I-Hsien Sherwood

Creative Editor, Campaign US

I-Hsien Sherwood is a journalist and writer living in Brooklyn. He is an unsparing editor, a punctuation fundamentalist and a great judge of character. Previously, he was a reporter with Mediaplanet and the senior editor of the news startup Latin Post.

Donald Trump's favorite TV shows are charging more for ads
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Donald Trump's favorite TV shows are charging more for ads

But trying to get an ad in front of the president is still a losing game.

NASCAR driver Danica Patrick pitches Aspen Dental, just not in her own words
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NASCAR driver Danica Patrick pitches Aspen Dental, just not in her own words

Social media AOR Attention splices together a hilarious 'Misheard at the Racetrack'

Nobody knows what creative technologists do, survey says
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Nobody knows what creative technologists do, survey says

Just 12 percent of CTs think coworkers understand their job, and 3 in 4 expect to find a new gig this year.

Pantene 'Strong Is Beautiful' campaign praises African American hair
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Pantene 'Strong Is Beautiful' campaign praises African American hair

Grey New York departs from typical beauty care imagery in a poetic and inspiring spot.

My career in 5 executions: Firstborn's JoonYong Park
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My career in 5 executions: Firstborn's JoonYong Park

From the Matrix to customized Mustangs, Firstborn's CCO doesn't let tech distract from design

Loser Collective: Give your taxes to charity, not Trump
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Loser Collective: Give your taxes to charity, not Trump

A group of anonymous creatives urges Americans to divert money to progressive causes.

'Westworld' star explains Dell merger makes tech, not magic
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'Westworld' star explains Dell merger makes tech, not magic

Jeffrey Wright introduces the combined strength of the new Dell Technologies.

The Caples Awards announces 2017 Jury Panel
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The Caples Awards announces 2017 Jury Panel

The roster includes creatives from more than two dozen agencies from around the world

Angel Soft pays rent and childcare costs for single parents
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Angel Soft pays rent and childcare costs for single parents

Deutsch LA continues the 'Be Soft. Be Strong' campaign with an unbelievable trio of gifts

Frisky couple keeps their Volkswagens' rockin in family-friendly spot
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Frisky couple keeps their Volkswagens' rockin in family-friendly spot

Deutsch LA introduces the Atlas SUV, eventually

A fixer-upper rides the rapids in gorgeous short film from BETC
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A fixer-upper rides the rapids in gorgeous short film from BETC

Home improvement store Leroy Merlin targets DIYers with improbably epic voyage

Hangover remedy feels St. Patty's pain in hilarious animated spots
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Hangover remedy feels St. Patty's pain in hilarious animated spots

Humanaut push for Blowfish includes a new website and package design

72andSunny adds 5 global partners from all three offices
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72andSunny adds 5 global partners from all three offices

After a good year for the agency, the partner list swells to 14

Weird kids don't need weird ingredients, says Horizon Organic
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Weird kids don't need weird ingredients, says Horizon Organic

Fallon creates the dairy's first brand film in a shift away from print-only.

'Glee' and 'Scrubs' stars speak out about not-so-special needs for World Down Syndrome Day
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'Glee' and 'Scrubs' stars speak out about not-so-special needs for World Down Syndrome Day

Advocacy group CoorDown follows last year's touching Olivia Wilde spot with wry humor.

A divided country is reflected in SXSW's fractured mirror
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A divided country is reflected in SXSW's fractured mirror

Marketers and attendees mulled an often-spoken question: Where do we go from here?

The NFL's 'Peanut' Tillman becomes #ShellOut spokesman for namesake treat
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The NFL's 'Peanut' Tillman becomes #ShellOut spokesman for namesake treat

How much fun can one man have with infinite peanuts? Golin aims to find out.

Want to reach those unreachable ad-blockers? Try podcast ads.
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Want to reach those unreachable ad-blockers? Try podcast ads.

Podcasts are poised to eat into radio sponsorships, says SXSW panel.

With innovation, porn beats tech to the punch
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With innovation, porn beats tech to the punch

Thank NSFW sites for many of the features internet users take for granted, says Droga5 at SXSW.

The most dangerous journalism? Product reviews, says Gawker founder Nick Denton at SXSW
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The most dangerous journalism? Product reviews, says Gawker founder Nick Denton at SXSW

In a conversation with GS&P's Jeff Goodby, Denton warned that the media can no longer hold the wealthy accountable.

Why Cosabella replaced its agency with AI and will never go back to humans
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1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

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