Gemma Charles

Deputy editor

Gemma Charles is Campaign's deputy editor.

BT boss Patterson: marketers must take action on brand safety
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BT boss Patterson: marketers must take action on brand safety

Brands must step up and take action in the wake of the Google brand safety scandal, warned the chief executive of BT.

Sky tops adspend table as major retailers tighten belts
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Sky tops adspend table as major retailers tighten belts

Sky was once again the UK's top spending advertiser in 2016, increasing year-on-year spend by 18% to £287m, Nielsen data has revealed.

Why brands must embrace storytelling's 'dark side'
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Why brands must embrace storytelling's 'dark side'

Identify what you are against to build narratives that truly resonate with consumers, marketers from Airbnb and Direct Line told an Advertising Week audience today (23 March).

Altice to acquire Teads
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Altice to acquire Teads

Altice, the Dutch telecoms company, has agreed to acquire online video marketplace Teads.

Havas UK pulls Google and YouTube adspend
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Havas UK pulls Google and YouTube adspend

The world's 6th-largest marketing-services network wants a guarantee that its ads will appear in a "safe, regulated" environment.

Havas UK pulls Google and YouTube adspend
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Havas UK pulls Google and YouTube adspend

Havas UK has pulled its entire media spend from Google's display network and YouTube.

ISBA chief: expect us to be more vocal on media transparency
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ISBA chief: expect us to be more vocal on media transparency

ISBA director general Phil Smith has laid out his plan to transform the advertiser body into a powerful voice on issues such as effectiveness and media transparency.

Sainsbury's launches Home brand in non-food overhaul
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Sainsbury's launches Home brand in non-food overhaul

Sainsbury's is aiming to boost its non-food offering by bringing its homeware under a single brand and transforming clothing arm Tu.

Change ads or risk being ignored, brands warned
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Change ads or risk being ignored, brands warned

Vulnerable consumers are more likely to assume that advertising is not relevant to them and require campaigns developed specifically to combat their tendency to block out marketing, a new report by Smart Energy GB has warned.

Marketers should apply creative skills to diversity problem
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Marketers should apply creative skills to diversity problem

Marketers are adept at finding creative solutions to challenges, so why not apply your marketing nous to this one?

Industry welcomes P&G's 'bold' move
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Industry welcomes P&G's 'bold' move

Industry leaders have welcomed the intervention by Procter & Gamble's Marc Pritchard into the media transparency debate.

Birds Eye UK opts for 20-year veteran as new marketing director
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Birds Eye UK opts for 20-year veteran as new marketing director

Birds Eye veteran Steve Challouma has been named the new marketing director of the frozen fish brand.

Pick of the week: Rustlers "80 years of torment" by Droga5 London
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Pick of the week: Rustlers "80 years of torment" by Droga5 London

Gemma Charles is deliciously disturbed by the new Rustlers ad, which recounts a luckless protagonist's lifetime of pain.

Adland's woeful treatment of mothers hurts everyone
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Adland's woeful treatment of mothers hurts everyone

Campaign decided to find out what's really going on when we're told a mother has decided not to return to work after maternity leave.

Oxo launches first TV ads with new family since death of Lynda Bellingham
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Oxo launches first TV ads with new family since death of Lynda Bellingham

Oxo has revived its family concept with two new TV ads aimed at reflecting the positive side of contemporary family life.

We need new thinking to battle the ad-blockers
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We need new thinking to battle the ad-blockers

The New Thinking Awards winners offer hope amid a scary time for marketers.

Marketing Society names Gemma Greaves as next chief executive
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Marketing Society names Gemma Greaves as next chief executive

The Marketing Society has named global managing director Gemma Greaves as its next chief executive.

Disruptors should be good too
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Disruptors should be good too

Shiny, new tech companies have to take ethical issues seriously.

New Thinking Awards: shortlist revealed
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New Thinking Awards: shortlist revealed

The most innovative brands and agencies have been shortlisted for the New Thinking Awards, in partnership with Sky Media.

Case study: How Deutsche Telekom brought its brand purpose to life through mobile gaming
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Case study: How Deutsche Telekom brought its brand purpose to life through mobile gaming

Mobile gaming is hot news at the moment as the Pokemon Go frenzy reaches fever pitch. While it may not have generated similar levels of hype, Deutsche Telekom's game "Sea Hero Quest" has captured the imagination of both casual gamers and "emotional philanthropist" consumers.

Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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