Hyundai has confirmed it will maintain its presence on the huge advertising screen in London's Piccadilly Circus, which was switched...
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DIRECTOR – BRAND & INNOVATION Competitive Butterfly London, London (Central), London (Greater)
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Several more major brands, including Vodafone, Sky, and a trio of the UK's leading banks, have added their names to the list of those considering suspending their advertising on Google.
In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.