Ilyse Liffreing

Platforms Reporter, Campaign US
YouTube reveals its top 20 Super Bowl ads of all time
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YouTube reveals its top 20 Super Bowl ads of all time

Budweiser's 2014 "Puppy Love" is the platform's most viewed game ad.

USA Today will live stream Trump's inauguration in VR and 360 degrees
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USA Today will live stream Trump's inauguration in VR and 360 degrees

The first live streamed content on "VRtually There" will give an immersive view from Washington D.C.

See the most-shared Facebook brand posts from last week
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See the most-shared Facebook brand posts from last week

Oregon Zoo, Georgia Tech, Kit Kat and Arby's bring the smiles on social.

WATCH: AOL opens 'world's first' live streaming studio in Manhattan with Kat Graham performance
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WATCH: AOL opens 'world's first' live streaming studio in Manhattan with Kat Graham performance

Interviews with celebrities and influencers will be live streamed in 360 degrees to at least 13 channels at a time.

The Recommendation Engine: Big Spaceship's Abby Mills
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The Recommendation Engine: Big Spaceship's Abby Mills

When this designer isn't thinking up bad typography puns, she runs Clothes & Pizza, her own food and style blog, and enjoys binging on "Westworld" and watching magnetic fluids come alive on Instagram.

For Chinese New Year, NBA creates origami versions of Stephen Curry and Jeremy Lin
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For Chinese New Year, NBA creates origami versions of Stephen Curry and Jeremy Lin

Tiny all-stars celebrate the year of the rooster while shooting hoops on a coffee table

The 7 most useless tech products of CES 2017
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The 7 most useless tech products of CES 2017

Smart toasters, shoes that can vacuum your floor and men's underwear that protects their swimmers from radiation

Instagram introduces ads within Stories
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Instagram introduces ads within Stories

Airbnb, McDonald's, Nike and BuzzFeed are testing full-screen ads.

The internet laughs at Yahoo's name change to 'Altaba'
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The internet laughs at Yahoo's name change to 'Altaba'

The 22-year-old brand name may disappear after Verizon acquisition.

The 5 CES products marketers need to know about
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The 5 CES products marketers need to know about

We asked media and tech experts which innovations should not stay in Vegas.

At CES, Lyft, Airbnb, Toyota and Reddit deliberate the future of the sharing economy
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At CES, Lyft, Airbnb, Toyota and Reddit deliberate the future of the sharing economy

Category leaders say more partnerships are needed between brands and policymakers.

WATCH: Facebook Live CES floor tour with SapientRazorfish
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WATCH: Facebook Live CES floor tour with SapientRazorfish

We checked out drones, headseats and AI devices with lead engineer Matt Arnold.

Do brands care if bricks-and-mortars survive the Amazon era?
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Do brands care if bricks-and-mortars survive the Amazon era?

Retail experts at CES say the only thing that matters is connecting with consumers.

At CES, Barry Diller predicts a 'profound dislocation' in the media world
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At CES, Barry Diller predicts a 'profound dislocation' in the media world

Consumers will continue to choose commercial-free content, making it more difficult for advertisers to connect with audiences, warned the IAC chairman.

6 Fox News moments that will haunt Megyn Kelly on the road to reinvention
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6 Fox News moments that will haunt Megyn Kelly on the road to reinvention

To some viewers, the departing Fox News anchor will always be known as the "Santa Claus is white" lady

The worst Facebook Live brand videos of 2016
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The worst Facebook Live brand videos of 2016

From BuzzFeed to Target, six brands had some embarrassing slipups.

Everything 'millennials shunned' in 2016, according to the media
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Everything 'millennials shunned' in 2016, according to the media

We know the media's favorite generation likes to reject stuff, but can we find a new way to say it?

Yes, Virginia, someone bought the $20,000 Cheetos jewelry set
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Yes, Virginia, someone bought the $20,000 Cheetos jewelry set

Laugh all you want: Branded gag gifts have been a huge hit for Frito-Lay, Taco Bell, Burger King and KFC this holiday season.

Virtual reality reunites families for holidays in tear-jerking Cricket, Alcatel spot
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Virtual reality reunites families for holidays in tear-jerking Cricket, Alcatel spot

The four-minute film has already been viewed 2 million times

Domino's introduces ordering on Google Home
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Domino's introduces ordering on Google Home

E-commerce comes to Amazon Echo rival

How easyJet transformed customer data into emotional anniversary stories
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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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