Kathryn Luttner

Brand Editor
Brand Superfan of the Week: Disney's Keith Mahne
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Brand Superfan of the Week: Disney's Keith Mahne

The 31-year-old loves Walt and Mickey Mouse so much, he moved his family to Celebration, Fla.

Most people don't like it when brands get political, finds 4A's study
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Most people don't like it when brands get political, finds 4A's study

Thirty percent of ad agency professionals said they've advised clients to stay out of politics.

Bai CMO Michael Simon on moving creative in-house, selling surprise and the brand's new corporate parents
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Bai CMO Michael Simon on moving creative in-house, selling surprise and the brand's new corporate parents

"It's cheaper" to work with an in-house agency and there's "more agility," says the beverage brand's lead marketer.

Brand Superfan of the Week: Starbucks' Melody Overton
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Brand Superfan of the Week: Starbucks' Melody Overton

The founder of Starbucks Melody is often mistaken for an employee (sorry, "partner").

Wary marketers sour on billable hours and incentives, says ANA
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Wary marketers sour on billable hours and incentives, says ANA

Fee-based agency compensation remains the most popular method, but brands are trying new approaches in the wake of industry shakeups, according to a new report.

Meet the grads: 8 aspiring ad execs reveal their hopes and fears about working for you
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Meet the grads: 8 aspiring ad execs reveal their hopes and fears about working for you

What makes a 21-year-old want to go into advertising in 2017? Optimism, mostly.

Is Pepsi Fire the next Crystal Pepsi?
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Is Pepsi Fire the next Crystal Pepsi?

The beverage company is testing a spicy cola for the summer, and consumers are already unimpressed.

Brand Superfan of the Week: Corvette's Charles Mallon
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Brand Superfan of the Week: Corvette's Charles Mallon

The Pennsylvania native collected so much Corvette memorabilia that Guinness World Records was forced to create a new category for him.

Liquid-Plumr becomes the butt of its own crack joke
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Liquid-Plumr becomes the butt of its own crack joke

The pipe-cleaning product celebrates the plumber in all of us with a montage of butt cracks.

HP warms hearts with the Mother's Day reminder, 'with every child, a mother is born'
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HP warms hearts with the Mother's Day reminder, 'with every child, a mother is born'

The tech brand celebrates a couple's path to parenthood in a two-minute film that follows a family's birth.

Mother New York fills resume gaps with 'The Pregnancy Pause'
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Mother New York fills resume gaps with 'The Pregnancy Pause'

For Mother's Day, the agency gives job-hunters a way to proudly display maternity leave as a full-time job.

Amazon replaces Band-Aid as mom's favorite brand, says study
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Amazon replaces Band-Aid as mom's favorite brand, says study

Dawn, Samsung and Cheerios also score high on YouGov BrandIndex's annual Mother's Day survey

Dove's body-shaped bottles backfire
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Dove's body-shaped bottles backfire

The Unilever brand celebrated body diversity with limited edition packaging, but many consumers were insulted, not inspired, by the "Real Beauty" message.

Brand Superfan of the Week: Kylie Jenner's Johnny Cyrus
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Brand Superfan of the Week: Kylie Jenner's Johnny Cyrus

Some have called this 19-year-old Kylie's biggest fan in the world, and he's got the tattoos to prove it.

Kona Brewing Co. preaches a low-fi lifestyle in digital campaign
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Kona Brewing Co. preaches a low-fi lifestyle in digital campaign

The Hawaiian beer brand reaches those who can't put down their smartphones on their smartphones

Oreo invites consumers to dream up newest flavor
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Oreo invites consumers to dream up newest flavor

The #MyOreoCreation Contest asks fans to submit their taste creations via social media for the chance to see their cookie hit shelves nationwide.

General Electric teams up with Adam Savage (again) for digital series 'GE in the Wild'
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General Electric teams up with Adam Savage (again) for digital series 'GE in the Wild'

The former 'Mythbusters' host peeks inside labs with 'Innovation Nation' correspondent Alie Ward

Oscar winner Armando Bo: 'An ambitious client is the most important thing'
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Oscar winner Armando Bo: 'An ambitious client is the most important thing'

The director and screenwriter, best known for his work on 'Birdman,' revealed that creativity doesn't come from one source in an intimate Q&A at the Brand Film Festival New York.

Audi built a moon rover for 'Alien: Covenant' that is actually going to the moon
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Audi built a moon rover for 'Alien: Covenant' that is actually going to the moon

Unlike KFC, the German automaker has a plan for launching its product into space.

Why Coke, Citi, Mars and J. Crew are placing bets on hybrid CMOs
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Why Coke, Citi, Mars and J. Crew are placing bets on hybrid CMOs

An era of slow growth and digital disruption has chief executives scrambling to show they're addressing the problem.

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1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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