Emily Tan

Technology Editor

Emily Tan is Technology Editor for Campaign UK. 

She joined the team in January 2017 from Campaign Asia, where she was magazine editor and, prior to that, deputy editor. 

Before signing on with Haymarket in 2011, she was a business writer with The Edge Malaysia.

Emily holds an Erasmus Mundus MA in journalism and media within globalisation. 

MPC responds to growing demand for furry ad stars
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MPC responds to growing demand for furry ad stars

The people who brought the furry stars of The Jungle Book and John Lewis "Buster the Boxer" to life are launching a division dedicated to creature development.

Adobe integrates TubeMogul acquisition with Advertising Cloud launch
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Adobe integrates TubeMogul acquisition with Advertising Cloud launch

Adobe has launched an ad platform that combines its Media Optimizer offering with its new acquisition, TubeMogul.

Uber riders get exclusive Manchester United content
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Uber riders get exclusive Manchester United content

Uber riders in 200 cities will get to view exclusive videos as part of the company's global partnership with Manchester United.

Posterscope deploys AI to help brands optimise their OOH hourly
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Posterscope deploys AI to help brands optimise their OOH hourly

Posterscope has added an AI-powered feature to its programmatic platform that will allow advertisers to optimise out-of-home advertising on an hourly basis.

Brands are responsible for upholding influencer guidelines
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Brands are responsible for upholding influencer guidelines

It is up to brands and marketers to ensure the influencers they work with adhere to the recent guidelines around affiliate marketing issued by the Committees of Advertising Practice, the organisation has said.

Paddy Power launches Cheltenham-themed St Patrick's Day Snapchat filter
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Paddy Power launches Cheltenham-themed St Patrick's Day Snapchat filter

In conjunction with the Cheltenham Festival's iconic Gold Cup race which takes place today, Paddy Power is running a Snapchat filter that celebrates both the race and St Patrick's Day.

Sainsbury's has Argos to thank for latest sales growth
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Sainsbury's has Argos to thank for latest sales growth

Sainsbury's like-for-like sales in its fourth quarter were down 0.5% but the performance of Argos, which it acquired last year, pulled the group into positive sales growth of 0.3%.

Most marketers still don't get mobile
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Most marketers still don't get mobile

The majority of marketers feel they still haven't got to grips with how to adequately tap into the way people use mobile today.

Dentsu Aegis uses gaming to attract diverse talent
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Dentsu Aegis uses gaming to attract diverse talent

Dentsu Aegis Network UK has started using mobile gaming as a means to recruit entry-level talent from diverse backgrounds.

Inside the world of car-enthusiasts on Instagram
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Inside the world of car-enthusiasts on Instagram

Within Instagram's 600m community of food-loving, selfie-taking and pet photo posters is a devout sub-group of car enthusiasts.

Ted Baker's global campaign debuts 360-degree shoppable film
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Ted Baker's global campaign debuts 360-degree shoppable film

For months now, Ted Baker has been teasing its Instagram following with clips offering glimpses of a soap-opera style sitcom, "Keeping up with the Bakers."

Ted Baker's global campaign debuts 360º shoppable film
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Ted Baker's global campaign debuts 360º shoppable film

For months now, Ted Baker has been teasing its Instagram following with clips offering glimpses of a soap-opera style sitcom, "Keeping up with the Bakers".

Why Cosabella replaced its agency with AI and will never go back to humans
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Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Iris acquires pricing specialists Pricing Solutions to add to consultancy offering
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Iris acquires pricing specialists Pricing Solutions to add to consultancy offering

Move extends network's management-consultancy capabilities into pricing strategy.

Reaching consumers in the right mood could make digital ads 40% more effective
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Reaching consumers in the right mood could make digital ads 40% more effective

Reaching consumers when they're feeling "upbeat" could increase the effectiveness of advertising by 24 percent in general, and of digital advertising by 40 percent, according to a study.

The Guardian's membership scheme hits the 200,000 members 'milestone'
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The Guardian's membership scheme hits the 200,000 members 'milestone'

The Guardian's membership scheme has swelled to 200,000 members, a move its editor claims is an "important milestone" in the news brand's efforts to offset its dramatic decline in ad revenues.

Virgin Money consolidates all of its media planning and buying into M/SIX
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Virgin Money consolidates all of its media planning and buying into M/SIX

Virgin Money has appointed M/SIX as its sole media planning and buying agency following a competitive pitch.

Snap's James Chandler joins IAB as CMO
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Snap's James Chandler joins IAB as CMO

James Chandler has joined the Internet Advertising Bureau in the newly created role of chief marketing officer from Snapchat owner Snap where he worked on the social media company's brand partnerships.

Reaching consumers in the right mood could make digital ads 40% more effective
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Reaching consumers in the right mood could make digital ads 40% more effective

Reaching consumers when they're feeling "upbeat" could increase the effectiveness of advertising by 24% in general, and of digital advertising by 40%, according to a study.

Nytol picks Lucky Generals
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Nytol picks Lucky Generals

Nytol's parent company, Perrigo, has appointed Lucky Generals to handle branding and communications for the sleep aid brand.

Why Cosabella replaced its agency with AI and will never go back to humans
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1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

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