Simon Gwynn

Reporter for Campaign Brands.

Simon Gwynn is the brand reporter for Campaign UK.

Simon joined Haymarket in March 2016, and covers the retail, FMCG, financial services and auto sectors.

Relevant experience: I previously wrote about food and drink retail for The Grocer. Before becoming a journalist I ran events and did the comms for a local business organisation.

Favourite ad: Old Spice - The Man Your Man Could Smell Like. It's the ad your ad could smell like. I'm on a horse.

Favourite track: Common People by Pulp

One thing not a lot of people know about me: I directed a play at the Edinburgh Fringe once... it wasn't very good and was rightly mauled by the critics.

If I wasn’t slaving away at Haymarket I’d be...? Cooking. Eating. Cooking. Eating.


Halifax are go: Thunderbirds' Parker and Lady Penelope star in latest ad
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Halifax are go: Thunderbirds' Parker and Lady Penelope star in latest ad

Halifax has unveiled Parker and Lady Penelope of Thunderbirds fame as the latest classic TV characters to appear in its TV campaign.

NatWest and RBS to close 158 branches
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NatWest and RBS to close 158 branches

Royal Bank of Scotland, which remains majority-owned by taxpayers, is to close 158 branches across its NatWest and RBS brands.

Ofcom says broadband providers should pay instant compensation for bad service
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Ofcom says broadband providers should pay instant compensation for bad service

Broadband customers who experience slow repairs and missed appointments should be compensated automatically without having to go through a claims process, Ofcom has proposed.

Twitter could launch paid membership option
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Twitter could launch paid membership option

Twitter is considering a paid, premium service aimed at businesses and power users as it searches for revenue growth in the face of stagnating user numbers.

Gimlet Media pinpoints the power of podcasts
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Gimlet Media pinpoints the power of podcasts

Gimlet Media's lightly branded audio shows are pulling in the listeners for clients such as eBay and Tinder.

Fanta changes recipe to swerve sugar tax as part of 'biggest shakeup in brand's history'
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Fanta changes recipe to swerve sugar tax as part of 'biggest shakeup in brand's history'

Coca-Cola is slashing the sugar content on Fanta and rolling out a new visual design for the brand with an "industry-first" spiral-shaped bottle.

J&J, Verizon and AT&T join brands to suspend YouTube advertising
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J&J, Verizon and AT&T join brands to suspend YouTube advertising

Three major US brands have joined the growing list of advertisers to pause advertising on YouTube following recent revelations that ads are being inadvertently placed with extremist content.

M&S new ad strategy with Grey will be based on attitude, not age
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M&S new ad strategy with Grey will be based on attitude, not age

Bluntly categorising consumers based on age is "meaningless", Marks & Spencer's brand and marketing director Rob Weston has said.

Guardian tells staff to prepare for compulsory job cuts
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Guardian tells staff to prepare for compulsory job cuts

The 1,500 staff at The Guardian and The Observer have been warned that some of their jobs will be lost as publisher Guardian Media Group continues its plan to turn around years of heavy losses.

Johnson & Johnson, Verizon and AT&T join brands to suspend YouTube advertising
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Johnson & Johnson, Verizon and AT&T join brands to suspend YouTube advertising

Three major US brands have joined the growing list of advertisers to pause advertising on YouTube following recent revelations that ads are being inadvertently placed with extremist content.

Pick of the week: Berocca "Be more Berocca" by J Walter Thompson
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Pick of the week: Berocca "Be more Berocca" by J Walter Thompson

Simon Gwynn can't help tapping his toes to the new Berocca ad.

Coke follows McDonald's by axing YouTube show
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Coke follows McDonald's by axing YouTube show

Coca-Cola is ditching its weekly UK YouTube shows in favour of a more "nimble" digital content strategy.

Industry responds to Google's apology in brand safety row
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Industry responds to Google's apology in brand safety row

Google's response to revelations that a series of major brands were inadvertently funding extremist content with their ads has received a cautious welcome.

Hyundai renews presence on Piccadilly Lights
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Hyundai renews presence on Piccadilly Lights

Hyundai has confirmed it will maintain its presence on the huge advertising screen in London's Piccadilly Circus, which was switched off in January for a major redevelopment.

Tesco slashes range of Heineken products
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Tesco slashes range of Heineken products

Tesco has stopped selling a large range of brands and pack sizes from Heineken in a move that could signal friction over Brexit-driven price rises.

Airbnb is changing its name in China
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Airbnb is changing its name in China

In a push to grow its presence in the world's biggest market for international tourism, Airbnb has unveiled a new Chinese name, Aibingyi, designed to be easier for Chinese speakers to pronounce.

Mars emotional measurement research proves the eyes are the window to the sales
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Mars emotional measurement research proves the eyes are the window to the sales

Facial reactions can identify the sales lift of an ad with 75% accuracy, a major study by the Mars company has found - offering hope that pre-testing can lead to the creation of more effective campaigns.

Culture minister would be 'chief target' of Osborne attempts to influence govt
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Culture minister would be 'chief target' of Osborne attempts to influence govt

Labour has called on culture minister Matt Hancock to take steps to avoid a conflict of interest in discussions around the appointment of his former boss, George Osborne, as editor of the London Evening Standard.

Airbnb is changing its name in China
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Airbnb is changing its name in China

In a push to grow its presence in the world's biggest market for international tourism, Airbnb has unveiled a new Chinese name, Aibingyi, designed to be easier for Chinese speakers to pronounce.

Former Unilever Foundry head returns with start-up engagement business
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Former Unilever Foundry head returns with start-up engagement business

Jeremy Basset, who left Unilever after 13 years last November, has launched his new project, Co:Cubed, which offers to create a Unilever Foundry-style operation for other corporates.

Why Cosabella replaced its agency with AI and will never go back to humans
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1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

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