Hub Pages - Header images
Hub Pages - Header images

Brands

Powered by

BRANDS

McDonald's CMO: 'we suffered from fake news long before Trump'

In an era of fake news and social media driven consumer advocacy, McDonald's has had to open up its brand...

BRAND NEWS & ANALYSIS

BRANDS
BRANDS
BRANDS
BRANDS
BRANDS
AGENCY
AGENCY
BRANDS
BRANDS
AGENCY
AGENCY
BRANDS
BRANDS
BRANDS
BRANDS
BRANDS
AGENCY
BRANDS
BRANDS
BRANDS
AGENCY
BRANDS
AGENCY
AGENCY
AGENCY
AGENCY

Get top stories and new campaigns emailed to you each day

Stay in touch with our Campaign bulletins

Sign up here

LATEST CAMPAIGN VIDEO

CASE STUDIES

PODCASTS

Our Writers

Claire Beale

Global editor-in-chief

Rachel Barnes

UK editor

Gemma Charles

Deputy editor

Omar Oakes

News editor (online)

Nicola Kemp

Trends Editor

Gurjit Degun

News editor (print)

Emily Tan

Technology editor

Simon Gwynn

Reporter

THOUGHT LEADERS

Share

1 McDonald's says sorry for exploiting childhood bereavement

McDonald's has issued an apology for any "upset" caused by a recent TV ad that has been accused of exploiting childhood bereavement.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

THE WORK

PARTNER CONTENT

MEDIA

Promoted

Why team GB needs a digital out-of-home partner

MEDIA
BRANDS

The Thinkboxes: March/April 2017

MEDIA

Context creates cultural moments

MEDIA

Trust matters more than ever

MEDIA

A lasting legacy in a changing landscape

AGENCY

The truth about doctors