.

On the Campaign couch: How do we get along post-merger?
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On the Campaign couch: How do we get along post-merger?

After being acquired, my agency is moving into an office with our new owner.

On the Campaign couch: Why should people engage with brands?
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On the Campaign couch: Why should people engage with brands?

Have you noticed the industry belief that people actually want to engage with brands (on Facebook etc) is quickly losing favour?

On the Campaign couch: Do creative directors really need a team?
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On the Campaign couch: Do creative directors really need a team?

Does an executive creative director job ever require a team? Surely one person is not only cheaper but actually more effective in the role?

On the Campaign couch: How do I restore my agency's morale?
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On the Campaign couch: How do I restore my agency's morale?

I let our holding company move the agency I'm chief executive of into a new building but it's really soulless and our staff find it really uninspiring.

On the Campaign couch: Can a boss be too nice?
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On the Campaign couch: Can a boss be too nice?

Can you be too nice to be the boss?

On the Campaign couch: Why are we obsessing over Christmas ads?
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On the Campaign couch: Why are we obsessing over Christmas ads?

Is the media obsession over Christmas ads good for the industry?

On the Campaign couch: Should I give an agency a second chance to pitch?
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On the Campaign couch: Should I give an agency a second chance to pitch?

I'm holding a pitch for my ad account but the agency I like best has performed the worst (by far) in the first round of pitches.

On the Campaign couch: How to handle tacky Christmas decorations
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On the Campaign couch: How to handle tacky Christmas decorations

Every year, the receptionists in our agency get to sort out the office Christmas decorations and, every year, the result is a rather tasteless mess of tinsel and cheap baubles, which I feel doesn't do justice to the creative reputation we're trying to forge.

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