BRAND ANALYSIS

Voice technology demands to be heard

Brands take control from agencies

Advertising won't fix your problems

Marketing in an era of selfishness

Why Coke's YouTube channel lost its fizz

What do boycotting brands really want?

What the industry can learn from the top TV ads of 2016

Reclaim the internet

The ten worst marketing metaphors of 2016

The UK's favourite ads of 2016

Who are the Jams and how can brands respond?

The rise of the creative franchise

Marketers call for more robust metrics from influencers

What next as M&S and Sainsbury's move ad accounts?

Twitter CMO shoots for social glory

Paying its way: 50 years of Barclaycard

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1 Is John Lewis losing its retailing crown?

Following a series of news stories highlighting issues such as job cuts and payments below the minimum wage, is the shine coming off John Lewis? Or is this simply a readjustment process that any major retailer might have to endure to emerge stronger?

Making media fun again: why we must free our industry from outdated models
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1 Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.

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