Gideon Spanier

Gideon Spanier is the head of media for Campaign. Contact him at gideon.spanier@haymarket.com. 

Ffitch to step down as Telegraph advertising chief after a year
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Ffitch to step down as Telegraph advertising chief after a year

Robert Ffitch is to step down as director of advertising revenues at Telegraph Media Group after only a year in the role.

O2's renewed deal with AEG proves loyalty matters
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O2's renewed deal with AEG proves loyalty matters

O2's decision to renew the naming rights for The O2, the London entertainment arena, reflects the importance of the partnership in maintaining customer loyalty in the mobile market.

Ladbrokes Coral appoints the7stars
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Ladbrokes Coral appoints the7stars

Ladbrokes Coral has awarded its consolidated £40m media planning and buying account to the7stars after a closed pitch.

Telecoms is locked in battle with tech over media spoils
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Telecoms is locked in battle with tech over media spoils

The mobile industry has been good for the advertising business, but has advertising been good for mobile?

O2 renews naming rights for The O2 in Greenwich in 10-year deal
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O2 renews naming rights for The O2 in Greenwich in 10-year deal

O2 has renewed the naming rights for The O2, the world's most successful entertainment arena, in a ten-year partnership with the London venue.

Footballer resigns over piegate stunt for Sun betting website
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Footballer resigns over piegate stunt for Sun betting website

A footballer who was shown on camera eating a pie during a FA Cup match has been forced to resign after it was revealed he was taking part in a stunt for Sun Bets, The Sun's gambling website.

Deutsche Telekom launches 'super-progressive' €450m European media review
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Deutsche Telekom launches 'super-progressive' €450m European media review

Deutsche Telekom has put its estimated €450m (£385m) media-buying account up for pitch as part of a radical review of its broader communications strategy across Europe.

The Sun overtakes Mirror to be second biggest UK newspaper website
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The Sun overtakes Mirror to be second biggest UK newspaper website

The Sun has overtaken rival the Daily Mirror's monthly audience for the first time since Rupert Murdoch's red-top dropped its paywall in 2015.

MediaLink's Michael Kassan is the man with a direct line to CEOs
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MediaLink's Michael Kassan is the man with a direct line to CEOs

Gideon Spanier talks to the influential Michael Kassan, who has just sold MediaLink in a $200m deal.

Sainsbury's is taste of things to come for media shops
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Sainsbury's is taste of things to come for media shops

Sometimes an account move has wider implications. So it is with M/SIX's snatching of Sainsbury's £100m media business.

Netflix's The Crown tops BPG Awards nominations in challenge to traditional TV
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Netflix's The Crown tops BPG Awards nominations in challenge to traditional TV

The Netflix drama The Crown has topped the nominations for the Broadcasting Press Guild Awards, showing that on-demand platforms can produce high-end programmes to compete with traditional broadcasters.

The7stars first media agency to adopt ISBA's tougher framework contract
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The7stars first media agency to adopt ISBA's tougher framework contract

ISBA has finally managed to persuade a leading media agency, the7stars, to adopt its framework agency contract - ten months after the trade body first issued the guidelines to advertisers.

Andrew Griffith's big ambition for Sky's ad sales
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Andrew Griffith's big ambition for Sky's ad sales

The group chief operating officer, seen by some as Sky's "CEO-in-waiting", is pitching its ad business and the power of TV to CMOs.

Boots hands £80m UK creative account to Ogilvy
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Boots hands £80m UK creative account to Ogilvy

Boots has appointed Ogilvy to handle its estimated £80m UK creative account, ending a 13-year relationship with Mother.

Confidence plunges among ad execs
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Confidence plunges among ad execs

Confidence among advertising and media industry leaders about the prospects for their own companies has fallen to a four-year low, according to a survey of 600 senior executives at brands, agencies and media owners.

TV's new leaders must prepare for tough fight ahead
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TV's new leaders must prepare for tough fight ahead

It is harder to feel confident about the next decade in TV.

M/SIX snatches Sainsbury's £100m media in shock for PHD
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M/SIX snatches Sainsbury's £100m media in shock for PHD

M/SIX has won Sainsbury's estimated £100m media account in a shock move, dealing a major blow to PHD, which has held the supermarket's business for 22 years.

AKQA expands to Australasia by bringing DT into its global network
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AKQA expands to Australasia by bringing DT into its global network

AKQA has launched in Australia, New Zealand and Singapore as fellow WPP agency, DT, has rebranded to become part of AKQA.

MediaLink to open offices in London and Hong Kong within weeks after sale to Ascential
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MediaLink to open offices in London and Hong Kong within weeks after sale to Ascential

MediaLink plans to open offices in London and Hong Kong within weeks as part of a rapid global expansion, following its $207 million sale to Ascential.

MediaLink to open offices in London and Hong Kong within weeks after sale to Ascential
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MediaLink to open offices in London and Hong Kong within weeks after sale to Ascential

MediaLink plans to open offices in London and Hong Kong within weeks as part of a rapid global expansion, following its $207m sale to Ascential.

YouTube to stop 30-second unskippable ads
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1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

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