The way sounds are used can have a profound impact on consumers' response to brands, with recent research revealing the extent and depth of the effect they can have.
A series of technological and manufacturing developments means that NFC is finally coming of age, offering real value both to brands and consumers.
Years of campaigning for better gender balance in advertising and marketing is finally bearing fruit, observers have suggested, following a succession of high-profile appointments of women.
WPP is also bidding for Dutch agency MediaMonks, pitting the group against its former chief executive, Sir Martin Sorrell.
At its Upfronts today, Channel 4 will be demonstrating a new, AI-driven, TV advertising tech that make sit possible for the broadcaster to place a brand's ads next to relevant scenes in a linear show.
Possible London has appointed Jon Andrews, group creative director at R/GA, as executive creative director.
Radio station talkSPORT has teamed up with audio tech company AdsWizz so brands can introduce easy activation tie-ups with their audio ads.
Michale Islip will leave Digitas as UK chief executive at the end of July to "pursue opportunities outside the company".
Reports that Interpublic Group may be looking to acquire US data company Acxiom's marketing solutions business for a reported $2.2bn (£1.67bn) indicates a possible doubling down on data among the agency groups, analysts at Liberum said.
Evening Standard parent company ESI Media has disclosed a loss of £9.8m for the title due to being in an "investment phase".
A year after the launch of Oath at Cannes Lions 2017, Campaign met up with Oath's vice-president EMEA, Stuart Flint to discuss the company's progress.
Dentsu Aegis Network has appointed Christine Removille, one of the founders of Accenture Interactive, as global president of media agency network Carat.
The Co-operative Group is in the process of reviewing its media account, putting incumbent Hearts & Science on alert.
Insurance and finance company Aviva has consolidated its digital work into a newly-created digital lead account with Be Heard Group.
Google is merging its DoubleClick ads platform with Google Analytics 360 Suite and rebranding the new entity, "Google Marketing Platform".
Oath has appointed Mofilm's Anna Watkins as UK managing director and country commercial director.
In this year's tie-up with The All England Lawn Tennis Club, IBM's AI platform, Watson, will be speeding the video editing of Wimbledon footage by spotting "player emotions".
The call to develop products and experiences that promote inclusion and help people with disabilities overcome the challenges they face applies to agencies as much as to brands. Such innovations can earn your business more than just a gold star for CSR.
AT&T has fully-acquired digital platform AppNexus for a reported $1.6bn (£1.21bn) from its stakeholders which includes WPP, investment firm TCV and News Corp.
Advertising and marketing LGBT+ network, PrideAM, is inviting adland to take part in a free-to-enter competition which involves reimagining mainstream campaigns for diverse audiences.