Simon Gwynn

Reporter for Campaign Brands.

Simon Gwynn is the brand reporter for Campaign UK.

Simon joined Haymarket in March 2016, and covers the retail, FMCG, financial services and auto sectors.

Relevant experience: I previously wrote about food and drink retail for The Grocer. Before becoming a journalist I ran events and did the comms for a local business organisation.

Favourite ad: Old Spice - The Man Your Man Could Smell Like. It's the ad your ad could smell like. I'm on a horse.

Favourite track: Common People by Pulp

One thing not a lot of people know about me: I directed a play at the Edinburgh Fringe once... it wasn't very good and was rightly mauled by the critics.

If I wasn’t slaving away at Haymarket I’d be...? Cooking. Eating. Cooking. Eating.


Facebook will permit self-harm to be live streamed, documents suggest
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Facebook will permit self-harm to be live streamed, documents suggest

The Guardian has obtained a series of leaked documents that outline its rules for what users may and may not post on the social media platform.

Steve Richards: politics is weirder than ever
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Steve Richards: politics is weirder than ever

Whatever happens in the Brexit negotiations, we're in for a period of continued volatility, Steve Richards, political columnist and host of Rock N Roll Politics, told Media360.

Convenience store chain McColls plans swoop for Tesco stores
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Convenience store chain McColls plans swoop for Tesco stores

The chief executive of McColls, the UK's largest convenience store chain, has said he plans to bid for part of Tesco's business, if the supermarket faces a stumbling block over its planned £3.7bn merger with wholesaler Booker.

Facebook will permit self-harm to be livestreamed, documents suggest
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Facebook will permit self-harm to be livestreamed, documents suggest

The Guardian has obtained a series of leaked documents that outline its rules for what users may and may not post on the social media platform.

Media360 audience crowns radio the king of media
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Media360 audience crowns radio the king of media

In an incredibly tight contest, radio pipped TV to be named the channel most capable of building and amplifying brand fame in the final session of Media360.

Huntington, Ralston-Good and Leonard trade theories on marrying art and science in advertising
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Huntington, Ralston-Good and Leonard trade theories on marrying art and science in advertising

Science has enormous potential for advertising, but at what point does it detract from human intelligence and insight?

Diageo CMO on successful partnerships and moving into non-alcoholic drinks
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Diageo CMO on successful partnerships and moving into non-alcoholic drinks

Established businesses are increasingly seeing the value in partnering with entrepreneurs - and observing a few key principles can maximise the chance of a win-win outcome, Diageo's chief marketing and innovation officer has said.

Diageo CMO on successful partnerships and moving into non-alcoholic drinks
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Diageo CMO on successful partnerships and moving into non-alcoholic drinks

Established businesses are increasingly seeing the value in partnering with entrepreneurs--and observing a few key principles can maximize the chance of a win-win outcome, Diageo's chief marketing and innovation officer has said.

McDonald's Alistair Macrow: Pulling bereavement ad was 'the only decision to make'
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McDonald's Alistair Macrow: Pulling bereavement ad was 'the only decision to make'

McDonald's had no choice but to withdraw its now infamous "dead dad ad" after it provoked fierce criticism from the public and bereavement charities, the brand's top UK marketer has said.

McDonald's Alistair Macrow: pulling bereavement ad was 'the only decision to make'
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McDonald's Alistair Macrow: pulling bereavement ad was 'the only decision to make'

McDonald's had no choice but to withdraw its now infamous "dead dad ad" after it provoked fierce criticism from the public and bereavement charities, the brand's top UK marketer has said.

M&S wellbeing drive seeks to combat autopilot trend
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M&S wellbeing drive seeks to combat autopilot trend

Marks & Spencer is aiming to improve the wellbeing of Brits by encouraging them to snap out of "autopilot" behaviours, its top marketer has said.

Culture minister Hancock: Brexit negotiations will factor in needs of creative industries
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Culture minister Hancock: Brexit negotiations will factor in needs of creative industries

Matt Hancock, the Conservative minister of state for digital and culture, has sought to assure members of the creative industries that the government understands their concerns as it approaches Brexit negotiations.

Volvo's Cannes Lions champion 'Life Paint' film banned for being misleading
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Volvo's Cannes Lions champion 'Life Paint' film banned for being misleading

Volvo ad "Life Paint", which scooped a double Grand Prix for creative agency Grey London at Cannes Lions in 2015, has been banned for giving a misleading impression of the titular road safety product.

Tesco partnership offers boost to 'free-from' brands
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Tesco partnership offers boost to 'free-from' brands

Tesco has teamed up with tech platform Spoon Guru to incorporate its search and discovery function, aimed at people with special diets, into the supermarket's website.

Byron hires top marketer from Wagamama as MD
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Byron hires top marketer from Wagamama as MD

Byron Hamburgers has appointed Simon Cope, global marketing and property director at Asian restaurant chain Wagamama, as its managing director.

Tobacco's unbranding could be a wake-up call for other brands
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Tobacco's unbranding could be a wake-up call for other brands

The soon-to-be unbranded tobacco industry is warning that others could suffer a similar fate.

Lego's five tips for a successful launch
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Lego's five tips for a successful launch

Launching a brand or product is an increasingly complex, challenging task for a marketer, but observing certain principles can help to maximise the chances of success, according to Lego's digital marketing director.

Action on Sugar calls for tax on confectionery in election 'manifesto'
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Action on Sugar calls for tax on confectionery in election 'manifesto'

Confectionery brands would be hit by a tax similar to the incoming soft drinks levy under stringent regulations called for by Action on Sugar.

Coca-Cola marketing director: the Coke trademark has a bright future
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Coca-Cola marketing director: the Coke trademark has a bright future

The early success of Coca-Cola Zero Sugar means the brand still has the ability to grow, marketing director Aedamar Howlett has said - but she acknowledged it would become a smaller proportion of the company's sales.

Häagen-Dazs revamps to 'evolve with the times'
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Häagen-Dazs revamps to 'evolve with the times'

Fresh packaging and a new campaign aim to make the original luxury ice cream more accessible.

Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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