Kathryn Luttner

Brand Editor
Recommendation Engine: Odysseus Arms' Clémence Pluche
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Recommendation Engine: Odysseus Arms' Clémence Pluche

This Francophile listens to French rap and is reading bilingually between Donna Tart's 'The Goldfinch' and Chistophe Ono-dit-Biot's 'Croire Au Merveilleux.'

Under Armour declares its spokespeople are 'Unlike Any' others
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Under Armour declares its spokespeople are 'Unlike Any' others

Droga5 develops a new campaign for the athletic apparel brand featuring Misty Copland, Natasha Hastings and others.

The Most Interesting Man in the World values his privacy
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The Most Interesting Man in the World values his privacy

Former Dos Equis pitchman Jonathan Goldsmith returns as tech company Luma's spokesperson in a brand-developed spot.

Ted Danson channels Sam Malone in Smirnoff ad
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Ted Danson channels Sam Malone in Smirnoff ad

The "Cheers" actor saddles up to a bar and tries to convince patrons that he's just a regular guy who drinks the Diageo-owned vodka.

GoldieBlox encourages girls to be like Hillary Clinton and Serena Williams
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GoldieBlox encourages girls to be like Hillary Clinton and Serena Williams

The toy brand returns to video advertising with its first spot since 2015, appealing to parents in search of positive role models.

Brand Superfan of the Week: Pokémon's Lisa Courtney
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Brand Superfan of the Week: Pokémon's Lisa Courtney

This Pokéfan has amassed 17,127 items of memorabilia from the anime series and now holds the Guinness World Record for the largest collection of Pokémon items.

Tourism New Zealand taps Bryce Dallas Howard as its pitch woman
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Tourism New Zealand taps Bryce Dallas Howard as its pitch woman

The country's marketing organization partners with National Geographic Travel Lab to create the agency's first video series

Recommendation Engine: Madison + Vine's Rose Chirillo
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Recommendation Engine: Madison + Vine's Rose Chirillo

This copywriter is partial to "super heavy" TV dramas but will occasionally binge-watch "Unbreakable Kimmy Schmidt" to maintain her sanity.

Haagen-Dazs taps Pharrell Williams and millennials for global ad campaign
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Haagen-Dazs taps Pharrell Williams and millennials for global ad campaign

Saatchi & Saatchi London gives the ice cream brand a youthful vibe in a new spot titled "Everyday Made Extraordinary."

Medium creates first 'Noteworthy' original video series
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Medium creates first 'Noteworthy' original video series

The platform super-serves its core audience by featuring authors in videos from LA agency Standard Time.

Brand Superfan of the Week: Taco Bell's Dan Ryckert
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Brand Superfan of the Week: Taco Bell's Dan Ryckert

The content producer thought outside the bun by getting married at the chain's flagship Las Vegas restaurant.

Recommendation Engine: MediaMonk's Olivier Koelemij
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Recommendation Engine: MediaMonk's Olivier Koelemij

Aside from improving his golf swing, this executive producer looks to YouTube for tips on assembling baby furniture for his growing family.

Crate and Barrel 'Welcomes Love In' new spot
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Crate and Barrel 'Welcomes Love In' new spot

The Preacher-created film brings together couples whose marriages span three months to 42 years.

Recommendation Engine: Quigley-Simpson's Arielle Jessel
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Recommendation Engine: Quigley-Simpson's Arielle Jessel

This Angeleno has her finger on the pulse of the power broker scene by watching "Shark Tank" and reading biographies of leaders like Nike's Phil Knight.

Kia hamsters give birth to a new spot
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Kia hamsters give birth to a new spot

David&Goliath brings a new meaning to "baby on board" in its latest ad featuring the new Soul Turbo

Ancestry's first work from Droga5 makes a bold statement about America's diversity
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Ancestry's first work from Droga5 makes a bold statement about America's diversity

The genomics brand brings together 29 descendants of the founding fathers for an atypical July Fourth campaign.

GoldieBlox CMO explains why the toy brand's best creative comes from its in-house agency
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GoldieBlox CMO explains why the toy brand's best creative comes from its in-house agency

"The husband and wife team is the voice, so we wouldn't pawn that out to somebody else," Kenny Davis says.

Allstate uses hidden cameras to capture live reactions to financial abuse
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Allstate uses hidden cameras to capture live reactions to financial abuse

When a purple purse is left in a Lyft van, passengers learn why most women can't just leave their injurious relationships.

Intel will sponsor the Olympics through 2024
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Intel will sponsor the Olympics through 2024

This morning, the technology brand announced that it will replace McDonald's as a worldwide TOP patron.

Royal Caribbean seeks to patent its Snapchat Spectacles dive mask
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Royal Caribbean seeks to patent its Snapchat Spectacles dive mask

With MullenLowe, the cruise line has created a way to live stream what's happening from 150 feet below the ocean's surface.

Making media fun again: why we must free our industry from outdated models
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1 Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.

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