Simon Gwynn

Reporter for Campaign Brands.

Simon Gwynn is the brand reporter for Campaign UK.

Simon joined Haymarket in March 2016, and covers the retail, FMCG, financial services and auto sectors.

Relevant experience: I previously wrote about food and drink retail for The Grocer. Before becoming a journalist I ran events and did the comms for a local business organisation.

Favourite ad: Old Spice - The Man Your Man Could Smell Like. It's the ad your ad could smell like. I'm on a horse.

Favourite track: Common People by Pulp

One thing not a lot of people know about me: I directed a play at the Edinburgh Fringe once... it wasn't very good and was rightly mauled by the critics.

If I wasn’t slaving away at Haymarket I’d be...? Cooking. Eating. Cooking. Eating.


Unilever launches site to publicize roster agencies
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Unilever launches site to publicize roster agencies

Unilever is aiming to drive the adoption of its preferred agencies by local teams with the creation of internal website The Agency List.

Unilever reviewing business after aborted Kraft Heinz takeover bid
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Unilever reviewing business after aborted Kraft Heinz takeover bid

An attempted acquisition of Unilever by Kraft Heinz last weekend may have fizzled out, but the experience has led to soul-searching at the Dove, Marmite and Persil maker over whether it is providing sufficient return to shareholders.

Starbucks introduces Guinness-style nitro cold brew to UK
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Starbucks introduces Guinness-style nitro cold brew to UK

Starbucks is launching Nitro Cold Brew coffee in the UK as it hopes to "revolutionise" the cold coffee category.

Vauxhall picks Mother for SUV launch campaign
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Vauxhall picks Mother for SUV launch campaign

Vauxhall Motors has appointed Mother to create the launch campaign for its new SUV model, Crossland X, following a competitive pitch.

McDonald's caters to post-midnight munchies with Night Tube map
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McDonald's caters to post-midnight munchies with Night Tube map

McDonald's has created an interactive map app to assist Londoners in finding their nearest late-night restaurant.

Unilever reviewing business after aborted Kraft Heinz takeover bid
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Unilever reviewing business after aborted Kraft Heinz takeover bid

An attempted acquisition of Unilever by Kraft Heinz last weekend may have fizzled out, but the experience has led to soul-searching at the Dove, Marmite and Persil maker over whether it is providing sufficient return to shareholders.

Unilever launches site to publicise roster agencies
Share

Unilever launches site to publicise roster agencies

Unilever is aiming to drive the adoption of its preferred agencies by local teams with the creation of internal website The Agency List.

Why Renault switched its media budget to target a wider pool of consumers
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Why Renault switched its media budget to target a wider pool of consumers

Renault will put half of its media budget by 2019 into targeting consumers not actively looking for a car, up from just 10% currently.

Gumtree relaunch boosts users by 24%
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Gumtree relaunch boosts users by 24%

Gumtree is on track to achieve its aim of becoming the biggest British digital brand in the UK after a relaunch last year boosted visitors by 24%.

ITV to move prime time production out of London
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ITV to move prime time production out of London

ITV will bring all of its London staff together under one roof when it builds a new HQ on the site of its South Bank studios.

Stella Artois launches third year of 'Buy a lady a drink' campaign
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Stella Artois launches third year of 'Buy a lady a drink' campaign

Stella Artois has once again signed up Matt Damon to appear in a pair of TV and cinema ads, created by Mother, to promote its partnership with water.org, the charity co-founded by Damon.

Brits report surge in economic concerns despite high consumer confidence
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Brits report surge in economic concerns despite high consumer confidence

The economy has overtaken terrorism and immigration as the UK's biggest concern, according to the latest Nielsen Global Survey of Consumer Confidence, from the end of 2016.

Unilever snubs Kraft Heinz over 'meritless' takeover bid
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Unilever snubs Kraft Heinz over 'meritless' takeover bid

Unilever has loudly rejected a takeover bid worth about $143bn (£115bn) from US rival Kraft Heinz, saying it sees "no merit, either financial or strategic" in the offer.

Kraft confirms merger talks with Unilever
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Kraft confirms merger talks with Unilever

Kraft Heinz has made a sensational offer to acquire its FMCG rival Unilever, it has announced.

Kraft confirms merger talks with Unilever
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Kraft confirms merger talks with Unilever

Kraft Heinz has made a sensational offer to acquire its FMCG rival Unilever, it has announced.

Vodafone talks up superior signal reliability in first campaign by O&M
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Vodafone talks up superior signal reliability in first campaign by O&M

Vodafone is telling a story in which its ability to provide a consistent call signal proves vital to an eight-year-old girl's happiness, in the first campaign for the brand by Ogilvy & Mather.

Carling to entertain pubgoers with football clips while pints are poured
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Carling to entertain pubgoers with football clips while pints are poured

Molson Coors has created a font for Carling featuring a screen that will show classic goals from the 25-year history of the Premier League.

EE has red-carpet moment at the Baftas
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EE has red-carpet moment at the Baftas

Over two decades, the Baftas' partnership with EE (first as Orange) has pushed both to innovate.

Are FMCG giants trying to cut out the middleman?
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Are FMCG giants trying to cut out the middleman?

Unilever is on a mission to ramp up its direct-to-consumer platforms. Like many FMCG companies, this has become a priority for the business.

Subway campaign offers cookies for cookies
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Subway campaign offers cookies for cookies

Subway is rewarding consumers who accept digital cookies by offering them free edible cookies, in a new online campaign created by McCann London.

YouTube to stop 30-second unskippable ads
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1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

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