Gemma Charles

Gemma Charles is Campaign's deputy editor.

Sainsbury's launches Home brand in non-food overhaul
Share

Sainsbury's launches Home brand in non-food overhaul

Sainsbury's is aiming to boost its non-food offering by bringing its homeware under a single brand and transforming clothing arm Tu.

Change ads or risk being ignored, brands warned
Share

Change ads or risk being ignored, brands warned

Vulnerable consumers are more likely to assume that advertising is not relevant to them and require campaigns developed specifically to combat their tendency to block out marketing, a new report by Smart Energy GB has warned.

Marketers should apply creative skills to diversity problem
Share

Marketers should apply creative skills to diversity problem

Marketers are adept at finding creative solutions to challenges, so why not apply your marketing nous to this one?

Industry welcomes P&G's 'bold' move
Share

Industry welcomes P&G's 'bold' move

Industry leaders have welcomed the intervention by Procter & Gamble's Marc Pritchard into the media transparency debate.

Birds Eye UK opts for 20-year veteran as new marketing director
Share

Birds Eye UK opts for 20-year veteran as new marketing director

Birds Eye veteran Steve Challouma has been named the new marketing director of the frozen fish brand.

Pick of the week: Rustlers "80 years of torment" by Droga5 London
Share

Pick of the week: Rustlers "80 years of torment" by Droga5 London

Gemma Charles is deliciously disturbed by the new Rustlers ad, which recounts a luckless protagonist's lifetime of pain.

Adland's woeful treatment of mothers hurts everyone
Share

Adland's woeful treatment of mothers hurts everyone

Campaign decided to find out what's really going on when we're told a mother has decided not to return to work after maternity leave.

Oxo launches first TV ads with new family since death of Lynda Bellingham
Share

Oxo launches first TV ads with new family since death of Lynda Bellingham

Oxo has revived its family concept with two new TV ads aimed at reflecting the positive side of contemporary family life.

We need new thinking to battle the ad-blockers
Share

We need new thinking to battle the ad-blockers

The New Thinking Awards winners offer hope amid a scary time for marketers.

Marketing Society names Gemma Greaves as next chief executive
Share

Marketing Society names Gemma Greaves as next chief executive

The Marketing Society has named global managing director Gemma Greaves as its next chief executive.

Disruptors should be good too
Share

Disruptors should be good too

Shiny, new tech companies have to take ethical issues seriously.

New Thinking Awards: shortlist revealed
Share

New Thinking Awards: shortlist revealed

The most innovative brands and agencies have been shortlisted for the New Thinking Awards, in partnership with Sky Media.

Case study: How Deutsche Telekom brought its brand purpose to life through mobile gaming
Share

Case study: How Deutsche Telekom brought its brand purpose to life through mobile gaming

Mobile gaming is hot news at the moment as the Pokemon Go frenzy reaches fever pitch. While it may not have generated similar levels of hype, Deutsche Telekom's game "Sea Hero Quest" has captured the imagination of both casual gamers and "emotional philanthropist" consumers.

Theresa May has found a marketing slogan that works... for now
Share

Theresa May has found a marketing slogan that works... for now

Figures from the worlds of business, the arts and politics plus creative companies such as Google, Freuds and Unruly came together this week to unveil #LondonIsOpen.

McCann Worldgroup scoops Alzheimer's Society's integrated account
Share

McCann Worldgroup scoops Alzheimer's Society's integrated account

Alzheimer's Society, the dementia support and research charity, has appointed McCann Worldgroup to handle an integrated brief as it seeks to build the society's brand and increase funds.

P&G marketer Pritchard warns brands over rebates
Share

P&G marketer Pritchard warns brands over rebates

Procter & Gamble's top global marketer has waded into the media agency transparency debate, saying brands that neglect to do their own governance "only have themselves to blame".

Droga5 London scoops Glenmorangie global creative account
Share

Droga5 London scoops Glenmorangie global creative account

Glenmorangie has appointed Droga5 London to handle its global creative account as part of a brand repositioning aimed at linking the whisky to "today's culture".

Watch: Unilever marketer on tapping into passions for sex and food marketing
Share

Watch: Unilever marketer on tapping into passions for sex and food marketing

Ukonwa Ojo, senior global director at Knorr Masterbrand at Unilever, spoke to Campaign about her transition from Durex to Knorr and making use of "fundamental human passions" for Knorr's Love at First Taste campaign.

'Brands must have the confidence to sack some customers,' says M&S loyalty chief
Share

'Brands must have the confidence to sack some customers,' says M&S loyalty chief

Marks & Spencer's global loyalty boss has urged brands to be clear on what they stand for and "sack" some customers in the process.

McCann scoops Gold and Silver Direct Lions for Microsoft Xbox 'Survival billboard'
Share

McCann scoops Gold and Silver Direct Lions for Microsoft Xbox 'Survival billboard'

McCann London has emerged as the only UK agency to achieve Gold in the Direct category at this year's Cannes Lions festival.

YouTube to stop 30-second unskippable ads
Shares0
Share

1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

Just published

More