Sonoo Singh

Contributing editor
Brands missing out as impatient consumers click-off, claims Google
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Brands missing out as impatient consumers click-off, claims Google

Advertisers are missing a trick when it comes to the potential of search and need to better understand how their consumers behave, a senior Google executive has warned.

Brands missing out as impatient consumers click-off, claims Google
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Brands missing out as impatient consumers click-off, claims Google

Advertisers are missing a trick when it comes to the potential of search and need to better understand how their consumers behave, a senior Google executive has warned.

Production chief asks Sorrell to 'show integrity' over use of in-house production units
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Production chief asks Sorrell to 'show integrity' over use of in-house production units

Steve Davies, chief executive of the Advertising Producers Association, has made a public plea to WPP boss Sir Martin Sorrell to not just "talk" integrity when it comes to asking Google to clean up its mess.

Advertisers show growing appetite for in-house agency services
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Advertisers show growing appetite for in-house agency services

Nearly two-thirds (62%) of advertisers are shifting towards stronger relationships with fewer suppliers as the move towards on-site and in-house solutions gains momentum, according to a new ISBA study.

Just Eat marketing boss: TV is the single biggest driver to my business
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Just Eat marketing boss: TV is the single biggest driver to my business

TV is Just Eat's biggest driver of growth with ads on the medium generating one million app downloads for the takeaway delivery company, its global chief marketing officer told Advertising Week Europe 2017.

Michael Roth: IPG will not 'do a Havas' and pull Google spend
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Michael Roth: IPG will not 'do a Havas' and pull Google spend

"We have chosen to hold them accountable and not pull out of either YouTube or Google search," said the CEO at Advertising Week Europe.

CBI, Warner Bros, Candy Crush and IPG on diversity and talent
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CBI, Warner Bros, Candy Crush and IPG on diversity and talent

The issue of talent and how to access it in a post-Brexit world came under the spotlight today (20 March) at Advertising Week Europe.

Michael Roth: IPG will not 'do a Havas' and pull Google spend
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Michael Roth: IPG will not 'do a Havas' and pull Google spend

Interpublic chairman and chief executive Michael Roth lamented the duopoly of Google and Facebook at an Advertising Week Europe session today but said IPG would "not do a Havas" and freeze advertising on Google.

Facebook chief: We are 'people first, transparent and striving to be open'
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Facebook chief: We are 'people first, transparent and striving to be open'

Nicola Mendelsohn, Facebook's EMEA vice-president, has set out the values of the tech giant following a spate of scepticism from advertisers about its ad platform.

PepsiCo and BBC reveal how they future-proof their brands
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PepsiCo and BBC reveal how they future-proof their brands

Senior marketers from the BBC and PepsiCo have presented alternative ways to help unlock growth and future-proof brands for the changing needs of consumers.

Meet the author who wants to wake people up to their creativity
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Meet the author who wants to wake people up to their creativity

In these disquieting times, can you train yourself to lose the anxiety and work smarter? Sonoo Singh goes along to a Wake Up! experience, organised by The Marketing Society, with author Chris Baréz-Brown to learn how to make life more conscious, joyful and inspired.

Maguire and Weldon challenge 'empowerment' and 'celebration' of women in advertising
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Maguire and Weldon challenge 'empowerment' and 'celebration' of women in advertising

Panellists urged the industry to stop treating women as "budgerigars" and hire them.

Marketing is in crisis, warns BT brand chief
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Marketing is in crisis, warns BT brand chief

The future of marketing is in an "existential crisis" because it remains under-invested and underprepared, BT's chief brand marketing officer Zaid Al-Qassab has warned.

Pernod Ricard CEO talks 'hometainment', transparency and traceability
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Pernod Ricard CEO talks 'hometainment', transparency and traceability

The French drinks giant wants to focus on "getting to know customers directly and intimately, rather than getting information from agencies."

Pernod Ricard CEO talks 'hometainment', transparency and traceability
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Pernod Ricard CEO talks 'hometainment', transparency and traceability

Pernod Ricard is investing in producing more content and programmatic systems in-house as its chief executive today warned the industry that brands can not rely on third parties to know their customers.

Power 100 2016: Marketers who go above and beyond
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Power 100 2016: Marketers who go above and beyond

As part of our Power 100 coverage, we celebrate marketers who manage to go beyond their roles and reach the highest levels of business.

How brands can own the innovation game
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How brands can own the innovation game

When 'owning the future' is at the top of both the business and marketing agenda, Sonoo Singh asks how brands can drive this transformation agenda forward.

Young people demand honesty from online brands
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Young people demand honesty from online brands

Honesty, loyalty and sincerity are the top values that young people are seeking from brands, a study from McCann Worldgroup has found.

Phil Smith seeks better deal for brands as new ISBA boss
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Phil Smith seeks better deal for brands as new ISBA boss

Campaign meets the new director-general of ISBA, who is ready to "slay the demons" of the past.

McCann casts net wide in new recruitment scheme
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McCann casts net wide in new recruitment scheme

McCann London is launching an initiative aimed at getting people from diverse backgrounds to consider a career in advertising.

Why Cosabella replaced its agency with AI and will never go back to humans
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1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

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