Emily Tan

Global Technology Editor

Emily Tan is Campaign's Global Technology Editor.

She joined the London team in January 2017 from Campaign Asia, where she was Magazine Editor and, prior to that, Deputy Editor. 

Before signing on with Haymarket in 2011, she was a business writer with The Edge Malaysia.

Emily holds an Erasmus Mundus MA in journalism and media within globalisation, specialising in financial journalism.

You can contact her at emily.tan@haymarket.com

Advertisers are now spending more on online video ads than banner ads
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Advertisers are now spending more on online video ads than banner ads

Advertisers have spent more on video ads in the first half of the year, pushing it over the spend on banner advertising for the first time.

Hyundai seeks to expand global agency roster amid sales crisis
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Hyundai seeks to expand global agency roster amid sales crisis

Korean car-maker Hyundai is seeking to expand its creative agency roster, beyond in-house shop Innocean Worldwide, with a particular focus on pushing its Genesis sub-brand.

Google pushes out updates on its publisher ad platforms to help tackle domain spoofing
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Google pushes out updates on its publisher ad platforms to help tackle domain spoofing

Google has released global updates on AdSense and DoubleClick aimed at helping publishers stop the sale of fake ad inventory.

The mobile tech that gained Renault £4m in sales, Adobe's new app for marketers and other news you may have missed
Oath becomes the largest publisher to be certified brand safe
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Oath becomes the largest publisher to be certified brand safe

Oath has become the latest, and largest, publisher to be certified for brand safety by Jicwebs.

How Apple has opened the gates for face-reading AI
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How Apple has opened the gates for face-reading AI

Global technology editor Emily Tan explores the impact Apple's Face ID will have on branding and marketing.

Margaret Atwood wants brands to stop making her dystopian books come true
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Margaret Atwood wants brands to stop making her dystopian books come true

The problem with science these days, author Margaret Atwood observed, is that it is mainly funded by corporations for financial gains.

Innovate UK partners with R/GA for second round of IoT Venture Studio
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Innovate UK partners with R/GA for second round of IoT Venture Studio

R/GA has put out a call for entries for the second round of its Internet of Things Venture Studio UK programme in partnership with Innovate UK.

LinkedIn pushes out video for sponsored content
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LinkedIn pushes out video for sponsored content

Less than two months after finally introducing native video, LinkedIn has introduced native video ads.

The Telegraph hires OMD UK's Aki Mandhar as new COO
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The Telegraph hires OMD UK's Aki Mandhar as new COO

The Telegraph has appointed OMD UK's managing director Aki Mandhar as chief operating officer.

Heineken launches Blade, the 'Nespresso' for beer
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Heineken launches Blade, the 'Nespresso' for beer

Heineken has set out to quell the nation's longing for draft beer in a barber's shop (or anywhere really) with the launch of Blade, a mini-draught beer machine.

Financial advertising's failure to connect with women 'costs the sector £130bn'
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Financial advertising's failure to connect with women 'costs the sector £130bn'

Women have a genuinely different perspective on financial matters and brands are failing to understand and connect to this perspective.

Burberry's Graham departs for global CMO role at Versace
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Burberry's Graham departs for global CMO role at Versace

Paul Graham has left his post as vice-president operations, creative media and marketing at Burberry for a role as Versace's chief marketing officer.

Brands can now embed more info into Snapchat with Context Cards
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Brands can now embed more info into Snapchat with Context Cards

Snapchat has introduced a way for brands to include information such as reservation information, reviews and contact details with Context Cards.

Guinness uses social data to target brand fans at their watering holes
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Guinness uses social data to target brand fans at their watering holes

Guinness has launched an out-of-home campaign that uses data from Instagram and Twitter to target its fans based on their location, behaviour and affinity to the brand.

Co-op Group offers to buy Nisa for £143m
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Co-op Group offers to buy Nisa for £143m

The Co-operative Group has formalised its offer to acquire grocery chain Nisa for £143m.

Marketing's jargon is undermining its credibility with finance teams
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Marketing's jargon is undermining its credibility with finance teams

While marketing feels it uses the same vocabulary as financial teams when reporting on effectiveness, a new report has shown that this isn't the case.

Asda teams up with Shazam for lip-syncing AR Halloween face filter
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Asda teams up with Shazam for lip-syncing AR Halloween face filter

Asda's latest Halloween TV ad is Shazam-enabled, linking the TV ad to a mobile experience.

Brands 'waste money' by showing the same consumers too many of the same ads
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Brands 'waste money' by showing the same consumers too many of the same ads

By buying impressions through multiple DSPs and Networks, brands may be targeting the same consumer a hypothetical 18 times instead of just the desired three times.

Sally Hansen picks Chelsea Ladies footballer Aluko as global brand ambassador
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Sally Hansen picks Chelsea Ladies footballer Aluko as global brand ambassador

Chelsea Ladies FC striker and England centurion Eniola Aluko has become a global ambassador for beauty brand Sally Hansen.