Sonoo Singh

Contributing editor
Mars seeks collaboration in global start-up initiative
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Mars seeks collaboration in global start-up initiative

Mars has rolled out a global initiative called Launchpad to connect its brands with start-ups around the world to collaborate on marketing challenges.

Mars global CMO Clarke: we need to tell our story better
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Mars global CMO Clarke: we need to tell our story better

Chief marketing officer and chief customer officer at Mars, Andrew Clarke, explains why he wants to ramp up purpose-driven activation for all his brands and talks about creating a more sustainable form of globalisation.

Johnson & Johnson CMO: Innovation needs to sit outside the bottle
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Johnson & Johnson CMO: Innovation needs to sit outside the bottle

Alison Lewis, the global chief marketing officer of Johnson & Johnson consumer division, has little appetite for new flavours and variants but instead wants to rethink innovation as a means to solve consumer problems.

Women forging creativity: Why Mary Portas says we should 'work like a woman'
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Women forging creativity: Why Mary Portas says we should 'work like a woman'

Retail guru Mary Portas has set her sights on triggering a movement that allows for 'effective' female traits in the workplace.

Jan Gooding: Our industry cannot be constantly observing otherness
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Jan Gooding: Our industry cannot be constantly observing otherness

Aviva's global inclusion director issues a rallying cry to the industry to not just observe diversity, but also start building an inclusive culture to cement its connection with customers.

The 'coming out' of advertising: is LGBT+ representation in ads still falling short?
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The 'coming out' of advertising: is LGBT+ representation in ads still falling short?

Campaign spoke to members of the LGBT+ community in the marketing communications industry to explore how they are represented in the mainstream media, and discovered brands still have a long way to go. Sonoo Singh reports.

Richard Curtis: we are seeing a victory for a more kind, compassionate, caring society
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Richard Curtis: we are seeing a victory for a more kind, compassionate, caring society

Richard Curtis will be honoured with the Cannes LionHeart Award in recognition of his continued involvement in charitable initiatives that include Comic Relief, Red Nose Day and the Make Poverty History campaign.

Diversity in beauty industry is 'big battle', L'Oréal says
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Diversity in beauty industry is 'big battle', L'Oréal says

Creating a diverse culture in the beauty industry has been a "big battle", L'Oréal Paris' UK general manager has revealed.

Why Moss Bros' ad campaign is going big on Proms
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Why Moss Bros' ad campaign is going big on Proms

As students around the country get ready to mark their GCSEs and A-Levels milestones with US-style prom nights, specialist retailer Moss Bros explains how it is appealing to young shoppers.

Cambridge Analytica boss on why he's no Bond villain
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Cambridge Analytica boss on why he's no Bond villain

As fears rise over the use in election campaigns of data mined from social media, Cambridge Analytica chief Alexander Nix seeks to distance the company from politics.

How Vodafone is looking for brand love with Martin Freeman ad campaign
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How Vodafone is looking for brand love with Martin Freeman ad campaign

Vodafone top marketers and Ogilvy & Mather's creative chief explain why the brand chose actor Martin Freeman and went back to using a celebrity in its advertising for the first time in over a decade.

Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy
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Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

The truth about youth
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The truth about youth

"Digital natives" have evolved into "accessibility natives" who expect to be able to reach what they want, when they want. Sonoo Singh unpicks the impact of life stage on their media habits. Three influencers and "accessibility natives" talk to Campaign IQ about how they consume media.

The truth about youth
Share

The truth about youth

'Digital natives' have evolved into 'accessibility natives' who expect to be able to reach what they want, when they want. Sonoo Singh unpicks the impact of life stage on their media habits. Three influencers and 'accessibility natives' talk to Campaign IQ about how they consume media.

Why Harper's moment is now
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Why Harper's moment is now

As the glossy turns 150, its editor-in-chief talks to Sonoo Singh about the title's legacy, its future and the sisterhood.

Hellmann's refocuses ads on taste and food culture
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Hellmann's refocuses ads on taste and food culture

Hellmann's has ditched gender segmentation in its marketing in favour of celebrating food culture, global brand vice-president Joanna Allen has told Campaign.

Brands missing out as impatient consumers click-off, claims Google
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Brands missing out as impatient consumers click-off, claims Google

Advertisers are missing a trick when it comes to the potential of search and need to better understand how their consumers behave, a senior Google executive has warned.

Brands missing out as impatient consumers click-off, claims Google
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Brands missing out as impatient consumers click-off, claims Google

Advertisers are missing a trick when it comes to the potential of search and need to better understand how their consumers behave, a senior Google executive has warned.

Production chief asks Sorrell to 'show integrity' over use of in-house production units
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Production chief asks Sorrell to 'show integrity' over use of in-house production units

Steve Davies, chief executive of the Advertising Producers Association, has made a public plea to WPP boss Sir Martin Sorrell to not just "talk" integrity when it comes to asking Google to clean up its mess.

Advertisers show growing appetite for in-house agency services
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Advertisers show growing appetite for in-house agency services

Nearly two-thirds (62%) of advertisers are shifting towards stronger relationships with fewer suppliers as the move towards on-site and in-house solutions gains momentum, according to a new ISBA study.

Job description: Digital marketing executive
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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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