The people who brought the furry stars of The Jungle Book and John Lewis "Buster the Boxer" to life are launching a division dedicated to creature development.
Adobe has launched an ad platform that combines its Media Optimizer offering with its new acquisition, TubeMogul.
Uber riders in 200 cities will get to view exclusive videos as part of the company's global partnership with Manchester United.
Posterscope has added an AI-powered feature to its programmatic platform that will allow advertisers to optimise out-of-home advertising on an hourly basis.
It is up to brands and marketers to ensure the influencers they work with adhere to the recent guidelines around affiliate marketing issued by the Committees of Advertising Practice, the organisation has said.
In conjunction with the Cheltenham Festival's iconic Gold Cup race which takes place today, Paddy Power is running a Snapchat filter that celebrates both the race and St Patrick's Day.
Sainsbury's like-for-like sales in its fourth quarter were down 0.5% but the performance of Argos, which it acquired last year, pulled the group into positive sales growth of 0.3%.
The majority of marketers feel they still haven't got to grips with how to adequately tap into the way people use mobile today.
Dentsu Aegis Network UK has started using mobile gaming as a means to recruit entry-level talent from diverse backgrounds.
Within Instagram's 600m community of food-loving, selfie-taking and pet photo posters is a devout sub-group of car enthusiasts.
For months now, Ted Baker has been teasing its Instagram following with clips offering glimpses of a soap-opera style sitcom, "Keeping up with the Bakers."
For months now, Ted Baker has been teasing its Instagram following with clips offering glimpses of a soap-opera style sitcom, "Keeping up with the Bakers".
In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.
Move extends network's management-consultancy capabilities into pricing strategy.
Reaching consumers when they're feeling "upbeat" could increase the effectiveness of advertising by 24 percent in general, and of digital advertising by 40 percent, according to a study.
The Guardian's membership scheme has swelled to 200,000 members, a move its editor claims is an "important milestone" in the news brand's efforts to offset its dramatic decline in ad revenues.
Virgin Money has appointed M/SIX as its sole media planning and buying agency following a competitive pitch.
James Chandler has joined the Internet Advertising Bureau in the newly created role of chief marketing officer from Snapchat owner Snap where he worked on the social media company's brand partnerships.
Reaching consumers when they're feeling "upbeat" could increase the effectiveness of advertising by 24% in general, and of digital advertising by 40%, according to a study.
Nytol's parent company, Perrigo, has appointed Lucky Generals to handle branding and communications for the sleep aid brand.