Simon Gwynn

Reporter for Campaign Brands.

Simon Gwynn is the brand reporter for Campaign UK.

Simon joined Haymarket in March 2016, and covers the retail, FMCG, financial services and auto sectors.

Relevant experience: I previously wrote about food and drink retail for The Grocer. Before becoming a journalist I ran events and did the comms for a local business organisation.

Favourite ad: Old Spice - The Man Your Man Could Smell Like. It's the ad your ad could smell like. I'm on a horse.

Favourite track: Common People by Pulp

One thing not a lot of people know about me: I directed a play at the Edinburgh Fringe once... it wasn't very good and was rightly mauled by the critics.

If I wasn’t slaving away at Haymarket I’d be...? Cooking. Eating. Cooking. Eating.


George Soros predicts Brexit will be reversed
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George Soros predicts Brexit will be reversed

Billionnaire investor George Soros referred to Donald Trump as a "would-be dictator" and predicted that the incoming US president would be a failure, in an address to business leaders and journalists at the World Economic Forum in Davos, Switzerland.

Uber hit by $20m fine over misleading claims to drivers
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Uber hit by $20m fine over misleading claims to drivers

A court in San Francisco has handed Uber a $20m (£16.2m) fine after the US Federal Trade Commission claimed the ride hailing app company misled its drivers about the potential amounts they could earn.

Labour lays into Tory handling of the NHS in first film by Krow
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Labour lays into Tory handling of the NHS in first film by Krow

The Labour party's new political party broadcast features a woman walking around an empty hospital in an effort to draw attention to what critics of the government are calling a crisis in the National Health Service.

Tesco enjoys sharp improvement in BrandIndex 'buzz' ranking
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Tesco enjoys sharp improvement in BrandIndex 'buzz' ranking

Tesco and Morrisons were among the most improved brands in the latest BrandIndex from YouGov, which measures the "buzz" around a brand.

Brexit fears hurting business confidence
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Brexit fears hurting business confidence

Brands should not be thrown off course by uncertainty around Brexit, industry figures have said, after the latest IPA Bellwether Report found that while marketing budgets are likely to grow in the long term, marketers' confidence is falling.

The & Partnership opens brand experience division
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The & Partnership opens brand experience division

The & Partnership has teamed up with former leaders of Engine's brand experience agency, Slice, to launch one of its own.

Johnny Vulkan relocates to Anomaly London
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Johnny Vulkan relocates to Anomaly London

Anomaly founding partner Johnny Vulkan is relocating to the network's London office in the spring.

CHI & Partners wins RNIB creative account
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CHI & Partners wins RNIB creative account

Sight-loss support charity RNIB has appointed CHI & Partners to its creative account following a competitive pitch.

Lucozade thinks big in hunt for new senior marketer
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Lucozade thinks big in hunt for new senior marketer

Soft drinks company Lucozade Ribena Suntory has taken an unusual approach to finding a new head of marketing by advertising the vacancy on a billboard on the side of the M4 in London.

Genius marketing director warns Brexit could hit growth of gluten-free brands
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Genius marketing director warns Brexit could hit growth of gluten-free brands

The economic strain expected to hit the UK in 2017 could pose problems for the ability of premium health-focused brands to stay in the shopping baskets of consumers, according to the marketing director of Genius Gluten Free.

Unilever calls on leaders to drive fight against stereotyping
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Unilever calls on leaders to drive fight against stereotyping

New global research from the marketer finds pervasive assumptions about gender.

Unilever calls on leaders to drive fight against stereotyping
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Unilever calls on leaders to drive fight against stereotyping

Unilever's chief executive, Paul Polman, and chief marketing officer, Keith Weed, have called on political and business leaders to recognise the effect of stereotyping and take action to tackle it.

Marketing budgets rise despite four-year low in industry confidence
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Marketing budgets rise despite four-year low in industry confidence

UK adspend will fall 0.7% in 2017 before growing the same amount in 2018, according to the latest IPA Bellwether Report.

Coke puts another £4.5m adspend behind Zero Sugar in next stage of campaign
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Coke puts another £4.5m adspend behind Zero Sugar in next stage of campaign

Coca-Cola has launched a new campaign for Coke Zero Sugar across TV, outdoor and digital.

BT 'declares war' on nuisance calls with launch of Call Protect service
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BT 'declares war' on nuisance calls with launch of Call Protect service

BT is promising to block up to 31 million nuisance calls a week with a new service that automatically diverts them to a junk voicemail box.

Santander turns to user generated content in multi-channel campaign
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Santander turns to user generated content in multi-channel campaign

Santander is aiming to tap into the adage that "money cannot buy you happiness" in a push it says marks the first time a UK bank has built a campaign around user-generated content.

Louis Vuitton faces shareholder activism after Peta buys stake in parent company
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Louis Vuitton faces shareholder activism after Peta buys stake in parent company

Animal rights campaign Peta has bought shares in LVMH, owner of Louis Vuitton and a number of other luxury brands, allowing it to attend shareholder meetings and question the board.

IPA offers free ad space on Hyde Park underpass screens in centenary competition
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IPA offers free ad space on Hyde Park underpass screens in centenary competition

The IPA has launched a competition to win £50,000 worth of advertising space on one of the most prestigious outdoor sites in the UK: the 14.4m x 2.9m digital screens spanning both sides of the Hyde Park underpass.

Uber teams up with Man Utd to offer match day content to fans
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Uber teams up with Man Utd to offer match day content to fans

Manchester United has partnered with Uber in a deal that will see the ride hailing brand deliver content to fans of the club.

KFC launches creative review
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KFC launches creative review

KFC is reviewing its UK advertising account, which has been held by Bartle Bogle Hegarty for 15 years.

How easyJet transformed customer data into emotional anniversary stories
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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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