Sonoo Singh

Contributing editor
Helen Mirren believes insecurity can actually drive creativity
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Helen Mirren believes insecurity can actually drive creativity

Sonoo Singh meets actress and L'Oréal brand ambassador Dame Helen Mirren to talk advertising, creativity and faking it.

Aline Santos flies the flag for diversity movement
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Aline Santos flies the flag for diversity movement

The Unilever veteran explains how, by working together, businesses can ensure 'unstereotypes' become the norm.

Rebooting the Virgin brand
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Rebooting the Virgin brand

It has been just over a year since Lisa Thomas' transition from agency to client, after the senior suit left M&C Saatchi to join Virgin. Thomas, who is chair of the Marketing New Thinking Awards, discusses switching sides and bringing more focus to the Virgin brand.

Samsung innovation chief: define your brand purpose, not just brand promise
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Samsung innovation chief: define your brand purpose, not just brand promise

Pio Schunker, senior vice-president, global head of integrated marketing at Samsung Global, talks about the need for iconic brands to resolve tensions and transcend functionality.

UN: Brands need to be better corporate citizens and collaborate to do good
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UN: Brands need to be better corporate citizens and collaborate to do good

Phumzile Mlambo-Ngcuka, the executive director of UN Women, talks to Campaign about her role as a "referee" following the launch of the Unstereotype Alliance.

Mars seeks collaboration in global start-up initiative
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Mars seeks collaboration in global start-up initiative

Mars has rolled out a global initiative called Launchpad to connect its brands with start-ups around the world to collaborate on marketing challenges.

Mars global CMO Clarke: we need to tell our story better
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Mars global CMO Clarke: we need to tell our story better

Chief marketing officer and chief customer officer at Mars, Andrew Clarke, explains why he wants to ramp up purpose-driven activation for all his brands and talks about creating a more sustainable form of globalisation.

Johnson & Johnson CMO: Innovation needs to sit outside the bottle
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Johnson & Johnson CMO: Innovation needs to sit outside the bottle

Alison Lewis, the global chief marketing officer of Johnson & Johnson consumer division, has little appetite for new flavours and variants but instead wants to rethink innovation as a means to solve consumer problems.

Women forging creativity: Why Mary Portas says we should 'work like a woman'
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Women forging creativity: Why Mary Portas says we should 'work like a woman'

Retail guru Mary Portas has set her sights on triggering a movement that allows for 'effective' female traits in the workplace.

Jan Gooding: Our industry cannot be constantly observing otherness
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Jan Gooding: Our industry cannot be constantly observing otherness

Aviva's global inclusion director issues a rallying cry to the industry to not just observe diversity, but also start building an inclusive culture to cement its connection with customers.

The 'coming out' of advertising: is LGBT+ representation in ads still falling short?
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The 'coming out' of advertising: is LGBT+ representation in ads still falling short?

Campaign spoke to members of the LGBT+ community in the marketing communications industry to explore how they are represented in the mainstream media, and discovered brands still have a long way to go. Sonoo Singh reports.

Richard Curtis: we are seeing a victory for a more kind, compassionate, caring society
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Richard Curtis: we are seeing a victory for a more kind, compassionate, caring society

Richard Curtis will be honoured with the Cannes LionHeart Award in recognition of his continued involvement in charitable initiatives that include Comic Relief, Red Nose Day and the Make Poverty History campaign.

Diversity in beauty industry is 'big battle', L'Oréal says
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Diversity in beauty industry is 'big battle', L'Oréal says

Creating a diverse culture in the beauty industry has been a "big battle", L'Oréal Paris' UK general manager has revealed.

Why Moss Bros' ad campaign is going big on Proms
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Why Moss Bros' ad campaign is going big on Proms

As students around the country get ready to mark their GCSEs and A-Levels milestones with US-style prom nights, specialist retailer Moss Bros explains how it is appealing to young shoppers.

Cambridge Analytica boss on why he's no Bond villain
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Cambridge Analytica boss on why he's no Bond villain

As fears rise over the use in election campaigns of data mined from social media, Cambridge Analytica chief Alexander Nix seeks to distance the company from politics.

How Vodafone is looking for brand love with Martin Freeman ad campaign
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How Vodafone is looking for brand love with Martin Freeman ad campaign

Vodafone top marketers and Ogilvy & Mather's creative chief explain why the brand chose actor Martin Freeman and went back to using a celebrity in its advertising for the first time in over a decade.

Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy
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Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

The truth about youth
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The truth about youth

"Digital natives" have evolved into "accessibility natives" who expect to be able to reach what they want, when they want. Sonoo Singh unpicks the impact of life stage on their media habits. Three influencers and "accessibility natives" talk to Campaign IQ about how they consume media.

The truth about youth
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The truth about youth

'Digital natives' have evolved into 'accessibility natives' who expect to be able to reach what they want, when they want. Sonoo Singh unpicks the impact of life stage on their media habits. Three influencers and 'accessibility natives' talk to Campaign IQ about how they consume media.

Why Harper's moment is now
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Why Harper's moment is now

As the glossy turns 150, its editor-in-chief talks to Sonoo Singh about the title's legacy, its future and the sisterhood.