Ilyse Liffreing

Platforms Reporter, Campaign US
Recommendation Engine: Idea Farmer's Jessica Zeller
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Recommendation Engine: Idea Farmer's Jessica Zeller

You can catch this foodie drooling over the latest food trends on Instagram and watching Tasty videos on an endless loop.

Facebook is hosting 'Cannected' events around the world for creatives who can't make it to Cannes Lions
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Facebook is hosting 'Cannected' events around the world for creatives who can't make it to Cannes Lions

The spirit of the festival will come to New York, London, Sao Paulo, Sydney and Johannesburg.

How Scripps Networks Interactive grew its video views by 485 percent in the last year
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How Scripps Networks Interactive grew its video views by 485 percent in the last year

Becoming a Snapchat Discover Partner led Scripps Networks to reframe its entire digital strategy.

See the most shared Facebook posts of last week
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See the most shared Facebook posts of last week

Ben & Jerry's, Kroger, Muscle Milk show their support for causes around climate change and veterans.

The Recommendation Engine: Havas New York's Leah Douglas
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The Recommendation Engine: Havas New York's Leah Douglas

This copywriter has been mourning the end of HBO's dark comedy "Big Little Lies." To lift her spirits, she follows colorful design blogs and social accounts.

Burger King's 'The McWhopper Proposal' wins the 2017 Grand Effie
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Burger King's 'The McWhopper Proposal' wins the 2017 Grand Effie

Unilever and Pepsi tie for most effective marketer; IPG is named most effective holding company for first time.

Save the Children takes the unboxing trend to sobering levels with first global video series
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Save the Children takes the unboxing trend to sobering levels with first global video series

On International Children's Day, campaign sheds light on violence, early pregnancy and child labor.

Denny's new digital delivery brings the diner to the doorstep
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Denny's new digital delivery brings the diner to the doorstep

The restaurant chain introduces online ordering through Twitter and Facebook.

Q&A: 1-800-Flowers CIO Arnie Leap on a year of shopping with 'GWYN'
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Q&A: 1-800-Flowers CIO Arnie Leap on a year of shopping with 'GWYN'

What the e-retailer has learned about conversational commerce from its chatbot powered by IBM's Watson.

The Recommendation Engine: The Social Element's Donald Hair
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The Recommendation Engine: The Social Element's Donald Hair

When this account manager isn't listening to Apple Music playlists, he's kicking it old-school with vinyl records and paper books.

Netflix viewers wake up with 'Fuller House' and wind down with 'Stranger Things'
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Netflix viewers wake up with 'Fuller House' and wind down with 'Stranger Things'

Surprising research from the streaming service finds people prefer laughter with their breakfast cereal.

Advertisers are starting to win the war against bot fraud, says ANA
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Advertisers are starting to win the war against bot fraud, says ANA

Economic losses are down for the first time in three years, finds a study conducted with White Ops.

Breastfeeding mothers share the repulsive places they've pumped for MomsRising campaign
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Breastfeeding mothers share the repulsive places they've pumped for MomsRising campaign

#IPumpedHere aims to raise awareness about workplace support for new moms.

Are you a woman or non-white creative? Airbnb wants to meet you at Cannes
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Are you a woman or non-white creative? Airbnb wants to meet you at Cannes

The brand is on a mission to expand the diversity of its creative team.

Fathers pose as virtual assistants in Gillette's latest 'Go Ask Dad' film
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Fathers pose as virtual assistants in Gillette's latest 'Go Ask Dad' film

The Father's Day spot, from Grey New York, finds a new twist on the parent-versus-technology challenge.

Thrillist embarks on its largest influencer partnership with chef Aaron Sanchez and Miller Lite
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Thrillist embarks on its largest influencer partnership with chef Aaron Sanchez and Miller Lite

A 15-part video series teaches viewers how to make 20 original recipes.

The Recommendation Engine:  Saatchi & Saatchi's Alan Lin
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The Recommendation Engine: Saatchi & Saatchi's Alan Lin

This digital director likes to bookend his days with podcasts, listening to his favorite shows during his morning commute and while getting ready for bed.

What Google Lens means for advertisers
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What Google Lens means for advertisers

The search giant's AI-driven visual search app gives advertisers new ways to connect with consumers.

Pinterest extends its visual search technology to ads
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Pinterest extends its visual search technology to ads

Automated recommendations will help pinners discover more of what they find appealing.

Most people aren't amused by snarky brands online, study finds
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Most people aren't amused by snarky brands online, study finds

Sprout Social finds 67 percent of consumers prefer helpfulness to sassiness.

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1 Is John Lewis losing its retailing crown?

Following a series of news stories highlighting issues such as job cuts and payments below the minimum wage, is the shine coming off John Lewis? Or is this simply a readjustment process that any major retailer might have to endure to emerge stronger?

Making media fun again: why we must free our industry from outdated models
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1 Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.