Simon Gwynn

Reporter for Campaign Brands.

Simon Gwynn is the brand reporter for Campaign UK.

Simon joined Haymarket in March 2016, and covers the retail, FMCG, financial services and auto sectors.

Relevant experience: I previously wrote about food and drink retail for The Grocer. Before becoming a journalist I ran events and did the comms for a local business organisation.

Favourite ad: Old Spice - The Man Your Man Could Smell Like. It's the ad your ad could smell like. I'm on a horse.

Favourite track: Common People by Pulp

One thing not a lot of people know about me: I directed a play at the Edinburgh Fringe once... it wasn't very good and was rightly mauled by the critics.

If I wasn’t slaving away at Haymarket I’d be...? Cooking. Eating. Cooking. Eating.


Coca-Cola signs first 'virtual athlete' in latest Fifa game
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Coca-Cola signs first 'virtual athlete' in latest Fifa game

Coke is set to release its first ever in-game advertising spot in the forthcoming Fifa 18.

Vice innovation chief: content must help us be the heroes our tribes need
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Vice innovation chief: content must help us be the heroes our tribes need

The progression of digital technology has pulled people into "tribes" that content producers must learn to speak the language of, according to Mark Adams, senior vice-president and head of innovation at Vice.

Spotify on how the music platform has become a sophisticated marketing tool for artists
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Spotify on how the music platform has become a sophisticated marketing tool for artists

The music industry is now a world of "attention economics", Spotify's Drew Lam told an audience at the One Vizeum event in London.

Ryanair pilots turn down extra cash to get planes off the ground
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Ryanair pilots turn down extra cash to get planes off the ground

A group of Ryanair pilots has turned down a bonus of £12,000 each to work additional days in an effort by the airline to mitigate its flight cancellation crisis.

Google continues 'big bet' on hardware with $1bn deal for HTC assets
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Google continues 'big bet' on hardware with $1bn deal for HTC assets

Google has struck a deal with HTC to acquire part of the smartphone manufacturer for around $1bn (£740m).

Molson Coors promotes Carling brand boss to top UK marketing role
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Molson Coors promotes Carling brand boss to top UK marketing role

Molson Coors has shuffled its marketing leadership team after former UK marketing and consumer excellence director Martin Coyle relocated to Canada to become the brewer's chief marketing and craft officer for its Canadian business.

Consumers like 'real people' ads but prefer a laugh, research finds
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Consumers like 'real people' ads but prefer a laugh, research finds

The use of ordinary, real people in ads may help brands connect with the public, a study carried out for Campaign has found.

P&G's Sophie Blum: there is no such thing as a global consumer
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P&G's Sophie Blum: there is no such thing as a global consumer

Despite the barriers coming down between different parts of the world, understanding national habits and preferences remains as crucial for brands as ever, Procter & Gamble's top European marketer told Campaign.

Brands, bots and Bonin: Dmexco 2017 highlights
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Brands, bots and Bonin: Dmexco 2017 highlights

The cream of the digital marketing world once again descended on Cologne, Germany, for Dmexco, the annual two-day conference and exhibition that brings together the latest innovations and the talking points dominating the industry. Here's what went down.

Spotify, Heineken and IBM on the challenge of marrying data and creativity
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Spotify, Heineken and IBM on the challenge of marrying data and creativity

In a panel session on data and creativity at Dmexco, Maureen Traynor, global director of creative solutions at Spotify, outlined how the music platform was using the one billion data points it gathered every day to build a deep understanding of its users.

IBM, eBay and Sentient Technologies on what AI can really do for advertising
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IBM, eBay and Sentient Technologies on what AI can really do for advertising

Artificial Intelligence is set to revolutionise digital advertising, but marketers should always make sure they put business objectives first, an industry panel told an audience at Dmexco.

Bonin Bough: mobile has become society's crystal meth
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Bonin Bough: mobile has become society's crystal meth

The "mobilisation" of society has had impacts much deeper and more profound than most marketers have so far realised, Mondelez's former chief media and ecommerce officer Bonin Bough told a Dmexco audience.

Oath: Forget being the third force... we want to be number one
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Oath: Forget being the third force... we want to be number one

Three months after Verizon brought the AOL and Yahoo businesses together to form Oath, its chief revenue officer and president of ad platforms are bursting with confidence.

The conversation: AMV's Snowball & BT's Al-Qassab on perfectionism and diversity
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The conversation: AMV's Snowball & BT's Al-Qassab on perfectionism and diversity

Top marketers and their agency partners interview each other in Campaign's new monthly feature. This first conversation takes place up the BT tower between Cilla Snowball and Zaid Al-Qassab.

Marc Pritchard: we're at the starting line of the next wave of brand building
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Marc Pritchard: we're at the starting line of the next wave of brand building

Procter & Gamble's chief brand officer Marc Pritchard used a keynote speech at Dmexco to outline three steps the marketing industry should take to respond to the challenges of today.

Sorrell 'succumbs' to Twitter and grills founder Dorsey on Trump, takeovers and 'clunky' ad experience
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Sorrell 'succumbs' to Twitter and grills founder Dorsey on Trump, takeovers and 'clunky' ad experience

WPP chief executive Martin Sorrell - who has joined Twitter - interviewed the company's chief executive Jack Dorsey on stage at Dmexco, fulfilling an appointment originally set for a year ago.

Trainline appoints BBH to pan-European creative account
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Trainline appoints BBH to pan-European creative account

Online rail ticketing platform Trainline has appointed Bartle Bogle Hegarty as its retained agency partner without a pitch.

Givenchy launches new ecommerce platform
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Givenchy launches new ecommerce platform

French fashion house Givenchy has created a new site ahead of the launch of the first ready-to-wear collection from new artistic director Clare Waight Keller.

Tesco Bank hires top Barclays marketer to replace Larcombe
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Tesco Bank hires top Barclays marketer to replace Larcombe

Tesco Bank has appointed Nigel Hunt, managing director, brand and marketing at Barclays UK, as its new marketing and brand director.

Nespresso goes big on sustainability credentials in new global campaign
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Nespresso goes big on sustainability credentials in new global campaign

After years of being "shy" about how it sources its coffee, Nespresso is putting its partnership with farmers at the centre of a new campaign, the brand's chief marketing officer tells Campaign.

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1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).