Ilyse Liffreing

Platforms Reporter, Campaign US
The Recommendation Engine: The Social Element's Donald Hair
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The Recommendation Engine: The Social Element's Donald Hair

When this account manager isn't listening to Apple Music playlists, he's kicking it old-school with vinyl records and paper books.

Netflix viewers wake up with 'Fuller House' and wind down with 'Stranger Things'
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Netflix viewers wake up with 'Fuller House' and wind down with 'Stranger Things'

Surprising research from the streaming service finds people prefer laughter with their breakfast cereal.

Advertisers are starting to win the war against bot fraud, says ANA
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Advertisers are starting to win the war against bot fraud, says ANA

Economic losses are down for the first time in three years, finds a study conducted with White Ops.

Breastfeeding mothers share the repulsive places they've pumped for MomsRising campaign
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Breastfeeding mothers share the repulsive places they've pumped for MomsRising campaign

#IPumpedHere aims to raise awareness about workplace support for new moms.

Are you a woman or non-white creative? Airbnb wants to meet you at Cannes
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Are you a woman or non-white creative? Airbnb wants to meet you at Cannes

The brand is on a mission to expand the diversity of its creative team.

Fathers pose as virtual assistants in Gillette's latest 'Go Ask Dad' film
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Fathers pose as virtual assistants in Gillette's latest 'Go Ask Dad' film

The Father's Day spot, from Grey New York, finds a new twist on the parent-versus-technology challenge.

Thrillist embarks on its largest influencer partnership with chef Aaron Sanchez and Miller Lite
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Thrillist embarks on its largest influencer partnership with chef Aaron Sanchez and Miller Lite

A 15-part video series teaches viewers how to make 20 original recipes.

The Recommendation Engine:  Saatchi & Saatchi's Alan Lin
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The Recommendation Engine: Saatchi & Saatchi's Alan Lin

This digital director likes to bookend his days with podcasts, listening to his favorite shows during his morning commute and while getting ready for bed.

What Google Lens means for advertisers
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What Google Lens means for advertisers

The search giant's AI-driven visual search app gives advertisers new ways to connect with consumers.

Pinterest extends its visual search technology to ads
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Pinterest extends its visual search technology to ads

Automated recommendations will help pinners discover more of what they find appealing.

Most people aren't amused by snarky brands online, study finds
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Most people aren't amused by snarky brands online, study finds

Sprout Social finds 67 percent of consumers prefer helpfulness to sassiness.

MediaRadar partners with ComScore to provide publishers with smarter data
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MediaRadar partners with ComScore to provide publishers with smarter data

Ad intelligence platform will offer demographic and behavioral data analysis.

See the most shared Facebook posts of last week
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See the most shared Facebook posts of last week

BarkBox and Wienerschnitzel honored moms for Mother's Day.

Little Things branches out to TV with new distribution partnerships
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Little Things branches out to TV with new distribution partnerships

The publisher will be working with XUMO, Pluto TV, Apple, Roku and Amazon.

See the 5 most creative Mother's Day ads of 2017
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See the 5 most creative Mother's Day ads of 2017

KFC, Kraft Mac & Cheese and BarkBox celebrate Mother's Day with a comedic touch.

The Recommendation Engine: Tapad's Kelly Peragallo
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The Recommendation Engine: Tapad's Kelly Peragallo

This avid motorcyclist has eclectic taste in music and books. And thinks "Better Call Saul" is better than "Breaking Bad."

Publicis Media's Zenith rebrands, adds consulting to its capabilities
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Publicis Media's Zenith rebrands, adds consulting to its capabilities

The media agency repositioned its services to focus on "ROI+" and the "full customer journey," said the CEO.

How Fidget Spinners became the hottest promotional product since beer cozies
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How Fidget Spinners became the hottest promotional product since beer cozies

Brands from Microsoft to Goldman Sachs are getting in on the latest toy craze.

Wendy's coughs up the nuggs as #NuggsForCarter becomes most retweeted of all time
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Wendy's coughs up the nuggs as #NuggsForCarter becomes most retweeted of all time

The fast food brand will also donate $100,000 to the Dave Thomas Foundation for Adoption.

Michelle Obama vows to keep pushing higher education at 'Signing Day' event
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Michelle Obama vows to keep pushing higher education at 'Signing Day' event

The former first lady toasted college-bound students at the MTV's 4th annual College Signing Day.

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1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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