I-Hsien Sherwood

Creative Editor, Campaign US

I-Hsien Sherwood is a journalist and writer living in Brooklyn. He is an unsparing editor, a punctuation fundamentalist and a great judge of character. Previously, he was a reporter with Mediaplanet and the senior editor of the news startup Latin Post.

Can a return to nudity save Playboy in an age of shareable media?
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Can a return to nudity save Playboy in an age of shareable media?

The yearlong experiment in modesty ends, but the battle over the magazine's future rages on.

My career in 5 executions: BBH's John Patroulis
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My career in 5 executions: BBH's John Patroulis

Whether it's Unilever, Xbox or Adidas, BBH NY's creative chairman sticks to one simple rule: No one cares what a company has to say.

Teenage Luddites bond over a phoneless moment in Levi's latest
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Teenage Luddites bond over a phoneless moment in Levi's latest

FCB West spot that portrays smartphones as overrated get plenty of social media placement

Tech savvy cows create virtual reality escapades for Chick-fil-A
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Tech savvy cows create virtual reality escapades for Chick-fil-A

First work from McCann NY makes TV debut during Grammy Awards

Paris ramps up 2024 Olympic bid with English tagline, #MadeforSharing
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Paris ramps up 2024 Olympic bid with English tagline, #MadeforSharing

The Games, and Paris itself, belong to everyone, says anthem video from BETC Paris

The fashion world looks more inclusive in Maybelline branded content series
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The fashion world looks more inclusive in Maybelline branded content series

Video network M2M shows that models needn't be thin, straight and white

Mortal enemies get petty in hilarious 'Halo Wars 2' send-ups
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Mortal enemies get petty in hilarious 'Halo Wars 2' send-ups

215McCann pits Captain Cutter and General Atriox in a battle of wits over a '93 hatchback.

BETC Paris delivers another gem with deadpan rock mockumentary
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BETC Paris delivers another gem with deadpan rock mockumentary

Branded film makes Ibis Hotels the star of art-house spoof.

My career in 5 executions: Preacher's Rob Baird
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My career in 5 executions: Preacher's Rob Baird

From Truth to Tommy John, collaboration is key to storytelling for Preacher CCO.

What's in a name? BBDO campaign aims to put more women on the map
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What's in a name? BBDO campaign aims to put more women on the map

Agency initiative seeks gender parity in the names of roads and monuments.

Deutsch, Joan take Booking.com U.S. creative duties from Wieden+Kennedy
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Deutsch, Joan take Booking.com U.S. creative duties from Wieden+Kennedy

W+K and travel site part ways in the U.S., but the independent agency will still service the account overseas.

Veterans group speaks directly to Trump with powerful ad on 'Morning Joe'
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Veterans group speaks directly to Trump with powerful ad on 'Morning Joe'

VoteVets, political comms agency GMMB and a disabled soldier call out the President by name.

See the 2nd half of 84 Lumber's Super Bowl ad
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See the 2nd half of 84 Lumber's Super Bowl ad

Fan interest in the controversial spot crashed the brand's site.

The story behind Michelin's last-minute Super Bowl spot
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The story behind Michelin's last-minute Super Bowl spot

TBWA\Chiat\Day NY went from green light to game-ready in less than a day.

Gal Gadot and Jason Statham destroy a chef's dreams in Wix Super Bowl spot
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Gal Gadot and Jason Statham destroy a chef's dreams in Wix Super Bowl spot

Despite big name action stars, no movie tie-ins sully an extended fight scene

Super Bowl babies dress as football legends in NFL's own Big Game spot
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Super Bowl babies dress as football legends in NFL's own Big Game spot

Grey New York brings back the Super Bowl-spawned offspring.

'A crack in American values': Middle East agency leaders respond to Trump immigration ban
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'A crack in American values': Middle East agency leaders respond to Trump immigration ban

Four strongly worded essays decry the state of US politics and the silence of the American communications industry.

Secret society can't keep its mouth shut about Avocados from Mexico
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Secret society can't keep its mouth shut about Avocados from Mexico

Growers' third Super Bowl spot stays determinedly apolitical.

Gunn Report names Wieden+Kennedy most-awarded agency in the US
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Gunn Report names Wieden+Kennedy most-awarded agency in the US

REI's #OptOutside, Field Trip to Mars break top 10 campaigns worldwide.

Busch introduces new spokesman and can branding in Super Bowl debut
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Busch introduces new spokesman and can branding in Super Bowl debut

Deutsch New York adds callbacks to classic ads for longtime fans.

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