Jonathan Harman, managing director at Royal Mail MarketReach, has spent his media week assessing the results of the "Mailmen" campaign, discussing mental health issues with Oystercatchers, and playing the Cajon.
Lucas Brown, chief strategy officer at Total Media, thrashes out the merits of human interpretation versus algorithm and talks audience diversity with the English National Opera.
Louise Martell, head of planning at Vizeum, discusses a network-wide new business opportunity and chases one of her planners across Regents Park (all in the name of fitness).
Tim Webster, chief strategy officer at The Exchange Lab, has a major tech roll-out, a three-way shoot-out in Amsterdam and goes chicken wrangling.
Dan Hagen, chief strategy officer at Carat, visits Dublin for a big client presentation and tries in vain to avoid the social media echo chamber.
We join Max Raven, SVP of CNBC's in-house agency Catalyst, as he heads to Switzerland for the World Economic Forum in Davos.
Debbie Klein, CEO at Engine, casts her mind back to the end of year company meeting, highlights being the group MD dressed in school uniform and a Game of Thrones-style agency spoof.
Alex Bilmes, editor-in-chief, Esquire, hosts the title's star-studded kick-off party for London Fashion Week Men's and finishes his editorial tribute to long-term contributor AA Gill.
Jason Cotterrell, the managing director at Exterion Media, settles into new offices shared with TfL, and reviews activity for their joint venture, Hello London.
Jon O'Donnell, the managing director at ESI Commercial, talks us through a typical media week, which on this occasion includes discussing the importance of correctly shaped bacon with the chief of Blue 449, the Campaign A List bash and dancing to Balearic beats with industry big shots.
This week we follow Robin Gadsby, chief executive officer of integrative creative and innovation company Forever Beta, as he connects with clients including Co-op and Google, interviews candidates to head up the New York office and plans the launch of a new co-working initiative called Betaspace.
Mark Jackson, managing director at MC&C pitches (and wins) David Lloyd, beds in new client TM Lewin and dusts off the Umbros for a surprisingly even agency five-a- side.
Frances Dickens, the chief executive officer and co-founder at Astus Group, joins Heston Blumenthal for pre-dinner champagne, offers her perspective on the panel of The Apprentice: You're Fired, and waves her son off to Cambridge.
Campaign joins Jenny Biggam, owner of the7stars, as she co-chairs the Media Week Awards, oversees launch plans for new agency The Bountiful Cow, and avoids serious injury at Pilates.
We join Abby Carvosso, group managing director, Bauer Advertising, as she presents the new Bauer Media narrative, debates metrics that matter at Magnetic's Spark event and resorts to financial bribery at homework time.
Look away now, Liam Fox. Jez Nelson, the chief executive and chief creative officer at Somethin' Else, breakfasts with Gilles Peterson, bags an award for work with Game of Thrones' Grey Worm for Topman, and plays golf with AC/DC's Brian Johnson... on a Friday afternoon.
Training for the annual company charity bike ride and weaving OOH interactive tech into pitch ideas leaves little time for Amy Horton, business director at Kinetic, to wallow in her post-Olympic blues.
We join Rob Bassett, head of UK & EU multinational advertising at eBay, as the business dips its toes into the world of international alcohol advertising.
This week, a taste of start-up life as we join Andrew Dunn, managing director at Maxus Scotland, tackling a new business brief, building his team and delivering the pizza amid the buzz of Edinburgh Festival.
This week Elli Papadaki, global head of programmatic at the Financial Times, crosses London for a number of client and agency meetings and boosts her adrenalin with a supercar racing event in the Cotswolds, all in the name of advancing the ad industry's move towards automation.