Emily Tan

Technology Editor

Emily Tan is Technology Editor for Campaign UK. 

She joined the team in January 2017 from Campaign Asia, where she was magazine editor and, prior to that, deputy editor. 

Before signing on with Haymarket in 2011, she was a business writer with The Edge Malaysia.

Emily holds an Erasmus Mundus MA in journalism and media within globalisation. 

Snapchat news and rumours fly ahead of IPO: spectacles, smartphones and Kate Nash
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Snapchat news and rumours fly ahead of IPO: spectacles, smartphones and Kate Nash

As Snap's proposed date for its IPO draws nigh, rumours of a Snapchat smartphone have sprung up, amid news of the departure of a senior ad exec and the online launch of its Spectacles.

Ogilvy buys a stake in Eightytwenty Ireland
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Ogilvy buys a stake in Eightytwenty Ireland

Ogilvy & Mather has acquired an undisclosed but "significant" stake in its digital partner in Ireland, Eightytwenty Customer Experience Ltd (Eightytwenty).

Kraft drops Unilever mega-merger bid
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Kraft drops Unilever mega-merger bid

US food giant Kraft Heinz has withdrawn its offer to merge with Unilever following public rejection of its offer.

Uber launches investigation into sexual harassment claims
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Uber launches investigation into sexual harassment claims

Uber has launched an "urgent investigation" after a former employee made allegations of sexual harassment.

Yahoo strikes global content partnership deals with premium UK media
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Yahoo strikes global content partnership deals with premium UK media

The platform has struck a content partnership deal with newsbrands The Telegraph, The Guardian, The Independent, The Evening Standard and Hearst UK.

The luxury fashion brands that are winning with UK millennials
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The luxury fashion brands that are winning with UK millennials

Luxury fashion houses Gucci, Louis Vuitton and Burberry seem to have cracked the millennial code judging by their website traffic and app usage.

YouTube to stop 30-second unskippable ads
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YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

IPA census reveals drop in female leaders and ethnic minorities
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IPA census reveals drop in female leaders and ethnic minorities

Despite all the attention the issue has received in the past year, the percentage of female leaders in advertising is dropping, as is the number of non-white employees.

Amazon topped UK desktop search clicks in 2016
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Amazon topped UK desktop search clicks in 2016

Amazon.co.uk not only spends heavily on desktop search in the UK, it also invests heavily in mobile search.

Ethical brands need more than point of difference
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Ethical brands need more than point of difference

Ethical brands need more than just a moral positioning if they are to avoid the ill fortunes of The Body Shop and The Co-Operative Bank, which are both looking for new ownership.

Turkey of the week: Galaxy "The chase" by AMV BBDO
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Turkey of the week: Galaxy "The chase" by AMV BBDO

Emily Tan thinks Galaxy's Valentine's Day ad has gone overboard.

MDC to sell $95m stake to Goldman Sachs
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MDC to sell $95m stake to Goldman Sachs

MDC Partners, the owner of Crispin Porter & Bogusky and 72andSunny, has entered into an agreement with Goldman Sachs to sell a $95m (£76.3m) stake in the holding company.

Paperplanes brings programmatic direct mail to the UK
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Paperplanes brings programmatic direct mail to the UK

Thanks to a new startup, brands can now automatically send personalised direct mail to customers who have browsed online stores but not made a purchase.

Dentsu posts flat profits for 2016 but no mention of the year's crises
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Dentsu posts flat profits for 2016 but no mention of the year's crises

Dentsu has posted a net profit of ¥83.5bn (£585.69m) for the year ending 31 December, 2016, only 0.5% up from 2015.

Half of Brits won't spend for love, but a fifth are spoiling their pets
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Half of Brits won't spend for love, but a fifth are spoiling their pets

More than half of Brits do not plan to buy gifts for their loved ones today, a report claims, while those that are may be spending on their pets instead instead of people.

Thomson Reuters freezes ads as other brands review 'terror funding' spots
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Thomson Reuters freezes ads as other brands review 'terror funding' spots

Thomson Reuters has also suspended part of its advertising, while the other brands are reviewing their policies and checking in with their agencies.

News Corp plans to launch ad network amid $200m loss
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News Corp plans to launch ad network amid $200m loss

In the quarter ending 31 December 2016, News Corp posted a loss of $219m (£175.5m) due to $537m in non-cash impairments and write-downs.

L'Oréal confirms it is considering selling The Body Shop
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L'Oréal confirms it is considering selling The Body Shop

In its FY2016 financial release published yesterday evening, Jean-Paul Agon, chairman and chief executive of L'Oréal, disclosed that the group was considering putting The Body Shop up for sale.

Why Publicis Groupe took a €1.4bn impairment charge
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Why Publicis Groupe took a €1.4bn impairment charge

Brand depreciation, lower than expected growth, and necessary investments were all factored into the impairment write-down Publicis Groupe took against Publicis.Sapient.

Videos on social media do better in-feed, study finds
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Videos on social media do better in-feed, study finds

Users connect most with videos featured on social timelines.

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