Rachel Barnes

UK editor

Rachel Barnes is the UK editor for Campaign.

Contact her at rachel.barnes@haymarket.com or 020 8267 4790.

Change is in the air for Campaign - and you
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Change is in the air for Campaign - and you

'Big bang' change is not always the best way forward.

Talking a good game: stop paying lip service to collaboration
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Talking a good game: stop paying lip service to collaboration

Collaboration. A sensational word du jour it is not but, unlike many buzzwords, it matters intrinsically to successful businesses today - and, importantly, tomorrow.

Passion, progress and creativity will shape all our futures
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Passion, progress and creativity will shape all our futures

Is passion contagious? We've all worked with someone whose passion lifts our spirits, or been stirred from our conference fug by a charismatic speaker. Passion is the theme of this issue of Marketing. It is fitting that this final print edition explores such a central pillar of what makes this an incredible industry to work in.

Rachel Barnes explains why Marketing is changing
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Rachel Barnes explains why Marketing is changing

Embracing change has been at the forefront of our coverage in recent years - now it's Marketing's turn to do the same, writes Marketing editor Rachel Barnes.

Creativity is a serious business: from shape-shifting cars to creating compelling content
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Creativity is a serious business: from shape-shifting cars to creating compelling content

As Marketing explores creativity and design in its April issue, editor Rachel Barnes discusses what creativity means in the digital age and why we should all embrace these "disruptive, messy, exciting and sometimes uncomfortable and challenging" times.

Are you a millennial? Or a geriatric mum? Time to ditch the bullsh*t demographics
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Are you a millennial? Or a geriatric mum? Time to ditch the bullsh*t demographics

Millennials are not some mystical group of brand-loving, technophiles - they are simply a very broad grouping of young adults, lumped together by age cohort. So why do we insist on, and obsess over, such demographic labels? Marketing editor Rachel Barnes explores whether it's time to shift towards shared mindsets.

Is fear of offending stifling your creativity? Take the risk for the greater payback
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Is fear of offending stifling your creativity? Take the risk for the greater payback

Are you easily offended? Perhaps the more pertinent question is whether your brand avoids causing any offence to any part of society at any time, writes Rachel Barnes, as she introduces the February issue of Marketing.

The 'unknown unknowns' might seem scary, but brands must be ready for the 'what ifs'
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The 'unknown unknowns' might seem scary, but brands must be ready for the 'what ifs'

The great unknowns can be terrifying, but they should also energise brands and marketers, writes Marketing editor Rachel Barnes, outlining the key content in our latest December/January issue. From the Post-Everything trends to the definitive guide to the UK's Power 100 marketers.

Marketing scoops Business Content Team of the Year at PPA Digital Awards
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Marketing scoops Business Content Team of the Year at PPA Digital Awards

Marketing took top honours at the PPA Digital Awards last night, scooping Content Team of the Year.

The future consumer wants it all fast, free, fair and shared: are you a postcapitalist brand?
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The future consumer wants it all fast, free, fair and shared: are you a postcapitalist brand?

In the latest issue of Marketing, we delve into postcapitalism and explore the role for brands in such a future. Outlining the key content, Marketing editor Rachel Barnes asks, are you ready?

MIT 'bionic' professor: 'We will wear robots'
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MIT 'bionic' professor: 'We will wear robots'

Hugh Herr foresees a "transcendent human" thanks to technology. We will end disability in this century"

'In the future we will wear robots,' says MIT 'bionic' professor
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'In the future we will wear robots,' says MIT 'bionic' professor

Hugh Herr, who heads the Biomechatronics research group at the MIT Media Lab and has been dubbed 'the leader of the Bionic Age', took to the stage at DigitasLBi's New Front conference to discuss the potential of a "transcendent human".

Marketing's New Thinking Agency of the Year shortlist revealed
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Marketing's New Thinking Agency of the Year shortlist revealed

Adam & Eve/DDB, Abbott Mead Vickers BBDO, Leo Burnett, Lucky Generals and R/GA London have all made the shortlist for Marketing's New Thinking Agency of the Year.

IBM Watson chief to deliver New Thinking Awards keynote at Somerset House
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IBM Watson chief to deliver New Thinking Awards keynote at Somerset House

The inaugural Marketing New Thinking Awards will take place on 12 October at Somerset House's unique Embankment Galleries. Ticket sales are now open.

An inclusive culture means a more empathetic workforce who get your consumers
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An inclusive culture means a more empathetic workforce who get your consumers

The business case for cognitive diversity of teams should not be ignored by any brand or company looking to encourage growth from within, writes Rachel Barnes, Marketing's editor, as we explore the big ideas in our new October issue of Marketing.

I don't ever want to be in a job where I wish my week away - you only get one life
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I don't ever want to be in a job where I wish my week away - you only get one life

Does this ever cross your mind, if you're over the age of 30: was the younger me really much different from this new breed of millennials that we're so obsessed with trying to understand? asks editor Rachel Barnes as she highlights the key content in the August/September issue of Marketing.

Google rebrands as Alphabet in surprise corporate restructure
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Google rebrands as Alphabet in surprise corporate restructure

Google co-founder Larry Page made the shock announcement that the company's new corporate name would be Alphabet after US trading closed on Monday. Page and Sergey Brinn will run the new company, with Sundar Pichai becoming chief executive of the "newer slimmed down Google".

How you can help banish the noise, slow it down and ditch busy this summer
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How you can help banish the noise, slow it down and ditch busy this summer

Take time this summer to cut down on your contribution to the noise within and without (in five-minute chunks at a time), writes Marketing editor Rachel Barnes as she outlines a series of content for August to help marketers reflect, refresh and reboot.

'You're doing well for your age': Digital Mavericks share why celebrating women is vital
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'You're doing well for your age': Digital Mavericks share why celebrating women is vital

Marketing's first cohort of Digital Mavericks came together last night to celebrate the initiative that shines a light on successful, inspirational women working in digital marketing, says Marketing editor Rachel Barnes.

Deadline day! Last chance to enter Marketing New Thinking Awards
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Deadline day! Last chance to enter Marketing New Thinking Awards

We are now in the final week for entries to the inaugural Marketing New Thinking Awards, in partnership with Sky Media - final deadline closes this Friday, 24 July.

Making media fun again: why we must free our industry from outdated models
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1 Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.

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