Simon Gwynn

Reporter for Campaign Brands.

Simon Gwynn is the brand reporter for Campaign UK.

Simon joined Haymarket in March 2016, and covers the retail, FMCG, financial services and auto sectors.

Relevant experience: I previously wrote about food and drink retail for The Grocer. Before becoming a journalist I ran events and did the comms for a local business organisation.

Favourite ad: Old Spice - The Man Your Man Could Smell Like. It's the ad your ad could smell like. I'm on a horse.

Favourite track: Common People by Pulp

One thing not a lot of people know about me: I directed a play at the Edinburgh Fringe once... it wasn't very good and was rightly mauled by the critics.

If I wasn’t slaving away at Haymarket I’d be...? Cooking. Eating. Cooking. Eating.


Former BHS boss Dominic Chappell to be prosecuted over retailer's collapse
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Former BHS boss Dominic Chappell to be prosecuted over retailer's collapse

The Pensions Regulator will prosecute Dominic Chappell, the former owner of BHS, over his actions leading to the collapse of the retailer last June.

Vodafone 'talking to Openreach' about major investment in ultrafast broadband
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Vodafone 'talking to Openreach' about major investment in ultrafast broadband

Vodafone is reportedly holding talks with BT's subsidiary, Openreach, about a joint investment in ultrafast fibre-optic broadband.

Snapchat 'will overtake Facebook among US teens' this year
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Snapchat 'will overtake Facebook among US teens' this year

Facebook's scale may not guarantee its continued dominance, data suggests, as Snapchat looks set to overtake the dominant social network among the audience of tomorrow.

Ofcom faces possible judicial review over Murdoch bid to own Sky
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Ofcom faces possible judicial review over Murdoch bid to own Sky

A pressure group has said it will apply for a judicial review over Ofcom's ruling that the Murdoch family would be "fit and proper" owners of Sky.

Publicis Groupe names first chief talent officer to lead transformation
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Publicis Groupe names first chief talent officer to lead transformation

Publicis Groupe has appointed TBWA's international president Emmanuel André to the newly-created role of chief talent officer.

This phone uses cookies: Google unveils Oreo as next version of Android
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This phone uses cookies: Google unveils Oreo as next version of Android

Google confirmed rumours that the next version of Android would be named "Oreo" in an unveiling in New York during yesterday's solar eclipse.

Carlsberg to bring dead founder 'back to life' to mark 170th birthday
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Carlsberg to bring dead founder 'back to life' to mark 170th birthday

Carlsberg Group is hosting a week of events in its home city of Copenhagen to mark the anniversary of its 1847 founding by JC Jacobsen.

Jack Wills poaches senior Burberry marketer Waugh as CMO
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Jack Wills poaches senior Burberry marketer Waugh as CMO

Fashion retail Jack Wills has hired Claire Waugh, formerly director of marketing (fashion and beauty) at Burberry, as its first chief marketing officer.

Volvo hires former Harley-Davidson marketer Johnstone as marketing strategy director
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Volvo hires former Harley-Davidson marketer Johnstone as marketing strategy director

Volvo Car UK has appointed Mike Johnstone, Harley-Davidson's former head of marketing operations, international, to the new role of marketing strategy director.

EE follows Three in Ofcom legal action over 5G spectrum auction
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EE follows Three in Ofcom legal action over 5G spectrum auction

EE has said it will take legal action over plans announced by Ofcom to limit the amount of 5G spectrum any network operator can own.

Dolmio meets Dominic: pasta sauce brand hires Wire star West for latest ad campaign
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Dolmio meets Dominic: pasta sauce brand hires Wire star West for latest ad campaign

Dolmio is focusing on its potential to avoid drama at mealtimes in a new ad starring British actor Dominic West.

Childhood obesity strategy one year on: has it whipped brands into shape?
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Childhood obesity strategy one year on: has it whipped brands into shape?

It's a year since the government's long-awaited childhood obesity strategy was announced to harsh criticism from industry, health campaigners and everyone in between - but what has changed in the last 12 months?

Keeping it real: how TalkTalk is avoiding the pitfalls of 'real people' advertising
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Keeping it real: how TalkTalk is avoiding the pitfalls of 'real people' advertising

As TalkTalk launches the next instalment of its campaign celebrating the real lives of an everyday family, marketing director David Parslow tells Campaign how the brand is making the reality format work.

McCain fights back against popular culture's problem with real families in latest campaign
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McCain fights back against popular culture's problem with real families in latest campaign

McCain is aiming to celebrate "what makes modern families great" in a new TV ad featuring real people, and with a voiceover by Ricky Tomlinson.

Pick of the week: Toyota Europe "Safe and sound" by Saatchi & Saatchi
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Pick of the week: Toyota Europe "Safe and sound" by Saatchi & Saatchi

Simon Gwynn is tickled by the lateral thinking in this attempt to shame teens into responsible driving.

PepsiCo under fire as Trump backtracks on criticism of far-right
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PepsiCo under fire as Trump backtracks on criticism of far-right

Chief executive Indra Nooyi has been targeted by a campaign calling for business leaders to disassociate themselves from the president.

Seven in ten major brands have amended media agency contracts in last year over transparency
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Seven in ten major brands have amended media agency contracts in last year over transparency

New research of 35 leading multinational companies by the World Federation of Advertisers shows that the last year has seen a sea change in media governance practices, as brands grapple with issues including transparency, ad fraud and brand safety.

PepsiCo under fire as Trump backtracks on criticism of far-right
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PepsiCo under fire as Trump backtracks on criticism of far-right

PepsiCo's chief executive Indra Nooyi has been targeted by a campaign calling for business leaders to disassociate themselves from Donald Trump, after the US president was harshly criticised for his response to the weekend's far-right protests in Virginia.

Air Berlin collapse could mean expansion opportunity for easyJet
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Air Berlin collapse could mean expansion opportunity for easyJet

EasyJet could look to expand its presence in Germany after the country's second largest airline, Air Berlin, went into administration.

Twentieth Century Fox rapped for scary Alien: Covenant digital outdoor ads
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Twentieth Century Fox rapped for scary Alien: Covenant digital outdoor ads

The Advertising Standards Authority has banned two digital out-of-home ads for sci-fi horror film Alien: Covenant that it deemed too frightening to be shown on an untargeted medium.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).