Ilyse Liffreing

Platforms Reporter, Campaign US
See which brands ran the most TV commercials last week
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See which brands ran the most TV commercials last week

Boost Mobile, Chevrolet and Nissan topped TVTY's charts.

Parents throw tantrums after kids eat the Easter Peeps
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Parents throw tantrums after kids eat the Easter Peeps

A playful campaign reminds millennials of their love for the candy

Twitter says First View ad placement increases recall by 141%
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Twitter says First View ad placement increases recall by 141%

Eager to spread some good advertising news, the network is sharing the results of campaigns from Wendy's, Jaguar and Motorola.

See the most-shared Facebook posts of last week
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See the most-shared Facebook posts of last week

Kleenex, American Kennel Club, Sweet Earth Natural Foods and Fender harnessed the value of caring on social.

The Recommendation Engine: Possible's Christian Jaekle
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The Recommendation Engine: Possible's Christian Jaekle

When Christian isn't copywriting, he's watching Jennifer Lawrence interviews nonstop on YouTube or reading humorous memoirs of female comedians.

Almost one-third of programmatic ads violate IAB guidelines, study finds
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Almost one-third of programmatic ads violate IAB guidelines, study finds

Slow load times and disruptions can hurt publishers' return-on-investment.

Can you find the women in these 'Where's Waldo'-style posters of Egyptian workplaces?
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Can you find the women in these 'Where's Waldo'-style posters of Egyptian workplaces?

United Nations campaign from DDB uses a children's game to make an eloquent point about the country's gender disparity.

Agencies are grateful for YouTube's decision to cut 30-second unskippable ads
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Agencies are grateful for YouTube's decision to cut 30-second unskippable ads

Ad executives say users won't miss them and they welcome the challenge of shorter ad formats.

Emma Watson's new fashion Instagram will feature only eco-friendly brands
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Emma Watson's new fashion Instagram will feature only eco-friendly brands

Louis Vuitton, Oscar de la Renta and Stella McCartney appear in the "Beauty and the Beast" star's posts

See the most-shared Facebook posts of last week
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See the most-shared Facebook posts of last week

Sparkle Paper Towels, American Kennel Club and Pizza Hut played cupid on Valentine's Day

Most viewers of TV shows with black leads are non-blacks, finds Nielsen study
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Most viewers of TV shows with black leads are non-blacks, finds Nielsen study

Network hits with black stars draw multi-cultural audiences, according to Nielsen.

Good news--even skipped pre-roll ads can be effective
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Good news--even skipped pre-roll ads can be effective

Six-second videos have maximum impact on brand awareness, finds a new Magna study.

How a little-known subscription service outperformed Super Bowl advertisers on social
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How a little-known subscription service outperformed Super Bowl advertisers on social

Don't let the cute dog pics fool you. BarkBox knows the trick to keeping its customers engaged.

The Recommendation Engine: Hungry's Brady Donnelly
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The Recommendation Engine: Hungry's Brady Donnelly

When this NYU grad isn't managing AT&T and Samsung campaigns, he's binging "Goliath" on Amazon Prime, reading investigative journalism on longform.org or working as an editor at "Last Magazine."

Disney uses Twitter to send 'Beauty and the Beast' roses to movie fans on Valentine's Day
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Disney uses Twitter to send 'Beauty and the Beast' roses to movie fans on Valentine's Day

The holiday-themed promotion will include fan interaction with the cast.

In amusing Dinty Moore spot, a lumberjack and beaver ditch the brew for stew
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In amusing Dinty Moore spot, a lumberjack and beaver ditch the brew for stew

"Stewski" from BBDO Minneapolis toasts a day's hard work with "the beer of meals."

Why Sonos went dark for the Grammys
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Why Sonos went dark for the Grammys

The audio brand's new global campaign from Anomaly provides a cure to a new epidemic spreading the globe.

See the most-shared Facebook posts of last week
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See the most-shared Facebook posts of last week

Airbnb, Hyundai and Mr.Clean Super Bowl spots were the most shared on social.

The Recommendation Engine: Praytell's Christine Hauer
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The Recommendation Engine: Praytell's Christine Hauer

Not only is Hauer a flutist and watercolorist in her free time, she's an actress who stars in a one-woman show and has a comedy routine involving a Disney monologue.

Cindy Gallop premieres MakeLoveNotPorn.tv documentary
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Cindy Gallop premieres MakeLoveNotPorn.tv documentary

The SFW film was done by Chandelier Creative, the only ad agency that has wanted to be involved in the user-generated adult video startup.

YouTube to stop 30-second unskippable ads
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1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

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