Gideon Spanier

Gideon Spanier is the head of media for Campaign. Contact him at gideon.spanier@haymarket.com. 

Entries open for Media Week 30 Under 30 2017
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Entries open for Media Week 30 Under 30 2017

Entries have opened for the Media Week 30 under 30 2017.

Havas launches 'fully transparent' programmatic platform
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Havas launches 'fully transparent' programmatic platform

Havas has launched what it claims is a "fully transparent" software platform for clients to "track and monitor" the programmatic ad-buying process "for the first time."

Havas launches 'fully transparent' programmatic platform
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Havas launches 'fully transparent' programmatic platform

Havas has launched what it claims is a "fully transparent" software platform for clients to "track and monitor" the programmatic ad-buying process "for the first time".

Seven key takeaways from Media360
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Seven key takeaways from Media360

Every business needs to be thinking constantly about disrupting itself and being open to new ideas and new partners.

Rubicon fights The Guardian with high court counter-claim
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Rubicon fights The Guardian with high court counter-claim

Rubicon Project has hit back at The Guardian's claim that the US ad-tech company breached its contract by taking "secret commissions" from ad buyers and has launched a counter-claim against the publisher.

OMG's Philippa Brown faces turbulence head-on
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OMG's Philippa Brown faces turbulence head-on

Omnicom's media division has streamlined to deal with uncertain times, Philippa Brown tells Gideon Spanier.

Vivendi and Havas deal is sign of things to come in adland
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Vivendi and Havas deal is sign of things to come in adland

Vivendi's acquisition of Havas could kick-start "progressive forms of creative collaboration" and boost the fortunes of the group, industry observers say.

Commercial radio set for strong growth
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Commercial radio set for strong growth

Commercial radio ad revenues have risen more than 3% since the start of the year, bucking the gloom seen elsewhere in broadcasting.

Newspapers need to give ad buyers what they want
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Newspapers need to give ad buyers what they want

What's frustrating for those of us who love newspapers and news brands is that the industry is so bad at collaborating.

No end in sight for TV vs YouTube battle
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No end in sight for TV vs YouTube battle

Barb accreditation would give YouTube much-needed clout, but measurement is only part of the story.

UKTV is riding high under Darren Childs
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UKTV is riding high under Darren Childs

Original content and a punt on advertising have led to growth in profit and viewing share.

Vivendi to buy Bollore's 60% stake in Havas in €2.3bn swoop
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Vivendi to buy Bollore's 60% stake in Havas in €2.3bn swoop

Vivendi, the owner of Universal Music and Canal+, is to buy Havas in a long-expected merger that will create an advertising, media content and entertainment giant.

Vivendi to buy Bollore's 60% stake in Havas in $2.5B swoop
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Vivendi to buy Bollore's 60% stake in Havas in $2.5B swoop

Vivendi, the owner of Universal Music and Canal+, is to buy Havas in a long-expected merger that will create an advertising, media content and entertainment giant.

Zenith unveils new global client-growth strategy
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Zenith unveils new global client-growth strategy

Zenith has launched a new "global approach", called ROI+, as it seeks to give more "upstream" strategic advice to brands while making "downstream" media buying more automated.

Warner Music poaches Channel 4's Allison and Bovill
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Warner Music poaches Channel 4's Allison and Bovill

Warner Music Group has poached John Allison and Chris Bovill from Channel 4 to head its content studio, The Firepit.

Nothing fake about Facebook's political influence
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Nothing fake about Facebook's political influence

Facebook continues to have a more disruptive effect than anyone expected - not just on the media ecosystem but on political discourse.

Nothing's gone wrong with CEO search, ITV tells shareholders
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Nothing's gone wrong with CEO search, ITV tells shareholders

The Grim Reaper stood outside ITV's annual meeting to greet shareholders, which seemed harsh even on a day when the broadcaster said it was facing a 9% drop in ad revenues in the first half of the year.

Consulting or IT giant to buy big six ad group 'within next five years'
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Consulting or IT giant to buy big six ad group 'within next five years'

WPP, Omnicom, Publicis Groupe, Interpublic, Dentsu and Havas are merely "minnows," according to an M&A advisor.

Consulting or IT giant to buy big six ad group 'within next five years'
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Consulting or IT giant to buy big six ad group 'within next five years'

One or more of the "big six" advertising groups will be bought by a consulting or IT giant "within the next five years", a leading M&A adviser has forecast.

Has YouTube done enough to allay brand-safety concerns?
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Has YouTube done enough to allay brand-safety concerns?

Despite measures taken by the platform, advertisers must remain 'vigilant and cautious'.

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1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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