BRAND ANALYSIS

Voice technology demands to be heard

Brands take control from agencies

Advertising won't fix your problems

Marketing in an era of selfishness

Why Coke's YouTube channel lost its fizz

What do boycotting brands really want?

What the industry can learn from the top TV ads of 2016

Reclaim the internet

The ten worst marketing metaphors of 2016

The UK's favourite ads of 2016

Who are the Jams and how can brands respond?

The rise of the creative franchise

Marketers call for more robust metrics from influencers

What next as M&S and Sainsbury's move ad accounts?

Twitter CMO shoots for social glory

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

PODCASTS