Simon Gwynn

Reporter for Campaign Brands.

Simon Gwynn is the brand reporter for Campaign UK.

Simon joined Haymarket in March 2016, and covers the retail, FMCG, financial services and auto sectors.

Relevant experience: I previously wrote about food and drink retail for The Grocer. Before becoming a journalist I ran events and did the comms for a local business organisation.

Favourite ad: Old Spice - The Man Your Man Could Smell Like. It's the ad your ad could smell like. I'm on a horse.

Favourite track: Common People by Pulp

One thing not a lot of people know about me: I directed a play at the Edinburgh Fringe once... it wasn't very good and was rightly mauled by the critics.

If I wasn’t slaving away at Haymarket I’d be...? Cooking. Eating. Cooking. Eating.


Channel 4 and ITV make unprecedented expression of unity in fight against Alzheimer's
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Channel 4 and ITV make unprecedented expression of unity in fight against Alzheimer's

The UK's two largest commercial channels, ITV and Channel 4, are working together for the launch of a new brand campaign for Alzheimer's Society - a first for the broadcasters.

Heineken bids to heal cultural divides in social experiment
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Heineken bids to heal cultural divides in social experiment

Heineken has launched a campaign, "Open your world", that promotes the virtues of sitting down with someone to discuss your differences over a beer.

ASA stamps down on record number of ads in 2016
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ASA stamps down on record number of ads in 2016

Almost 5,000 ads were changed or withdrawn in 2016 as a result of action from the Advertising Standards Authority and Committee of Advertising Practice, the organisations' annual report reveals.

Carlsberg reinvented as icon of Danish lifestyle in Mads Mikkelsen campaign
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Carlsberg reinvented as icon of Danish lifestyle in Mads Mikkelsen campaign

Carlsberg has hired Mads Mikkelsen, star of Casino Royale and TV series Hannibal, to feature in the lager brand's new campaign, "The Danish Way".

Why T-Mobile is teaming up with Gorillaz to tear down the walls between the virtual world and reality
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Why T-Mobile is teaming up with Gorillaz to tear down the walls between the virtual world and reality

With the long-awaited fifth album by Damon Albarn's "virtual band" Gorillaz due for release this month, T-Mobile owner Deutsche Telekom saw an opportunity to clearly demonstrate the potential of augmented reality.

Lastminute.com teams up with Spotify to soundtrack travel adventures
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Lastminute.com teams up with Spotify to soundtrack travel adventures

Travel site Lastminute.com has launched a partnership with Spotify that will offer a range of music content based around ten world cities.

Sorrell: PM wants ability to compromise on free movement
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Sorrell: PM wants ability to compromise on free movement

Theresa May is seeking a bigger majority to make it easier to resist Brexit hardliners in her own party in the forthcoming negotiations, Sir Martin Sorrell has said.

Why Heineken is embracing a 'naive' view of the world
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Why Heineken is embracing a 'naive' view of the world

In an increasingly nationalist world, the brand wants to be on the side of the "open-minded generation."

Share a Coke campaign returns with holiday twist
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Share a Coke campaign returns with holiday twist

Coca-Cola is bringing back its "Share a Coke" packaging campaign - but this time, bottles and cans will feature the names of top holiday destinations.

Why Heineken is embracing a 'naive' view of the world
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Why Heineken is embracing a 'naive' view of the world

Heineken's new global campaign encourages men to expand their horizons by portraying their familiar urban environment as a cinematic playground.

Cara Delevingne Rimmel ad banned by ASA
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Cara Delevingne Rimmel ad banned by ASA

Coty, the owner of cosmetics brand Rimmel, has been rapped by the Advertising Standards Authority for a TV ad that exaggerated the effect of its mascara.

Industry welcomes potential for stability as Theresa May calls general election
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Industry welcomes potential for stability as Theresa May calls general election

Following Theresa May's surprise announcement of a snap general election in June, industry figures have said the prime minister must act to secure the future of the UK's advertising and marketing industries.

UN partners with video creation platform Showbox to celebrate Human Rights declaration
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UN partners with video creation platform Showbox to celebrate Human Rights declaration

The United Nations is launching a participatory video project to celebrate the 70th anniversary of the Universal Declaration of Human Rights next year.

Former Paddy Power marketing boss Thompson joins Yopa
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Former Paddy Power marketing boss Thompson joins Yopa

Gav Thompson, founder of mobile network Giffgaff and former chief marketing officer at Paddy Power, has joined estate agent Yopa as chief marketing officer.

Kellogg's hunts for most cray cray Crunchy Nut fan
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Kellogg's hunts for most cray cray Crunchy Nut fan

Kellogg's is today launching "Search for the ultimate Crunchy Nutter", a digital-led campaign that challenges lovers of Crunchy Nut cereal to eat a bowl "in a troublesome place or at a troublesome time".

Consumer confidence falls among Brexit supporters after Article 50 triggered
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Consumer confidence falls among Brexit supporters after Article 50 triggered

Leave voters are becoming both less confident about the economy and less enthusiastic about Brexit, new Nielsen data shows.

Co-op to take over More 4 in next stage of Shane Meadows collaboration
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Co-op to take over More 4 in next stage of Shane Meadows collaboration

The Co-op is launching a multi-channel campaign that profiles in detail the diversity of local causes is supports around the UK.

Change in strategy helped boost sales, Birds Eye says
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Change in strategy helped boost sales, Birds Eye says

Birds Eye's decision to scrap its "masterbrand" strategy to focus on product categories is transforming the fortunes of the business, its new marketing director has said.

Pick of the week: Unison "15 minute care makeover" by Don't Panic
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Pick of the week: Unison "15 minute care makeover" by Don't Panic

Simon Gwynn found this game-show spoof as brutally funny as it is effective.

Fairy creates installation from 43,000 balloons
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Fairy creates installation from 43,000 balloons

Procter & Gamble brand Fairy has created a vast installation composed of 43,000 balloons to demonstrate the power of a single drop of the washing up liquid.

Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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