Gideon Spanier

Gideon Spanier is the head of media for Campaign. Contact him at gideon.spanier@haymarket.com. 

Marketers must tell their boards '60% of programmatic spend is wasted'
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Marketers must tell their boards '60% of programmatic spend is wasted'

The realities of the media supply chain, viewability and fraud simply aren't changing any time soon, says Ebiquity report.

Marketers must tell their boards '60% of programmatic spend is wasted'
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Marketers must tell their boards '60% of programmatic spend is wasted'

Ebiquity has urged marketers to face up to the fact that 60% of their programmatic ad spend is being wasted because of the "ever more complex" media supply chain and problems with fraud and viewability.

Top British advertisers call summit meeting with YouTube over brand safety
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Top British advertisers call summit meeting with YouTube over brand safety

About 20 leading British advertisers, led by trade body ISBA, have met Google for hastily-convened talks about YouTube's brand safety crisis.

Top British advertisers call summit meeting with YouTube over brand safety
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Top British advertisers call summit meeting with YouTube over brand safety

About 20 leading British advertisers, led by trade body ISBA, have met Google for hastily-convened talks about YouTube's brand safety crisis.

Will more advertisers set up in-house trading desks?
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Will more advertisers set up in-house trading desks?

Agencies could be sidelined if brands take media matters into their own hands, Gideon Spanier writes.

Haymarket invests £50m to launch car business Haymarket Automotive
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Haymarket invests £50m to launch car business Haymarket Automotive

Haymarket Media Group is to invest £50m over the next three years and create more than 100 jobs in a new division, Haymarket Automotive.

Meet The Telegraph's digital hard nut
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Meet The Telegraph's digital hard nut

Nick Hugh, The Telegraph's chief operations officer, is a print outsider hoping to transform the news operation's digital offering.

Accenture Interactive is 'buoyant about where Karmarama acquisition could lead next'
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Accenture Interactive is 'buoyant about where Karmarama acquisition could lead next'

There was a surprising degree of optimism at Campaign's breakfast briefing about how creatives can move "upstream" if they team up with management consulting firms.

Group M ends legal dispute against Firm Decisions
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Group M ends legal dispute against Firm Decisions

Group M has ended its legal dispute with Firm Decisions over the alleged "misuse" of confidential documents.

Group M ends legal dispute against Firm Decisions
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Group M ends legal dispute against Firm Decisions

Group M has ended its legal dispute with Firm Decisions over the alleged "misuse" of confidential documents.

Sanofi calls €900m global media pitch
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Sanofi calls €900m global media pitch

Sanofi, the French-owned pharmaceuticals giant, has launched a review of its estimated €900m global media business.

Sainsbury's media review back on after PHD protest
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Sainsbury's media review back on after PHD protest

Sainsbury's has dramatically reopened its £115m media review after PHD lodged a complaint about the pitch process following its defeat to M/SIX.

Google's too slow in waking up to its responsibilities
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Google's too slow in waking up to its responsibilities

Google, Facebook and other platforms cannot avoid the fundamental issue - the power of publication and broadcast comes with responsibility and freedom of speech has limits.

Scheckner warns Advertising Week Europe could move from London because of Brexit
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Scheckner warns Advertising Week Europe could move from London because of Brexit

The founder of Advertising Week Europe has warned that the festival could move from London to another city such as Paris or Amsterdam because of Brexit.

Scheckner warns Advertising Week Europe could move from London because of Brexit
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Scheckner warns Advertising Week Europe could move from London because of Brexit

The founder of Advertising Week Europe has warned that the festival could move from London to another city such as Paris or Amsterdam because of Brexit.

Brexit is having 'no effect' on ad market, M&C Saatchi chief claims
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Brexit is having 'no effect' on ad market, M&C Saatchi chief claims

M&C Saatchi, the ad agency group that worked on the ill-fated Remain campaign last year, has seen "no Brexit effect at all" on its UK business since the vote.

Brexit is having 'no effect' on ad market, M&C Saatchi chief claims
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Brexit is having 'no effect' on ad market, M&C Saatchi chief claims

M&C Saatchi, the ad agency group that worked on the ill-fated Remain campaign last year, has seen "no Brexit effect at all" on its UK business since the vote.

Accenture's next move: in-house trading desks
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Accenture's next move: in-house trading desks

Accenture Interactive's move to help brands set up in-house media trading desks is "a big disruption" that potentially threatens media agencies, according to Pippa Dunn, the former chief marketing officer of EE.

Barclays puts media up for review
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Barclays puts media up for review

Maxus is on alert as Barclays has called an estimated £60m global media review.

Peugeot/Citroën owner calls £500m media pitch
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Peugeot/Citroën owner calls £500m media pitch

The owner of Peugeot and Citroën has launched an estimated £500m global media review.

Why Cosabella replaced its agency with AI and will never go back to humans
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1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

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