Gideon Spanier

Gideon Spanier is the head of media for Campaign. Contact him at gideon.spanier@haymarket.com. 

ISBA claims brands are using tougher agency contract to review £6bn of media spend
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ISBA claims brands are using tougher agency contract to review £6bn of media spend

ISBA claims advertisers are using its new, tougher framework contract to review £6.1bn of adspend with media agencies.

OMD Worldwide names Adamski as CEO and Gottlieb as chairman
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OMD Worldwide names Adamski as CEO and Gottlieb as chairman

OMD Worldwide has named Florian Adamski as chief executive, replacing Mainardo de Nardis, and it has appointed Colin Gottlieb to a new role as chairman.

This is the start of a new era for media agencies
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This is the start of a new era for media agencies

The era of media agency domination is over. It's finished. The model that sustained media agencies and fuelled the profits of the big six holding companies over the past decade is broken...

How Hearst's UK CEO Wildman is shaking up the business
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How Hearst's UK CEO Wildman is shaking up the business

Hearst has given UK CEO James Wildman 'a mandate for transformation' and the magazine newbie is eager to implement it.

Meet the brain behind Accenture Interactive's acquisition spree
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Meet the brain behind Accenture Interactive's acquisition spree

Anatoly Roytman wants to create the first 'experience agency of record' and believes Accenture now has the capabilities to offer it.

Facebook tackles brand safety with tougher ad 'monetisation eligibility' standards
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Facebook tackles brand safety with tougher ad 'monetisation eligibility' standards

Facebook has launched tougher rules on brand safety because it admits some marketers are "feeling uneasy" about where their ads have appeared and want "clearer guidance".

Adam & Eve's £110m earn-out deal puts a premium on cultural impact
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Adam & Eve's £110m earn-out deal puts a premium on cultural impact

Adam & Eve's most famous client prides itself on being "never knowingly undersold" but the agency's founders certainly didn't under-sell themselves.

Accenture wants to be world's biggest 'experience agency of record'
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Accenture wants to be world's biggest 'experience agency of record'

Accenture Interactive claims it is building the first global "experience agency of record" and that it can cater for the needs of brands better than traditional agency holding companies.

Luke Taylor joins Omnicom to head new CRM division
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Luke Taylor joins Omnicom to head new CRM division

Omnicom has snapped up Luke Taylor, the former chief executive of Publicis Groupe's DigitasLBi, to head a new CRM division, Omnicom Precision Marketing group.

Adam & Eve shareholders pocket £110m after earn-out
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Adam & Eve shareholders pocket £110m after earn-out

The founding shareholders in Adam & Eve have collected an estimated £110m from the sale of their agency to Omnicom after completing a lucrative earn-out worth triple the amount they received initially.

Sorrell under pressure to streamline WPP as FMCG clients cut back on marketing
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Sorrell under pressure to streamline WPP as FMCG clients cut back on marketing

Sir Martin Sorrell should consider more radical ways to restructure and simplify WPP in response to slowing revenue growth and changing client needs, according to people inside and outside the company.

WPP's Wavemaker needs to prove it can make waves, not just respond to them
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WPP's Wavemaker needs to prove it can make waves, not just respond to them

The merged MEC-Maxus business faces multiple challenges as it launches into a contested market.

WPP unveils Wavemaker as name of merged MEC-Maxus agency
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WPP unveils Wavemaker as name of merged MEC-Maxus agency

Wavemaker will be the name of the WPP agency formed by the merger of MEC and Maxus.

Barclays poised to move £60m media account to Omnicom from WPP's Maxus
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Barclays poised to move £60m media account to Omnicom from WPP's Maxus

Barclays is poised to move its estimated £60m global media account to Omnicom Media Group after six years with WPP's Maxus.

Warning lights are flashing amber about UK ad market
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Warning lights are flashing amber about UK ad market

September is always an important month because it sets the tone for the run-up to Christmas and the economic indicators are flashing amber.

Great British Bake Off launches with 6.5m viewers on Channel 4
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Great British Bake Off launches with 6.5m viewers on Channel 4

Channel 4's first episode of The Great British Bake Off has won the channel's biggest audience in five years with 6.5m viewers and a 30% share.

Media is where agencies are hurting
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Media is where agencies are hurting

Why is revenue growth at some of the agency groups lagging forecasts for global ad expenditure?

Ad industry music quiz night to raise funds for Grenfell community
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Ad industry music quiz night to raise funds for Grenfell community

The UK ad industry is staging "London's biggest ever music quiz night" in aid of The Grenfell Tower community and the organisers are urging agencies and media owners to take part.

Chester appointed ISBA's director of media as Finney exits
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Chester appointed ISBA's director of media as Finney exits

Mark Finney is leaving ISBA as director of media after 17 months and Steve Chester will replace him as the trade body for advertisers seeks to beef up its digital expertise.

Agencies need to fish for talent outside advertising, new Dentsu Aegis HR chief says
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Agencies need to fish for talent outside advertising, new Dentsu Aegis HR chief says

Ad agency groups are recruiting more talent from outside the agency sector as clients need a broader range of capabilities, according to Dentsu Aegis Network's new human resources chief.

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1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).