Simon Gwynn

Reporter for Campaign Brands.

Simon Gwynn is the brand reporter for Campaign UK.

Simon joined Haymarket in March 2016, and covers the retail, FMCG, financial services and auto sectors.

Relevant experience: I previously wrote about food and drink retail for The Grocer. Before becoming a journalist I ran events and did the comms for a local business organisation.

Favourite ad: Old Spice - The Man Your Man Could Smell Like. It's the ad your ad could smell like. I'm on a horse.

Favourite track: Common People by Pulp

One thing not a lot of people know about me: I directed a play at the Edinburgh Fringe once... it wasn't very good and was rightly mauled by the critics.

If I wasn’t slaving away at Haymarket I’d be...? Cooking. Eating. Cooking. Eating.


Why BuzzFeed is licking its lips over Tasty
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Why BuzzFeed is licking its lips over Tasty

BuzzFeed's food platform Tasty has evolved from gimmicky food porn to a brand exploring every angle of food culture--and it has built an audience that brands are starting to notice.

Why BuzzFeed is licking its lips over Tasty
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Why BuzzFeed is licking its lips over Tasty

BuzzFeed's food platform Tasty has evolved from a purveyor of somewhat gimmicky food porn to a platform exploring every angle of food culture - and it has built an audience that brands are starting to notice.

Zuckerberg and Apple's Ive speak out for open and progressive future
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Zuckerberg and Apple's Ive speak out for open and progressive future

Facebook's Mark Zuckerberg has called the battle against authoritarianism, isolationism and nationalism "the struggle of our time" in a speech at Harvard University.

Payday loan companies must now advertise on price comparison sites
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Payday loan companies must now advertise on price comparison sites

New regulations on payday loan providers have come into force, following an investigation into the sector by the Competition and Markets Authority that concluded in 2015.

Nintendo has Switch in fortunes as 'hybrid' console rejuvenates games company
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Nintendo has Switch in fortunes as 'hybrid' console rejuvenates games company

Shares in Nintendo have hit a seven-year high, after the company's latest games machine, the Nintendo Switch, beat sales expectations.

Philip Green bids to save Australian Topshop from administrators
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Philip Green bids to save Australian Topshop from administrators

Philip Green will launch a bid to rescue the Australian Topshop business, after its local franchise partner fell into insolvency.

This Girl Can marketer Tanya Joseph named chair at The Pool
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This Girl Can marketer Tanya Joseph named chair at The Pool

Tanya Joseph, the former director of business partnerships at Sport England who engineered the "The girl can" campaign, has joined media brand The Pool as chair.

Booze ads featuring internet memes banned for trivialising alcoholism
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Booze ads featuring internet memes banned for trivialising alcoholism

Drink Doctor, which bills itself as "Manchester's cheapest late night alcoholic beverage delivery service", has been rapped by the ads watchdog over four Facebook posts that presented drinking irresponsibly.

P&G consolidates UK media account into Publicis Media
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P&G consolidates UK media account into Publicis Media

Publicis Media Group has retained Procter & Gamble's £210m UK media account, expanding its remit to include all media planning, scheduling and buying.

Kelly's of Cornwall offers Cornish vocabulary tips in new campaign
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Kelly's of Cornwall offers Cornish vocabulary tips in new campaign

Ice cream brand Kelly's of Cornwall is following last year's groundbreaking TV ad - the first spoken entirely in the Cornish language - with a series of four films offering Cornish vocabulary tips to budding linguists.

Amazon adds live TV channels to Prime Video service
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Amazon adds live TV channels to Prime Video service

Amazon is upping the ante against Netflix and other competitors by introducing the option to subscribe to live TV channels - including ITV, Discovery and Eurosport.

Labour would put culture secretary on Brexit cabinet committee
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Labour would put culture secretary on Brexit cabinet committee

Labour has said it would prioritise the needs of the creative industries if it wins next month's general election, after launching its culture manifesto.

Facebook will permit self-harm to be live streamed, documents suggest
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Facebook will permit self-harm to be live streamed, documents suggest

The Guardian has obtained a series of leaked documents that outline its rules for what users may and may not post on the social media platform.

Steve Richards: politics is weirder than ever
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Steve Richards: politics is weirder than ever

Whatever happens in the Brexit negotiations, we're in for a period of continued volatility, Steve Richards, political columnist and host of Rock N Roll Politics, told Media360.

Convenience store chain McColls plans swoop for Tesco stores
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Convenience store chain McColls plans swoop for Tesco stores

The chief executive of McColls, the UK's largest convenience store chain, has said he plans to bid for part of Tesco's business, if the supermarket faces a stumbling block over its planned £3.7bn merger with wholesaler Booker.

Facebook will permit self-harm to be livestreamed, documents suggest
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Facebook will permit self-harm to be livestreamed, documents suggest

The Guardian has obtained a series of leaked documents that outline its rules for what users may and may not post on the social media platform.

Huntington, Ralston-Good and Leonard trade theories on marrying art and science in advertising
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Huntington, Ralston-Good and Leonard trade theories on marrying art and science in advertising

Science has enormous potential for advertising, but at what point does it detract from human intelligence and insight?

Media360 audience crowns radio the king of media
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Media360 audience crowns radio the king of media

In an incredibly tight contest, radio pipped TV to be named the channel most capable of building and amplifying brand fame in the final session of Media360.

Diageo CMO on successful partnerships and moving into non-alcoholic drinks
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Diageo CMO on successful partnerships and moving into non-alcoholic drinks

Established businesses are increasingly seeing the value in partnering with entrepreneurs - and observing a few key principles can maximise the chance of a win-win outcome, Diageo's chief marketing and innovation officer has said.

Diageo CMO on successful partnerships and moving into non-alcoholic drinks
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Diageo CMO on successful partnerships and moving into non-alcoholic drinks

Established businesses are increasingly seeing the value in partnering with entrepreneurs--and observing a few key principles can maximize the chance of a win-win outcome, Diageo's chief marketing and innovation officer has said.

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1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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