Emily Tan

Technology Editor

Emily Tan is Technology Editor for Campaign UK. 

She joined the team in January 2017 from Campaign Asia, where she was magazine editor and, prior to that, deputy editor. 

Before signing on with Haymarket in 2011, she was a business writer with The Edge Malaysia.

Emily holds an Erasmus Mundus MA in journalism and media within globalisation. 

Google ad revenue surges 18% despite YouTube boycott
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Google ad revenue surges 18% despite YouTube boycott

Google's advertising revenue leapt 18 percent to $21.4 billion in the first three months of the year despite the ongoing YouTube advertising boycott.

Amazon first quarter sales jump 23% thanks to India
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Amazon first quarter sales jump 23% thanks to India

Amazon's first quarter net sales leapt 23% to $35.7bn (£27.7bn), crediting its success to strong performance in India.

Google ad revenue surges 18% despite YouTube boycott
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Google ad revenue surges 18% despite YouTube boycott

Google's advertising revenue leapt 18% to $21.4bn (£16.6bn) in the first three months of the year despite the ongoing YouTube advertising boycott.

Tribal Worldwide London boosts senior team with promotions and a hire
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Tribal Worldwide London boosts senior team with promotions and a hire

Tribal Worldwide has promoted its managing director, Tom Roberts, to chief executive.

Brands take note: mums notice details like the size of crumpet holes
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Brands take note: mums notice details like the size of crumpet holes

When it comes to appealing to mums, attentiveness to details is a key trait, as Warburtons learnt when it redesigned its crumpets.

P&G plans $2bn in marketing spend savings as net sales drop
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P&G plans $2bn in marketing spend savings as net sales drop

P&G's net sales for the third quarter of 2017 dropped by 1% versus the prior year to $15.6bn (£12.17bn).

Cosabella's other AI raised website conversions by 38%
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Cosabella's other AI raised website conversions by 38%

While trialling digital marketing AI, Albert, online lingerie retailer Cosabella was also putting Ascend, a website optimisation AI through its paces.

IPG posts flat first quarter revenue growth
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IPG posts flat first quarter revenue growth

Interpublic Group reported revenues of $1.75bn (£1.37bn) in the first three months of the year, up 0.7% year on year.

Digital ad industry can't grow without proper measurement
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Digital ad industry can't grow without proper measurement

If the ad industry doesn't find a way to measure performance accurately and consistently, P&G's threat to pull spend from digital advertising will be just the tip of the iceberg, warns Kantar Media.

Facebook's AR plans have the industry in a tizzy
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Facebook's AR plans have the industry in a tizzy

We asked the industry what updates from Facebook's Developer Conference F8 they were most interested in, and the responses were AR, AR and more AR.

Facebook's AR plans have the industry in a tizzy
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Facebook's AR plans have the industry in a tizzy

We asked the industry what updates from Facebook's Developer Conference F8 they were most interested in, and the responses were AR, AR and more AR.

Digital ad industry can't grow without proper measurement
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Digital ad industry can't grow without proper measurement

If the advertising industry doesn't find a way to measure performance accurately and consistently, Proctor & Gamble's threat to pull spend from digital advertising will be just the tip of the iceberg, warns Kantar Media.

Rubicon Project's deal with Pangaea Alliance scuppered due to Guardian lawsuit
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Rubicon Project's deal with Pangaea Alliance scuppered due to Guardian lawsuit

Rubicon Project has confirmed that its ongoing lawsuit with The Guardian has led to the termination of the ad tech vendor's relationship with The Pangaea Alliance.

Apple to launch Search Ads in the UK
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Apple to launch Search Ads in the UK

Developers in the UK, Australia and New Zealand will be able to advertise their apps within Apple's App Store's search function from next week (April 25).

Google considers Chrome ad-blocker
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Google considers Chrome ad-blocker

Google is reportedly planning to install an ad-blocker in its Chrome web browser that will reportedly strip out bad ads.

Unilever turnover grows 6% to €13.3bn
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Unilever turnover grows 6% to €13.3bn

Unilever performed solidly in the first quarter, reporting year-on-year turnover growth of 6.1% to €13.3bn (£11.15bn).

AOL & Twitter sign video content partnership
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AOL & Twitter sign video content partnership

AOL UK and Twitter have inked a deal that will allow brands to run pre-roll ads against AOL's videos via Twitter's Amplify platform.

Apple to launch Search Ads in the UK
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Apple to launch Search Ads in the UK

Developers in the UK, Australia and New Zealand will be able to advertise their apps within Apple's App Store's search function from next week (25 April).

Oracle acquires measurement company Moat
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Oracle acquires measurement company Moat

Oracle has signed an agreement to acquire digital measurement company, Moat for an undisclosed sum.

Yahoo reports revenue of $1.3bn and says Verizon deal is on track
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Yahoo reports revenue of $1.3bn and says Verizon deal is on track

Yahoo beat most analyst forecasts with revenues of $1.3bn (£1bn) in Q1 2017, a 22% increase on the same quarter a year before.

Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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