Simon Gwynn

Reporter for Campaign Brands.

Simon Gwynn is the brand reporter for Campaign UK.

Simon joined Haymarket in March 2016, and covers the retail, FMCG, financial services and auto sectors.

Relevant experience: I previously wrote about food and drink retail for The Grocer. Before becoming a journalist I ran events and did the comms for a local business organisation.

Favourite ad: Old Spice - The Man Your Man Could Smell Like. It's the ad your ad could smell like. I'm on a horse.

Favourite track: Common People by Pulp

One thing not a lot of people know about me: I directed a play at the Edinburgh Fringe once... it wasn't very good and was rightly mauled by the critics.

If I wasn’t slaving away at Haymarket I’d be...? Cooking. Eating. Cooking. Eating.


Why Jamie Oliver partnered with Jaguar Land Rover to make a car with a kitchen built into it
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Why Jamie Oliver partnered with Jaguar Land Rover to make a car with a kitchen built into it

It's like something from Chitty Chitty Bang Bang, but Jamie Oliver's "kitchen car" is about genuinely pushing boundaries, the business's commercial boss told Campaign.

Unilever: we're launching more local innovations than ever before
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Unilever: we're launching more local innovations than ever before

Unilever insisted once again that the FMCG business was in good shape, despite a slight slowdown in sales growth in the third quarter of 2017.

Audi launches contextual roadside out of home campaign
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Audi launches contextual roadside out of home campaign

Audi has launched a data-driven digital out of home campaign that will serve contextually relevant messages to drivers at each location.

Gary Lineker pops up naked in mystery ad campaign
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Gary Lineker pops up naked in mystery ad campaign

Gary Lineker's bare upper half will appear in an ad appearing today in the London Evening Standard - but the brand behind the images is refusing to identify itself.

Former Travelex marketing boss Grounsell joins Neilson Financial Services
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Former Travelex marketing boss Grounsell joins Neilson Financial Services

Dominic Grounsell, who left his role as global marketing director at Travelex in May, is joining direct life insurance provider Neilson Financial Services as UK managing director.

Dragons' Den-backed fake tan brand blasted by ASA over cellulite claims
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Dragons' Den-backed fake tan brand blasted by ASA over cellulite claims

Fake tan brand Skinny Tan has been hit with a a ban by the Advertising Standards Authority after the watchdog ruled a Facebook post and website section breached the CAP Code on four separate counts.

Omnicom's UK growth slows as worldwide revenue falls in third quarter
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Omnicom's UK growth slows as worldwide revenue falls in third quarter

Omnicom's UK revenue grew organically by 3.8% year-on-year in the three months to 30 September, ahead of global organic growth of 2.8%.

Apple hosts cycling, comic books and architecture sessions in Big Draw festival
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Apple hosts cycling, comic books and architecture sessions in Big Draw festival

Apple is hosting a series of events at its flagship Regent Street store as part of The Big Draw Festival.

Adnams launches spooky Halloween game for Ghost Ship pale ale
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Adnams launches spooky Halloween game for Ghost Ship pale ale

Suffolk brewery Adnams has launched a mobile game for Android and iOS to market its best-selling beer, Ghost Ship.

Snap partners with NBCUniversal to create shows for Snapchat
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Snap partners with NBCUniversal to create shows for Snapchat

Snap has announced a joint venture with US media giant NBCUniversal to develop and produce shows for Snapchat.

Facebook acquires app aimed at helping teens be nice to each other
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Facebook acquires app aimed at helping teens be nice to each other

Facebook has bought social polling app tbh, which invites users to anonymously answer good-natured multiple choice questions about friends, and then sends the answers to the subjects in the form of compliments.

Netflix to spend $7bn on content next year as subscriber numbers grow
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Netflix to spend $7bn on content next year as subscriber numbers grow

Netflix outstripped its subscriber growth forecast in the last quarter by almost a million, adding 5.2 million paying customers in the three months to 30 September.

Unilever invests in ethical beauty brand Beauty Bakerie
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Unilever invests in ethical beauty brand Beauty Bakerie

San Diego-based Beauty Bakerie is the latest start-up to receive funding from Unilever Ventures, which has led a $3m (£2.3m) round of funding in the company.

Heinz marks 50 years of 'Beanz Meanz Heinz' with dining bus tour
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Heinz marks 50 years of 'Beanz Meanz Heinz' with dining bus tour

Heinz is launching a raft of activity to celebrate half a century since the debut of its famous ad slogan, "Beanz Meanz Heinz".

Blossom Hill owner Treasury Wine Estates appoints new top European marketer
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Blossom Hill owner Treasury Wine Estates appoints new top European marketer

Treasury Wine Estates has appointed former Mondelez marketer Kirstie McCosh as its new marketing director for Europe.

San Miguel's Rich List returns with tales of epic treehouses, urban beekeeping and origami architecture
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San Miguel's Rich List returns with tales of epic treehouses, urban beekeeping and origami architecture

San Miguel is once again championing alternative definitions of wealth with its second annual "Rich list" supplement and campaign.

Coke global customer director: We've fallen into the trap of giving consumers a faster horse
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Coke global customer director: We've fallen into the trap of giving consumers a faster horse

Brands must boldly embrace the potential of digital tech to reshape the way consumers buy products, Coca-Cola's global customer director has said - and they should adopt a global outlook to do so.

John Lewis customer experience chief: 'No silver bullet' to changing face of retail
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John Lewis customer experience chief: 'No silver bullet' to changing face of retail

John Lewis's "experimental" approach to in-store experiences has gradually made it bolder, customer experience director Peter Cross told Campaign, as the retailer launched its fifth annual report on the UK's shopping habits.

McCann Worldgroup enlists all 20,000 staff for coalface study of shopping behaviour
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McCann Worldgroup enlists all 20,000 staff for coalface study of shopping behaviour

McCann Worldgroup's entire global workforce will head to the streets for a day and interview people face-to-face to gain insights on the relationship between shopper behaviour and cultural values.

P&G wins proxy battle against activist investor Nelson Peltz
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P&G wins proxy battle against activist investor Nelson Peltz

Nelson Peltz, from activist hedge fund Trian Fund Management, has failed in his bid to join the board of Procter & Gamble, preliminary results show.