Simon Gwynn

Reporter for Campaign Brands.

Simon Gwynn is the brand reporter for Campaign UK.

Simon joined Haymarket in March 2016, and covers the retail, FMCG, financial services and auto sectors.

Relevant experience: I previously wrote about food and drink retail for The Grocer. Before becoming a journalist I ran events and did the comms for a local business organisation.

Favourite ad: Old Spice - The Man Your Man Could Smell Like. It's the ad your ad could smell like. I'm on a horse.

Favourite track: Common People by Pulp

One thing not a lot of people know about me: I directed a play at the Edinburgh Fringe once... it wasn't very good and was rightly mauled by the critics.

If I wasn’t slaving away at Haymarket I’d be...? Cooking. Eating. Cooking. Eating.


Coke eyes American launch for Zero Sugar as calorie-free drink boosts sales in Europe
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Coke eyes American launch for Zero Sugar as calorie-free drink boosts sales in Europe

Coca-Cola will launch its reformulated sugar-free version Zero Sugar in the US in August, after the drink recorded double-digit growth in other regions.

Airlines see biggest slump in customer experience ratings
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Airlines see biggest slump in customer experience ratings

The airline, broadband and the insurance sectors experienced the steepest decline in customer service perception over the last year, according to a study.

McDonald's CEO: 'We're behaving like a leadership brand'
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McDonald's CEO: 'We're behaving like a leadership brand'

The restaurant chain has only "scratched the surface" of the potential for delivery, Steve Easterbrook said, following the brand's strong financial results.

McDonald's CEO: 'We're behaving like a leadership brand'
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McDonald's CEO: 'We're behaving like a leadership brand'

McDonald's has only "scratched the surface" of the potential for delivery, chief executive Steve Easterbrook has said, following the fast-food chain's strong financial results.

Flash and burn: web browser plug-in to disappear by 2020
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Flash and burn: web browser plug-in to disappear by 2020

Adobe has said it will kill off Flash Player by the end of 2020, declaring the product "end-of-life".

UK to follow France in banning petrol and diesel cars
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UK to follow France in banning petrol and diesel cars

Environment secretary Michael Gove will today announce plans to phase out the sale of new petrol and diesel cars in the UK by 2040.

Vegan ad criticising 'inhumane' dairy practices escapes ban
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Vegan ad criticising 'inhumane' dairy practices escapes ban

The ad watchdog has given the green light to a press ad for campaigning group Go Vegan World that described in vivid language how calves are separated from their mothers shortly after birth.

Airlines see biggest slump in customer experience ratings
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Airlines see biggest slump in customer experience ratings

The airline, broadband and the insurance sectors experienced the steepest decline in customer service perception over the last year, according to a study.

'Shrinkflation' affected more than 2,500 grocery products over last five years
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'Shrinkflation' affected more than 2,500 grocery products over last five years

Data from the Office for National Statistics has shown that 2,529 products were reduced in size over the last five years - without a corresponding price cut.

EU antitrust fine reduces Google's profits by 28%
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EU antitrust fine reduces Google's profits by 28%

Google's parent company Alphabet revenues surged by 21% to $26bn (£19.9bn) in the second quarter of 2017 but the European Union's record breaking €2.4bn fine cut profits by 28%.

Chartered Institute of Marketing ups focus on strategic marketing in new platform
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Chartered Institute of Marketing ups focus on strategic marketing in new platform

Marketers need to speak up about the value they contribute to organisations, the chief executive of CIM has warned, after the professional body unveiled a new strategy.

No1 Rosemary Water: the drink that definitely doesn't make you age backwards
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No1 Rosemary Water: the drink that definitely doesn't make you age backwards

David Spencer-Percival read about the incredible longevity of the people of Acciaroli, southern Italy, and wanted some of their secret sauce for himself - so he created a whole new type of drink. Getting his story across, though, has required careful navigation.

Unilever cuts agency fees by 17% in first half of 2017
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Unilever cuts agency fees by 17% in first half of 2017

Unilever is making progress with moves to streamline its advertising operations, its chief executive and finance chief have said.

Unilever's mustard marriage halted as RB food brands sold to rival bidder
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Unilever's mustard marriage halted as RB food brands sold to rival bidder

RB has sold its food unit to Schwartz spices owner McCormick for $4.2bn (£3.2bn).

Bertrand Bodson to leave Argos as retailer cuts top marketing position
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Bertrand Bodson to leave Argos as retailer cuts top marketing position

Argos' chief digital and marketing officer, Bertrand Bodson, is leaving the retailer at the end of September and will not be replaced.

New-business reviews fall steeply in first half of 2017
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New-business reviews fall steeply in first half of 2017

The number of completed new-business pitches fell sharply in the first half of the year, thanks to a collapse in digital, integrated, direct and media reviews, AAR's latest New Business Pulse report shows.

TSB to be first bank in Europe to introduce iris-scanning technology
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TSB to be first bank in Europe to introduce iris-scanning technology

TSB is introducing iris recognition technology to its mobile app in September - though it will only be available to users with a Samsung Galaxy S8.

SodaStream CEO: Plastic bottles will be the cigarettes of our generation
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SodaStream CEO: Plastic bottles will be the cigarettes of our generation

Daniel Birnbaum explains why Coca-Cola's recycling efforts mean little and how he aims to get his brand's machine in every home.

Disney and FA team up to get girls playing football
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Disney and FA team up to get girls playing football

The Football Association has launched a three-year partnership with Disney to increase girls' participation in football and evolve perceptions of the sport.

L'Oréal appoints new European marketing chief as Hugh Pile goes on sabbatical
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L'Oréal appoints new European marketing chief as Hugh Pile goes on sabbatical

L'Oréal's chief marketing officer for Western Europe, Hugh Pile, is taking a one-year sabbatical from his role at the cosmetics giant to work for his family's business.

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1 Is John Lewis losing its retailing crown?

Following a series of news stories highlighting issues such as job cuts and payments below the minimum wage, is the shine coming off John Lewis? Or is this simply a readjustment process that any major retailer might have to endure to emerge stronger?

Making media fun again: why we must free our industry from outdated models
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1 Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.