Gideon Spanier

Gideon Spanier is the head of media for Campaign. Contact him at gideon.spanier@haymarket.com. 

News Corp counts cost of Brexit as UK revenues fall 19%
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News Corp counts cost of Brexit as UK revenues fall 19%

Rupert Murdoch's UK newspapers saw revenues tumble 19% in the 12 months after the Brexit vote.

Daily Mail launches weekly football supplement The Verdict
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Daily Mail launches weekly football supplement The Verdict

The Daily Mail has launched a weekly print football supplement, The Verdict, on Mondays.

IPA: Google and Facebook are not moving fast enough to tackle ad problems
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IPA: Google and Facebook are not moving fast enough to tackle ad problems

The IPA has accused Google and Facebook of being too slow to tackle problems with brand safety, viewability and measurement and has demanded "urgent action" in an open letter.

FMCG cuts have got the ad industry worried
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FMCG cuts have got the ad industry worried

The problems in the consumer packaged goods industry are structural and global, as well as cyclical and local.

Omnicom retains UKTV's £15m media account with expanded five-agency deal
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Omnicom retains UKTV's £15m media account with expanded five-agency deal

UKTV has agreed a potentially pioneering deal with Omnicom Media Group that will see five agencies work together on the broadcaster's estimated £15m media account.

P&G global adspend falls to 11-year low after digital cuts
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P&G global adspend falls to 11-year low after digital cuts

Procter & Gamble's annual ad expenditure has dropped 1.7% to $7.12bn (£5.47bn), the lowest level since 2006, after it abruptly cut its digital adspend.

MediaCom wins most nominations at 2017 Media Week Awards
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MediaCom wins most nominations at 2017 Media Week Awards

MediaCom has topped the nominations for the most prestigious awards in UK commercial media for the second year in a row.

Hard lessons from Sainsbury's media review saga
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Hard lessons from Sainsbury's media review saga

Everyone involved in the long-running Sainsbury's £115m media review has lessons to learn.

PHD snatches back Sainsbury's £115m media as review drama ends
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PHD snatches back Sainsbury's £115m media as review drama ends

Sainsbury's has confirmed that PHD has won its consolidated £115m media planning and buying account, ending the long-running drama over the account review.

Accenture marches further into marketing with Brand Learning acquisition
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Accenture marches further into marketing with Brand Learning acquisition

Accenture has bought UK-based marketing and sales consultancy Brand Learning Group as the management consulting giant continues its strategy of wooing chief marketing officers.

Wunderman's Read: 'We are different from Accenture. We're creative'
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Wunderman's Read: 'We are different from Accenture. We're creative'

Wunderman global chief executive Mark Read explains how he is transforming the digital shop, why it's merging with Possible, and what he has learned from Sir Martin Sorrell.

Robert Ffitch takes CSO role at Hearst
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Robert Ffitch takes CSO role at Hearst

Robert Ffitch, the former Manning Gottlieb OMD chief executive and Telegraph Media Group director of advertising revenues, is to become chief strategy officer at Hearst Magazines UK.

News publishers will regret failure of joint ad sales plan
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News publishers will regret failure of joint ad sales plan

Refusal to work together risks serious damage to the UK newspaper ad market.

Telegraph pulls out of talks in major blow to joint newspaper ad sales
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Telegraph pulls out of talks in major blow to joint newspaper ad sales

Telegraph Media Group has pulled out of the UK newspaper industry's efforts to set up a joint ad sales house in a potentially decisive blow to the initiative.

McCall is a safe choice to pilot ITV through turbulence
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McCall is a safe choice to pilot ITV through turbulence

Carolyn McCall, ITV's new chief executive, proved the doubters wrong at easyJet but the TV ad recession could persist into next year.

Channel 4 warns 'no end in sight' to ad recession as it dips into cash reserve
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Channel 4 warns 'no end in sight' to ad recession as it dips into cash reserve

Channel 4 dipped into its cash reserves last year because the ad market slumped after Brexit and warned there is "no end in sight" to the current TV ad recession.

Openreach drops BT name in 'small but symbolic' rebrand
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Openreach drops BT name in 'small but symbolic' rebrand

Openreach has ditched the BT name from its logo in a no-frills rebrand to reflect the broadband wholesaler's enforced separation from its parent company.

ITV's CEO search is gambling on candidates with stock market experience
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ITV's CEO search is gambling on candidates with stock market experience

ITV's search for a new chief executive has raised questions because of the board's focus on candidates who have run companies on the stock market.

Would Fox owning 100% of Sky benefit advertisers?
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Would Fox owning 100% of Sky benefit advertisers?

The proposed acquisition could yet be referred to the competition watchdog, Gideon Spanier writes.

Hearts & Science chief wields baton of change
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Hearts & Science chief wields baton of change

Scott Hagedorn, founder of the Omnicom shop, believes media agencies need to act as the conductor to orchestrate the complex relationship between creative, data, CRM and technology.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).